Episode 32: Tanya Kelker
How to Start a Brazilian Wax Business
Ideas are infinite. As long as we’re thinking, our brain introduces internal conversations that often spark serious thought. But what separates a good idea from a business idea? How do you know if your idea can grow into “business levels”?
Discover your audience. Do you have *people who want your service*? Then your business idea would, for sure, take off, no matter how taboo the conversation around it is!
Meet Tanya Kelker, Founder, and Owner of Body Party Studios, a thriving, unique beauty and intimate skincare business at Jackson, Mississippi, as she joins me in this episode of Success Leaves Clues. Tanya narrates her life’s journey and the pivots in her career, moving from accounting to turning an entrepreneur in the beauty industry, having conversations considered taboo (but also necessary). You’ll take away many valuable nuggets of information, including the power of continuous learning, paid mentorship, and pouring life onto other people. As Tanya shares her process of setting up and growing Body Part Studios and hiring people for it, you’ll also get first-hand information about building a business effectively.
Check out the episode now!
Shoutout to our Sponsor, Morgan and Co.: https://www.morganandcorealty.com
About Tanya!
Tanya Kelker is the Founder and Owner of Body Party Studios, an intimate skincare services business that offers wax and beauty studios, traditional and non-traditional spas, and related services to help people feel good about their bodies. Tanya has an accounting background, which she left to pursue her dream of becoming a beauty entrepreneur.
Connect With Tanya!
Instagram: https://www.instagram.com/thebeautyaccountant
Connect with Me!
Instagram: https://www.instagram.com/drkwashington
Host: Dr. K
Time Stamps
[00:02] Intro
[00:50] Meet Tanya Kelkar, owner of Body Party Studios, an intimate skincare services business
[01:51] For most of us, intimate skincare is an awkward conversation to have. But Tanya reveals that many people are secretly on the lookout for people with who they can have these conversations.
[02:31] Tanya shares how she discovered her unique business idea by accident. She fell into her purpose when she realized there was so much taboo around a necessary topic.
[05:01] Is the beauty and skincare industry still biased towards the white?
[06:21] Tanya talks about her training classes, trademark techniques, and offerings for people who want to join her studio or work independently in the beauty industry.
[07:35] How do you join Tanya's training and courses?
[09:07] Tanya explains her journey from the accounting industry to the beauty industry and how she discovered a passion for the latter after knowing its impact on the customers
[10:06] The benefits of intimate waxing
[14:07] What skills do you need to thrive in the intimate skincare industry? Tanya explains bedside manners and customer service as essential skills to have.
[16:16] What it feels like developing a person into an entrepreneur and Tanya's preferences when hiring people for her business
[18:29] Tanya explains why she pays premium salaries to even beginners and her respect for other people's time
[19:26] From an accountant's perspective
[21:29] Transitioning from accounting to the beauty industry
[27:58] On relationships and how to separate work and personal relationships: Tanya talks about respecting your partner and putting personal things aside when working with an ex-partner.
[30:59] Why is it hard to see yourself as a business owner?
[32:09] The most challenging aspects of delegating responsibilities as a business owner
[33:20] How to discover if a person is a right fit for a job and what happens when they're not
[34:43] Tanya is an enthusiastic learner; she explains how she strives to be the best version of herself in her life's journey
[36:57] Identifying the potential in people and encouraging them when they approach you
[38:05] "I don't need you to be me. I want you to be the best you you can be."
[39:11] Tanya talks about her mentors
[40:33] Tanya shares how she found her best coaches and mentors.
[42:04] Free vs. paid mentors and how you benefit from paid mentorship
[44:50] Paid mentorship is about access and exposure; you get to know the in-betweens and beyond-the-scenes of their coaching program
[48:27] Major milestones and the next steps in Tanya's business
[51:51] Success clues from today's episode
KW Used: unique business idea, Brazilian wax, self-care, self care
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