The Sunk Cost Fallacy is the tendency to continue investing time, money, or effort into a project or decision simply because one has already invested a lot, even if the future benefits are unlikely to outweigh the additional costs. People often fall into this trap because they are reluctant to admit they've made a mistake or because they don't want to feel like their previous investment was wasted.

💸 'I've already invested so much, I can't quit now!' Sound familiar? The Sunk Cost Fallacy might be clouding your judgment. Learn when to cut your losses.

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