πUser Generated Content(UGC):
Content created by every day patients (people!) for YOU to leverage across YOUR prospective patient's journey via YOUR marketing channels: practice social media profiles, social ads, website, landing pages & lead pipeline. π‘Why is UGC powerful?
Recent Stackla consumer data shows that people find UGC to be 'much more influential' than other kinds of marketing content, withΒ 80% sayingΒ it impacts their buying decisions.
βοΈ How do you use it?
It's social proof (see episode 75): It's an authentic endorsement and provides patient point of view representation to resonate with your potential patient through your marketing funnel.
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Available Resources: Get our UGC Patient Advocate & Content Creation Guide! DM us "UGC" for info.
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If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.