In this week’s podcast, we inadvertently touch on a debate that has yet to be settled. Which is more important: an idea or its execution? With countless aspiring entrepreneurs hoping to come up with the next big thing; that will compete with Facebook or Amazon, many also underestimate the skills, capital, and resources required to realise this new product or service.

Trevor Newberry, the Founder of Newberry Consulting and Director of Product Delivery at Harmony Venture Labs, understands better than most the common challenges and pitfalls involved in building a software product as a non-technical founder. There are many ways to self-sabotage when it comes to software product execution. From rushing into the development stage too quickly, failing to diligently validate the product at every stage of the process, to overspending on marketing and advertising. Tune in, to learn more about how to get it right by anticipating and avoiding the stumbling blocks that could lead to software development failure.