Success Confidentials

Success Confidentials

By The Patient WhisperersBusinessMarketing
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Success Confidentials episodes

  • SC 97 - Your Patient Is Not You. Think Like Your Consumer.

    For many of us in healthcare leadership positions, we are not our consumer. Which means we have to LEARN how to think like them. Learn what emotions drive THEIR decisions. This is essential to be successful in marketing and create an experience that multiplies in word of mouth.

    • 86% of patients are willing to pay +14% higher for what they feel is a great experience(1)
    • 95% of spending decisions occur in the emotional area of the brain(2)
    • Emotional vs rational marketing performs twice as well (31% vs 16%) for a higher return on investment(3)
    • How patients feel treated in 'bedside manner' is the strongest driver of positive reviews(4)
    • How patients feel treated by staff is the strongest driver of negative reviews(4)
      • upSKILLery Membership

      • โœ… Available Resources:

        ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

        ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

        ๐Ÿ‘‰ Subscribe to stay in the know.

        ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

        ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call: https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

        7 min
      • SC 96 - How to Be Comfortable On Camera Even if You Hate It!

        Being great on camera is a learned skill. Unless you're Gen Z, give yourself a break if it doesn't come naturally! Most of us didn't grow up seeing ourselves on camera in video calls and posting our life on social media. If you don't feel comfortable filming content, it's not your fault. The great news? Anyone can learn to be great in videos. To succeed on social media, as healthcare experts in our industry, being on camera is becoming difficult to avoid. We've helped countless healthcare professionals go from awkward to confident in their social media videos - it's one of our favorite things!


        โœ… Available Resources:

        • Social Media Training Program

        • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

          ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

          ๐Ÿ‘‰ Subscribe to stay in the know.

          ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

          ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


          If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

          9 min
        • SC 95 - Do or Don't: Post Awareness Observances?

          This is a common question we're asked during social media coaching: do you post awareness days, weeks, or months on your practice's social media? And if so, which do you observe? We've got you covered.

          โœ… Available Resources:

          • Social Media Training Program

          • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

            ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

            ๐Ÿ‘‰ Subscribe to stay in the know.

            ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

            ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


            If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

            8 min
          • SC 94 - How we increased internal referrals by +500%!

            Patients that are ALREADY in your doors for routine services offer HUGE revenue growth for your practice. ๐Ÿ“ˆย  They already have a relationship with you and have established a level of trust, so they're at the bottom of that funnel of conversion IF there's training and a system in place to refer and convert into those premium, out-of-pocket, cash-pay procedures, products or services.ย 

            ๐ŸŽ‰We're sharing how we grew internal referrals by 500% in one year and added an extra 1/2 a million to our bottom line our last year in practice by focusing on this revenue stream.

            โœ… Available Resources:

            • Soft Skills & Conversion Training Programs

            • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

              ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

              ๐Ÿ‘‰ Subscribe to stay in the know.

              ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

              ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


              If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

              7 min
            • SC 93 - Social Media: What SHOULD I post vs WANT to see?

              This is what separates practices who are thriving on social media and seeing BIG results, and those that are struggling: join us for a simple mindset shift.


              โœ… Available Resources:

              • Social Media Training Program

              • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                ๐Ÿ‘‰ Subscribe to stay in the know.

                ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

                7 min
              • SC 92 - Job Shadowing: Their Role + Everyone Else's?

                By adding this step to our new hire onboarding, ๐Ÿ’ผ we saw BIG results:โœ”๏ธ improved confidenceโœ”๏ธ increased knowledge gainโœ”๏ธ faster culture integrationโœ”๏ธ better patient understandingโœ”๏ธ more personal buy-in


                ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                ๐Ÿ‘‰ Subscribe to stay in the know.

                ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader, or marketer, this is for you.

                7 min
              • SC 91 - How to Make Your Scroll Productive

                The average person scrolls the height of the Statue of Liberty - and for more than 2 hours - each day! Whether that's you or you're the occasional scroller, there are 3 ways you can make this time super productive for your practice.


                ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                ๐Ÿ‘‰ Subscribe to stay in the know.

                ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics, or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                6 min
              • SC 90 - The best protection in healthcare: Soft Skills

                Our best protection โค๏ธโ€๐Ÿฉน in healthcare is soft skills - yet it's the most neglected skillset. How they feel treated by our providers and team is the #1 reason for online reviews (positive OR negative) and is the #1 reason people file malpractice claims.


                โœ… Available Resources:

                • Soft Skills Team Training Programs

                • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                  ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                  ๐Ÿ‘‰ Subscribe to stay in the know.

                  ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                  ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                  If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                  5 min
                • SC 89 - They said what?!? How to avoid patient messaging pitfalls (and increase conversions!)

                  We do a lot of secret shoppers and we almost always uncover a process or communication that leaves management saying "They said what?!?" We get it, this happened to US in practice once upon a time. It was a painful yet incredibly helpful process to uncover just how many things we 'thought' were happening or being communicated to potential patients, but in reality were not.

                  Join us to find out:

                  • what we did about it
                  • how we created a system that worked
                  • and was sustainable
                    • Secret Shopper Exercise
                    • for consistent patient communication and efficient processes - that increased our conversions big time!


                      โœ… Available Resources:

                      ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                      ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                      ๐Ÿ‘‰ Subscribe to stay in the know.

                      ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                      ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                      If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.

                      7 min
                    • SC 88 - Online Reviews: Your Reply is Critical

                      ๐Ÿ’ฌ Why your reply is crucial to *BOTH* positive and negative reviews:

                      Studies show that businesses that respond to reviews are nearly 2x as trustworthy as those that donโ€™t(1) and 55% of people feel responding to reviews is the top factor that makes them feel positively about a business.(2)


                      โœ… Available Resources:

                      • Online Patient Reviews:ย Our System for Success | How to get raving online patient reviews and set up a program for success! (We've tried it all, and this is what actually worked.) https://www.upskillerylms.com/course/online-reviews

                      • ๐Ÿ‘ If you found this insightful, hit the LIKE to let us know it resonated.

                        ๐Ÿ’ฌ Share in the comments your perspective and any topics you'd like to see us tackle!

                        ๐Ÿ‘‰ Subscribe to stay in the know.

                        ๐Ÿ“จ Become an insider and subscribe for additional insights and inspo: https://www.thepatientwhisperers.com/successconfidentials

                        ๐Ÿ–ฅ๏ธ Find out if we can help your practice! Schedule A Free 30-minute Synergy Call:https://calendly.com/d/x4p-qs7-ytv/synergy-session-30-min?month=2023-07


                        If you are a visionary Eye Care, Ophthalmology, Optometry, Aesthetics or Premium Concierge Medicine practice owner, leader or marketer, this is for you.


                        (1) Google; (2) Bright Local

                        8 min

                      About Success Confidentials

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                      ๐ŸŽ™๏ธ UPDATE: Weโ€™ve taken a little break to focus on the learning content you've asked for in our app. Please enjoy a few of our favorite past episodes. Weโ€™ll be back!