Success Confidentials

Success Confidentials

By The Patient WhisperersBusinessMarketing
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Success Confidentials episodes

  • SC 77 - Social Media: When to Spend $ to make $,$$$,$$$

    ๐Ÿ’ฐ $2 Million/year is what we added to our bottom line from social media. We know it works. So does the marketing world: Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion (just edging out searchโ€™s $135 billion)!

    ๐Ÿ‘‰This is for: You if you're using social media and wondering if you should start spending $$$

    ๐ŸŽ™๏ธ We're talking about:ย Why organic 'free' posting will only get you so far

    ๐Ÿ’ฅ This is important because: You don't want to waste time and effort showing up to hundreds of people when you can take that same time/effort and reach hundreds of THOUSANDS.


    โœ… This will help you: Use social media with MAX results.

    ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

    ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

    ๐Ÿ‘‰ Subscribe to stay in the know.

    ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


    โœ… Available Resources:

    • Social Media Assessment + 90 Day Social Media Success Program

    • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


      If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

      9 min
    • SC 76 - You're the best, but can I feel it?

      ๐Ÿ’› If 95% of spending decisions are made in the emotional area of the brain* then it doesn't really matter if your practice IS the best, if it doesn't FEEL like it is.

      ๐Ÿ‘‰This is for: Anyone wanting to grow specialty cash pay services and procedures

      ๐ŸŽ™๏ธ We're talking about:ย WHY we focus so much on emotions, and how 'touchy-feely' gets written off too often in healthcare

      ๐Ÿ’ฅ This is important because: Perception is reality, and it's up to us to control it

      โœ… This will help you: Rethink how you shape perception - online AND in your practice


      ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

      ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

      ๐Ÿ‘‰ Subscribe to stay in the know.

      ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


      โœ… Available Resources:

      • Online Review/Assessment + Team Training

      • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


        *Gerald Zaltman, Harvard Business School Professor, How Customers Think: Essential Insights into the Mind of the MarketIf you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

        8 min
      • SC 75 - What is Social Proof and Do You Have It?

        ๐Ÿ“ˆ Landing pages with 1 or more types of social proof lift conversions by over 52%! ๐Ÿ“ˆ If your marketing is missing social proof, or you're not sure what it is, watch this!

        ๐Ÿ‘‰This is for: Anyone wanting to boost cash pay revenue through marketing

        ๐ŸŽ™๏ธ We're talking about:ย The psychological phenomenon called Social Proof

        ๐Ÿ’ฅ This is important because: Understanding this and how to use it is crucial to winning over today's potential patient

        โœ… This will help you: Find gaps in your own social proof so you can appeal to various patient types


        ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

        ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

        ๐Ÿ‘‰ Subscribe to stay in the know.

        ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


        โœ… Available Resources:

        • Online Review/Assessment + Team Training

        • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


          If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

          8 min
        • SC 74 - The Most Powerful Question To Ask Your Patients

          The question everyone ends their patient encounter with: "Do you have any questions?" We're revealing why this is the worst question - and what the game changing question is that we replaced it with!

          ๐Ÿ‘‰This is for: YOU if you want to increase cash pay conversions in your practice๐ŸŽ™๏ธ We're talking about:ย the most powerful way to end your consultations

          ๐Ÿ’ฅ This is important because: this one question will give you the information you need to guide the patient through their unspoken roadblocks and hesitations

          โœ… This will help you: better understand your patient's hesitations, so you can help them overcome them


          ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

          ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

          ๐Ÿ‘‰ Subscribe to stay in the know.

          ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


          โœ… Available Resources:

          • Soft Skills + Conversion Training Program

          • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


            If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

            7 min
          • SC 73 - PART 2: Going Viral, the How and Why

            You're familiar with the term 'going viral' on social media: but what does that mean for us as a practice or healthcare expert?!?


            ๐Ÿ‘‰This is for: You, if you're tired of posting on social media to just your followers

            ๐ŸŽ™๏ธ We're talking about:ย How and why going 'viral' should be part of your strategy

            ๐Ÿ’ฅ This is important because: This type of content reaches a part of our potential patient market that is NOT responding to ads

            โœ… This will help you: Reach MORE people on social media for brand awareness and ultimately, more patients


            ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

            ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

            ๐Ÿ‘‰ Subscribe to stay in the know.

            ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


            โœ… Available Resources:

            • 90-Day Social Media Success Program

            • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


              If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

              8 min
            • SC 72 - Going Viral: The How and Why

              You're familiar with the term 'going viral' on social media: but what does that mean for us as a practice or healthcare expert?!?

              ๐Ÿ‘‰This is for: You, if you're tired of posting on social media to just your followers

              ๐ŸŽ™๏ธ We're talking about:ย How and why going 'viral' should be part of your strategy

              ๐Ÿ’ฅ This is important because: This type of content reaches a part of our potential patient market that is NOT responding to ads

              โœ… This will help you: Reach MORE people on social media for brand awareness and ultimately, more patients


              ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

              ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

              ๐Ÿ‘‰ Subscribe to stay in the know.

              ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


              โœ… Available Resources:

              • 90-Day Social Media Success Program

              • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                8 min
              • SC 71 - How to Optimize Your Instagram Profile

                Social media is no different from your other online marketing in the way that you can be measuring it's effectiveness and improving on it constantly. Think of your Instagram profile like your website's cooler cousin and you will look at it in a whole new light. Most healthcare practices fall into one of these categories:

                1) missing ALL the information people are looking for

                2) it's hard to find

                3) OR it's missing the mark in terms of presentation and doesn't fit the social media experience


                ๐Ÿ‘‰This is for: Anyone wanting to get more results from social media

                ๐ŸŽ™๏ธ We're talking about:ย Your Instagram profile

                ๐Ÿ’ฅ This is important because: People don't want to click the 'link in bio' if they aren't impressed with the BIO

                โœ… This will help you: Re-evaluate your Instagram and prioritize your profile


                ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                ๐Ÿ‘‰ Subscribe to stay in the know.

                ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


                โœ… Available Resources:

                • Social Media Assessment
                • 90-Day Social Media Success Program

                • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                  If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                  8 min
                • Sc 70 - Neutral Interactions: The Killer of Success

                  Patients either feel better or worse after interacting in our practices. They either like us more or less by visiting our websites and social media. Neutral = negative.

                  ๐Ÿ‘‰This is for: Anyone who wants to grow leads and conversions

                  ๐ŸŽ™๏ธ We're talking about:ย Patient or potential patient encounters

                  ๐Ÿ’ฅ This is important because: This will limit you OR launch crazy growth

                  โœ… This will help you: Make encounters positive on purpose


                  ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                  ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                  ๐Ÿ‘‰ Subscribe to stay in the know.

                  ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


                  โœ… Available Resources:

                  • Online & Social Media Assessment
                  • Team Training: The Art of Soft Skills

                  • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                    If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                    10 min
                  • SC 69 - Part 2 | Social Search: Will I find you?

                    The New York Times says that "Tiktok is the new search engine for Gen Z."

                    ๐Ÿ‘‰This is for: YOU if you want more premium patients.

                    ๐ŸŽ™๏ธ We're talking about:ย Social Search

                    ๐Ÿ’ฅ This is important because: People are using social media as a search engine (instead of going to Google first!)

                    โœ… This will help you: Reach the people looking for what you offer, through social media.

                    ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                    ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!


                    ๐Ÿ‘‰ Subscribe to stay in the know.

                    ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials


                    โœ… Available Resources:

                    • Social Media Assessment
                    • 90-Day Social Media Success Program

                    • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                      If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                      9 min
                    • SC 68 - Part 1 | Social Search: Will I find you?

                      The New York Times says that "Tiktok is the new search engine for Gen Z."

                      ๐Ÿ‘‰This is for: YOU if you want more premium patients.

                      ๐ŸŽ™๏ธ We're talking about:ย Social Search

                      ๐Ÿ’ฅ This is important because: People are using social media as a search engine (instead of going to Google first!)

                      โœ… This will help you: Reach the people looking for what you offer, through social media.

                      ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                      ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!


                      ๐Ÿ‘‰ Subscribe to stay in the know.

                      ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: โ https://www.thepatientwhisperers.com/successconfidentialsโ 


                      โœ… Available Resources:

                      • Social Media Assessment
                      • 90-Day Social Media Success Program

                      • ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:โ https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07โ 


                        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                        7 min

                      About Success Confidentials

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                      ๐ŸŽ™๏ธ UPDATE: Weโ€™ve taken a little break to focus on the learning content you've asked for in our app. Please enjoy a few of our favorite past episodes. Weโ€™ll be back!