Why patients aren't 'clicking' ๐คฏ your call to action - and what to do about it.
๐This is for: anyone with a website, online ads or social media (!)
๐๏ธ We're talking about:ย Your 'Call to Action' on your website or in your ads (WHAT you want people to DO) This looks like 'schedule now' or 'book your appointment'
๐ฅ This is important because: when you are spending advertising $$$, to generate online traffic, you need every dollar to WORK for you and cultivate interest, not cool it!
assess your social media and website 'action' buttons so you're appealing to your audience no matter WHERE they fall in the funnel of interest
understand the difference between 'hard' and 'soft' call to actions
get more online traffic INTO your practice
Social Media Assessment
Online Consumer Assessment
Secret Shopper Assessment In this episode, we reference Episodes 47 & 48 on the Larger Market Formula.
If you missed it: Part 1 https://youtu.be/3oW3B2g4y20?feature=sharedPart 2 https://youtu.be/y0oFwCRFWJQ?feature=shared
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๐ฌ Share in the comments your perspective and any topics you'd like to see us tackle!
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If you areย a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.