Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.

Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retention is revolutionary. He acknowledges that working with him isn’t going to be a permanent thing and focuses on making the experience valuable to the employee. He invests in their development, for example through mentorship and training. Employees who experience this are motivated to stay longer.

Steve thinks that the most important benefit a leader can give isn’t monetary. He believes that giving his employees time is more important. Providing facetime with them allows them to discuss their ideas. In return, they work more efficiently and improve their work-life balance.

Steve also talks about the successful acquisition of his company. He says that shifting from a large corporation to being a startup founder to an employee again gives great exposure to B2B leaders. Every step in the journey provides learning that can be applied to leadership and growth.

Business leaders looking to expand their leadership, especially in terms of employee retention through inspiration, will love the tidbits gained from the show.

• LinkedIn - https://www.linkedin.com/in/stevebaines/
• Twitter - @stevebainz 

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