Darren Shaw, founder of Whitespark

https://whitespark.ca/darren-shaw-whitespark-founder/

@darrenshaw_

My guest today is Darren Shaw. Darren is a Local SEO Rockstar. It's hard to find a roundup post about Local SEO where he isn't a contributor. He oversees the Local Search Ranking Factors survey, a must-read in local SEO. He speaks all over the world on topics related to local search.

Darren's the founder of Whitespark, a really awesome company offering local search software and services. SearchLab uses a lot of Whitespark tools, which I'm happy to disclose because I think Whitespark is awesome and I'm happy to recommend them.

The timing of Darren's appearance coincided with Whitespark's announcement that they were relaunching their new Local Citation Finder tool. We'll spend a little bit of time talking about the tool itself and more time talking about citations.

For those who don't work in Local SEO, a citation is a mention of your business on the web - think of Yelp, Facebook, Tripadvisor, and Angie's List as well known places to get a citation. The value of Citations in SEO has waxed and waned throughout the years which has caused them to be pretty misunderstood. It's great to have an expert like Darren on to clear some things up. He joined me for a beer to talk about a variety of topics in Local SEO and to try out his new green screen.

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Joe Martinez of Clix Marketing

http://www.clixmarketing.com/joe.html

@MilwaukeePPC

SearchLab Digital

https://searchlabdigital.com

My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads.

Joe has been on PPC Hero's list of the top 25 most influencial PPC experts for the past three years. He has a deep understanding of paid media but he's really become a go-to resource for everything related to YouTube and Quora Ads. He co-hosts his own video series Paid Media Pros which covers topics related to YouTube Advertising, paid placements, paid social, and Quora ads.

He's a rockstar presenter. In addition to SMX, Joe has brought his high-energy style to Heroconf, Pubcon, Confluence Conference and many more. He is also a contributor at Search Engine Land, Wordstream, SEMrush, PPC Hero.

Joe is a perfect guest for Suds & Search. Not only is he an industry expert, he's a big fan of craft beer, especially from breweries in his hometown of Milwaukee.

Joe joined me on Suds and Search to talk all about YouTube ads, Quora ads, the Midwest beer scene and his Star Wars fandom.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Local Search Tuesday's Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Steven Hammer, Founder of RankHammer

https://www.rankhammer.com/

@armondhammer

SearchLab Digital

https://searchlabdigital.com

My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well-known speaker who's presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton, State of Search, and Heroconf. RankHammer has been recognized as the small agency of the year by US search awards.

His interests outside of search are also well-known. Steve takes food and beverage very seriously. No offense to any of my previous guests, but he's been by far the most knowledgeable beer fan that I've had on. He and I will be tasting the Goose Island's Bourbon County Stout. For serious beer fans, we're comparing the 2017 and 2019.

Steve has been one of my favorite thought-leaders during the quarantine. I wanted to touch on some subjects outside of search. We'll talk about agency life, mental health, and the numerous ways the industry is changing for better and worse.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Local Search Tuesday's Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Susan Wenograd of Aimclear

https://www.aimclear.com/

@SusanEDub

SearchLab Digital

https://searchlabdigital.com

My guest today is Susan Wenograd, CMO at Aimclear. I'm not sure I know anyone with the breadth and depth of Susan's expertise in paid media.

She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She's one of my favorite presenters. A short list of the conferences she speaks at includes Social Media Marketing World, Pubcon, Brighton, SMX and Social Media Examiner.

In addition to her role at Aimclear, Susan is a Paid Media Reporter at Search Engine Journal. After you watch this video, be sure to check out her column.

Susan is a true marketer. She understands how different channels work together and how to put together an effective integrated marketing strategy.

She joined me on Suds & Search to talk about ways to get value out of traffic that doesn't convert, how to create an effective customer funnel and her fondness for Disney.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Kirk Williams of Zato

https://zatomarketing.com/

@ppckirk

SearchLab Digital

https://searchlabdigital.com

My guest is Kirk Williams. He's the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies.

Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He's regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more. He speaks all over the world including SMX, Inbound, Hero Conference, Brighton, Pubcon, and Search Marketing Summit.

The timing of his appearance coincided with the Coronavirus pandemic. The day before we filmed, Google had a major announcement on Shopping Ads and I'll be asking Kirk some questions about a post he just wrote covering the topic.

Also, Shopping Ads are kind of a weak point of mine. We talk about the fundamentals of running shopping ads, the role of automation, and voice search on shopping ads.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Local Search Tuesdays

https://www.youtube.com/watch?v=yNah6yQUH10&list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Blake Denman RicketyRoo

https://ricketyroo.com/

@blakedenman

SearchLab Digital

https://searchlabdigital.com

My guest today is Blake Denman. Blake is the President and Founder at RicketyRoo, a Local SEO agency based in Bend, Oregon. Blake is a rising star in the Local SEO community. He’s an in-demand speaker at conferences all over the world. He’s a contributor at Search Engine Land and for Moz’s Local Search Ranking Factors study.

Blake is a huge fan of the show The Office and frequently incorporates elements from the show into his presentations. I met Blake last Fall at State of Search in Dallas where he delivered an excellent local SEO link building presentation while dressed exactly like Dwight Schrute.

This episode was filmed during the COVID-19 pandemic, and so we’ve taken Suds & Search inside. I scheduled a Zoom call with Blake to talk about Local SEO and a new project he's been working on.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.linkedin.com/company/searchlabdigital/

https://www.facebook.com/SearchLabDigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Ben Fisher at Steady Demand

https://www.steadydemand.com/author/ben/

@TheSocialDude

SearchLab Digital

https://searchlabdigital.com

My guest is today is Ben Fisher, co-founder of Steady Demand. He’s a contributor at Bright Local, Search Engine Land to Moz’s Local Search Ranking Factors. He speaks all over the world on topics related to Local SEO and Social Media Marketing.

He’s been in the industry since 1994 and he’s probably forgotten more about SEO than most of us will learn in a lifetime.

Ben is a Google My Business Platinum Expert. If you don’t know what that means, stay tuned because I’m going to ask him.

The episode was filmed during the shelter in place policies and so it’s a bit different than our typical Suds & Search Episodes.

Ben joined me on Zoom to talk about map spam, how to get a suspended listing reinstated and new products and features coming from Google My Business.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.facebook.com/SearchLabDigital/

https://www.linkedin.com/company/searchlabdigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Andy Crestodina Orbit Media: https://www.orbitmedia.com/team/andy-crestodina/

Burning Bush Brewery: https://www.burningbushbrewery.com/

SearchLab: https://searchlabdigital.com/

My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing.

He hosts Wine and Web a monthly event at Orbit’s office which is located directly across the train tracks from SearchLab. He and Orbit also host Chicago’s best conference, Content Jam.

Andy’s content ubiquitous online and he speaks at conferences all over the world.

I met Andy at Burning Bush, before their grand opening to talk about some research he did on thought-leadership and bounce rates.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.facebook.com/SearchLabDigital/

https://www.linkedin.com/company/searchlabdigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Dan Golden BFO: https://befoundonline.com/team/dan-golden/

Burning Bush Brewery: https://www.facebook.com/burningbushbrew/

SearchLab: https://searchlabdigital.com/

​Dan Golden is the Chief Search Artist at BFO, headquartered in Lakeview.

Dan and his co-founder Steve Krull have built BFO into one of Chicago’s top digital marketing agencies. They’ve won a bunch of awards for their work with enterprise-level clients doing everything from digital strategy, SEO, Paid media, Analytics and content. BFO was on the INC 5000 list for six consecutive years. They have locations in Chicago, London and Singapore.

I’m really excited to have Dan on. Even before I knew anything about BFO, I knew who Dan was. He’s a unique personality. He's extremely smart, he's full of ideas and he’s recognizable! He famously wears orange everywhere he goes.

I met Dan for a beer at Burning Bush Brewery in North Center to talk about agency life, the future of search and how he rebounded from “fan rock bottom” with $21.49 in Facebook ads.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.facebook.com/SearchLabDigital/

https://www.linkedin.com/company/searchlabdigital/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

David JP Fisher: https://davidjpfisher.com/

Old Irving Brewing: https://www.oldirvingbrewing.com/

SearchLab: https://searchlabchicago.com/

​On this episode of Suds & Search, I’m joined by my good friend David JP Fisher (aka DFish), an expert sales coach, author and the founder of the beerbeatsandbusiness.com podcast.

SearchLab

1801 W Belle Plaine

Suite 107

Chicago, IL 60613

(312) 256-1574

Same As:

https://www.facebook.com/SearchLabChicago/

https://www.linkedin.com/company/searchlabchicago/

https://twitter.com/SearchLabAgency

https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA

https://m.me/SearchLabChicago

Suds and Search Video Series

https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii

Other Video Series:

Business Minute Clinic Series

https://www.youtube.com/playlist?list=PLqSrUsIw8JiserJwY-UHc2y3GBM8FDcOf

Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise