Succeed Against the Odds

Don't get lost in the clutter. Hard work and a good idea can only get you so far. You need to be able to properly broadcast your business to the correct audience in order to grow it to the it's full potential. Whether you are trying to get your words in a magazine or your face on a news network, Baila can and has helped to accomplish it and more.

This episode in particular is not to be missed because Baila is generous enough to have filled it with very practical and insightful tips about everything from the different types of media pitches to the right way to write and land a pitch.

As entrepreneurs, sometimes we must dabble in the different aspects of business, even if we are not as familiar with it as we'd like to be. Perhaps you have a great idea and an unshakable determination. Now what? You still need to learn how to market yourself probably, especially with the media. There is no better self advertisement than the credibility of being the an expert as titled by print, online, and broadcast media. So, how do you achieve this? That is exactly what my guest, Baila Lazarus, can help with you with.

Baila has over twenty years experience as a producer as well as an editor. She currently works with clients and coaches them on reaching out to the media the right way. She knows the best techniques to make sure that, even in today's oversaturated space, your media pitch is not only opened and seen - but is accepted. More than just providing one-on-one step by step coaching, she also gives classes and webinars, most often for free, where she shares her insights.

More info at FrancescaAnastasi.com

Before becoming an internationally trained chef, Jennifer Johnson held a job in Corporate America as an electrical engineer. Currently, however, she is the founder and creator of Witnessing Nature In Food, an eco-conscious catering and food preparation company.

Chef Jennifer now spends her time trying to help others not only eat better, but learn how to sift through all the shfity marketing terms found in the food industry that are actually hindering us from making truly healthy choices. Chef Jennifer not only concerns herself with health eating but living a sustainable and all around eco-conscious lifestyle in general. She provides tips on how to live sustainably including using aluminum to brighten clothing as a replacement for bleach.

Moreover, Chef Jennifer acts as an example of how to not only shift careers in a drastic way, but how to use your knowledge from your previous occupation to aid you now. We discuss what keeps her going on days when it all seems like too much to handle. I highly encourage anyone who has reached a plateau in their career or who simply wishes to shift courses to check out this episode. You won't be sorry!

More info and video link at FrancescaAnastasi.com

I've noticed a lot of my new clients ask me the same thing: Do I need a website if I already have a Facebook page?

In fact, I've gotten a lot of people ask me something along those lines. Should I create a website or stick with a Facebook page? Which is better? Which will grow my business to where I know it can grow? What are the pros and cons?

Since this topic is so popular, I thought I'd answer your questions in today's episode. So, let's get right to it. Which is better for your business: a Facebook page or a website? Whether you currently just have a Facebook page or a website or both, you may be surprised at some of the pros and cons of each.

It is no secret that the world is comprised of a vast variety of cultures, each with their own unique set of attributes. Originally from Cameroon, Africa now residing in Vancouver, Canada, Jacky Yenga has experienced this fact first hand. When Jacky became a bit more familiar with Canada, she began to realize that in all the abundance it had to give to it's people, there seemed to be a missing sense of community that she had been accustomed to in her village in Africa. It is this need that then sparked her new mission - to bring the spirit of the village to the women she encountered in the west.

Jacky knew she did not want to change the different cultures she encountered but rather bring a variety of different elements from her own to incorporate. Her career path has led her to writing and publishing a book, delivering a TEDx talk, creating retreats and much more all centered around bringing the spirit of the village to the women she reaches. I had the pleasure of having Jacky speak at my Magnificent You Women's Conference last year in Vancouver, Canada. She made us dance, laugh, and most importantly share in a bond. I thought it was truly amazing and I had many of my guests coming to me afterwards exclaiming the same thing.

In this day and age, we are so focused on getting ahead and succeeding at our own goals that we sometimes forget that in the long run, we need to also succeed at our relationships. After all, all the success in the world means nothing if you do not have anyone to share it with it right? Check out Jacky's episode and her talks and retreats - I promise you will not regret it.

Sometimes you find yourself working towards a goal that used to make you happy but no longer does. This is when you need to make a change. Cue Nafissa Shireen. Her story is an important reflection of what many people are going through. Nafissa had a successful corporate career that she worked hard to accomplish. She followed her goals and they led her to success and yet she wasn't happy. Constantly away from her family and living on a rollercoaster of pressure- she had to make a change.

In the second chapter of her career, she is now a self made millionaire and a thriving business and personal coach. She helps countless others find their way to happiness and success. All that said, her path to present day has not been the easiest. Nafissa had to overcome a lot of obstacles as she restarted her career, including having to let go of some people who she loved dearly were simply not good for her personal growth. It is a decision that is important as it is difficult to make.

Nafissa Shireen is a successful and well balanced woman that you should definitely check out. She now spends her time trying to aid other business women reach their full potential all while moving on from the past. She will teach you the tips and tricks needed needed for living forward.