💛 If 95% of spending decisions are made in the emotional area of the brain* then it doesn't really matter if your practice IS the best, if it doesn't FEEL like it is.
👉This is for: Anyone wanting to grow specialty cash pay services and procedures
🎙️ We're talking about: WHY we focus so much on emotions, and how 'touchy-feely' gets written off too often in healthcare
💥 This is important because: Perception is reality, and it's up to us to control it
✅ This will help you: Rethink how you shape perception - online AND in your practice
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*Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the MarketIf you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.