Success Confidentials

Success Confidentials

By The Patient WhisperersBusinessMarketing
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Success Confidentials episodes

  • SC 67 - 'Mass Intimacy': The surprising fresh update your marketing needs

    This fresh take on your marketing is astonishingly powerful when it comes to converting views into patients.

    👉This is for: YOU if you're ready to refresh your marketing voice and get MORE patients from your online efforts.

    🎙️ We're talking about: 'Mass Intimacy'

    💥 This is important because: When we use this in our online experience, it creates the perception of a unique and special relationship before our potential patient even gets in the door.

    ✅ This will help you: Increase conversions FROM the virtual world INTO your practice.


    👍 If you found this insightful, hit the LIKE to let us know it resonated.

    💬 Share in the comments your perspective and any topics you'd like to see us tackle!

    👉 Subscribe to stay in the know.

    📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


    ✅ Available Resources:

    • Online Assessment
    • 90-Day Social Media Success Program

    • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


      If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

      7 min
    • SC 66 - Bad reviews: How to turn them into a positive!

      The dreaded negative online patient review: 😨 how to handle it and even get it taken down! ⭐⭐⭐⭐⭐👉This is for: everyone with online patient reviews

      🎙️ We're talking about: what to do when that low star rating comes through

      💥 This is important because: 90% of consumers also will frequently change their mind about a referral if the provider has bad, poor, or weak reviews and a single negative review can drive 22% of patients away.

      ✅ This will help you: Identify gaps in your online review protocol (if you already have one in place) or prioritize creating an online review protocol (for both positive and negative reviews) BONUS: how we were successful at getting patients to remove negative reviews themselves - and how you can too.


      👍 If you found this insightful, hit the LIKE to let us know it resonated.

      💬 Share in the comments your perspective and any topics you'd like to see us tackle!

      👉 Subscribe to stay in the know.

      📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


      ✅ Available Resources:

      • Online Assessment
      • Our Online Review Growth System (with Response Protocol!)

      • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

        8 min
      • SC 65 - Online Reputation: Powered by Social Media?

        Think of ‘online reputation’ as just online reviews? Today's actual online ‘reputation’ includes brand perception which extends into wherever people are online - which, as we know, is on social media.

        👉This is for: everyone who wants to grow their brand reputation

        🎙️ We're talking about: the different roles online reviews and social media play

        💥 This is important because: we need to know where to focus our time and effort in our practice's brand building efforts

        ✅ This will help you: prioritize your resources


        👍 If you found this insightful, hit the LIKE to let us know it resonated.

        💬 Share in the comments your perspective and any topics you'd like to see us tackle!

        👉 Subscribe to stay in the know.

        📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


        ✅ Available Resources:

        • Online Assessment
        • 90-Day Social Media Success Program
        • Our Online Review Growth System

        • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


          If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.


          *1970s Study by Albert Mehrabian on Verbal vs. Non-Verbal Communication

          8 min
        • SC 64 - Body language: more important than our words?!?

          Did you know that only 7% of how someone interprets our interaction is by the words we speak?!?* Join us today for what accounts for the other 93%.

          👉This is for: anyone who interacts with patients or has a team who does

          🎙️ We're talking about: the incredible power of body language

          💥 This is important because: body language is the biggest influencer of what people think we’re saying (not our words!)

          ✅ This will help you: prioritize soft skills as much as technical skills in your patient interactions


          👍 If you found this insightful, hit the LIKE to let us know it resonated.

          💬 Share in the comments your perspective and any topics you'd like to see us tackle!

          👉 Subscribe to stay in the know.

          📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


          ✅ Available Resources:

          • Secret Shopper or On-Site Assessment
          • Soft Skills Training Program

          • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


            If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.


            *1970s Study by Albert Mehrabian on Verbal vs. Non-Verbal Communication

            6 min
          • SC 63 - Feel like 'they' are always listening? They are. Are you?

            Do you feel like 'they' are always listening? 👀 Yep, they are. Are you? We're talking about Social Listening: if you're not already doing - you're missing out on the BENEFITS.

            👉This is for: anyone who wants to grow their practice through social media

            🎙️ We're talking about: Monitoring and analyzing trending social media content that is related/or relevant to our practice.

            💥 This is important because: If we don't, our social media content can feel tone deaf. Plus, we will miss out on huge opportunities to be relevant to our potential patient and reach NEW people through trending topics.

            ✅ This will help you: Understand what Social Listening is and how it affects social media growth: reaching NEW people, and ultimately new leads in your door.


            👍 If you found this insightful, hit the LIKE to let us know it resonated.

            💬 Share in the comments your perspective and any topics you'd like to see us tackle!

            👉 Subscribe to stay in the know.

            📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


            ✅ Available Resources:

            • Social Media 90-Day Success Program

            • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


              If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

              8 min
            • SC 62 - Success: Patients , People, or Profit?

              Many times in healthcare we're afraid to talk about being driven by success. Yet if we aren't successful as a practice, we certainly cannot take care of the patients who need us - or our people.


              👉This is for: practice owners or leaders

              🎙️ We're talking about: what fuels us and our decision-making & how we define our 'success drivers'

              💥 This is important because: when our focus and passion are disproportionate in one area or another, we'll never be as successful as we can be

              ✅ This will help you: stop and think about your own perspective - and where you are investing your resources


              👍 If you found this insightful, hit the LIKE to let us know it resonated.

              💬 Share in the comments your perspective and any topics you'd like to see us tackle!

              👉 Subscribe to stay in the know.

              📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


              ✅ Available Resources:

              • Goals Session 1:1

              • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                7 min
              • SC 61 - I called... now what? 'Conversation' is King.

                We added over $1 Million in cash pay revenue our last year in practice through *new* inquiry follow-up protocols. It's all in the conversation.


                👉This is for: anyone who wants to increase revenue without adding marketing spend

                🎙️ We're talking about: essentially what happens AFTER someone new inquires about your procedure or services through a-phone call-web form-self test-direct message on social media-comment

                💥 This is important because: you've already invested $$$ into this potential patient and they've made it through 3 conversions: encounter, interest & inquiry. Don't lose them now.

                ✅ This will help you: re-assess your 'conversation' or 'pipeline' after new inquiries to make sure you're not throwing your marketing dollars away by losing leads in this stage of decision or conversion - when they're deciding if they make it in your DOORS or not.


                👍 If you found this insightful, hit the LIKE to let us know it resonated.

                💬 Share in the comments your perspective and any topics you'd like to see us tackle!

                👉 Subscribe to stay in the know.

                📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


                ✅ Available Resources:

                • Secret Shopper Assessment
                • Our Inquiry Pipeline Program Guide

                • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                  If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                  9 min
                • SC 60 - Social Media Results: Mediocre or WOW? They're Only As Good As What's Happening NOW

                  Social media in your premium healthcare practice is a long term, committed relationship - not a fling. Your results are only as good as what is happening NOW on your accounts.


                  👉This is for: YOU if you want to get great results on social media

                  🎙️ We're talking about: the content being posted, the person behind it and the brand strategy that drives it all

                  💥 This is important because: you need a sustainable program and investment that lasts

                  ✅ This will help you: understand where to invest when it comes to social media


                  👍 If you found this insightful, hit the LIKE to let us know it resonated.

                  💬 Share in the comments your perspective and any topics you'd like to see us tackle!

                  👉 Subscribe to stay in the know.

                  📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


                  ✅ Available Resources:

                  • Social Media 90-Day Success Program

                  • 🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                    If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                    10 min
                  • SC 59 - What Converts: Outcomes, Features or Benefits?

                    What Converts 📈 Outcomes, Features or Benefits? 🤔Caption:  If 95% of spending decisions occur in the emotional area of the brain(2) how do we make sure that we are appealing to emotions for our potential premium patients to convert?


                    👉This is for: YOU if you want to increase conversions and grow your cash pay procedures.

                    🎙️ We're talking about: the difference between the BENEFITS of our procedures/services and the FEATURES or OUTCOMES

                    💥 This is important because: People aren't willing to invest in cash pay procedures unless they can feel and taste the benefits.


                    ✅ This will help you:

                    • Turn facts into feelings online to get MORE premium patients into your practice
                    • Find the gap in your phone team's training on conversations that turn inquiries into patients
                    • Know how to resonate with patients in your chair for higher premium conversions
                      • Online Consumer Assessment
                      • Secret Shopper Assessment
                      • Soft Skills Virtual or On-Site Team Training

                      • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

                        💬 Share in the comments your perspective and any topics you'd like to see us tackle!

                        👉 Subscribe to stay in the know.

                        📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                        ✅ Available Resources:

                        🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                        If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.


                        (2) Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the Market

                        9 min
                      • SC 58 - Patients fear THIS more than anything and how YOU can overcome it

                        Studies show that this fear is irrational and one of the core elements in human anxiety.

                        👉This is for: YOU if you are a healthcare professional, marketer, leader or practice owner

                        🎙️ We're talking about: what research calls "one of humanities fundamental fears" - the Unknown

                        💥 This is important because: This is what a) stops our potential patients from calling/filling out form/coming inb) keeps them from understanding or absorbing information in your practice


                        ✅ This will help you:

                        • Increase new patients in the door from higher social media and online conversions
                        • Increase conversions IN your practice TO premium procedures
                        • Elevate your patient experiences
                          • Online Consumer Assessment
                          • Secret Shopper Assessment
                          • Soft Skills Virtual or On-Site Team Training


                          • 👍 If you found this insightful, hit the LIKE to let us know it resonated.

                            💬 Share in the comments your perspective and any topics you'd like to see us tackle!

                            👉 Subscribe to stay in the know.

                            📨 Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                            ✅ Available Resources:

                            🖥️ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                            If you are  a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                            8 min

                          About Success Confidentials

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                          🎙️ UPDATE: We’ve taken a little break to focus on the learning content you've asked for in our app. Please enjoy a few of our favorite past episodes. We’ll be back!