Success Stories with Marshall Atkinson

Have you ever wondered who is handling the apparel programs for some of the largest and most well-known brands? 

The answer can be found with one Atlanta branding and promotional merchandise agency, Icebox. Founded in 2001, they have been building turn-key solutions for corporate clients that include product sourcing, in-house design, production, warehouse fulfillment, and global distribution. 

Their 125-person strong agency has helped brands such as Delta Airlines, Hooters, Buffalo Wild Wings, Moe’s Southwest Grill, and AT&T with their apparel programs and other needs. 

On today’s Success Stories podcast, we’ll learn more about how these programs work with Icebox co-founder Jordy Gamson. 

Many apparel decorators design, print, and produce orders for the collegiate or school market.  Building more sales is a game that everyone wants to win.

On this episode of Success Stories, we’ll speak with Spokane Washington’s Brayden Jessen with Zome Design on how they build a better platform for this unique market.  What goes into making their program successful?  What about marketing or distribution?

We’ll get a behind the scenes look at one of the Northwest’s best shops and how they tackle this end of the business.

One thing that contract apparel decorators sell most is Trust, with a capital “T”.  Sure, you can focus on the embroidery, screenprinting, heat transfer or other methods of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional.  Everything is about the relationship.

To that point, on this episode of the Success Stories podcast, we’ll be discussing the wholesale side of apparel decorating with seasoned veteran Traci Miller with Color3 Embroidery in Warren, Ohio.  She’s been in the industry for over 25 years and knows how to make business relationships work.

Promotional marketing companies have always tried to connect the best products for the best use cases for their clients.  But do they always make the world a better place?

One company has found success with targeting the marketing needs of clients and aligning them with products that offer a deeper and more meaningful story.

Social Good Promotions works diligently to link promotional marketing products that serve more than just simply giving a platform for a logo, they are authentically socially responsible and “give back” in some way.  

On this episode of Success Stories, we’ll discuss this with Roger Burnett and discover how his passion for improving the world, providing value, and always surprising and delighting his clients has moved him to the forefront of the promotional marketing space.

How do you tie creative art development into more sales? 

On this edition of the Success Stories podcast, we’ll dig into that by discussing how Jeremy Picker and his team of creative professionals have found success by going the extra mile when developing ideas for their clients. 

We’ll break it down by examining their process and unique ability to translate someone’s idea into a fully developed apparel merchandise campaign. 

AMB3R is a Colorado-based apparel design firm that brings fashion to people by creating products that people love. They serve non-profits, churches, restaurants, corporations, and other businesses with their team of talented designers and project managers that takes a kernel of an idea from start to finish. 

We’ll learn how they use t-shirts for everything from an entire clothing line, to a merchandising campaign for promotional products. 

During and after the coronavirus pandemic, many screen-printing shops found success by developing a local “Here for Good” campaign to help surrounding businesses in their community stay afloat during these difficult times.

In Rockford Illinois, one business owner, Jarrod Hennis developed a “Here for Good” campaign and assisted businesses in his area to raise money by selling t-shirts.  Each shirt sold helped that local business, but also kept Jarrod’s shop, the Rockford Art Deli in business as well.

On this edition of Success Stories, we are going to discuss the Rockford Art Deli’s “Here for Good” campaign and learn how it worked, what Jarrod learned, and how this idea is laying a solid foundation for a successful future in his community of Rockford Illinois.

COVID-19 has shifted a lot more business online recently and with great uncertainty ahead, you'll need to make sure people can find you online.  In this episode of Success Stories, we'll help you get ahead of the competition and make sure you're set up to drive new business to your website.

Shelby Craig with Rocket Shirts will be sharing his knowledge of what you'll need to get optimized, and how it's helped his business.  We'll be touching on web design, search engine optimization, and tools that you can use to bring out your best results.

Shelby is a serial entrepreneur, marketing junkie, home chef, coffee connoisseur, and girl dad times three.  He's also a t-shirt snob and is the founder of Rocket Shirts in Murfreesboro, Tennessee.

Join us on this podcast as we explore ways to make your website work for you and drive more sales to your door.

A lot of revenue streams have dried up due to the COVID-19 situation.  Many businesses have been forced to pivot into a new direction.

Today we are going to discover how one company has found success with new opportunities. 

We will be talking about this with Danny Rosin and Robert Fiveash with Brand Fuel.  They are the leaders of a free-spirited brand merchandising agency that delivers experiences, eCommerce, inspiration, and results - all while having fun along the way.

So, grab a cup of coffee, sit back, and let’s dig into how they are having success in these turbulent times.