Success Inspired

My guest today is Ross Campbell founder & CEO at FIT Summit, thought leadership and networking platform for Asia-Pacific’s health, fitness and wellness industry.

I had a great time talking to him about lot of fitness industry related topics and his personal journey of growth, finding purpose and making massive impact on the industry

25% off to attend your next Fit Summit Conference when you use promo code 'SUCCESSINSPIRED' at check out on the FitSummit site - www.thefitsummit.com

• www.thefitsummit.com
• www.instagram.com/thefitsummit
• www.linkedin.com/in/rossstewartcampbell

• (00:00:28) - Introduction of my guest today
• (00:03:41) - Why did Ross launch FitSummit
• (00:06:51) - How did I managed to get great speakers on my podcast
• (00:11:18) - What I enjoy about podcasting
• (00:16:40) - Power of goodwill capital
• (00:18:36) - We're talking about emerging trends we see emerging in the fitness industry
• (00:22:48) - Example of succesful pivot of an F45 Studio in Braddon
• (00:29:04) - Emerging & exciting world of online fitness
• (00:38:24) - What has been the most challenging part about launching the FitSummit
• (00:40:55) - Ross's discovery of purpose in his business journey
• (00:43:59) - What got me involved in the fitness industry
• (00:50:17) - We talk about our day to day routines, some bad habits and martial arts
• (01:01:27) - What does Ross wish he'd new when he started his business
• (01:03:09) - What advice Ross has for anyone to achieve more success in life.
• (01:08:26) - Special offer for Fit Summit

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Here are some of my tried & tested recommendations.

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Ross Campbell

 Welcome to the success inspired podcast, a business and personal development podcast to help you accomplish more in life and realize your true potential. And now here is your host Vit Muller

Introduction of my guest today 

Vit Muller: [00:00:28] hello everybody. My guest today is founder and CEO at fit summit. Which is a thought leadership and networking platform for Asia Pacific health, fitness and wellness industry, among many other things. Also, he has an extensive experience working alongside companies to connect them to global industry leaders and their partners in business finance, investment technology, and government.

[00:00:55] Please welcome to the show. Ross campbell.  

Ross Campbell: [00:01:03] Thank you Vit. Absolute pleasure. Being here. Look forward to having a great discussion. 

Vit Muller: [00:01:09] Great to have you here on the show Ross. Now I've introduce you a little bit, but for the listeners you're doing quite a lot of things. So keen to unpack just a little bit of a quick bio about yourself, and then we'll jump into some questions.

Ross Campbell: [00:01:21] Yeah, sure. Happy to do so. Um, my early career started in events. I used to do large scale CEO level events, uh, looking at the investment in sectors. Uh, I used to work in the big, bad, scary world of oil and gas, huge marketplace. Um, really fascinating, but very little purpose for me. So yeah. We built a company, we sold the company and then I moved into fitness.

[00:01:44] And, um, for all my sins, I started a gym, um, ma the next martial art gym here in Singapore. It still exists today and it does well, but I realized quite quickly, I'm not an operator. That's not quite where I am. My skillset lies. My skillset lies more than B2B and I'm in a meeting, all the gym owners across Singapore, we came up with an idea for building a community, a simple community that talks about the business.

[00:02:06] Finance and investment of fitness across the region. And that was the catalyst for fit summit. And we've grown exponentially since. 

Vit Muller: [00:02:14] Wow. And like I said, I mean, community is important, especially when you have a like-minded people and, and it's, you know, people in a similar business helping each other, it's only to everyone's benefit.

[00:02:23] Isn't it?

Ross Campbell: [00:02:25] Well, you built your own community here with this podcast Vit. So, I mean, you've obviously it's not easy to do and it's persistence, it's quality content as the right people and making sure that they've got their the buy-in. And I think for us, we had an initial in the marketplace in Asia Pacific, there was no such community.

[00:02:40] There was no such authority that was trying to deliver the connectivity that was trying to deliver that community. And so gym owners and business owners were too busy looking after their own business to really connect to other business owners. And I think once we started to realize the power of that had and the paradigm has connectivity and community had, my word is unbelievable once you start talking to some other. Like-minded professionals a little bit different in Australia. And of course, I know you guys have done a much better job of has here in Asia. You've got some established associations and communities, but again, that comes down to people like you putting in the effort to actually drive this community and make sure it still exists.

 Vit Muller: [00:03:19] Hmm. You're absolutely right. And you've touched on podcasts and same thing, right? I mean, I started this thing about six months ago, so it months ago, something like that. And it is like you said, it is being in touch with other podcasters being part of the community, whatever, whatever community is, whether it's talking about fitness or podcasting, it is that.

[00:03:37] Like I say, you know, you're, you're only as good as, as, as people that you surround yourself with. Right. 

Why did Ross launch FitSummit 

[00:03:41] So now fit, fit summit. That is incredible event. I'm a see, I didn't know about it until earlier this year. Uh, one of my, one of my coaches told me about it because she works for Less Mills and she told me about this thing.

[00:03:53] And like she said, you've got to check it out. So I went. I think it was one of the first one, which was a free at the time. So I went to that one. Um, I must say I was, um, I was very impressed how it's been, how it's been organized, um, for those guys who listening, what we're talking about is a, is a completely online, um, convention.

[00:04:12] Think about a big convention center that you go to and you've got all the stolls, although all the sponsors store, a store stores, which are stalls the, um, um, and you know, stage events, speakers discussions, but it's all on virtually. And, um, yeah, I must say I was very impressed. So where are we now going forward now?

[00:04:33] You've done another three since, haven't you?

Ross Campbell: [00:04:35] Yeah, in total, we've done six. Now the first four testing the water if I'm honest with you. I think like a lot of the operators that, you know, you yourself is one of them that, you know, getting this transitional step to become a virtual operator is not an easy task.

[00:04:52] Let's be honest. Right? I think anyone who's watching this, that's had a fitness and wellness business. Certainly just try to transition into the virtual world. Hasn't been an easy, last few months and yeah. Well, I think for those, and again, we draw parallels to this from the fitness world to those of adopted early, they're really invested well, but they've also tried to have a purpose as to what their virtual offering is.

[00:05:14] We're not trying to replicate the wheel. We're trying to do something else that we believe our network and our community want. So yeah, those were six times. We've got another one to go in a year and then thankfully a break. Uh, but then again, there's this new transition that we're going to go into. We're just going to become the hybrid model where it's just like any fitness operator is how'd you convene both the world of bricks and mortar and the world of virtual to become a hybrid membership hybrid subscription offering.

[00:05:40] That's the next transition that actually starts in December. So we've had a really good 2020 in terms of. Uh, building new capability financially, look, we're not going to lie. It's been a terrible year financially, but it doesn't matter. We are healthy. We're happy. We're still making an impact on our community.

[00:05:57] And we've got a chance now to build something bigger and better on the other side. And we're going to grab that opportunity. 

Vit Muller: [00:06:02] And you've had some amazing speakers as well. You've had top CEOs of top biggest brands in the fitness industry from both manufacturers. Um, you had what program providers like Les mills and some of the other ones haven't you?

Ross Campbell: [00:06:17] We're very blessed. I mean, like the same as you, that we happen to have a value proposition, like your podcast, where people are talking business and there's a lot of interest and people learning to be at the business of fitness and wellness. And you must've saw that yourself. I mean, I mean, it's, it's.

[00:06:34] Not easy to secure speakers, if you're trying to bring them on to perhaps an educational summit on education. Yeah. Um, platform, however, F you're talking to them about the business, the future of their business, the future of our industry, that's really a pool. I mean, the question to you must be 

How did I managed to get great speakers on my podcast

 [00:06:51] how, how have you managed successfully get so many good people onto your platform?

[00:06:55] Because I know firsthand it's not easy. So what's your secret. 

Vit Muller: [00:06:59] I don't know, but I must say I haven't really run into any troubles, so I don't know. Um, let's see. I've always been into networking. So I know when that's working, it's always enjoyed having conversations, meeting new people, getting to know their side of the story, you know, different businesses, different industries, as well as just something that I like to, you know, cause it kind of opens up your eyes a little bit and you know, things that you hear about what people do at different industry.

[00:07:24] Often times you can then bring it to your own industry. So I really enjoy meeting people, um, from the get go and I've, since I arrived to Australia, I started as a PT and a sort of. Work my way up. Um, but throughout that whole journey, I've always been interested in, I mean, also personal developments, so going to different things like Tony Robbins and you meet a lot of people there, a lot of positive and inspired people there, but then also regular business networking is what I've enjoyed doing.

[00:07:50] So I've been a member of BNI, which is the global business network. That's work. Um, recently I've been a member. I am still a member of another organization here in Canberra which is actually more of a Australia wide, uh, now, uh, called BX networking. You know, we actually have regular zoom meetings now, so that's been pretty good.

[00:08:09] Um, the other Avenue for me, I guess, would have been. LinkedIn where I might either outreach, but I must say I haven't been doing as much outreach as I thought I would have to, which has been a nice surprise. I actually have a, now as more and more episodes of being released, people actually outreach to me asking, you know, and with the right, you know, we have the right.

[00:08:29] Introduction, um, they gain, my attention and then we have a chat, so it's been really good, but another one that's been super effective for me, which is a big shout out to Mark Shaw. Um, he had a platform called, um, Um, SpotAGuest or website got SpotAGuest, which unfortunately shut down about two months back, but it was a free platform for all podcasters and podcastees or podcast guests looking to be on the podcast.

[00:08:56] And so I did put up, and that was very early. When I started, I put a post and I said, you know, I'm doing this, um, And, you know, I, I put a clear description of, of what I'm, what I'm going with, where I'm going with this podcast and who will be the ideal guests and actually got a lot of interests from it, actually a lot like 30, 40 people.

[00:09:15] And so from that, I've sort of obviously picked and choose has been great. Obviously platforms shut down, but now I must say there is more and more emerging. This podcasting thing, I would say this year as skyrocketed, um, Oh, actually, uh, I said to myself, I wish I would've done it. You know, two years ago, I've been thinking about doing podcast for so long.

[00:09:34] And now finally, when I get my ass off the couch to, to do it, a lot of, a lot of people will want to do it, which is great, which is grate for both podcasting community. And we can all learn from one another. But yeah, it's been a really good journey.

Ross Campbell: [00:09:46] Yeah, but again, I can congratulations to you. It's I think you've got to put yourself out there and I think that's never been as a pattern as through COVID and, you know, I know there's lots of things that this crisis has brought up, but one of the kind of key things I don't think people have quite considered yet is.

[00:10:02] People are used to meeting people in bars and restaurants and clubs and pubs and networking conferences and networking associations and trade shows, et cetera. Now, if you take a whole year of that connectivity, not only for personal development for business development, you know, how are businesses going to develop the pipeline for the future?

[00:10:21] And that's a real gray area at the moment in time. And so, you know, we highly encourage people, even if they might not be. You know, digitally savvy or even confident in some of the digital offerings, you've got to get yourself online. You've got to listen to these podcasts. You're going to get on online to these events, especially the ones that are interactive, because I think at the moment and timer is a lot of Clinton there's push and there's very little interaction and I'm sure you've been on the same list.

[00:10:49] Thousands of webinars and hundreds of beeing guilty and not having any interaction at all. There's no questions and answers. There's no chat box. There's nowhere that you can put on your LinkedIn URL for networking with other people. What a missed opportunity. That is why people are doing it, but it's it's for me, it's crazy.

[00:11:06] And so I love what you guys are doing because this is an interactive show and, you know, people can own. Can easily reach out to you afterwards and reach out to me afterwards and we can continue conversations. And that is key. 

What I enjoy about podcasting 

Vit Muller: [00:11:18] Absolutely. Now for anybody listening to podcasts here is what I enjoyed the most about podcasting.

[00:11:24] Firstly obviously is the power of networking. So now we're going to have a quality conversation for an hour. How often, how often do you actually get to speak to somebody for a full hour? We live in a, such a fast-paced society. Right. And what I love about is that I get a person that may have not even spoken to, but...

Dawn Cady a former chronic pain sufferer who healed herself and learned to walk again. This drove her to learn everything she could about treating all forms of pain, trialing multiple modalities on herself on her healing journey, and discovering the most effective treatments for pain in the process.

She developed the multi award winning “The Neural Alignment Method®”, which brings together the world’s best healing techniques for chronic physical and emotional pain to help athletes come off pain meds by showing them how their body heals through connecting and communicating with their mind and body. So they can do what they were born to do. Dawn’s consuming passion helps others in pain enjoy their lives again.

She had the pleasure of interviewing @drphil on the subject of chronic pain and has written several articles about it — Dawn is currently writing her own book. She also had her story featured in a book.

Link coming soon (Check in in few days)

• www.alleviatepain.com.au
• www.instagram.com/dawncadypaincoach
• www.facebook.com/dawncady.mindsetcoach
• www.facebook.com/groups/healyourself.DC
• Emotional Freedom Technique (Dawson Church)
• Dr Phil
• Lillian Michaels

• (00:00:25) - Introduction of Dawn Cady, the pain freedom coach
• (00:02:09) - Can chronic pain be caused by emotional issues
• (00:08:28) - What was it like dealing with Chronic pain for Dawn
• (00:16:13) - Power of visualisation
• (00:20:06) - It's never too late to start walking - limiting belifs and how to overcome them
• (00:23:01) - What helped Dawn manager her pain.
• (00:35:39) - Dawn shares success stories of her clients being able to manage their pain.
• (00:42:32) - What success has Dawn been able to achieve
• (00:45:56) - Special offer - Dawn's online program

• Subscribe to SIP mailing list to get regular updates by clicking here

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Here are some of my tried & tested recommendations.

Hosting - I host this podcast with Captivate, the world's only growth-oriented podcast host™ - you can too, and get your first 7-days on me by clicking here now.

Marketing your show - this is what I use to generate amazing audiograms for each episode - free to sign up by clicking here

Coming Soon

My guest today is Dai Manuel an award-winning digital thought leader and author, Distinguished Toastmaster & keynote speaker, former partner and Chief Operating Officer of a multi-million dollar retail company, and a sought after lifestyle mentor and executive performance coach.

I had a great time interviewing him and we talk about his journey as a coach, entrepreneur and super dad.

Dai is on a mission to positively impact one million role models around the globe to lead a FUN-ctionally fit life through education, encouragement, and community. 

He is an, Accountability coach, good friend to a lot of people and is here to help others get healthy. 

• Join the free 28-day Whole Life Fitness Manifesto program and learn how to maximize your body, mind, and spirit in 30 minutes a day. www.joinwlfm.com
• 5 Day Sugar Detox Resource & Challenge - www.daimanuel.com/sugardetox 
• Ultimate resource (no sign up required) www.daimanuel.com/gift 
• The 99 Bodyweight Workout Guide www.DaiManuel.com/99
• How to Develop a Positive Mindset www.daimanuel.com/positive-mindset
• My First 10 Clients Blueprint - www.myfirst10clients.com 

RECOMMENDED BOOK - Essentialism by Greg McCowan

• (00:00:23) - Introduction of my guest today
• (00:07:45) - Loss of revenue and pivoting to get through 2020 Covid crisis and impact it's had on Dai's coaching business.
• (00:11:09) - Prioritising what projects to dedicate resources towards
• (00:15:00) - Book recommendation - Essentialism by Greg McCowan
• (00:17:07) - Capacity to do stuff, re-allocation of energy and having a plan B
• (00:20:44) - Dai story how they decided to leave their careers, go super minimalistic and got traveling the world with kids
• (00:25:12) - Where did the revenue come from while Dai and the family were on the read traveling
• (00:32:59) - Is minimalistic freedom lifestyle for you ?
• (00:37:41) - My story of self actualisation when I decided to move to Australia
• (00:40:59) - Getting outside your comfort zone, Dai shares how overcome obesity and suicidal thoughts as a teen
• (00:48:48) - What really needed to happen for Dai to realise that he needed a drastic change otherwise he'll never be happy
• (00:54:56) - How is Dai keeping relationship with his wife fresh and still dating like
• (00:57:41) - One simple strategy to help you get started with your weightloss
• (01:00:22) - Dai's details if you want to get in touch

• Subscribe to SIP mailing list to get regular updates by clicking here

• Listen on Success Inspired Podcast Official 
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• Listen on Spotify
• Listen on Stitcher
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• Listen on Overcast
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• Rate on Podchaser
• Rate & Review on iTunes & Google Podcast
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• Follow on Linkedin
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• Like on Facebook
• Follow on Instagram

• Contact Vit on LinkedIn
• Get Vit's updates on Facebook
• Follow Vit on Instagram
• Find Vit on  twitter

Here are some of my tried & tested recommendations.

Hosting - I host this podcast with Captivate, the world's only growth-oriented podcast host™ - you can too, and get your first 7-days on me by clicking here now.

Marketing your show - this is what I use to generate amazing audiograms for each episode - free to sign up by clicking here

Vit Muller: [00:00:23] all right, everybody. Uh, thank you for tuning into this show. Uh, my guest today is an award-winning digital thought leader and author distinguished Toastmaster, which is a business networking organization. He's also a keynote speaker, former partner.

[00:00:38] And chief operating officer at a multimillion dollar retail company. Pardon me and assault after lifestyle mentor and executive performance coach.  

[00:00:49] That aside, he's also super dad. I like the way he's pitching it, he's dating his wife. It's a really cool with a lead by example, way of living and contagious personality.

[00:00:59] He's on the mission to positively impact 1 million role models around the globe to lead a fun fit life through education, encouragement, and community. 

[00:01:12] My guest. He is an accountability. Coach is a good friend to a lot of people and he's here to help others get healthy. Please. Welcome to the show. Dai Manuel

Dai Manuel: [00:01:26] what's up 

Vit Muller: [00:01:30] man.

Dai Manuel: [00:01:31] Awesometo be here. Man, I don't even remember. I think we talked initially, maybe six months ago. Yeah. It's been a long time ago, so it's so good that we're here. We're here. We're actually, it's doing it. It's happening? 

Vit Muller: [00:01:43] Yeah, man. It's been awhile. It's been in one. We had, uh, we, we, we, we, we tried to do it. What is it like a month ago?

[00:01:49] And then when we couldn't make it work and now we're here that's that's awesome, man. So what's been happening in your world since last time we spoke. 

Dai Manuel: [00:01:55] Well, you know, We're now done summer in our part of the world. You know, I'm in North America now, but previously. 

Vit Muller: [00:02:01] Whoop whoop.. Bring on Summer in Australia!

Dai Manuel: [00:02:04] I know you're going into summer. I'm getting ready to go into winter. And, uh, I miss my perpetual summer, you know, the last two and a half years, my, my family, and I've been living in Bali, Indonesia. So we were almost neighbors for a bit. And, uh, so, but we rotate, relocated back to camp for our kids to finish high school here. So yeah, this year has been one of those interesting years.

[00:02:25] Cause obviously like everybody we've been dealing with the pandemic, right? Like this COVID-19 thing. And so navigating that this year has been interesting because at the end of the year, my business got kicked in the nuts, you know, like it was like 80% of my revenue was like literally gone. I was on pace to have a record year.

[00:02:41] I was like, man, this is gonna be awesome. And then within the matter of eight weeks, it was like 80% revenue gone and a lot of my forecasted revenue gone. And so it sort of put me in a position where I had a little bit of a pity party for a couple of days. And, uh, but then I got my head out of my butt and I was like, okay, well, what can I do.

[00:02:59] What can we do? How can I change things? You know, what can I do right now to, to keep moving forward? And, uh, so I pivoted a bit and, um, yeah, you know, like everybody, we just, we, you, you adapt, right. Um, we can get through this. And, uh, so that's what I did. I doubled down on some of the things that I could do and I had access to, and, uh, Pivoted and changed some of my programs and the way I was serving people shifted as well, all for the better, because I actually, you know, then we came, edited it into to July, August, and, uh, man, just things just picked up like huge.

[00:03:32] And now I'm projecting to do more than what I was predicting before. So you know what? It's all good. Things are good again. Um, but you know, you never know what's going to happen. That's this world that we live in that's life. The only thing I know is that nothing stays as is. Things change all the time.

[00:03:48] And so I just try to be really aware of that and not try to fight that so much because I find every time I tried to fight change and nothing good ever happens. So, so yeah, that's, that's the bit on me, man. 

Vit Muller: [00:04:00] You either, you either try to fight change or your, or sticking your hand in the sand. Neither works, right.

[00:04:07] That's right. 

Dai talks about his business and his fitness background [00:04:08] That's true. So true. You're just beating yourself against the head for those Alyssa. I know what you do, but for the guys listening, can you, you just unravel a little bit, what you do, you know, we talk about, you know, your revenues or what are your, like, in terms of like your revenue stream of what services do you provide and how does it all work?

[00:04:24] How does that Dai Manuel empire work? 

Dai Manuel: [00:04:27] Well, you know, I come from a retail background, so I I've been in the fitness and wellness industry, working either as a trainer coach, all sorts of different jobs, even as spin instructor for a period of time. Uh, and I that's sort of what I got started with. And then I got into equipment sales, uh, and that would have been 22 years ago now.

[00:04:46] Uh, so I was in my early twenties at the time and I had a knack for it. It was my first time being in a commissioned environment. So a performance based pay structure. So those that are listening to this, if you're in a position where you, you, you put w well, basically you're put into a position where the more people you impact positively more organizations, you positively impact, you know, You make more money?

[00:05:08] I mean, that's the way I looked at it. It was like every morning I wake up, it's like, how many lives am I going to change today? You know? And the more lives I changed and impacted positively, the more money you made, it was like, wow, this is a win-win man. I like this. And, uh, I had an act for it. I really enjoyed it.

[00:05:21] So I was selling people, finished equipment, accessories, supplements, apparel. Um, and I was very fortunate. I, the, the guy that was the owner and CEO, uh, Took a liking to me, he recognized that there was something in me that reminded him of himself. He was 20 years my senior. So he took me under his wing. He was my first true business mentor.

[00:05:38] And just really, I was a sponge just started sucking it up. And, uh, during that period, you know, we branched off from the corporate company and then formed our own and, uh, did that for 17 years. Yeah, it was amazing. I loved it. And we grew it to eight retail locations, a couple of B2B enterprises. Uh, we, we did a lot of manufacturers overseas and import and export, um, you know, just, and, and also a fairly successful e-commerce business that sold all across Canada.

[00:06:03] So, uh, I learned a lot. You can imagine 17 years of doing that. And, uh, I was, when I left, I was really the chief operating officer, as well as chief marketing officer. Uh, and, but I read this book called crush it by Gary Vaynerchuk and I'm just totally dating myself, but it was 14 years ago. I read the very first printing and, uh, uh, itch my perspective on marketing and the way that we do business.

[00:06:27] And I'm glad that I embraced that learning and starting to building my own personal plot. So we had a corporate platform, but I had my own opinions. My own belief systems. And I knew that I couldn't share my own beliefs on the corporate channel. Cause it just, it wouldn't, it, it would compliment it, but it was also kind of clashing because I'm a big calisthenics guy.

[00:06:46] I like a lot of body weight movements and you can imagine it. Right. I'm a bodyweight movement kind of guy calisthenics, but where do I make my income selling fitness equipment? Well, it creates a little bit of a, well, it's a, it's a challenging dichotomy, right? And so it kind of ruffled a bit of feathers within our organization, but eventually we moved past it and, uh, Uh, I was fortunate cause I'd built this personal brand and my personal brand involves, you know, keynote speaking, facilitating workshops, retreats, uh, but also a lot of stuff in the digital space, a lot of programs, courses, um, it's a lot of thought leadership type stuff.

[00:07:21] Um, but I also do a lot of executive coaching and entrepreneurial coaching. So, uh, I just help people get out of their own way and create better results. With less effort and, uh, that's the power of having a great coach, you know, a great mentor that you can work with. So, so that's sort of my picture snapshot now, you know, I've been doing that.

[00:07:37] Full-time as my main thing for the last five years after I transitioned away from my previous business. So, uh, yeah, that's it, man. Now. 

Loss of revenue and pivoting to get through 2020 Covid crisis and impact it's had on Dai's coaching business. 

Vit Muller: [00:07:45] Back to this year. So you mentioned you pivot so before. COVID obviously a lot of speaking gigs as well. Um, as well as coaching or lineup, I would, I would expect. But what was the main thing that you had to pivot now that, like you said, you've lost a bit of revenue?

[00:07:59] Um, I assume that was probably the speaking stuff. 

Dai Manuel: [00:08:03] A lot of speaking gigs were like last year I did a dozen keynotes and they pay really, really well for the amount of time that goes into it. I mean, I always tell people, you know, I've been working on my speaking ability for 10 years, so yes, I might get paid a very.

[00:08:17] Fair amount for, for what I speak, but you have to recognize it's also 10 years of a lot of working to get to that point. I always like to let people know that it's not like all of a sudden it was like, Oh, this massive revenue stream. It took a lot of effort and just consistency and patience. And, uh, but it got to a point where I finally, I felt like, all right, This is a significant part of my revenue.

[00:08:37] Um, and then all of a sudden you know move back to North America was going to be great because a lot of the things that I used to say no to, or it wasn't really no, I said yes, but, uh, some of the speaking and speaking opportunities I had, they didn't have the budget for travel travel outside of North America.

[00:08:53] Sorry, let me qualify that because I was living in Bali, right? So, uh, the only time I was come back to North America for speaking gigs is when you know, it was a real. Significant event where they had the budget to, to pay the extra, to fly me in and out from balls. 

[00:09:05] Otherwise you're going to break even almost, or 

[00:09:09] I could still do it on my own.

[00:09:10] Um, but it just, I have to ask myself, you know, cause the travel, but it's also the, you know, how it is traveling overseas? It can be really challenging. And especially with myself with my health, I, it takes me a few days. That minimally like, well, actually the Bali, like going from Southeast Asia to North America and I live in Vancouver, which is like the further side West coast of North America, man, I get hammered.

[00:09:32] Like I just, it just takes me a long time to recover. So I have to ask myself, you know, I got a lot of days where I have to recover and you know, not productive and it's all the travel time. So I really have to value my time. And so there were some events that are, if I could do a bunch of them all at once, it made it a lot more worth my while.

[00:09:50] Um, But that, that part of my business just disappeared. Like it did. Like I had a lot of forecasted events that I was booked in for. I was like, excited. It's going to be great. I'm back in North America now. So I've got a lot more opportunity. Uh, and then it was gone. It was like literally gone. And, uh, also a lot of my business coaching clients were people that I was supporting in developing their own platforms, taking what they do offline, bringing it online.

[00:10:13] Right. A lot of people do amazing things offline. It's like, man, you know what you do, you can monetize that online. And so I would often help them with that bridging and, uh, A lot of them were event based people. Uh, so you can imagine it was like, I can't really do coaching right now because literally my a hundred percent of my business that was forecasted for this year just yeah.

[00:10:32] Went away, you know? And I'm like, and that's a tough thing to pivot through, you know? And so, uh, I saw that...

My guest today is Nancy Badillo, she is an affiliate marketer and Expert on building profitable business on ETSY, an online marketplace for hand made products. 

She helps Etsy sellers build a thriving business and embrace the entrepreneurial adventure. She has overcame a lot of obstacles, hardships in her own journey becoming online marketer, and would love to share her entrepreneur story with all of you listeners today. 

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Links:

• Art Printables Etsy Course here
• nancybadillo.com
• www.youtube.com/nancybadillo

• (00:00:26) - My guest today - introduction
• (00:01:22) - Nancy's story of resilience - how she lost everything during 2009 market crash what she did to overcome all that.
• (00:03:26) - Nancy's journey into online marketing
• (00:08:50) - Fast forward to present, Nancy shares her success with Etsy
• (00:29:08) - Nancy gives advice on how to get started and grow with Etsy
• (00:42:19) - Nancy's special online course on Etsy
• (00:48:17) - How does Nancy keep in shape to stay healthy

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Coming Soon

My guest today is an expert fitness & hospitality business consultant, owner of multiple successful businesses and a founder of leading Business Consultancy headquartered in Kuwait.

His extensive project portfolio make him one of the most recognised Fitness Consultants. Also, he widely is known as an international networker in the health and fitness industry.

• Follow Yves on Insta
• www.yvespreissler.com

• (00:00:16) - Introduction of my guest today
• (00:01:41) - We talk about a new exciting fitness franchise MuayThai Fit
• (00:07:06) - Yves shares his career journey
• (00:14:18) - Fitness industry in middle east
• (00:15:46) - Fitness jobs, workforce and more around working as a trainer in middle east.
• (00:21:32) - Toughest experiences Yves had while growing his business
• (00:23:08) - Lifestyle Yves now lives as a result of his success and hard work.
• (00:28:55) - How does Yves keep fit to perform at his best
• (00:31:12) - Life is a choice, Yves shares how lives his life
• (00:34:02) - Emerging Fitness markets around the world and work Yves does
• (00:37:13) - There is no point trying to work on something you don't enjoy doing
• (00:38:49) - What Yves wish he did if he could go back in time
• (00:41:04) - We discuss what fitness can and cant' do and selling proposition when it comes to fitness as a solution.
• (00:52:09) - How to get in touch with Yves

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Vit Muller: [00:00:16] Hello, everybody Vit here from Success Inspired Podcast again, my guest today is an expert fitness and hospitality business consultant, owner of multiple successful businesses and founder of leading business consultancy, headquartered in Kuwait. 

[00:00:32] His extensive project portfolio, making one of the most recognized fitness consultants.

[00:00:37] He is widely known as an international networker in the health and fitness industry. The focus on turnkey solutions for fitness, leisure, sport, and spa industry, him and his team have completed projects across Europe, the middle East and Africa, their collaborations touch almost every aspect of the lifestyle industry. This includes some of the world's leading brands in fitness and hospitality. Please. Welcome to the show Yves Preissler.  

Yves Preissler: [00:01:12] Hello Vit, it's a pleasure to be here. Thank you, Vit. 

Vit Muller: [00:01:15] Great to have you on the show Yves. Now, since I've already for introduced you a little bit, uh, what's something that not many people know about you.

Yves Preissler: [00:01:24] I think I'm a pretty open book. People know everything about me. I'm a straightforward guy. I say it as it is. So for my company philosophy is 'Acta non verba', actions not words. And if you have a question, you will get the answer, whether you like it or not 

Vit Muller: [00:01:38] I like it, straight shooter. I like it by the way,

We talk about a new exciting fitness franchise MuayThai Fit 

[00:01:41] congratulations on your new, new, uh, fitness project MuayThai Fit how did that come about? 

Yves Preissler: [00:01:48] I met on LinkedIn, a fellow German, Greek gentleman named totally Toli Makris who approached me about a project. He has started

[00:01:57]and project with him. And we had a few Zoom collaboration calls and have then decided to do this project together, create an international franchise and have developed MuayThaiTen into MuayThai Fit, which is now featuring a 30 minute class, MuayThai Ten which have 20 and 60 minutes class and we have added, flex and relaxed class.

[00:02:17] And making it a wholesome affordable franchise. In the likes of F45 for an investment volume or 200, 250,000 with very nice return on investments. We think it's the right time that the market needs combat and functional training combined yet affordable and a little bit cheaper than the Barry's or, Orange theory that you need half a million dollar for.

[00:02:45] Since fitness is growing and there's so many spaces available, molds and developments, our 150 to 200 square meter franchise fits well. 

Vit Muller: [00:02:54] So you combining functional element in today's martial arts type of training as well.

Yves Preissler: [00:03:00] Yeah, exactly. The idea is to use the best of MuayThai without the combat and the bleeding noses.

[00:03:05] And to combine it with a functional, functional training, there is a big demand for combat sports, but not everyone wants to train three, four hours full contact MuayThai or Judo or whatever it might be. So we took, uh, the elements of the striking and kicking into a fitness regime, combined it with standard functional training using dumbbells, kettlebells, plyo boxes.

[00:03:27] Uh, without any fixed machines of strength and cardio. So therefore you need a space. You need a few boxing bags, you need 10 squares and you do 10 rounds or 20 rounds of exercise combining MuayThai and functional. In order to take part of the mobility and the meditation aspect of MuayThai fighters, we came up with Flexible & Relax by MuayThaiFit, which is a mobility yoga inspired workout.

[00:03:55] And it ends with a little bit of meditation and mindfulness. So it's a perfect to get started into the fitness regime. If you're not someone who wants to do any MuayThai or touch, Any weights, you'd join those classes in order to transition yourself into a Muay Thais side of training.

Vit Muller: [00:04:12] I love it. 

[00:04:12] This is great. You're basically covering all basis is, is great for anybody who is just starting out, has a stressful job, not ready to take on the Muay Thai classes. They can start with that really like a bit of a relaxation stuff, improve their mobility and then delve into the functional training. That's a, that's a very good idea.

[00:04:30] And what I also like about it is that you combine. Uh, obviously the why aspect, that's where they get the cardio out of. And then if the functional training, that's the strength part, right. Um, this is great. I really like it. I mean, um, in comparison, not to compare, but just to on the side note, I think, um, I like it more than for example, orange theory.

[00:04:50] Um, just because, um, I think they use 

[00:04:52] treadmills. 

[00:04:53] For the cardio part, um, which is not that it's bad, but I think this is going to provide people, uh, more, uh, more variety, uh, and, and the business can, has more flexibility with the programming if, if the kicking and punching and all the other combos. Right. 

Yves Preissler: [00:05:10] It certainly does it's something anyone can do, because you pace yourself, you use Myzone heart rate monitoring.

[00:05:17] And so you go by your own pace and in your own zone. So if you are a newcomer to fitness, you're still going to get a great workout within your zone. If you are fit like yourself, uh, you, you go just a little bit harder because you have to take long to climb. And we also believe that MuayThaiFit is I think the only boutique concept in the world, which has a history.

[00:05:37] I mean, there's MuayThai behind it. So if people want to take it to the next level, uh, we've partnered up with professional company, Elite Boxing. So you can go to the MuayThai events. You can actually go to the real fight camp like MuayThai or whatever, if you're inspired to do so. And which other boutique fitness brand has, um, a really connection to traditional history of sports?

[00:06:00] I think there's none in , Orange Theory is an amazing concept, works and Barry's Bootcamp is an amazing concept. But these are. New school fitness activities. We have combined in old traditional martial arts and bring it to the masses. And people can explore this by traveling to Thailand, by attending MuayThai events on global level.

[00:06:20] I think that will be attractive then combine it. Of course, if the usual merchandise and everything else. So you can have your brand that you can have all of that too, but it's not for me important to create that story and connect it real MuayThai which we have done. 

Vit Muller: [00:06:37] I mean, I looked at your website, um, of the Muay Thai Fit business.

[00:06:41] Um, it looks great. Um, so yeah, congrats, well done. Um, I, I think this, this, this might be a new trend in the industry, like more, more martial arts type of training. Because, that hasn't really become mainstream yet. I mean, you have UFC gyms, the sort of, they've got some classes, but I think that that might be one of the trends.

[00:07:01] Right. But before we talk about trends and talk about future of fitness, um, back to you, 

Yves shares his career journey [00:07:06] What, what compelled you to, to become, um, fitness and hospitality consultant? 

Yves Preissler: [00:07:14] Well, uh, it happened, uh, rather naturally I've done Judo since the age of 5 until 25. I played a little bit of football. I wasn't good at it, but it was a fun team sport.

[00:07:24] And I started frequenting gyms with the age of 16, going with the motorcycle to the gym and, and start training. So I enjoy this environment and completed my a levels and a certain service. And start getting a little bit more interest in doing a very basic C lessons for fitness training over a weekend. Liked it so okay. Let's do some more. 

[00:07:44] Got licensed. And then until the personal trainer diploma. And not wanting to be a train on all my life, uh, than went back to school again, and did a business, uh, an administration degree in English and French language, which has then allowed me to travel the world and speak the languages, which I wanted to speak.

[00:08:06] And then combine that with fitness, starting as a trainer, starting as a personal trainer at a club in Kuwait. And training basically, uh, the high society of Kuwait back in the day in that club, it was a $20 million club for 750 high rich Kuwaiti people. Uh, had three gyms in there. Um, three squash courts, two tennis courts at the beach. 

[00:08:28] I progress from personal training into the being the health fitness manager stayed there four and a half years before getting headhunted by another individual from Kuwait. Uh, we had agreed to start the company for home personal training, uh, in Kuwait, which was the first of its kind at that time, grew it to 10 to 12 trainers, then ventured into Abu Dhabi and Dubai.

[00:08:52] And on the way I was asked that, can you design gyms? I said I think so to do a normal machine layout and then naturally progressed. Okay. The layout is not enough. You need to have a financial. You know, assist them behind it. And the investing needs to be guaranteed to get into visibility's market studies.

[00:09:10] We start meeting architecture companies and interior design. So you pick that knowledge up to, and then decided to solely build the company around being a turnkey solution company where investors can come and can have everything from a pre concept to concept development and even to operation, including recruitment.

[00:09:29] Something like this does not exist a lot in the world that people come and can have everything. You have often have fitness consultants being personal trainers who then believe they can build such a business and work with equipment companies together who usually fill up your space with as much equipment as they can.

[00:09:49] And the personal trainer has great ideas and creating programs and the front part of it. But we have often the case that those businesses are financially not successful. And we combine all of this to make sure that we start with that in mind, it's a business and a, not a charity or just an activity. So we'll try to put it all together in a way where, you know, the invested money is returning as per industry standards.

[00:10:15] Because I rather say if you have a million dollar, buy a building, get, get branded and have no idea, or build a gym and get real money 

Vit Muller: [00:10:24] or, or buy into a franchise. 

Yves Preissler: [00:10:27] Or that you, if you just want to make money and you enjoy fitness and service, I think a franchise is a great tool to get, um, the systems and, uh, designs afford and have something which is already proven and working and then scale it, then scale it.

Vit Muller: [00:10:43] Absolutely. Definitely like there's so many aspects when it comes to developing a fitness club, right? Like you really need to have that experience, have to have that knowledge of all the aspects. So like you said, if you just a personal trainer who is passionate about training and you might be passionate about putting few pieces of equipment on an open space and thinking that's all there is to it, that it, that now that it it's not.

[00:11:09] Um, and the other thing is, um, What I like about this, that you guys provide the turnkey solution because, you know, oftentimes you can go do fitness, fitness, expos, and, and you've got all the providers there, you know, from fitness equipment to flooring, to, uh, business, um, business consultancy, but it's kind of like bits and pieces.

[00:11:30] And then, and then you kind of have to work with all these different providers to assist you, um, hoping that they will communicate. Together properly, which, um, which might even add additional costs. Right. So having it like turnkey, one company that does it, everything. And has that, um, proven track record behind them, I think that's makes perfect sense.

Yves Preissler: [00:11:51] We are consultants. We get paid by the client, not by the equipment provider. So we have, uh, sometimes heated discussions with the equipment provider , why did you to take that why did you put some more cardio because it's not needed. So the concept is that this is how it's going to work.

[00:12:04] This is the club capacities. I don't need 15 treadmills. I need 12. Obviously not to the liking of the equipment company, but you, on the side of, of the investor, you're responsible to, to perform that the business performs. And we have been successful in building performing businesses. That's why we work with additionally, the hotel consultants who hire us to build certain parts of the hotel operations, which is fitness, but that's what we will be asked by different franchisees to look at things where there's an existing franchise system. Is that okay if you know the local market? Why don't you tell me about Saudi Arabia, Kuwait, Qatar.

[00:12:42] If this is. The right product for this market. We experienced a lot in the middle East that people bring over on concepts in the States or from Europe. And they're not performing as well in the local society because they are not made for the local society, starts from, from setup costs, how the entrance is done, but parking is there.

[00:13:00] What social media, how the trainers are dressing and what's on the trainers of social media. I mean, it goes that far that you have to look okay, who works on your business. If you book in a conservative place, a Saudi Arabia might not be a as appropriate to show up in the bikini on the social media. Not that you cannot, but you have to simply think what does this do to the society you are serving?

[00:13:21] That will

My guest today is Leah Masonick, an international life coach who supports courageous and determined professionals who feel lost, stuck, and unfulfilled in their life to connect their passions to their purpose so that they can leave behind the 9-5 and create the life they’ve always dreamed of.

Leah coaches and guides people who are looking for motivation, fulfilment, and a sense of purpose in their life. She helps them to stop sacrificing their true selves and instead create ways to express their purpose bringing their natural passion and gifts to the world.

She helps people truly reflect and understand what’s holding them back from being their authentic self and living fully.

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• (00:00:16) - Introduction of my guest - Leah Masonick
• (00:01:20) - Leah's private pilot licence story
• (00:04:32) - How did Leah become a Life coach
• (00:09:36) - How to find your true purpose in life, what lights you up?
• (00:22:32) - Leah's journey to overcome the imposter syndrome
• (00:28:12) - I can be my authentic self. I can be helping people and I can be doing what I want to be doing.
• (00:30:45) - Leah's ways to keeping fit to perform at her best
• (00:32:26) - Learn about the business side earlier to have a good head start
• (00:40:48) - If you're considering a career change, make sure you're armed with best information
• (00:43:59) - Free Work Book - How to develop your personal vision

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[00:00:04] Welcome to the success inspired podcast, a business and personal development podcast to help you accomplish more in life and realize your true potential. And now here is your host Vit Muller  

Introduction of my guest - Leah Masonick

Vit Muller: [00:00:16] Hello, everybody. Welcome to another episode of the Success Inspired Podcast. My guest today is an international life coach who supports courageous and determined professionals who feel lost, stuck, and unfulfilled in their life to connect to their passions, to their purpose.

[00:00:35]and then not able to leave there, you know, 95 feet behind and create that lifestyle I've always dreamed of. So she coaches and guides, these people who are looking for motivation and fulfillment and sense of purpose in their life, she helps them to stop sacrificing their true selves and instead create ways to express their purpose, bringing the natural passion and gifts to the world.

[00:00:57] She helps people truly reflect and understand what's holding them back from being their authentic self and living fully. Well, it's welcome to the show. Leah Masonic.

Leah Masonick: [00:01:12] Thank you. Thank you very much. I'm so happy to be here. 

Vit Muller: [00:01:16] Great to have you on the show. Yeah. now I've already introduced you a little bit.

Leah's private pilot licence story 

[00:01:20] What's something that not many people know about you. 

Leah Masonick: [00:01:23] Oh, that's a good one. Let me think about it. I think a lot of people talked about it a little bit, but I don't talk about it uh, much because they don't do it anymore, but, probably 10 years ago or so I obtained my private pilot's license, and learned how to fly.

[00:01:40] Yeah. Yeah. Very exciting. I don't know. I always wanted to do it. and it was just something that I wanted, you know, I love learning and it was a challenge for me. And so. I, I undertook that. yeah, that's something, I think a lot of people don't know necessarily about me. 

Vit Muller: [00:01:56] What led to that? What, what, what interested you to start taking up flying lessons?

Leah Masonick: [00:02:01] Yeah. So when I first was done with high school, I'm in, I'm from the US obviously. and I wanted to go to a university. I went to an aeronautical university. So in that university, a lot of people were learning to become professional pilots, you know, meteorologists like anything, surrounding aviation.

[00:02:19] And I was going there for aviation, computer science. And I selected that based on, not that I knew much about flying to begin with. But my grandfather had flown, in the war, in the Korean war. And that was kind of an inspiration for me. So I selected that university, for aviation, computer science, like I said, and I saw so many people learning to fly there and I kind of got the bug, but I didn't pursue it for quite a while.

[00:02:44]I kind of waited and I do tend to be a little bit, even though that sounds like a risky kind of thing to do, I do tend to be a little bit more cautious kind of person. So it took me a while to work up the nerve to decide to just do it. 

Vit Muller: [00:02:56] That's cool. So did you end up, did you end up, actually like flying a bit?

Leah Masonick: [00:03:01] I did. Yeah, I flew for a couple of years. I'm still under my private pilot's license, so it's not like I could do it commercially and make any money off of it, but it was just a fun thing. 

Vit Muller: [00:03:10] Yeah. Okay. So just like for your, for your own self, like just hiring a plane, go a bit of practicing, keeping those flight hours.

Leah Masonick: [00:03:17] Yeah, exactly. But it's a very expensive hobby 

Vit Muller: [00:03:21] I can imagine. 

Leah Masonick: [00:03:24] Yeah. So, I eventually stopped doing it, but I'd love to go back to it. It's still on my bucket list of one of the things that I want it. I want to pick back up again. 

Vit Muller: [00:03:31] Mm. And how does it work? Do you, do you have to come once you become licensed and it's all for certain, obviously certain type of plains, do you then need to do like a refresher courses to maintain that license? 

Leah Masonick: [00:03:43] Yeah, you need to have so many hours, in different types of flying, right. So night flying so many types of landings, that type of thing. Yeah. But I, I think I've been away from it for a while. So I think I, I w I don't, I wouldn't want to start entirely from scratch, but I would probably want to start 

Vit Muller: [00:03:59] Couple of refresher lessons.

Leah Masonick: [00:04:01] Oh yeah. Yeah. For sure. For sure. 

Vit Muller: [00:04:05] That's good. I mean, we do so many different things in our lives and, you know, we might, we might personally, one thing, you know, might be start a business. To do this, but in the past, we may have been doing something else. And I guess the key here is that you always, you always get good at something, but you only maintain those skills that as long as you keep keep them fresh right. It brings up the importance of just staying, staying in touch with your skillset.

How did Leah become a Life coach 

[00:04:32] you've got, uh, you've acquired a new set of skillsets. you're now a life coach. What led to that? Uh, bring us, bring us back to that backstory.

[00:04:41] So we understand how to connect the dots. 

Leah Masonick: [00:04:43] Yeah. So it's probably a fairly long story, but I think that all of my adult life. I have felt like I wasn't doing what I was supposed to be doing with my life. Like I wasn't where I was supposed to be. I wasn't, it, it just didn't feel like it was naturally fitting with what I wanted to do, you know?

[00:05:05] So, and I'll go through some of this, but, basically. From the time I was about 13 years old on, I always had this very, uh, strong sense of responsibility, right. And very strong sense of independence. And, always wanted to be able to take care of myself and not depend on a lot of other people. And so, I think that started me down the path of almost just shitting on myself.

[00:05:29] If you want to say it that way. Right. I should do this. I should do that. Right. So I should go to school. I should get a good job. I should climb the corporate ladder. I should, you know, buy a house, get married, have children, like all of those things, but it never really fit with me. And I struggled a lot, especially in my corporate career with not really feeling again, like I was fitting in, like I was being someone I wasn't, I wasn't being true to myself, but at the same time, I didn't necessarily know who I was.

[00:05:57]and I didn't. No, how to figure it out. Like, I didn't know how to figure out who I was and, and what I really wanted in my life and what I was good at and all of those things. And it wasn't until I started to do some deep inner work and, even started to work with coaches that I started to understand, you know, what I felt like my natural skills were.

Vit Muller: [00:06:20] was that something that you naturally like decided to start exploring or, or was there some event that sort of made you realize, you know 

Leah Masonick: [00:06:28] what, there is 

Vit Muller: [00:06:30] a, yeah. Well, like you said, like you started to work in like you're in a work stand to seeking coaches. What led you? Cause some people might live there alive and they never really consider, okay.

[00:06:39] Maybe I need, I need to fix myself up a little bit or, you know, explore those areas. 

Leah Masonick: [00:06:45] You know, for me it wasn't, it wasn't like one life changing event. Well, I'll say that w it was just a series of, I would feel really unhappy. I would feel like God, this is not where I'm supposed to be with my life. And I would do a half-ass job trying to figure it out.

[00:07:03] Like, what am I supposed to be doing? What do I want to do? And then I would get a little bit of momentum, not really get very far, get discouraged, kind of slip back into the, well, you know, I, I have a good job. I have a good life. I should just be happy within an app. Right. But that was a cycle that I kept going through, you know, and that would last for a little while.

[00:07:22] Then I would get really unhappy again and be like, this there's gotta be more to life than this. There's got to be like, this is not it.

Vit Muller: [00:07:28] Right. So felt like something was, something was missing. 

Leah Masonick: [00:07:31] Yeah. Something was missing. And I think it, part of it took like a little bit of maturity on my part to do the work, to figure it out.

[00:07:38]I'm a huge Tim Ferriss fan. So reading like the four hour workweek. Right. And, and getting a glimpse of there's this other life besides being on this nine to five corporate kind of treadmill life, where you can create something of your own. But again, it wasn't enough for me to really understand what I wanted to do and it wasn't until I started to hear about life coaching and explore that a little bit more, that it started to almost like align with, with what I, what I had been.

[00:08:06] Good at or what I am good at and what I enjoy doing like bits and pieces. So that, uh, of that throughout my career was kind of leading me to that. And that's where I decided to just, you know what, I'm going to take the plunge and yeah, just do it. I'm going to, I'm going to figure out what it takes to be a life coach.

[00:08:22] I'm going to go through the training and I'm going to start my own business. And here I am a couple of years later. 

Vit Muller: [00:08:29] So tell us about that, where you're now how's, how's that how's the Success for you developed. 

Leah Masonick: [00:08:36] Yeah. So, you know, I think starting out it was a little rough. Right. And, and you hear all these things that people tell you about, you have to niche down and it's down and really come to your conclusion about who you want, 

Vit Muller: [00:08:48] especially when it comes to an area like being a life coach.

[00:08:51] Right. Because there's so many, so many out, so many of them out there, I mean, Right. 

Leah Masonick: [00:08:59] Yeah. I'm sure you get a lot of people contacting you, right? 

Vit Muller: [00:09:02] Yeah. Yeah. Well, a few. Yeah. So I'm like, okay, well, how do you differentiate with the other ones?

Leah Masonick: [00:09:08] That's a good question. I think, I think it's a lot of it is about being yourself and that's taken me a little bit of time to figure out and yeah.

[00:09:18] You know, you can't be every everything to everyone and you can't be trying to attract every single type of person that might possibly want a life coach. You have to put your authentic self out there. And the people that you resonate with will find you, I think, is really kind of what I've learned 

How to find your true purpose in life, what lights you up

Vit Muller: [00:09:36] Now, what are some of, some of the typical struggles that people come to you with? Uh, when they seek help? 

Leah Masonick: [00:09:45] Yeah, a lot of it, a lot of the people that I work with are people that are where I was years ago. Right. And so they're burned out in the nine to five. They may have been trying things to change. their life and try and figure it all out.

[00:09:59] And they've just gotten stuck and they feel lost. so it's people, you know, I had one client from Amsterdam who was on a burnout leave, from her job because she just couldn't handle it anymore. She just, she couldn't do it. And she wanted to take a break and, she wanted to figure out like what she, what her values were, what she was passionate about and how to combine those with her natural skills.

[00:10:25] And things that she wanted to do. And so I think it's people like that, people that are typically in a professional setting, but know that there's more out there for them. 

Vit Muller: [00:10:35] And so what's the process of that transition? How do you, was that particular, is there some good questions that you ask your clients or where do you start with them when, when you know, the first step. 

Leah Masonick: [00:10:47] The first step I usually start with clients is, is right. Setting some really good goals that, we'll work on when we're working together in a coaching package. and, and I think to get at good goals, you have to really dig deeper than the surface level of what people say that they want. Because a lot of times when they're in pain, they'll, you know, I'd be able identify some of that pain, but they won't really be digging deeper into the why's behind them.

[00:11:13] And so we

My guest today is a leadership speaker, consultant, trainer, and coach Alain Hunkins he leads and designs seminars on numerous leadership topics, including team-building conflict management, communication, peak performance, innovation, engagement, and change.

We talk about four essential needs that people need to have satisfied for them to perform at their best, what a road map to leadership looks like, effective leadership style and lot more. 

His book 'Cracking the leadership code' is available on Amazon

• www.alainhunkins.com
• BOOK - Cracking the leadership code - Click here to buy now on Amazon

• (00:00:16) - Introduction of my guest today
• (00:01:48) - Alain's journey towards leadership coaching
• (00:04:16) - Roadmap to leadership, Alain talks about his book 'Navigating trust'
• (00:05:56) - Four essential needs that people need to have satisfied for them to perform at their best.
• (00:15:49) - Authoritative, directive leadership on it's own does no longer work
• (00:24:32) - Stop trying to be the in-charge superhero, promote collaboration instead
• (00:27:20) - Get outside of your comfort zone, conquer your fears and see new world of possibilities
• (00:30:41) - Who were your role models when you were growing up?
• (00:36:11) - It's all about, what's important, you have to align your values to the behaviors you have in your life.
• (00:40:43) - Alains success in his coaching business and impact on his lifestyle it had
• (00:43:01) - More that we can treat people at every age with respect. The more respectful a world we're going to create
• (00:46:37) - Dealing with power struggle - example of when kids throw a tantrum
• (00:49:09) - Top tip from Alain on how to be a better leader

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• BOOK - Cracking the leadership code - Click here to buy now on Amazon

[00:00:04] Welcome to the success inspired podcast, a business and personal development podcast to help you accomplish more in life and realize your true potential. And now here is your host Vit Muller

Vit Muller: [00:00:16] Hello, everybody. Vit here from Success Inspired Podast. My guest today is a leadership speaker, consultant, trainer, and coach. Over his 20 year career. He's led over 2000 groups in 25 countries and his client include Walmart, Pfizer, Citi group, General Electric, State Farm insurance, IBM, General Motors and Microsoft. He has led and designed seminars on numerous leadership topics, including team-building conflict management, communication, peak performance, innovation, engagement, and change.

[00:00:52] Please. Welcome to the show Alain Hankins. 

Alain Hunkins: [00:01:00] Thank you so much of it for the introduction. And I am really excited for our conversation today. Thanks for having me. 

Vit Muller: [00:01:07] You're welcome. Great to have you in the show. And since I've already introduced to a little bit, what's something that not many people know about you. 

Alain Hunkins: [00:01:14] Uh, most people don't know that I come from a family of musicians. Uh, my father's entire family. He's one of five siblings. They're all professional musicians as were both of his parents. And I played the violin starting at the age of five really seriously all the way until I was 18. In factmy 13th birthday, I performed in Carnegie hall with a youth symphony orchestra of New York.

[00:01:35] So little known fact about me. 

Vit Muller: [00:01:38] That's a fairly famous place. I've heard about it. 

Alain Hunkins: [00:01:40] Carnegie hall, you know, they, they say, you know, the joke about how do you get to Carnegie hall practice, practice, practice. 

Vit Muller: [00:01:48] Now let's talk about your expertise. You you're a leader, you coach leadership. Yeah. What were the first steps, um, that, you know, in your career that, that led to be, you know, a leadership coach?

Alain Hunkins: [00:02:02] Yeah. So for me, I've always been really interested in people specifically. Why do people do what they do? And if you think about it, doesn't matter what industry you work in as a leader, you're first and foremost, you're in the people business. So I think that was the connection there. Right? Cause it's all about working with people.

[00:02:20] You know, if we want to get anything done, that takes leadership. With, with yourself and with others. So I studied lots of different things. When I was in undergrad in college, I was a dabbler and I studied psychology. I studied theater, I studied Buddhist scripture. And then I actually went on and trained as a professional actor, which in some ways has a lot to do with motivation and behavior, because it's an actor.

[00:02:44] You are putting yourself under the microscope and trying to inhabit other characters that you play in. Drama. And so from there, I got involved doing teaching, using arts in education, leadership, training, and conflict resolution facilitation in junior high schools and high schools in New York city. And from there, a friend of mine said, have you ever thought about working in businesses?

[00:03:06] No. He said maybe you should check it out. To make a long story short. I ended up moving into doing corporate training and involved with management and leadership training. And I found that working with adults and doing this kind of work felt like the sweet spot. And that was in 1997. So fast forward 23 years, I've worked with over 2000 groups in 25 countries.

[00:03:27] And the great thing about working with so many groups is you start to see patterns emerge. So a big part of my focus and my. Thinking on leadership, isn't just theoretical it. Isn't just like I sit around and write books in my office. It's actually having been out in the field, working with training, coaching, and especially listening to leaders and the stories that they tell specifically what they struggle with, because it's a lot harder than it looks.

Vit Muller: [00:03:54] So in a way, it's like what you said at the beginning. We, you know, you practice violin, it's, you know, it's, you're honing on that, that, that instrument you keep on practicing and you get to Carnegie hall in the same way you've been, uh, you know, you've been going around the world, talking to these different business groups and honing on your, on your skills.

Alain Hunkins: [00:04:13] Yeah. Yeah, very much. Yeah. 

Vit Muller: [00:04:16] That your, your new book, um, 'Navigating trust' promises to be a roadmap for leadership. Can you unpack for the listeners? What is that roadmap look like? 

Alain Hunkins: [00:04:25] Sure. Well, then the needs to be clear, the new book is called 'Cracking the leadership code. I had another ebook called navigating trust, but no worries about that.

[00:04:32] So the book is called cracking. The leadership code. The subtitle are the three secrets to building strong, wrong leaders. And yet it is designed to be a roadmap to help any aspiring leader to basically shorten their leadership learning curve. Again. Yeah, you can spend your whole life practicing. And getting somewhere, but wouldn't it be helpful to have a guide to accelerate that, that success progress?

[00:04:56] So the three secrets of the subtitle are connection, communication and collaboration. And the book is designed to introduce these main three principles, but then to dive deep into the good, the bad and the ugly as to. You know, what's going to trip you up as a leader. What are the pitfalls you will fall into?

[00:05:16] And then how do you get out of those and what are the specific practical tools that you can start to apply or to use the word we used before to practice, to increase your leadership skill? Because leadership is a skill that is developed over time. Some people ask, you know, are leaders born or are they made?

[00:05:36] Well, last time I checked, every leader was born. No one was hatched. However, once you're born, that is just the ticket to entry. And some people might have certain natural giftings and abilities, but if you really want to develop yourself, you're going to need to practice and strengthen these core connection, communication and collaboration skills.

Vit Muller: [00:05:56] Now talking to more specifically, what are some of those, um, collaboration skills. 

Alain Hunkins: [00:06:01] Okay. Let's talk about collaboration. Sure. So if we look at getting other people to work well, both with you and with each other, one of the key elements that leaders need to do, and I call it becoming a motivational choice architect.

[00:06:18] Now what I mean by that is if you try to make someone else be motivated, you're basically resorting to the old style command & control. Like you're going to be motivated. You're going to meet and learn to like, no, I'm not like don't, you know, that doesn't work. So instead it's almost like we've got to use some aikedo , right?

[00:06:35] It's like, like martial arts, you know how you work with the energy that's there already. And so instead, what you want to do is think about how can you design an environment where people can perform at their best. And what I found in my research is that there are four essential needs that people need to have satisfied for them to perform at their best.

[00:06:57] And I'll just walk through these in turn. So the first need that we have is safety. So people need to feel safe. They have to feel physically safe. You also have to feel psychologically safe because when people feel safe, it actually allows their central nervous system to relax. And it then frees up their executive functioning of their prefrontal cortex.

[00:07:17] And they're not all in that fight flight freeze state, and they can relax and focus on doing the higher level cognitive creative problem solving they're trying to do in their job. So safety is the first big need. Second big need is energy. I mean, you know, this from your work is that people do better when they're energized.

[00:07:36] So an easy example, anyone who's worked in an office or in a business knows what it's like to sit through a two or two and a half or three hour meeting that hasn't taken a break and, you know, you're just going and going. And you're just like, I can't co you literally cannot focus because physiologically we are not wired to go that long with high level thinking.

[00:07:57] So, one thing to consider, I call it use the 90 minute rule. We basically have a 90 minute threshold, and then we're done. So as a leader, design breaks put breaks into your time. I know that sounds so common sense, but design breaks into things so that people can refresh. Now that's a shift. A lot of people think what overtaking a break.

[00:08:16] We're wasting time. It's like, no, not taking a break is actually way less effective. So what you think you're gaining in efficiency, you're actually losing an effectiveness. So we've covered the first two. We've talked about safety. We've talked about energy. Third thing is people want a sense of ownership over their work.

[00:08:34] They want freedom and autonomy. To put their own take on it. So yes, you want to define the outcome. They're trying to get to and frame the project, but don't micromanage every little step of the way. Give them some latitude to express themselves because when people do that and they take ownership, they are so much more engaged in the process.

[00:08:56]So that's third it's ownership. And the last one is getting people a strong sense of purpose. The fact is there are certain things that will get you out of bed getting started because it matters to you. People want to feel like what they're doing is bigger than just a job or a paycheck or a transaction, right.

[00:09:13] They want to feel like what they're doing really matters. I'll give you a quick example. So I was working with a medical device company in Minnesota a few years ago, and this company makes very high tech devices to help, um, release time release medication. That's a machine that's internal for recovering cancer patients.

[00:09:33] So I was there to work at the corporate office, but. They said, you know, we have our factory right across the street. Would you like to go and take a factory tour before we get started? I said, I'd love to. So I took this tour of the factory and I saw someone working there. Her name was April and she was doing some work that was this amazing combination of high tech, but also high skilled craftsmanship.

[00:09:53] And so she was working away at this little thing in this high-tech machines and she was taking a break and I came over to, I said, April, my name is Ella. I'm here for on a factory tour. Can I just ask you some questions about what you do. And so can you explain what exactly you're doing here? And I'm expecting her to explain how she's going to take this wire and it gets soldered.

[00:10:11] I mean, that's what I'm expecting her to say,

Vit Muller: [00:10:12] like a technical answer, 

Alain Hunkins: [00:10:13] a technical answer. And she says, well, I help save people's lives. What do you do? And I was like, Whoa, like she was, that's the big picture. That's the purpose. 

Vit Muller: [00:10:21] That's amazing.

Alain Hunkins: [00:10:22] And I found out that was no accident because what the company and he does is every quarter.

[00:10:27] So four times a year, they have an all company town hall where they invite patients who have used their products to come and speak to all the employees about what a difference their product has made in their lives. And so. April's clued in because she's hearing it directly from the end. So many of us feel so disconnected from the work that we do.

[00:10:48] So if we, as leaders can give people that sense of purpose and it can be anything, you could be sweeping floors somewhere, but you know what those floors need to get clean. Every role has a purpose. And as leaders, we have to remind people what that purpose is regularly and passionately. 

Vit Muller: [00:11:06] No, that's, uh, that's amazing.

[00:11:07] And that's so true for so many other businesses as well, like yeah. Right in fitness, good example too, right? I mean, that's, that's, that's where I'm from. We, you know, at the gym we do these regular challenges. And at the beginning, when we do an info night and we try to get a couple of people to share their story, On their past challenges that they have tried with us before to share it with the new people, but also share it in our staff and trainers there.

[00:11:34] And it really sort of helps us sync in that purpose. Like you said, like, what did that do for them? Like they've lost weight, they've increased fitness. They may be a parent parents. They've got kids now they've got more fitness. They...

My guest today is a founder of WellWorld.tv and an Emmy-nominated television producer who currently has two shows, Senior Moments and the Journey into Wellbeing airing on PBS. She is a keynote speaker, published author and television host. 

She is a successful business woman with variety of milestone both the corporate and entrepreneurial landscape. Examples including increase in customer satisfaction resulting in millions of dollars in gross revenue through systemised customer experience platform, consulting for wellness brands 

Her latest start-up is WELL WORLD TV. With this modern network, Debra hopes to improve everyone's health by sharing educational and inspirational content designed to motivate positive change.

Use promo code successinspired to get $300 off on Video Influencer Bootcamp - click here for more details.

• (00:00:04) - Introduction of my guest - Debra Koerner
• (00:02:29) - Debra's entrepreneurial story, power of customer satisfaction feedback and good systems in business
• (00:10:37) - Transition from the corporate grind in to wellness
• (00:13:33) - Vit shares his story how he arrived to Australia and worked his way up
• (00:17:25) - Application of business principles from big corporate to massage franchise
• (00:22:30) - Why Debra decided to start her own TV Show
• (00:38:13) - All about the Well World TV
• (00:45:50) - Ways to monetize your content withough losing creative controle
• (00:48:36) - Importance of presentation skills on video
• (00:50:22) - Toughest moments Debra had to go through when starting her business.
• (00:52:15) - How does Debra keep her self at her best
• (00:53:10) - Looking to start a business? Here is advice from Debra
• (00:53:53) - Special offer for the listeners 

• Subscribe to SIP mailing list to get regular updates by clicking here

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My guest today is a motivational business keynote speaker, published author, CEO and respected business leader willing to take risks and new challenges. 

He has more than 40 years of executive level experience in national and global transportation, industrial engineering, inside operations and supply chain management at UPS where he serves as a president of various divisions. 

We talk about entrepreneurial spirit, work ethics and balanced leadership.

• 3sixtymanagementservices.com
• linkedin.com/in/rockyromanella
• tightenthelugnuts.com

Tighten the Lug Nuts: The Principles of Balanced Leadership, Rocky uses over forty years of experience in supply chain, logistics and transportation, retail, sales and operational management at UPS, and in his CEO and Director roles at a company he worked at after his UPS days, to explore the ways a true leader can add value as a trusted advisor, mentor, and visionary who uses a process approach to lead the organization and its people to new levels of success.

Click here to get the book on Amazon

• (00:00:16) - Introduction of my guest today
• (00:01:42) - Rocky's quick introduction about his career at UPS
• (00:04:27) - Dealing with retirement, leaving legacy and having a purpose
• (00:07:28) - What would I want people to remember about me at the end of my career
• (00:14:39) - Balanced leadership approach
• (00:20:00) - When you take it too far, your strength becomes your weakness.
• (00:21:52) - Difference between micromanaging & training your staff
• (00:29:30) - How to motivate your team - praise in public and discipline in private
• (00:34:49) - Rocky's entrepreneurial journey after UPS career
• (00:39:29) - Experience driven management consulting - example of 360 Management
• (00:47:00) - Understanding of both the top exec decisions as well as the technical day to day requirements.
• (00:56:18) - Rocky's journey to becoming a public speaker
• (00:58:28) - Who is Joe Scaffone? Rocky's alter ego persona and purpose to get more ideas out of people
• (01:00:18) - About the Book Tighten the lug nuts
• (01:02:42) - What does Rocky do to keep fit & healthy?
• (01:05:52) - How to get in touch with Rocky

• Subscribe to SIP mailing list to get regular updates by clicking here

• Listen on Success Inspired Podcast Official 
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• Rate on Podchaser
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Here are some of my tried & tested recommendations.

Hosting - I host this podcast with Captivate, the world's only growth-oriented podcast host™ - you can too, and get your first 7-days on me by clicking here now.

Marketing your show - this is what I use to generate amazing audiograms for each episode - free to sign up by clicking here

My guest today is a sales coach, author and keynote speaker. He is someone who has developed a way to be successful in sales, yet it doesn't make any sense on paper, his Parent's were anti-salespeople, he got degree in marine biology, worked at Microsoft doing tech support, even spent 4 years as a gov contractor. Yet here he is now running a successful six-figure sales consultancy in Fremont California where he trains and coaches sales teams and reps on how to succeed at inside sales. 

• www.cutterconsultinggroup.com
• authenticpersuasion.thinkific.com
• BOOK - Selling with authentic Persuasion - Buy now on Amazon Click here

Go to www.authenticpersuasion.com/successinspired and use the code: SUCCESSINSPIRED to receive 20% off the Persuading Like A Professional program.

• (00:01:01) - Jason's cool job tagging sharks as a marine biologist
• (00:05:33) - Working at many what ever jobs when you're young is great thing to do
• (00:11:40) - We're talking about sales confidence, skills, authentic persuasion and what your duty is as a sales person
• (00:19:39) - How to overcome the 'how much do you charge' objection
• (00:26:04) - Customer experience and how selling is an ongoing thing (not just to make $
• (00:32:05) - What's below the tip of the sales iceberg? If you want to have a scalable sales machine, there's many parts you've got to do, right.
• (00:34:39) - How do you go about building your sales team
• (00:00:00) - Talk less, listen more, quality conversation always wins and has higher conversion rate (but you must aim to sell, not just chat)
• (00:40:24) - Way to navigate, control and bring a sales conversation to a close
• (00:44:54) - Wanna know more about sales? Check out 'Sales Experience Podcast'
• (00:45:37) - One thing Jason wished he'd know earlier when he started his business
• (00:47:08) - We talk about active, healthy lifestyle, intermittent fasting, importance of not going too rigid with diets and how to improve your sales performance
• (00:52:39) - How to get in touch with Jason

• Subscribe to SIP mailing list to get regular updates by clicking here

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[00:00:04] Welcome to the success inspired podcast, a business and personal development podcast to help you accomplish more in life and realize your true potential. And nowhere is your host, Vit Muller.

Vit Muller: [00:00:16] hello everybody. My guest today is a sales coach, author and keynote speaker. 

[00:00:21] He is someone who has developed a way to be successful in sales, yet it doesn't make any sense on paper. His parents were anti salespeople. He got a degree in Marine biology, worked at Microsoft doing tech support and even spent four years as a government contractor.

[00:00:37] Yet here he is now running a successful six-figure sales consultancy out of Fremont, California, where he trains and coaches, sales teams, and reps on how to succeed at inside sales. Please. Welcome to the show, 

[00:00:50] Jason cutter. 

Jason Cutter: [00:00:57] Thanks for having me. I'm a; I'm looking forward to this trip. Fun. Yeah. 

Vit Muller: [00:01:01] Great to have you on the show. Great to have you on the show. The exciting career path you have, what compelled you to become a Marine biologist? 

Jason Cutter: [00:01:10] so I, it started because I was inspired by a teacher when I was in, middle school. And, it was a general biology class, and then we had a segment on fish, and we're dissecting things and studying fish and studying sharks, and he introduced me to some shark researchers and books. And at the same time, you know, this will date my age, but also shark week came out on discovery channel for the first time. And I used to record that on VHS tapes so I could watch it, you know, throughout the year and, just really fascinated with it and wanted to get into it.

[00:01:45] This is one of those childhood dreams. You, you get inspired by, by sort of a position that sort of a job, and then you pursue it. 

Jason Cutter: [00:01:52] sort of, I mean, it was a transition away from my childhood, you know, kind of a dinosaur phase into shark phase. I didn't know what I wanted to do with it. I just know I was fascinated by sharks.

[00:02:04] I mean, I didn't have a career path, but yeah. I mean, it seemed like a cool thing to study and go after. 

Vit Muller: [00:02:10] Right. So you just went and studied it and then, and then that led into going tagging sharks. 

Jason Cutter: [00:02:16] well, I went to an excellent school, UC Santa Cruz. And while I was there, I was able to, to work with a volunteer for a group called pelagic shark research foundation, fantastic group.

[00:02:27] They do a lot of tagging and, work for, you know, the department of fish and game and different agencies for schools, you know, helping out. And, yeah, so I spent a lot of time working with them, tagging sharks for my school research. And I couldn't even get an $8 an hour job scrubbing boats with lots of experience.

[00:02:47] Cause it was so competitive. I mean, this is the late nineties. Everyone wants to work at SeaWorld. Everyone wants to, you know, train dolphins and work, you know, with the seals and the sea lions and so competitive. I couldn't get any job even in Marine biology. 

Vit Muller: [00:03:00] Right. So even though you've done that four years of tagging sharks afterwards, that, that didn't wasn't enough credentials for, to, to, to get through the cracks.

Jason Cutter: [00:03:09] Nope. Not even the scrub boats, they gave it to a master student. So you had to be like working on your master's degree to be scrubbing boats for $8 an hour. And I was willing to live in my car if that's what it took and I couldn't even get that. So I was like, where do I go next? 

Vit Muller: [00:03:25] Now tagging sharks, that would have been quite an adrenaline job, wouldn't it?

Jason Cutter: [00:03:29] it is, it is quite fun. I mean, you know, we did everything, you know, two-foot, three-foot sharks, which most people would be freaked out with, you know, catching those by hand in shallow water up to, you know, 18 foot great white sharks circling the boat, which, you know, as I was the young guy on the crew.

[00:03:46] So I was the one responsible for making sure the shark didn't eat the bait, that was hanging off the side, and I had to push this, you know, 18 foot, 7,000-pound shark away from its purpose in life. And, yeah, so that's, that's interesting. 

Vit Muller: [00:04:02] Wow. Wow. No, that's that definitely would have been.

[00:04:05] Yeah, I can, I can imagine. And any exciting story out of, you know, out of those four years, 

Jason Cutter: [00:04:12] one of the most interesting was that for the longest time they thought great white sharks were just solitary. Like you only saw one great white shark in one area, almost like they had their territory.

[00:04:22] And then I remember one day and I started working with that group. They had upgraded boats, so they had a 21-foot boat. They used to have a 16-foot boat before I started. And so we're on a 21-foot boat, and there were three 18 foot great white sharks circling us at one time, which wasn't a thing before then.

[00:04:41] And it was fascinating, and we were radio tagging them. Cause at the time there wasn't a lot of satellite technology, but you would track them and watch where they were going and, to see three giant sharks circling your 21-foot boat, is, is quite impressive and very scary. 

Vit Muller: [00:04:57] How do you tag a giant shark-like that?

[00:04:59] You just shoot the thing with the sensor on it or the, the. Receive, the transmit this, 

Jason Cutter: [00:05:06] long pole. So it just, you get it to swim by going for the bait. My job is to make sure it doesn't eat the thing that it's trying to eat. I was sometimes pulling it up at the last second. It cruises by, and the person with the long pole has one shot at it to get it right in the right spot.

[00:05:22] You know, nearly by hand at the end of a pole. And, you've got another person doing the video, and as a spotter and, you know, you hope it goes well, you only got a few chances. Usually 

Vit Muller: [00:05:32] so then what happened?

 [00:05:33] So then you finished with Marine biology. What happened then? 

Jason Cutter: so moved to Seattle, ended up getting a job at Microsoft, doing tech support for a couple of years. Cause I thought, Hey, I'm good with customer service. I was working in restaurants, getting used to dealing with people. It's funny. Cause I, you know, you had mentioned the intro being in an anti sales household.

[00:05:51] I didn't want to deal with the public. I didn't want to get into sales. When I got a job at a restaurant, I wanted to be a busser, but not a waiter. Cause I didn't want to deal with hungry people. And then I moved up, and I kind of got used to it. So I moved to Seattle, and I thought, Hey, I am good with computers.

[00:06:06] I like computers. I can merge. You know, customer service, problem-solving and, you know, the tech side and, found out I didn't like it. I didn't want to do it, was there for two years. And, they started outsourcing all the jobs overseas for the first time. And that ended for a lot of people in my department.

[00:06:25] And, then I had to figure out what I want to do next. 

Vit Muller: [00:06:27] When, when did that restaurant Potter come in? Sorry, I didn't, I missed that. Was it. 

Jason Cutter: [00:06:31] It was when I was living in Santa Cruz, when I was going to college, you know, the volunteer Marine biology, shark tagging doesn't pay. So it was going to school tagging sharks and waiting tables all at the same time.

Vit Muller: [00:06:43] Wow. Okay. Yeah. Well, one thing, I think it's a great thing to do when you're in your teens. So when you were in your young adulthood too, do you have broad. You know, the experience of different, different jobs. Cause I've done the same thing. I've worked as a, as a cook in restaurants as well.

[00:07:02]I've then done like weird stuff, you know, back in Sydney, like I had to do some, you know, waitering for like hens parties and, and working in construction and I think it's a, it's a good thing to do because it opens up your horizons a little bit, like your perspective. Of what's out there when you do that when you when, you're young.

Jason Cutter: [00:07:24] yeah, I mean, I, I think two things are essential. One is, I mean, as my mom says, all the time part of life is figuring out what you don't want to do. So the only way to do that is to try lots of things. The other part is, and, you know, I would almost say this should be mandatory, but I feel like everybody, at some point early in their life, teens, early twenties should work in either a call centre, retail or a restaurant.

Vit Muller: [00:07:45] I mean the big thing here is that, yeah, try more things. Try work for many, many different jobs, do many other jobs because when you're young, you know, you're a sponge, you absorb all that. And that gives you a good, good experience into, into your professional career.

[00:08:00] Right? 

Jason Cutter: [00:08:01] It's a hundred per cent 

Vit Muller: [00:08:02] as opposed to somebody who's 18 becomes, you know, overnight success, or want to be, on YouTube. We're done any, anything else, you know, never done any manual labour. I think manual labour is the one that is missing. I think that's what kids should be doing.

[00:08:18] Like getting into construction, become, you know, labour for a little bit for summer. You know, use your hands work hard use know physical work because it makes you appreciate hard work. And, and the cool thing about that type of work is you get, see that you can see the result. Right. I remember when I was in Scotland, we used to do a concrete job, you know, you know, concrete in flooring for big, farmer sheds, 200 cubes of concrete, typically a job.

[00:08:43] And we had these, you know, these wouldn't think these rakes and we just manual labour just rake the whole concrete. So it's all levelled. It was hard work, but you finish at the end of the day, and you see the entire finished product, and you're like, this is cool. And this is going to stay here for many, many years.

Jason Cutter: [00:09:00] Yeah. And I'll tell you, that's one of those things where my whole sales career has always been about services, not even products. And so it's an idea of something it's helping somebody get something, but it's not like tangible, it's not selling a car, it's not selling something physical. But yeah, there are times on that same way where I'll do something physical, build something, fix something.

[00:09:19] And there's that just part of people in general, where it's just like you do it and you step back and go. That's pretty cool. I did that, right? 

Vit Muller: [00:09:26] Yeah. 

Now let's look sales fast forward. You are now running a consultancy, which is a six-figure consultancy out of Fremont, California. How long have you guys been around for?

Jason Cutter: [00:09:38] So, about 19 months, 

Vit Muller: [00:09:40] 19 months. And in for 19 months, you've been able to get to six figures. 

Jason Cutter: [00:09:45] Yep. It was, it was super interesting because when I started, I broke the two rules for becoming a consultant or starting a company. One of the rules is to make sure you have like 12 months of money laying around so you can float yourself.

[00:09:59] And then the second part is to make sure that you have a lot of people in your network that want to hire you so that you don't have to wait very long. And I had neither of those things, it wasn't something I had been planning for getting into, but then the timing was right. So I started it, and in fact, the first sale and I tell us, everybody, cause I think it's essential for people, you know, they have this dream, and this fantasy that it's straightforward and they'll go out there and they'll start any business, and it'll just be instant.

[00:10:24]the first six months was nothing. There was, there was nothing, it was just networking. It was building things up. It was growing; it was creating, it was, it was making a lot of effort without a lot of payoffs, and then it started to hit, but it was a solid six months of, of really just building and pushing and then, you know, it, it took off