Have you ever poured hours into a project, product or company that's clearly going nowhere? 

Held onto a relationship long past its prime, just because you've "invested" so much time?

Researchers call this the Sunk Cost Fallacy and its a sneaky little human psychology gremlin that whispers things that can waste days, weeks, months EVEN years of your life.

Listen to find out how to catch yourself in the sunk cost fallacy and correct course so you don't waste your time, effort and money.

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