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What if I told you that sales and customer service are just like dating?
Yep, the same mistakes that can ruin a first date might be the very things costing you customers.
In this episode of Success Through Connections, I sit down with my longtime friend and mentor, Andy Masters, an award-winning author, international speaker, and the creative mind behind “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating and Relationships.”
Andy and I go way back (over 20 years!), so this conversation feels like a reunion with a purpose, one that’s packed with laughter, real talk, and powerful takeaways about how genuine human connection can transform your business.
Here’s a glimpse of what we dig into:
- The hilarious, yet surprisingly accurate — parallels between dating and sales.
- The #1 mistake that turns customers off (and how to fix it).
- Why “surprise” can be your greatest business superpower.
- Simple, low-cost ways to create wow moments that build lifelong loyalty.
- What leaders over 50 need to unlearn about AI to stay relevant.
- And why authentic, human relationships are becoming more valuable than ever in an automated world.
Andy also shares stories that’ll stick with you, like the time a single can of A&W Root Beer turned into a lifelong business connection (and eventually, a speaking gig three years later).
If you’ve ever wondered how to turn everyday transactions into lasting relationships, or how to make your customers feel seen — this episode will hit home.
🎧 Hit play and let’s talk about how the smallest acts of thoughtfulness can lead to the biggest opportunities.
Because, as I always say —
Success doesn’t happen in isolation.
Connections are today’s currency.
And they’re the new power move.
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