Content, Briefly

Sumo Logic: Zoe Hawkins on creating space for curiosity

Listen Later

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.


************************


Timestamps:


  • (00:00) - Intro
  • (02:04) - Who is Zoe Hawkins?
  • (02:28) - Zoe’s background.
  • (03:28) - The importance of curiosity in crafting content.
  • (06:14) - Building space for creativity.
  • (09:11) - What’s Sumo Logic?
  • (10:50) - Target audience of Sumo Logic.
  • (11:21) - Technical perspective of content at Sumo Logic.
  • (14:20) - Sumo Logic’s editorial calendar.
  • (17:10) - Zoe’s content optimization process.
  • (19:20) - Existing content inventory management tools.
  • (23:55) - Content attribution and important metrics.
  • (25:11) - Sumo Logic's CTA dynamics.
  • (28:40) - Marketing organization at Sumo Logic.
  • (30:01) - Team collaboration with different departments.
  • (31:20) - Tips for staying aligned with the team.
  • (34:08) - The importance of soft skills.
  • (35:46) - Learn more about Zoe and Sumo Logic and get in touch.
  • (36:58) - Outro


    • ************************


    Useful Links:


    Sumo Logic Website: https://www.sumologic.com/

    Zoe on LinkedIn: https://www.linkedin.com/in/moonstormer/


    ************************


    Stay Tuned:


    ► Website: https://www.superpath.co/

    ► YouTube: https://www.youtube.com/@superpath

    ► LinkedIn: https://www.linkedin.com/company/superpath/

    ► Twitter: https://twitter.com/superpathco


    ************************


    Don’t forget to leave us a five-star review and subscribe to our YouTube channel.


    This episode is brought to you by our friends at Tealhq.com.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Content, BrieflyBy Superpath
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    20 ratings

    More shows like Content, Briefly

    View all
    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,827 Listeners

    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,831 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,254 Listeners

    The Daily by The New York Times

    The Daily

    112,584 Listeners

    Up First from NPR by NPR

    Up First from NPR

    56,436 Listeners

    The Best One Yet by Nick & Jack Studios

    The Best One Yet

    9,628 Listeners

    Call Her Daddy by Alex Cooper

    Call Her Daddy

    165,902 Listeners

    Morning Brew Daily by Morning Brew

    Morning Brew Daily

    3,002 Listeners

    Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

    Think Fast Talk Smart: Communication Techniques

    811 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,918 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    153 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,085 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,850 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,377 Listeners