Tom Reber grew up thinking sales was only for certain people, shaped by his blue-collar background and what he learned from family. Over the years, that perspective changed.

Today, he helps contractors rethink how they run their businesses by focusing on these principles:

• Success in sales starts with you—before you ever sell a project, you have to build a strong foundation at home and in your mind.

• Practicing gratitude, curiosity, and silence can make a real difference in how you connect with clients and close deals.

• Discipline, from follow-ups to tracking your numbers, matters just as much as any lead or marketing script.

Subscribe to Tom's podcast The Contractor Fight here.

Buy Tom's book Win the Contractor Fight here.

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Watch the show on YouTube here.

Learn more about The Cromeens Law Firm here.