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In this week’s Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist break down why patient testimonials are the single most powerful tool for building trust, credibility, and conversions in your clinic. If you want to turn skeptical leads into raving fans and get $10,000 in value in just 10 minutes, this episode is for you!
Tracey (our resident neuroscience expert and business consultant) explains why social proof is so much more than just a “nice to have”—it’s essential for helping patients relate to your clinic, see themselves in your success stories, and say “yes” to your services. Jennifer shares how testimonials can warm up leads before they ever talk to you, and why diversity in testimonials (different ages, backgrounds, and ways of speaking) makes your clinic relatable to a wider audience.
If you feel stuck getting testimonials or you’re in a challenging niche, Jennifer and Tracey are here to help!
Book a free 15-minute session at superclinicproject.com—just click on either host’s photo and get actionable advice on the spot.
In this Coach’s Corner, Jennifer and Tracey dive headfirst into the world of AI and automation, breaking down how even the busiest clinic owners can harness these tools to add $10,000 of value to their business—often in less than 10 minutes. This episode is packed with real-world examples, practical tools, and candid advice about how to get ahead (and stay ahead) as technology transforms healthcare.
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Ready to turn your regular clinic into a Super Clinic? Tune in every week for more actionable insights!
Host Rory Morgan welcomes Dr. Dee Bonney, former ER physician turned wellness clinic owner, to the Super Clinic Project Podcast. Dr. Dee shares his courageous journey from hospital burnout and financial uncertainty to building a thriving, purpose-driven practice in Central Indiana. He opens up about the tough mindset shifts, business lessons, and “ignorance tax” he paid to learn how to lead, scale, and create real impact—culminating in his clinic’s life-changing work with ketamine therapy. This episode is a must-listen for any clinician ready to escape the grind, grow with integrity, and serve their community at the highest level.
From Burnout to Bold Reinvention
The Reality of Entrepreneurship
Unlocking Growth: Systems, Margin, and Mindset
Selling with Integrity
Paying Down the ‘Ignorance Tax’
Purpose-Driven Growth
“Profit isn’t a bad word. Margin is what sustains the mission.” — Dr. Dee Bonney
“You didn’t know how to be a doctor before you learned it. Business is the same—pay to learn it well.” — Dr. Dee Bonney
“If what you do truly helps people, you owe it to your community to grow.” — Dr. Dee Bonney
“Time is our most valuable asset. Don’t pay the ignorance tax with years you’ll never get back.” — Dr. Dee Bonney
“It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.” — Dr. Dee Bonney
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic success stories!
Dr. Dee Bonney is a former ER physician and founder of Alpha Omega Wellness in Central Indiana. He is passionate about faith-based care, mental health transformation, and helping clinicians build profitable, purpose-driven practices that change lives.
In this Coach’s Corner edition of the Super Clinic Project Podcast, hosts Jennifer Gligoric and neuroscience expert Tracey Sundkvist break down how cash-pay clinic owners can add $10,000 to their business in just 10 minutes—by harnessing the power of niche specialization and content localization.
Jennifer and Tracey share real-world examples (from Gordon Ramsay’s kitchen makeovers to high-performing clinics) illustrating why trying to serve everyone leads to mediocrity—and how hyper-focusing on your unique niche is the fastest way to stand out, attract better patients, and boost profits.
They dive into actionable strategies for localizing your clinic’s content to connect with your community, from targeting specific neighborhoods in big cities to plugging into local events and festivals in smaller towns. You’ll discover how to position your clinic as the go-to expert, reduce wasted ad spend, and build a brand that commands authority and higher fees.
Whether you’re a med spa, chiropractic, or specialty clinic owner, this episode will help you simplify your business, clarify your message, and maximize your impact.
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Today, Jennifer Gligoric and neuroscience expert Tracey Sundkvist dive into the new rules of clinic marketing in a post-COVID world. If you want to add $10K to your clinic’s revenue, it’s time to ditch outdated tactics and get personal, visible, and consistent with your outreach. Discover how to stand out in a crowded market, where to actually show up online, and why video is now non-negotiable for growth.
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Have questions or want help launching your clinic’s marketing? Reach out at [email protected].
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Episode Summary:
In this episode of The Super Clinic Project, host Jennifer Gligoric interviews Cavaliere Franco Lofranco, a visionary entrepreneur and healthcare industry disruptor. Franco shares his incredible journey from co-founding one of Canada’s first high-speed internet companies to innovating across multiple industries, including healthcare. This episode dives into the future of AI, robotics, and technology in healthcare, offering actionable strategies for clinic owners to stay ahead of the curve and thrive in a rapidly changing world.
Key Topics Discussed:
The Challenges of Innovation Resistance in Healthcare:
AI’s Transformative Role in Healthcare:
Opportunities for Clinic Owners:
The 5 Key Success Factors for Entrepreneurs:
Vision for the Future:
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Listener Engagement:
This week on Coach’s Corner, Jennifer and Tracey dive deep into the power of authoritativeness—and why showing up as an expert (not a dictator!) is the secret weapon for clinic owners who want to add $10K to their business, fast.
You’ll learn:
Whether you’re leading a team, guiding patients to better outcomes, or just trying to show up more powerfully in your business and life, this episode is packed with practical takeaways you can use right away.
If this episode fired you up, please:
Ready to make $10K in 10 minutes? Step into your authority—your clinic (and your life) will thank you.
Feeling stuck or sensing a slump in your clinic team’s energy? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist reveal how to reset your team for fresh energy and growth—whether you’re cruising along or on the verge of mutiny. Discover simple, practical strategies to re-engage your staff, foster accountability, and align everyone with your clinic’s mission for a powerful reset that can add $10,000 to your business in just 10 minutes.
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Action Steps:
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Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who needs a team reboot!
Host Jennifer Gligoric welcomes Gabby Griffin, nurse practitioner, entrepreneur, and founder of Men’s Health Athens, to the Super Clinic Project Podcast. Gabby shares her remarkable journey from trauma surgery and hospital burnout to launching a thriving men’s health clinic—achieving an incredible 347% growth in just one year. She reveals the mindset shifts, systems, and strategies that helped her overcome fear, niche down, and scale her business while balancing motherhood and leadership. This episode is packed with real-world insights for clinic owners ready to break through their growth plateaus and reclaim their freedom.
From Burnout to Bold Moves
The Power of Knowing Your Numbers
Niche Down for Impact
Systems, Scheduling & Scaling
Mindset and Daily Routines
Focus on the 20% That Drives Results
Leveraging Tech & AI
“If you’re not tracking it, you can’t improve it.” — Gabby Griffin
“You can’t do it all yourself—focus on the 20% that brings 80% of the results.” — Gabby Griffin
“Mindset is everything. If you don’t take time to refuel and grow, you can’t lead your clinic.” — Gabby Griffin
“Growth comes from stepping out of your comfort zone and trusting your vision.” — Gabby Griffin
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic success stories!
Gabby Griffin is a nurse practitioner, entrepreneur, and founder of Men’s Health Athens. She’s passionate about men’s health, functional medicine, and helping clinic owners achieve rapid, sustainable growth—without sacrificing their purpose or family life.
Are your systems working for you—or are you stuck working for your systems? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist break down how smart, simplified systems can help you add $10,000 to your clinic in just 10 minutes. Learn what to automate, what to track, and how to make every system deliver real results—without drowning in tech or admin chaos.
Highlights:
Action Steps:
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Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner ready to let their systems do the heavy lifting!
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