False teachers are popular. They attract large crowds. Itching ears.
Sometimes use the lure of potential prosperity “health and wealth”
In the book of Second Timothy we read: 'For the time will come when they will not endure sound doctrine, but according to their own desires, because they have itching ears, they will heap up for themselves teachers; and they will turn their ears away from the truth, and be turned aside to fables.' It's passages like this that fully illustrate the relationship between false teachers and their audience. You see, the false teachers have a FALSE message to teach. But first, they need a captive audience. One that is not willing to endure SOUND doctrine.