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Success Confidentials episodes
- SC 37 - PART 2 of 2 | Double Your Return: Why Emotional beats Factual Marketing for 2x HIGHER ROI
📺 If you want to double the return on investment from your marketing spend, stick with us! Today
- you'll understand the difference between emotional vs rational marketing
- how and where to apply this in your practice
- 5 ways to pivot to emotional marketing NOW
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
Stats Referenced:1PWC Research https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf2
Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the Market 3
Pringle & Field, IPA dataBANK Case Studies
8 min - SC 36 - PART 1 of 2 | Double Your Return: Why Emotional beats Factual Marketing for 2x HIGHER ROI
📺 If you want to double the return on investment from your marketing spend, stick with us! Today
- you'll understand the difference between emotional vs rational marketing
- how and where to apply this in your practice
- 5 ways to pivot to emotional marketing NOW
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
Stats Referenced: 1PWC Research https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf2
Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the Market 3
Pringle & Field, IPA dataBANK Case Studies
10 min - SC 35 - How to Grow on Social Media without Spending a Dime
📺 Join us today for the #1 way to grow on social media WITHOUT ad spend!
- today you'll find out WHAT reach content is
- and HOW to use it in your practice to go viral
- or at least show up to a bunch of new eyeballs!
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
9 min - SC 34 - Do I need to be IN my social media content?
📺 Join us today as we share a common question we are asked by healthcare professionals:
- Do YOU have to BE IN the content?
- Do people want to see the experts in your practice?
- Practice or personal profiles?
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.
📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
10 min - SC 33 - Do I need to be IN my social media content?
📺 Join us today as we share a common question we are asked by healthcare professionals:
- Do YOU have to BE IN the content?
- Do people want to see the experts in your practice?
- Practice or personal profiles?
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
9 min - SC 32 - Facebook Cover: What Everyone's Getting Wrong
📺 Today Christine & Lauren share why your facebook cover photo is really important to your practice image:
- Is marketing on facebook dead?
- What to avoid
- What makes the most of this real estate
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
10 min - SC 31 - Part 4: DIRECT RESPONSE Content - The (3) Types of Content You Need to Grow
📺 Today Christine & Lauren continue the series: What to Post: The (3) Types of Content You Need to Grow 🪴Part 4: DIRECT RESPONSE
- What is DIRECT RESPONSE content?
- Why it's not working
- What most practices are getting wrong
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Available Resources: 1:1 Synergy Call https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-03
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
9 min - SC 30 - Part 4: 'Context' Emotions - How to Increase Patient Conversions Through The Science of Emotions & Decisions
📺 Today, Christine & Lauren dive deeper into the patient emotions that affect conversions: How to Increase Patient Conversions Through The Science of Emotions & Decisions: Part 4: 'Context' Emotions
- What are 'CONTEXT' emotions?
- Are they working for or against you?
- How to use them to increase conversions and improve patient experience.
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
11 min - SC 29 - Part 3: ENGAGEMENT Content - The (3) Types of Content You Need to Grow
📺 Today, Christine & Lauren continue the series: What to Post: The (3) Types of Content You Need to Grow 🪴Part 3: ENGAGEMENT Content
- What is ENGAGEMENT content?
- Why does it matter?
- Why it should be MOST of what you're posting
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
9 min - SC 28 - Part 3: Incidental Emotions - How to Increase Patient Conversions Through The Science of Emotions & Decisions
📺 Today Christine & Lauren continue the conversation and dig into the patient emotions that affect conversions: How to Increase Patient Conversions Through The Science of Emotions & Decisions: Part 3 - Incidental Emotions
- What are INCIDENTAL emotions?
- Why are they powerful?
- How to identify and influence these emotions for happier patients and higher conversions
👍 If you found this insightful, hit the LIKE to let us know it resonated.
💬 Share in the comments your perspective and any topics you'd like to see us tackle!
👉 Subscribe to stay in the know.📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials
Make your life easier! Find training, resources, and ALL of our systems for success here: https://www.upskillerylms.com/browse
9 min
About Success Confidentials
From the publisher's feed
🎙️ UPDATE: We’ve taken a little break to focus on the learning content you've asked for in our app. Please enjoy a few of our favorite past episodes. We’ll be back!
Join us for Success Confidentials – conversations that challenge the way we do healthcare. Christine and Lauren share what made their own practice wildly successful.
If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, you're in the right place.