By now you have probably heard about the sunscreen testing scandal. Earlier this year in June, CHOICE tested a bunch of sunscreen products in the Australian market, and many came back well under their marketed SPF. The one that really caught everyone's attention was from Ultraviolet, with a claimed SPF of 50+, results came back at 4. What came next was some of the most bizarre behaviour I think I've ever observed in the beauty industry. First with some of the brand responses, then to the dynamics on social media. Things evolved quickly, where now the TGA has stepped in, a bunch of sunscreens have been recalled, and it looks like there may have been some testing fraud. To help us understand this mess, I brought together an expert roundtable with the people I thought were best positioned to do the topic justice - in conversation with Brian Ecclefield, industry testing expert who also has firsthand experience with PCR, the lab behind the scandal. Dr. Michelle Wong from Labmuffin Beauty Science, science content creator who's pretty much the sunscreen science queen of the interwebs in my books. And finally, Hannah English, sunscreen and science content creator, also coming with the brand founder POV. Michelle and Hannah collectively did some of the best scicomm on this story on social media as it all unfolded, they were my steadfast voices of reason. If you work in beauty, this conversation probably should be a must listen!

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