Instagram is overwhelming; there are posts, stories, reels, guides, highlights, DMs (direct messages), feeds… AHH!! But what really moves the needle when it comes to using this platform to grow your business and actually making money?
You may be surprised to find out that it’s not about posting, followers, likes or comments.
It’s all about creating real, genuine connections and humanizing your business.
If you want to learn how to monetize a relatively small audience and build your business through using DMs (Direct Messages) on Instagram, this episode is for you!
My guest today, Molly Cahill, is obsessed with all things health and holistic wellness. A few years ago, she decided to marry this love with her other passions–marketing and sales! Molly worked in outside sales for nine years before burning out and “retiring” when she was 14 weeks pregnant with her now almost four year old, MJ.
She now teaches chiropractors, NDs, health coaches and the like how to market themselves using Instagram in less time–without obsessing over followers and likes–in her signature Instagram marketing course, Holistic Marketing Hub. This is a course meets content library meets community that was created solely for busy, holistic wellness pros!
What you’ll learn in this episode:
- How to not fall into the comparisonitis trap or other common pitfalls of Instagram and social media
- What matters more than your number of followers
- The biggest mistakes people make when engaging on Instagram–and what to do instead!
- Should you have a personal and a business account?
- What’s up with reels? Plus Molly’s “3 Things Framework” to make it easy to get started with your first reel
- Should you talk about politics on Instagram?
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Links + Resources Mentioned in this Episode:
- 018: Marketing Advice for Your Myers-Briggs Type with Brit Kolo
- Big Summer: A Novel by Jennifer Weiner
- Strengths Finder by Tom Rath
- 1000 True Fans by Jongo Longhurst
- Snag our free 99-Step Roadmap to get you from overwhelm to profitable blog in no time (It’s the exact checklist I used to go from $0 to six-figures in three years!)
- Get Molly’s free Instagram engagement checklist here!
- 012: Blogging Tips + Online Business Secrets with Jillian Leslie
- If you love the idea of blogging but have no idea what you even want to blog about, take our free quiz to find out what kind of blog you should start!
- Do Less by Kate Northrup
- On the Edge by Alison Levine
- Chillpreneur by Denise Duffield-Thomas
- Follow Molly on Instagram @mollyacahill and visit her website here
- Follow me on Instagram @katekordsmeier and @rootandrevel
More Ways to Enjoy Success with Soul
- Download a transcript of this episode
- Download on Apple Podcasts
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- Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.
EPISODE CREDITS:
Produced by Danny Ozment at https://emeraldcitypro.com