Super Clinic Project Podcast

Super Clinic Project Podcast

By superclinicprojectBusinessEntrepreneurshipMedicineHealth & FitnessEducation
Download on the App Store

Super Clinic Project Podcast episodes

  • Why Clinics with Integrity Win (and Others Fail)

    What if the key to unlocking $10,000 in new revenue—and real fulfillment—starts with holding yourself accountable as a leader? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist break down the practical side of leadership: aligning your actions with your values, owning your company’s purpose, and showing up with integrity. If you want to lead yourself (and your clinic) to bigger wins, this episode is your playbook.

    Highlights:

    • Accountability in Action: Why leadership is more than theory—and how your daily habits reflect your true values.
    • Integrity Over Image: The costly disconnect when your actions don’t match your company’s promises (and how to fix it).
    • Walk Your Talk: Real-world examples of companies thriving by living their values—no matter how unconventional.
    • Doctor, Heal Thyself: The importance of modeling the change you want to see, both for your team and yourself.
    • Speak Your Mission: How communicating your goals and values out loud creates clarity and commitment.
    • Authenticity Pays Off: Why aligning your business with your real purpose leads to more profit, better staff, and a business that feels right.

      • Action Steps:

      • Audit your leadership: Are your actions consistently reflecting your stated values and company mission?
      • Have the conversation: Clearly communicate your goals and expectations to your team—don’t assume they know!
      • Align and adjust: If your business (or your role) isn’t matching your true goals, explore ways to bridge the gap or pivot.
      • Need a sounding board? Book a free session with Jennifer or Tracey at superclinicproject.com by clicking on their photos.

        • Connect with Us:

        • Visit: superclinicproject.com
        • Join our Free Skool for more resources and community

          • Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who’s ready to lead with authenticity!

          11 min
        • Revolutionizing Clinic Hiring with Dr. Michael Neal

          Episode Summary:


          In this episode of The Super Clinic Project, host Jennifer Gligoric interviews Dr. Michael Neal, founder of Build My Team, to discuss his innovative approach to hiring and team building for clinics. Dr. Neal shares his journey from overcoming hiring struggles in his optometry practice to creating a system that eliminates resumes and identifies top talent based on natural strengths. Whether you’re a clinic owner facing hiring challenges or looking to optimize your team, this episode is packed with actionable insights.

          Key Topics Discussed:

          The Challenges of Traditional Hiring:

          • Dr. Neal explains the pitfalls of relying on resumes, which often lead to wasted time, unqualified candidates, and inflated claims.
          • Learn how traditional interview questions fail to reveal a candidate’s true abilities or fit for the role.

            • The Birth of Build My Team:

            • Discover how Dr. Neal developed a system inspired by top organizations like Disney and Four Seasons, focusing on assessments rather than resumes.
            • Build My Team uses a strengths-based approach to identify candidates who are naturally aligned with the role’s demands.

              • Automation and Efficiency:

              • The Build My Team system automates the hiring process, saving clinics time by filtering candidates and providing insight reports that summarize their strengths.
              • Clinics can hire top talent with less than an hour of effort, reducing the stress and inefficiencies of traditional hiring.

                • Finding and Retaining A-Players:

                • Dr. Neal highlights the importance of hiring A-players who are motivated, adaptable, and eager to contribute.
                • Over 90% of hires through Build My Team remain long-term employees, significantly reducing turnover.

                  • Tailoring the Process for Clinics:

                  • The system is designed specifically for healthcare clinics, addressing unique challenges such as rural hiring, high turnover, and skill gaps.
                  • Candidates are assessed on their ability to learn quickly and align with clinic values, ensuring a seamless fit.

                    • Memorable Quotes:

                    • "The hiring process doesn’t have to be painful—it can be precise, efficient, and even enjoyable." — Dr. Michael Neal
                    • "We don’t work based on experience; we work based on strengths." — Dr. Michael Neal
                    • "The right hire doesn’t just fill a role—they elevate your entire practice." — Jennifer Gligoric

                      • Listener Engagement:

                      • Like, share, and review the podcast to help us reach more clinic owners like you.
                      • Have questions for Dr. Neal? Visit our homepage to record a message for him—your question might be featured in a future episode!
                      • Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

                        •  

                         

                        35 min
                      • Your Clinic’s Block Isn’t What You Think
                        Episode Summary

                        What if your next breakthrough is on the other side of being wrong? In this Coach’s Corner episode, Jennifer and Tracey unpack how admitting mistakes and dropping perfectionism can actually accelerate your clinic’s growth–sometimes to the tune of $10K or more. You’ll hear the neuroscience behind why we cling to being right, a powerful story of transformation from “perfectionist” to “messy maven,” and practical ways to reframe failure so it becomes your launchpad, not your roadblock.

                         

                        Key Takeaways
                        • You Write Your Own Story: Your current beliefs shape your reality. Challenge them, and you’ll see new opportunities everywhere.
                        • Failure Is Fuel: Every clinic owner will fail—it’s what you do next that matters. Use each failure as a stepping stone to growth.
                        • Drop the Judgment: Instead of asking, “Am I right or wrong?” try, “Is this belief or behavior helping me or holding me back?”
                        • Done Is Powerful: The fastest path to progress is sometimes just deciding you’re done obsessing over a mistake or habit. Give yourself permission to move forward.
                        • Support Is Here: Growth is easier with the right support. Jennifer and Tracey are always available for a complimentary strategy session to help you get unstuck and accelerate your results.

                          •  

                          Action Steps
                          • Practice Saying “Done”: Notice where perfectionism or self-judgment is holding you back, and give yourself permission to move on.
                          • Audit Your Mindset: Regularly ask whether your beliefs and habits are serving your clinic’s growth.
                          • Book a Free Strategy Session: Get personalized advice—visit superclinicproject.com and click on Jennifer or Tracey’s photo to schedule your complimentary call.

                            •  

                            Connect & Grow
                            • Website: superclinicproject.com
                            • Join Free Skool: Access exclusive resources and a community of growth-minded clinic owners
                            • Subscribe & Share: Love the show? Subscribe, leave a review, and share this episode with another clinic owner ready to level up!

                              •  

                              Pro Tip: Your next big win might be just one mindset shift away. Give yourself permission to be “done” with what’s holding you back—then watch what happens! 

                              11 min
                            • Why Scripts Are Your Clinic’s Secret Growth Weapon on Coach’s Corner

                              Scripts get a bad rap, but they’re the secret sauce behind thriving, high-revenue clinics! In this fast-paced Coach’s Corner, Jennifer and Tracey break down why scripting your phone and sales conversations is the fastest way to add $10,000 (or more) to your bottom line—without sounding robotic or losing your clinic’s personal touch.

                               

                              Key Takeaways:

                              • Scripts ≠ Robots: Great scripts create consistent, professional, and patient-focused conversations—not soulless exchanges.
                              • Mindset Shift: Your front desk isn’t just a receptionist—they’re professional schedulers whose #1 job is getting “bums in seats.”
                              • Control the Call: Use call control questions (“Who am I speaking with?”) to lead the conversation and drive bookings.
                              • Personalization Comes After Mastery: Just like baking, get the recipe right first—then add your own flavor.
                              • Sales Is Service: If you solve problems and get paid, you’re in sales—own it!
                              • Consistency = Growth: Scripts let you measure, refine, and scale your patient acquisition and care.

                                • Resources and Next Steps:

                                 

                                Book a Free Strategy Session:

                                Facing a leadership or team challenge? Get a complimentary session with Jennifer or Tracey—just click their pictures at superclinicproject.com. 

                                 

                                Join the Super Clinic Community:

                                For more actionable strategies, join our free Skool group and access exclusive training and tools. 

                                 

                                Love this episode? Subscribe, leave a review, and share it with a fellow clinic owner who’s ready to level up!

                                 

                                Connect: 

                                Questions or feedback? Email [email protected]

                                 

                                13 min
                              • 127: Reduce Turnover Costs & Boost Clinic Growth with Coaching with Francie Jain
                                Episode Summary:

                                In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Francie Jain, founder of Terawatt, a marketplace dedicated to reducing employee turnover and driving long-term organizational success through high-impact coaching. Francie dives into the often-overlooked costs of turnover and shares actionable strategies to help clinic owners retain top talent, foster a growth-oriented culture, and maximize their team’s potential. Whether you’re running a small clinic or managing a larger practice, this episode is packed with practical advice to reduce turnover and boost efficiency.

                                Key Topics Discussed:
                                The True Cost of Turnover:
                                • Francie explains how turnover costs extend beyond hiring fees to include onboarding, training, culture impact, and lost reinvestment opportunities.
                                • Learn how to track and quantify metrics like voluntary vs. involuntary turnover and onboarding expenses to understand the financial impact on your clinic.
                                  • The Power of Professional Development:
                                  • Investing in coaching and training is a proven way to reduce turnover and improve team efficiency.
                                  • Francie highlights the importance of aligning professional development with employee needs through surveys and feedback.
                                    • Creating a Growth-Oriented Culture:
                                    • Jennifer and Francie discuss how fostering a workplace culture focused on growth, feedback, and collaboration can attract and retain top talent.
                                    • Empower employees to contribute actionable ideas by providing clear guidelines and incentives.
                                      • Gamification and Incentives:
                                      • Explore creative ways to motivate employees, such as credentialing, badges, and bonus pools linked to performance and contributions.
                                      • Align employee incentives with clinic goals, such as patient acquisition, efficiency, and compliance.
                                        • Tracking ROI on Development:
                                        • Learn how to test and track the effectiveness of professional development programs by comparing performance metrics between groups with and without coaching.
                                          • Memorable Quotes:
                                          • "Every dollar you spend on professional development comes back to your bottom line through better performance and loyalty." — Francie Jain
                                          • "A growth-oriented culture doesn’t just attract great employees—it keeps them engaged and performing at their best." — Jennifer Gligoric
                                          • "Investing in your employees isn’t an expense; it’s a strategy for growth that pays off in retention, efficiency, and culture." — Francie Jain

                                            •  

                                            Listener Engagement:
                                            • Like, share, and review the podcast to help us reach more clinic owners like you.
                                            •  Have a question for Francie? Visit our homepage to record a message for her. Your question might be featured in a future episode!
                                            • Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

                                              •  

                                              32 min
                                            • Fast-Track Your Clinic Leadership on Coach’s Corner

                                              Can you add $10,000 in value to your clinic in just 10 minutes? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist give you the leadership playbook that top clinic owners use to drive results, boost team performance, and scale their businesses. Discover why leadership is a set of daily actions—not just a title—and how you can level up fast.

                                               

                                              Highlights:

                                               

                                              • Why leadership is about what you do, not who you are
                                              • The three must-have traits: integrity, self-awareness, adaptability
                                              • Setting expectations and empowering your team to innovate
                                              • Turning personal relationships into professional results
                                              • Measuring leadership and giving objective feedback
                                              • Making tough calls with underperformers—when to coach, when to cut
                                              • The power of weekly 1:1s and clear communication

                                                • Plus: Get access to the “Idea Meter” tool to help your team bring you better, more relevant ideas.

                                                Key Takeaways:
                                                • Leadership is Action: Show up with intention every day. Set direction, communicate your vision, and be purposeful.
                                                • Empower Your A-Team: Attract, nurture, and unleash top performers by fostering accountability and innovation.
                                                • Measure What Matters: Tie leadership effectiveness to clear KPIs and benchmarks. Consistent, honest communication helps underperformers self-select out or step up.
                                                • Find the Balance: Be radically honest—support your team, but don’t get manipulated. There’s a sweet spot between being too lenient and too strict.
                                                • Weekly 1:1s: Every team member needs regular, objective performance check-ins. As your clinic grows, scale your management structure accordingly.
                                                  • Resources & Next Steps:
                                                  • Download the “Idea Meter” from our Skool Group: Help your staff vet and present high-impact ideas. 
                                                  • Book a Free Strategy Session: Facing a leadership or team challenge? Get a complimentary session with Jennifer or Tracey—just click their pictures at superclinicproject.com.
                                                  • Join the Super Clinic Community: For more actionable strategies, join our free Skool group and access exclusive training and tools.

                                                    •  

                                                    Connect with Us: Questions or feedback? Email [email protected]

                                                    14 min
                                                  • Break Free from Busywork: Think Like a Clinic CEO on Coach’s Corner

                                                    This week on Coach’s Corner, Jennifer and Tracey dive deep into the CEO mindset every clinic owner needs to unlock rapid growth—potentially $10K in just 10 minutes! Discover why your current results are a direct reflection of your thinking and behaviors, and how shifting your mindset can create an immediate, game-changing impact in your clinic.

                                                     

                                                    Highlights:

                                                    • Why Mindset Matters:
                                                      • Your business results are shaped by your thoughts, skills, and actions. If you want better results, it’s time to upgrade your mindset.
                                                    • The Three Essential Roles:
                                                      • Learn the difference between the Technician, Manager, and Entrepreneurial mindsets (inspired by Michael Gerber’s “E-Myth”)—and why you must break free from being just the “technician” in your business.
                                                    • Stop Being Your Own Worst Boss:
                                                      • Avoid the trap of creating a job you hate by constantly working in fulfillment and admin. Discover the path to becoming a true CEO and shareholder in your clinic.
                                                    • Strategic Delegation:
                                                      • Why your first hire shouldn’t just be a “catch-all” admin, and how to structure your team for growth instead of bottlenecks.
                                                    • Action Steps:
                                                      • Identify which activities are truly CEO-level and which can be delegated or outsourced. Even if it takes time, start planning your exit from day-to-day fulfillment now.
                                                    • Resources & Support:
                                                      • Not sure what technician, manager, and entrepreneur activities look like in your clinic? Reach out for a free strategy session—Jennifer and Tracey are here to help!

                                                       

                                                      Ready for Your CEO Breakthrough?

                                                       

                                                      Visit superclinicproject.com and click on Jennifer or Tracey’s photo to book a free session. Share your biggest challenge and get expert, actionable advice to move your clinic forward—fast.

                                                       

                                                      Connect & Share:

                                                      • Love this episode? Subscribe, leave a review, and share it with a fellow clinic owner who’s ready to level up! 
                                                      • Join our Free Skool for more resources and community at superclinicproject.com 



                                                        • 12 min
                                                      • 126: Shift Beliefs & Scale: 3 Easy Steps for Clinic Growth with Ursula Mentjes

                                                        Episode Summary:


                                                        In this episode of The Super Clinic Project Podcast, host Jennifer Gligoric sits down with Ursula Mentjes, a 5-time bestselling author, sales strategist, and NLP expert. Together, they explore how clinic owners can shift limiting beliefs, scale their businesses, and achieve financial freedom. Ursula shares actionable insights on goal-setting, overcoming mental barriers, and creating a scalable business model that allows clinic owners to work less while earning more.

                                                        Key Topics Discussed:

                                                        Scaling with Independence:

                                                        • Ursula emphasizes the importance of building a business that can operate without the owner.
                                                        • Example: A dental practice owner and her husband scaled from mid-six figures to over $1M, enabling them to take a month-long vacation.
                                                        • A healthy business is one where the owner can step away for at least 6-9 weeks without disruption.

                                                          • Model Month and Revenue Goals:

                                                          • Create a "model month" template to identify necessary changes for hitting revenue targets (e.g., $100K/month).
                                                          • Common adjustments include raising prices, improving profit margins, or offering packages.
                                                          • Example: A client projected $700K in a month and achieved it by aligning her actions with a revenue model.

                                                            • Shifting Limiting Beliefs:

                                                            • Identify and challenge limiting beliefs, such as “Doubling revenue means doubling work.”
                                                            • Replace negative beliefs with empowering “I am” statements.
                                                            • Example: A construction industry client broke a 20-year income ceiling by reframing her mindset about sales, ultimately surpassing $1.2M in revenue.

                                                              • 3 Easy Steps to Shift Limiting Beliefs and Scale:

                                                              1. Get clear on your revenue goal.
                                                              2. Identify and clear your number one limiting belief about that goal.
                                                              3. Take the next steps, which often become visible once the belief is cleared.
                                                                4. Memorable Quotes:
                                                                • “Scaling isn’t about working harder; it’s about working smarter with the right systems and team.” – Ursula Mentjes
                                                                  • “The universe doesn’t like a void; create space for what you want, and it will come.” – Jennifer Gligoric
                                                                    • “Your business should be designed to thrive without you—only then can you truly scale.” – Ursula Mentjes

                                                                      • Listener Engagement:

                                                                      • Like, share, and review the podcast to help us reach more clinic owners like you.
                                                                      • Have a question for Ursula? Leave us a voicemail, and we’ll make sure it gets answered!
                                                                      • Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

                                                                        •  

                                                                        27 min
                                                                      • Track, Act, Profit: $10K Boost for Clinic Owners on Coach’s Corner

                                                                        Ready to unlock $10,000 in new revenue… in just 10 minutes? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist combine their deep expertise in clinic growth, neuroscience, and practical business strategy to show you how to turn your marketing plan into a revenue-driving machine.

                                                                         

                                                                        Highlights:

                                                                        • From Theory to Action: Why your marketing plan can’t live in a drawer—and how to make it a living, breathing part of your business.
                                                                        • The Power of Tracking: Discover what to measure, why it matters, and how tracking the right numbers can instantly boost your bottom line.
                                                                        • Value vs. Revenue: Learn how to blend mission and money so your clinic thrives and your team stays inspired.
                                                                        • Staff Engagement: Transform your team into true brand evangelists who deliver on your promise and create five-star patient experiences.
                                                                        • Practical Examples: How to set and track meaningful goals—like reviews, referrals, and revenue—that actually move the needle.

                                                                          • Action Steps:

                                                                          1. Learn to track effectively with associated spreadsheet videos (find it in the Free Skool section).
                                                                          2. Audit your marketing strategy: Is it actionable, measurable, and woven into your team’s daily conversations?
                                                                          3. Book a free session: Want outside-the-box advice for your clinic? Click on our pictures at superclinicproject.com and schedule a one-on-one with Jennifer or Tracey.

                                                                            4. Connect with Us:

                                                                            • Visit: superclinicproject.com 
                                                                            • Join our Free Skool for more resources and community

                                                                              • Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who’s ready to level up!

                                                                              13 min
                                                                            • 125: Maximizing Clinic Value: M&A & Roll-Up Strategies with Craig Keegan

                                                                               

                                                                              Episode Summary:

                                                                              In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Craig Keegan, mergers and acquisitions (M&A) expert and founder of M&A Profits. Craig shares his deep knowledge of roll-ups, due diligence, and creating value in your clinic to prepare for a successful sale or scale. Whether you're a clinic owner planning your exit or looking to grow your practice strategically, this episode provides actionable insights to help you maximize your business’s potential and profitability.

                                                                              Key Topics Discussed:
                                                                              Roll-Ups and Strategic Growth:
                                                                              • Craig explains the concept of roll-ups, where multiple clinics consolidate to share operations and increase valuation.
                                                                              • Learn how roll-ups allow owners to sell a portion of their business, retain equity, and benefit from dividends and future sales.
                                                                                • Preparing Your Business for Sale:
                                                                                • Why preparation is critical to maximizing value in mergers and acquisitions.
                                                                                • The importance of systematizing operations and cleaning up your books to make your clinic more attractive to buyers.
                                                                                • Craig’s advice to set your business up for sale instead of focusing solely on tax minimization.
                                                                                  • Leveraging AI for Due Diligence:
                                                                                  • Craig discusses his AI-powered system that performs due diligence in under an hour, saving time and money.
                                                                                  • How clinic owners can use AI tools to streamline tasks, analyze data, and improve efficiency.
                                                                                    • Building Value in Your Clinic:
                                                                                    • The importance of creating systems and processes to reduce reliance on the owner.
                                                                                    • How systematized clinics can achieve valuations up to 6x their annual income.
                                                                                    • Strategies to create recurring revenue and navigate seasonal dips in income.
                                                                                      • Mindset Shifts for Long-Term Success:
                                                                                      • The significance of thinking strategically and aligning your business with your long-term goals.
                                                                                      • Why reliable data is essential for making informed decisions and avoiding short-term thinking.
                                                                                        • Memorable Quotes:
                                                                                        • "Preparation is the key to success in mergers and acquisitions. Most people fail because they don’t know their options." — Craig Keegan
                                                                                        • "If you can’t step away from your business for a month without it falling apart, you have a problem." — Craig Keegan
                                                                                        • "Without reliable data, you are merely another person with an opinion." — Craig Keegan
                                                                                          • Exclusive Resources for Listeners:

                                                                                          Craig Keegan is offering a 30-minute complimentary consultation exclusively for Super Clinic Project listeners. Visit superclinicproject.com for access. 

                                                                                           

                                                                                          Listener Engagement:

                                                                                          • Like, share, and review the podcast to help us reach more clinic owners like you.
                                                                                          • Join our SKOOL group for more resources. .
                                                                                            • About Our Guest:

                                                                                            Craig Keegan is the founder of M&A Profits, specializing in helping business owners navigate mergers, acquisitions, and roll-ups to maximize the value of their businesses. With a background in IT and extensive experience in M&A, Craig uses innovative tools like AI to streamline due diligence and create scalable strategies for business growth. Craig is passionate about empowering clinic owners to unlock their full potential and achieve their long-term goals.

                                                                                             

                                                                                            31 min

                                                                                          About Super Clinic Project Podcast

                                                                                          From the publisher's feed

                                                                                          Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs.