One of the most common questions and hesitations I get from people who want to start a digital business is about all the technology.

What platforms, systems, and services do you use? How do they work together? And, um, how much is this all going to cost?!

I get it–there are SO many options out there these days that it can be hard to decide what’s going to be best for your business, and what’s worth the expense–especially when you’re just getting started.

That’s why today I’m sharing with you my top 10 tools I personally use to create, automate, and run my digital course!

It’s time to nix the overwhelm and start taking on your dream. Remember: action stops fear.

Until you actually DO it, you can spend hours (and hours and hours!) being scared. That probably will never go away until you actually take the leap and just do the dang thing!

What you’ll learn in this episode:

• How I integrate different software and services so they all talk to each other and work seamlessly together!
• My favorite tools and platforms for webinars, payments, course education, and everything else you need for a digital course business
• What this all costs me every month

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• TODAY is the LAST day to enroll in my favorite program, Digital Course Academy with Amy Porterfield! Did you see the over $1,500 of bonuses I’m offering?! Doors won’t open again until next year so don’t miss out!
• Kajabi : my favorite course creation platform–get a free 14-day trial with our link!
• ActiveCampaign: my favorite email service provider–get a free 30-day trial with our link!
• Leadpages: easy to build landing pages, opt-in boxes, etc.
• Interact: Quiz creation platofrm–get 15% off any plan with the code 6FBA15
• Deadline Funnel: a must-use software if you want to go evergreen with your course
• Samcart: payment processor
• Zapier: connects all the different apps and softwares so they talk to each other
• Demio: webinar software
• Canva: what I use for all graphics and images
• Gsuite: for emails, documents, and storage
• Sortd: an amazing inbox organizer app that integrates right with Gmail
• Tailwind: Pinterest and Instagram scheduler
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com 

Before I went on maternity leave earlier this year, I knew that I really wanted to create passive income in my business while I was away.

For the past year, I had been experimenting with live launching my online course, The Six-Figure Blog Academy–see all my launch debriefs here.

While I had figured out how to make that work well and even had my first six-figure launch in January 2020, I knew that wasn’t going to be an option while I was on maternity leave.

This is when I decided to try moving my course to an evergreen model, thanks to Amy Porterfield’s amazing bonus training in her Digital Course Academy.

I had always heard about the magical allure of the evergreen model–where your course is essentially always available to purchase–and it sounded amazing. It’s an automated funnel that, when done well, creates ease and sustainability in your business by bringing in regular revenue.

In fact, we earned $58,279.76 in new revenue from our course while I was on maternity leave over just three months! This blew my mind and now I’m convinced of the power of evergreen.

But even though things run mostly on auto-pilot with evergreen funnels, it definitely has some drawbacks and is not easy to set up well–especially if you want to do it in a way that feels authentic, while also creating true urgency with buyers.

Today, I’m sharing all about the pros and cons of the evergreen course model when it comes to the process of getting it set up, maintaining it, the financial expectations, and the impact of evergreen on your user or student experience.

What you’ll learn in this episode:

• What an ‘evergreen funnel’ is
• The pros and cons of this model vs. a ‘closed-cart’ or ‘live launch’ model
• The key tech tool I use to make this process work on autopilot
• My 7 tips for going evergreen in your business

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Check out the over $1,500 of bonuses I’m offering you when you enroll in Digital Course Academy this year! Doors close in 3 days on September 17th.
• Ready my recent Maternity Leave Income Report here
• Deadline Funnel automation tool
• Last week’s Facebook Live and podcast episode where I share My Personal Path to a Six-Figure Launch
• If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors by taking my mentor, Amy Porterfield’s, free quiz to discover your personal path to creating a profitable digital course here. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level.
• Get Amy’s Course Starter Kit here!
• Not sure about your course topic? Grab my free Narrow Your Niche Guide
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

Today I’m walking you through the journey of how, in six months (July 2019 – Jan 2020), I was able to earn nearly $150,000 from my online course, The Six-Figure Blog Academy.

But it wasn’t easy… here’s how I did it, plus the mistakes I made so you can learn from them and not have to repeat them yourself!

I break down the details all about… 

• how I first created my course
• how I approached my first “soft launch” and then my first “official launch” (where I actually LOST money!)
• what I did for a Black Friday promotion (and won’t do again)
• how I totally transformed my launch model before my second “official launch” in January 2020–when we achieved a gross revenue of just over $100,000!

This episode is jam-packed with helpful info, real-talk and inspiration. Let’s get into it!

What you’ll learn in this episode:

• What I recommend you do BEFORE you launch your digital course to the public
• The biggest mistake people (including myself!) make when it comes to hosting webinars
• Whether or not to offer payment plans and how to price your course
• The fatal mistake I made that put my company in debt for the first time ever
• When and how to bring in affiliates for your course
• How I turned a failed, in the red launch into a profitable six-figure launch only THREE months later! Plus the key strategy I implemented BEFORE my six-figure launch that was paramount in my success

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Check out the over $1,500 of bonuses I’m offering you when you enroll in Digital Course Academy this year! The early-bird bonuses end TODAY, September 10th, so don’t delay (for an extra $399+ of bonuses)! Doors close September 17th.
• If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors by taking my mentor, Amy Porterfield’s, free quiz to discover your personal path to creating a profitable digital course here. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level.
• Read all of my income reports here
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

So you’ve heard all about the benefits of creating and selling online courses: they boost your business revenue and give you more freedom, all while allowing you to reach more people and transform more lives. Yes, please!

But where do you start? And what about all those doubts that come up, like, “who am I to teach this topic and sell a digital course”?

Not to worry, my friend! Today, we’re sharing how to boost your confidence and overcome imposter syndrome, and breaking down how to actually get started.

It doesn’t need to be overwhelming to create an online course–you just need to offer a proven system or roadmap that works.

My incredible guest today is Amy Porterfield, an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns.

Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. Her Digital Course Academy opens for enrollment for a limited-time on September 9th, 2020!

What you’ll learn in this episode:

• Overcoming imposter syndrome with the 10% edge
• Why you should launch a digital course now, even during a pandemic, plus pricing secrets for selling during this time
• 3 approaches to selling digital courses and how to get started
• How to authentically build a diverse, equitable and inclusive community
• Why blogging and digital courses are a match made in heaven

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Check out the over $1,500 of bonuses I’m offering you when you enroll in Digital Course Academy this year!
• Amy Porterfield’s got a mind-blowing, NEW free masterclass called “How to Create and Launch a Profitable Digital Course From Scratch (The Behind-the-Scenes Secrets to Generate Revenue Year-Round).” It’s only available for a limited-time, so jump into the live training time that works best for YOU here! 
• If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors. Take my mentor, Amy Porterfield’s, free quiz here to discover your personal path to creating a profitable digital course. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level.
• Full Focus Planner by Michael Hyatt
• Free to Focus by Michael Hyatt
• Kate Northrup’s Do Less Planner
• Rework by Jason Fried & David Heinemeier Hansson
• Traction by Gino Wickman
• Follow Amy on Instagram @amyporterfield and check out her Digital Course Academy
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

There’s never been a better time to become a Virtual Assistant (VA), with more businesses than before ever working virtually. Especially if you’re a mom who wants to work from home, it’s really a perfect fit since you can bring in an income while working flexible hours AND doing something you enjoy!

Or, maybe you have a small business and are feeling overwhelmed with all the things you need to do to keep it going. You’ve been thinking about hiring but wondering if it’s the right time to outsource.

Enter: the world of Virtual Assistants! 

A VA is also sometimes called a freelancer. It just means you operate as an independent contractor to help small or online businesses grow. You might have a specialized skill set like graphic design, social media marketing, or copywriting, or you might offer virtual admin support.

In today’s episode, we discuss everything you want to know about either hiring a VA or learning how to become a VA yourself!

My guest today, Micala Quinn, is a wife, mom, online course creator, podcaster, and work at home enthusiast. Her mission is to revolutionize what it means to be a working mother. Micala’s online course is designed to launch working moms into the freelance world prepared, confident, and ready to make their mark.

To date, more than 1,000 moms across the country and world have enrolled in Overwhelmed to Overbooked. In late 2018, Micala launched the Live Free podcast to spread her freelancing method and mission throughout the world. With more than 200 5-star reviews, the podcast has surpassed 100,000 downloads.

What you’ll learn in this episode:

• How to launch into becoming a freelancer/Virtual Assistant
• How being vulnerable led to Micala’s dream job
• Who should your first hire be as an entrepreneur and how do you know when you’re ready? Plus how to get creative and barter when you don’t yet have the cash
• How to balance working mom life, plus child care options as a work-at-home-mom

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors. Take my mentor, Amy Porterfield’s, free quiz here to discover your personal path to creating a profitable digital course. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level.
• Join Micala’s free Facebook group here!
• Fill out Micala’s hiring form to find your next team member or assistant
• Sign-up for Micala’s free workshop: 3 Secrets to Start, Launch & Grow a Freelance Business (No Matter What Your Current Job Is or Isn’t!) here!
• If you want to lend your voice to create positive change in the beauty industry and make some money in the process, becoming a Beautycounter consultant is for you! (I use Beautycounter like an affiliate program on my blog and it’s my second highest affiliate earner!) Find out more here and register to join my team!
• Erin Condren’s Planners
• Everything is Figureoutable by Marie Forleo
• Follow Micala on Instagram @Micala.Quinn or join her Overwhelmed to Overbooked Course here!
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

Have you dreamed of being a travel writer?

It's a job most people hear about it and automatically assume that it's a luxurious lifestyle filled with relaxing vacations and perks. And while that's partly true, there's definitely a lot more to this career than meets the eye.

Today we're getting a peek behind-the-scenes at what it really means to have a freelance travel writing career and how to make a six-figure, sustainable living when most people tell you that there's no money in this line of work. (Hint: they're wrong!)

We're also discussing what travel trips REALLY look like when you're a journalist, and some of the not-so-glamorous aspects of being a freelance travel writer, plus how to decide what jobs are worth saying yes to.

My guest today is my friend, Jennifer Bradley Franklin, an Atlanta-based multi-media journalist, storyteller, editor and author. Her work appears in Conde Nast Traveler, Architectural Digest, Bon Appetit, USA Today, Delta SKY, American Way, People, Food Network, Southbound, Flavors, Hospitality Design, Time.com, Southern Seasons, and a host of others.

She holds an ABJ in Journalism from the University of Georgia's Grady College. Jennifer has ridden a camel in Morocco, dug ditches in a remote Kenyan village, been taught to make gnocchi by a master chef in Florence, and learned to surf in Australia. However, one of her greatest joys has been immersing herself in some of the biggest concerns facing America's young people - weighty issues like poverty, hunger and much more--through the research and writing of Make it ZERO.

What you’ll learn in this episode:

• Copywriting vs. editorial work, and how to find the right balance to pay your bills and fuel your soul
• How to maintain journalistic integrity 
• How to treat your writing like a business vs. a hobby, plus what making this mindset shift looks like and how it creates powerful results
• Press trips: what they are, how to get invited, how to maximize your time away and your income when you return

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Get a copy of My 13 Pitches That Worked For Freelancers e-book. You’ll get an exact copy of 13 real email pitches I’ve used as a freelance journalist to land paid writing gigs across different niches, plus some notes for me about why it worked. Get your copy today for just $10 today to earn hundreds–if not thousands!–of dollars from one pitch!
• If you’ve ever considered building a digital course,my go-to digital course creation coach Amy Porterfield just released her new, FREE 19-page Ultimate Course Creation Starter Kit! It was a GOLD mine for me in creating my Six Figure Blog Academy, so download it now to make some magic happen in your business.
• Listen to episode 014: Want to Be a Freelance Food Writer? Here’s How with Nevin Martell
• Time Camp time tracking tool
• The Ruthless Elimination of Hurry by John Mark Comer
• Visit Jessica’s website and follow her on Instagram @Jenniferbfranklin, and grab her book Make it ZERO
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com 

Are you finally ready to achieve the marketing results you've always dreamed about?

Believe it or not, you can actually approach your marketing in a way that not only feels great to you, but that ACTUALLY works!

Today we're talking about how to work with who YOU naturally are, as the implementer and entrepreneur, and what feels easy and exciting to you. Forget your traditional, one-size-fits-all approach to digital marketing.

Instead, this revolutionary framework is designed to match you with your best marketing strategy based on your Myers-Brigg personality type.

This four-letter acronym tells you about your preferences and gives you key insights into how you naturally prefer to show up in the world.

In short, your Myers-Briggs type tells us what you like. If you know what you like, you can work that into your marketing so you can finally feel good about it.

Marketing that feels good is marketing that works. 

Brit Kolo, today's guest expert, is the creator of the Marketing Personality Type Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast.

Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy!

What you’ll learn in this episode:

• Why we need to stop with the 'shoulds' (and how to work with who we are FIRST!)
• Why your ICA (Ideal Customer Avatar) isn’t as important as knowing who YOU are when it comes to marketing
• How to reframe our conditioning to honor who we truly are
• Specific marketing advice for each of the four Myers-Briggs tribes
• How to get big results through customized implementation plans
• How to work with your types as you evolve as a person, and what to do when you fall somewhere closer to the middle of the spectrum 

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Listen to FREE Marketing Personality Type Mini Report here
• Download your FREE Marketing Personality Type Mini Report here!
• If you’ve ever considered building a digital course,my go-to digital course creation coach Amy Porterfield just released her new, FREE 19-page Ultimate Course Creation Starter Kit! It was a GOLD mine for me in creating my Six Figure Blog Academy, so download it now to make some magic happen in your business.
• Listen to Brit’s podcast episode on how to set up your best work schedule based on your personality type
• Untamed by Glennon Doyle
• Get my 2-hour “How to Start Your Blog” Workshop here where I show you step-by-step how to start your blog from scratch!
• Predictably Irritational by Dan Ariely for the analyst tribe
• Start With Why by Simon Sinek for the diplomat tribe
• Playing Big by Tara Mohr for the sentinel tribe
• Chillpreneur by Denise Duffield-Thomas for the explorer tribe
• The Go Giver by Bob Burg
• The Four Spiritual Laws of Prosperity by Edwene Gaines
• Go to Brit Kolo’s website Marketing Personalities to figure out your personality type and get your free report! Follow Brit on Instagram @marketingpersonalities
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com 

How would it feel if you could simplify your business… and your life?

Let’s be real: our modern, hectic lifestyles are overwhelming, exhausting, and downright unhealthy.

We are often on a quest for more; we give in to pressure every day to work more, own more, and do more. But why? To what end?

When you push so hard, it inevitably leads to burnout. You simply can’t produce great work when you’re burned out, nor can you take care of yourself and be truly present to what matters most like your relationships, health, and overall well-being.

The truth is, if you’re always keeping score of how you’re doing based on anything outside of yourself (like if you checked enough items off of your to-do list that day), then it’s time to question your motives for WHY you’re doing what you’re doing.

When you embrace more of a minimalist approach to your life and business, you’ll counterintuitively discover that you can create more with less--all while being happier and more free.

My guest today is Courtney Carver, a well-known simplicity and minimalist expert. Courtney is the author of Soulful Simplicity and the blog Be More With Less. Courtney moved from a devastating multiple sclerosis diagnosis in 2006 to feeling the best she’s felt in decades, from being deep in debt and clutter to living debt and clutter-free.

She realized after years of decluttering and letting go that happiness isn’t waiting for us, it’s within us. Courtney also writes about dressing with less in her book Project 333, The Minimalist Fashion Challenge That Proves Less Really is So Much More. Some of her concepts have truly changed my life, and I can’t wait to share her wisdom with you today!

What you’ll learn in this episode:

• How to let go of obsessing over your analytics
• Why people’s comments and reactions are not about you (even when they are!)
• How do you make soul-centered, big decisions in your business?
• Tips for creating a minimalist business that prioritizes your health and well-being (instead of always pushing to do more and leading to burnout)
• A minimalist’s perspective on how to measure and keep score of your progress
• How to let go of fear, scarcity, and not having or being enough
• Tips for simplifying your email management

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Project 333: The Minimalist Fashion Challenge That Proves Less Really Is So Much More
• If you are thinking about launching a digital course someday, do yourself a favor and save some major headaches and expensive trial and errors by taking my mentor, Amy Porterfield’s, free quiz to discover your personal path to creating a profitable digital course here. In less than 2 minutes, you’ll figure out action by action what steps YOU should take based on YOUR goals, audience, and business level.
• 16 Personalities (free Myers-Briggs Personality Test)
• Get a free 30-day trial of ActiveCampaign, my favorite email service provider, here!
• Courtney’s blog post: There’s No Such Thing as Being Caught Up
• The Power of Now by Eckhardt Tolle
• Follow Courtney at Be More With Less and on Instagram @bemorewithless
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

Why do we focus on the negative experiences in our lives, even when there is so much good happening?

The answer: it’s a biological design in our nervous system to keep us safe. If you think about it, it makes sense that it was evolutionarily advantageous to remember where pain was found, whereas remembering where you encountered joy was less essential for survival.

Nowadays, we fortunately don’t often have to worry about literal survival like our ancestors did, but we still carry threats to our survival ALL the time without even realizing it. 

As entrepreneurs, this has an enormous impact on our businesses! Of course, your mental health and emotional wellness play a huge role in your ability to get things done in your business and your life, while feeling joyful and on purpose. 

​​But one sneaky thing most of us don’t realize is that we tend to overly identify with our businesses and think that we ARE our business, and that our safety comes from our business (newsflash: we aren’t and it doesn’t!). 

Learning how to feel safe in our bodies and heal from past experiences is ESSENTIAL. It’s the root cause of what we need to get unstuck and start taking the steps to follow our dreams, and that’s exactly what we’re talking about today!

My guest today is Dr. Elizabeth Cohen, a clinical psychologist with over 15 years of experience specializing in the treatment of anxiety and depressive disorders. Dr. Cohen has a particular expertise in Cognitive Behavioral Therapy (CBT) and has treated adults, adolescents and children with state-of-the-art CBT treatments. 

The underlying goal of Dr. Cohen’s practice is for clients to achieve synchronicity with the person they truly want to be.  Throughout her practice, Dr. Cohen has witnessed hundreds of clients break away from the fear, worry, and despair that had once defined them. She believes that it is a unique gift to be part of their journey towards a new, healthy and fulfilling definition of who they are.

What you’ll learn in this episode:

• Big T and Little T trauma and how it affects all of us (even if you don’t think it does!)–including how trauma impacts our businesses
• How to optimize your gratitude practice
• How to better balance your nervous system, and what flight, fight, or freeze looks like in our business lives
• How the known, even when it’s bad, keeps us safe from the unknown
• how healing the trauma IN our bodies (not our minds) can help us feel safe and take the steps we need to follow our dreams
• Practical solutions for healing trauma in the body

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Why Zebras Don’t Get Ulcers by Robert M. Sapolsky
• Do you have what it takes to turn your blog into a profitable business? Take our free quiz to find out if you’re ready!
• Patriarchy Stress Disorder by Valerie Rein
• The Fourth Trimester by Kimberly Ann Johnson
• Get your domain name + hosting starting for just $2.95 with Bluehost when you use our special link!
• The Body Keeps the Score by Dr. Bessel van der Kolk
• Waking the Tiger by Peter Levine
• Radical Acceptance by Tara Brach
• Follow Dr. Cohen @thedivorcedoctor and check out her website at drelizabethcohen.com
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com

Whether you're a newbie at online business or you've been around for a few years, email marketing can be super intimidating.

However, it's something you NEED to figure out and prioritize because email is by far your #1 most critical element if you have any type of online business (or really, a business of ANY kind)!

But what do you even say to your list? How do you convert a subscriber into a sale? How often should you send emails? How do you keep your content interesting and inspire people to read it, instead of it being a major snoozefest that makes your subscribers never want to open another email from you again?

The secret is that there is actually a formula you can follow to increase the effectiveness of your copywriting--all while humanizing people to be more than just a 'lead' or a 'subscriber'.

If you understand why you’re writing what you’re writing and who you’re writing to, it will not only cut down on the time it takes you to write (goodbye staring at a blank page!), but your results will be infinitely better then shooting in the dark when it comes to building community and conversions (hello income and impact!).

For example, one of the tips we’ll be sharing with you today is how to use a color-coded personality system to not only create diversity and variance in your emails, but to speak directly to different personality types so everyone on your list feels seen and understood. This system is GOLD!

My guest today is Tarzan Kay, a launch strategist and copywriter who teaches women (and a few good men) how to sell bigger, so they can serve bigger. Tarzan is a master of email marketing and former copywriter-for-hire (working with people like Amy Porterfield) who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services–also using the power of email, duh!

What you’ll learn in this episode:

• Why being the best and making all the money isn’t the most important thing for your business
• What it’s like to be the primary breadwinner for your family as a woman living in a patriarchal society while your partner is a stay-at-home-dad
• The 2 key things Tarzan did to earn over $200K in just her second year of business
• How to write effective emails that convert using Tarzan’s approach to color-coded personality (based on the DiSC personality assessment–and we even use some Game of Thrones characters to make it more interesting!)
• How many emails should you send during a launch? Plus the importance of pre-launch emails, her unique ’29-minutes-til-close’ email, and the post-promotion survey

Subscribe and Review

Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.

Links + Resources Mentioned in this Episode: 

• Joanna Wiebe’s Copyhackers
• If you love the idea of blogging but have no idea what you even want to blog about, take our free quiz to find out what kind of blog you should start!
• Tarzan’s approach to color-coded personality and how it applies to email marketing
• Get a free Convert Kit email account up to 1,000 subscribers!
• Get a free 30-day trial of ActiveCampaign, my favorite email service provider, here!
• Breathwork with Kathleen Oh
• The 4-Hour Workweek by Tim Ferris
• Get Tarzan’s Email Promo Sequence Swipe Copy here for free!
• Follow Tarzan on Instagram @tarzan_kay
• Check out our blog post Email Marketing 101 for Beginners + Bloggers
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
• Download on Apple Podcasts

• Email me new episodes

• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com