Why do some ideas, products, or messages go viral, while others die in silence? In this episode, we unpack Contagious by Jonah Berger, exploring six key principles that make things catch on, from social currency to practical value.

Managing your emotions isn’t about suppressing them, it’s about understanding them. This episode explores Goleman’s powerful case for EQ and how improving emotional awareness transforms how we lead, connect, and grow.

Why do some ideas go viral while others vanish? Made to Stick breaks it down into six principles: Simple, Unexpected, Concrete, Credible, Emotional, and Story. This episode unpacks the SUCCESs framework and how to use it to craft messages people remember, and share.

Want your business to grow without burning out? 24 Assets shows you how to build leverage through assets, things that keep delivering value without constant effort. This episode breaks down how to work smarter, not harder.

What do the busiest businesses have in common? They don’t chase customers, they attract them. Oversubscribed shows how to craft offers, stories, and scarcity that make people feel lucky just to get in.

Your beliefs can hold you back more than your blind spots. Think Again is about unlearning outdated ideas and adapting fast. This episode explores how rethinking leads to better relationships, sharper decisions, and stronger leadership.

People don’t want to be sold to, they want to be understood. This episode explores how Scorecard Marketing helps businesses build rapport, segment leads, and spark high-quality conversations through interactive, insight-driven tools.

Want to win people over without being fake? Dale Carnegie figured it out a century ago. This episode dives into the tried-and-true methods that still help people connect, influence, and lead with heart.

Ever wondered why you feel pressure to say yes, follow the crowd, or agree with someone in a lab coat? This episode unpacks the real psychology behind influence, and how to use it ethically (or defend against it).

In this episode, we distil Surrounded by Idiots into its key insights: the Red go-getters, Yellow optimists, Green harmonisers, and Blue analysts. Learn how to recognise, and adapt to, each personality type for smoother communication and less conflict.