"When you buy 'just a card' from an artist, maker, independent shop or creative business, you're not buying *just* a card. You're supporting passion, skill, creativity and community." That's the message of the Just A Card campaign that began in the UK and has spread worldwide: Artists and independents need your small purchases -- they make a difference.
We speak with Michael Fram of The Leaping Hare Gallery and Framers all the way over in North Yorkshire, about the thinking behind Just a Card.