Super Clinic Project Podcast

In this deeply personal and practical episode, host Rory Morgan interviews Dr. Chris Zaino—world-renowned speaker, IFBB pro bodybuilder, and creator of one of the busiest chiropractic clinics in the world. Dr. Zaino shares his journey from Hollywood trainer to battling a life-threatening illness, and how that experience shaped his purpose, leadership style, and approach to business. Together, they unpack the real mindset shifts, actions, and frameworks that clinic owners must embrace to dominate their market, serve their communities, and live with purpose.

From Crisis to Calling

The Power of Story & Authenticity

Courage is the Gateway to Confidence

Action Over Sedation

Changing Your Story, Changing Your Results

Purpose, Expansion, and Choosing Your Hard

Practical Reflection & Action

“Courage is the prerequisite to confidence. The hero is nervous, but steps in anyway.” — Dr. Chris Zaino

“Expansion is the purpose of life. Dissatisfaction is just growth calling you forward.” — Dr. Chris Zaino

“You have to choose your hard. Both comfort and growth are hard—pick the one with the payoff.” — Rory Morgan

“The story you tell yourself will become your reality—change your story, change your results.” — Dr. Chris Zaino

“Action is the antidote to sedation. Don’t wait—move.” — Dr. Chris Zaino

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a consult or to connect with Dr. Zaino? Visit clinicsuperpower.com.

Dr. Chris Zaino is a world-renowned speaker, IFBB pro bodybuilder, and creator of one of the world’s busiest chiropractic clinics. His journey from Hollywood trainer to health crisis to clinic visionary is a testament to the power of courage, purpose, and relentless action.

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Victor Idoko—chartered financial planner, international investment expert, author of 7 Basic Wealth Strategies for a More Rewarding and Fulfilling Life, and host of the Elevate Your Wealth podcast. Victor shares his global perspective on wealth-building for clinic owners, demystifying financial planning and offering practical steps to optimize cash flow, minimize risk, and build generational wealth. Clinic owners will learn how to break through limiting beliefs, leverage advanced financial tools, and make confident decisions—regardless of their starting point.

Mindset Shifts for Wealth-Building:

Victor explains why wealth isn’t just about income, but about mindset and habits. He highlights the dangers of “herd mentality” and the importance of understanding your own financial biases.

Mastering Cash Flow & Expense Management:

Learn why knowing exactly where your money goes is critical. Victor and Jennifer discuss actionable steps for reviewing contracts, renegotiating rates, and eliminating unnecessary expenses to boost profitability.

Leveraging Your Team & Clinic Assets:

Discover how underutilized team members or clinic spaces can quietly drain your profits—and how to turn these into growth opportunities.

Risk Management & Diversification:

Victor outlines universal financial principles for clinic owners, including the necessity of diversification, proper insurance, and business structures to protect your wealth and your legacy.

Advanced Financial Tools for Clinic Owners:

Explore how strategies like universal life policies can be used as powerful vehicles for cash flow and tax advantages—going beyond the basics of checking accounts and savings.

Overcoming the “It’s Too Late” Myth:

Victor debunks the belief that it’s ever too late to start planning for wealth, sharing baby-step strategies for getting unstuck and moving forward—even after setbacks or plateaus.

Finding the Right Financial Advisor:

Understand why financial planning is a relationship business, what holds clinic owners back from seeking help, and how to choose an advisor you trust.

“It’s not about how much you earn, but how well you manage what you have.” — Victor Idoko

“You can’t go from zero to hero overnight—wealth-building is about consistent baby steps.” — Victor Idoko

“Don’t leave your financial future to chance. Review, renegotiate, and reinvest in your clinic’s growth.” — Jennifer Gligoric

Are you an amazing clinician but a frustrated business owner? If you’re working harder than ever, but your clinic’s growth has stalled, this episode is for you. Jennifer breaks down the three critical mindset shifts every clinic owner must make to escape the “operator trap,” scale their practice, and reclaim their freedom.

Many clinic owners find themselves stuck, working 60+ hours a week, juggling patient care, payroll, marketing, and more. If you feel your business can’t grow beyond you, it’s a sign you’re trapped in operator mode—where your clinic mirrors your own limitations.

“If your business is stuck, it’s a symptom that the owner is stuck.” — Jennifer Gligoric

“Profit is not the enemy of patient care. Profit is the fuel for your mission.” — Jennifer Gligoric

“When you fully step into the Visionary role, you build a business that’s a true asset—something that runs without you, creates wealth, and makes a massive impact.” — Jennifer Gligoric

Join the Conversation

Which mindset shift feels like your biggest challenge: delegating, focusing on profit, or making time to be a visionary? Share your thoughts in the comments below—Jennifer reads and responds to every one!

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Dr. Stephen DeMeo, Vice President of Medical Education at Online MedEd, neonatologist, and innovator in healthcare education. Dr. DeMeo shares his journey from ICU physician to ed-tech leader, revealing how personalized learning, AI, and a renewed focus on human connection are transforming both medical education and the future of healthcare. Whether you’re a clinic owner scaling your team or just starting out, this episode is packed with actionable insights on leveraging technology, building trust, and developing critical thinkers—both in your clinic and in your community.

“AI isn’t here to replace us; it’s here to amplify our impact as healers.” — Dr. DeMeo

“Tech should free us to focus on what matters most: human connection.” — Dr. DeMeo

“Healthcare is about people, not just protocols and procedures.” — Dr. DeMeo

“Act, measure, iterate—just like in medicine, business growth is about making the best decision with the data you have.” — Jennifer Gligoric

Dr. Stephen DeMeo is Vice President of Medical Education at Online MedEd and a practicing neonatologist. He’s passionate about using technology to create more personalized, human-centered healthcare education. Dr. DeMeo’s work focuses on developing critical thinkers, supporting clinician well-being, and preparing healthcare professionals—and clinics—for the future.

Host Rory Morgan welcomes Dr. Dan Sullivan to the Super Clinic Project Podcast. Dan delivers an inspiring masterclass on mindset, communication, and resilience for clinic owners and healthcare entrepreneurs. He challenges the narrative of recession and burnout, urging listeners to focus on their unique calling, double down on deep work, and master the art of authentic communication. The episode explores how conviction, belief, and storytelling drive growth, why detachment and discipline are crucial for long-term fulfillment, and offers actionable strategies for breaking through plateaus—no matter what’s happening in the broader market.

Mindset, Calling, and Deep Work

Faith, Authenticity, and Personal Growth

Communication as a Core Skill

Practical Tactics for Clinic Owners

Detachment, Discipline, and Growth

The brain will find what you’re looking for—focus on opportunity, not scarcity. — Dan Sullivan

True joy comes from using your gifts, not chasing what others are doing. — Dan Sullivan

Mirror neurons, tone, questions, and stories—these are the keys to influence. — Dan Sullivan

Detachment is easier when you have more new patients—abundance beats desperation. — Dan Sullivan

The pain of discipline is always easier than the pain of regret. — Dan Sullivan

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

Dr. Dan Sullivan is a chiropractor, speaker, and business leader known for helping natural healthcare entrepreneurs reframe challenges, master communication, and grow with conviction and purpose. Connect with Dan on Instagram at dr_dan_sullivan, at chiropracticadvocate.com, or TheRealDanSullivan.com.

Host Jennifer Gligoric and co-host Tracey Sundkvist tackle the realities of leadership in uncertain times for health professionals. This episode of Coach’s Corner zeroes in on navigating staff shortages, burnout, and shifting patient demands. Packed with practical hiring strategies, mindset shifts, and actionable leadership tips, it’s a must-listen for clinic owners looking to build resilient, high-performing teams—even when the landscape is unpredictable.

Leadership in Uncertain Times

Rethinking Recruitment

Hire for Attitude, Train for Skill

Clarity Is Key

Onboarding & Retention

Owner Mindset vs. Employee Mindset

“Keeping people in a healthy headspace is as important as having your systems and your processes in check.” — Tracey Sundkvist

“Don’t just mine resumes—think about the personality traits and skills you actually need.” — Jennifer Gligoric

“Hire for attitude, train for skill. Where there’s no shortage of skill, we might have an attitude shortage.” — Tracey Sundkvist

“If you’re not clear on what you want, you’ll never find the right fit.” — Jennifer Gligoric

“Don’t just wing it. Provide as much certainty for new hires as possible.” — Tracey Sundkvist

Like, follow, share, and leave a 5-star review—your support helps us reach more clinic owners and deliver actionable strategies for growth and resilience.

In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Dr. Corey Winn—doctor of physical therapy, visionary business coach, philanthropist, and host of Empower Her Radio. Dr. Corey shares her remarkable journey from clinical practice to entrepreneurship, revealing how pivotal life moments, bold pivots, and a service-first mindset can empower clinic owners (especially women) to redefine success, scale their impact, and leave a lasting legacy. Listeners will discover practical strategies for personal clarity, authentic leadership, and building a business that truly serves both patients and owners.

Defining Your Own Success & The Power of Clarity:

Dr. Corey describes her transition from PT to coach, starting with the question, “What do you want?” She explains why so many high achievers struggle to answer—and how getting clear on your true desires is the first step to transformation.

Quantum Leaps & Letting Go of ‘The How’:

Learn why you don’t need to know every step before making a major career or business leap. Corey and Jennifer discuss how letting go of perfectionism and embracing bold moves can accelerate clinic growth and personal fulfillment.

Overcoming Sunk Cost & Embracing the CEO Mindset:

Corey unpacks the “sunk cost” trap and shares how clinic owners can reframe their expertise, stop being their own worst boss, and step into true CEO leadership—building a clinic that supports their goals, not just their schedule.

Authentic, Service-First Selling:

Discover why selling is really about service. Corey shares her journey as a She Sells consultant, emphasizing the importance of asking, “What do you need from me?” and building trust through genuine care and integrity.

Permission to Pivot & Modeling Change:

The conversation explores giving yourself permission to pivot—whether changing careers, launching a new venture, or redefining your clinic’s mission. Both hosts reflect on how modeling bold choices inspires both patients and the next generation.

The Power of Asking for Help:

From mentorship to coaching, Corey and Jennifer highlight that seeking help is a sign of strength and a catalyst for growth, especially for women in healthcare and business.

Legacy, Wealth & The Dream Life Blueprint:

Dr. Corey offers actionable advice for clinic owners looking to leave a legacy and create generational wealth, starting with defining what those terms mean for you and reverse-engineering your path with clarity and support.

“You don’t have to know the how—just decide what you want, and the path will appear.” — Dr. Corey Winn

“Selling is service. When you show up to help, trust and growth follow.” — Dr. Corey Winn

“Your willingness to pivot is the greatest lesson you can give your patients and your kids.” — Jennifer Gligoric

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Marcia Riner—CEO of Infinite Profit, business growth strategist, and host of Profit With a Plan. Marcia dives deep into the often-overlooked topic of exit strategies for clinic owners, revealing why planning your exit early is the secret to scaling profits, reducing stress, and building a business buyers actually want. Together, they break down the myths around clinic valuations, unpack the real drivers of business value, and share practical steps for creating a clinic that runs (and sells) without you. Whether you’re years from selling or just want more freedom now, this episode is packed with actionable strategies you can implement today.

Key Topics Discussed:

Why Exit Strategy Starts Now:

Marcia explains why most clinic owners wait too long to plan their exit—and how starting early can mean more money, more options, and more freedom.

The Truth About Clinic Valuations:

Forget the “Shark Tank” numbers. Marcia reveals what clinics are actually worth in today’s market (hint: it’s not just about revenue multiples), and what factors buyers really care about.

No One Buys a Headache:

If your clinic can’t run without you, it’s harder to sell and worth less. Marcia and Jennifer discuss how to systematize your operations, empower your team, and make your business more attractive to buyers.

Systems That Boost Profits & Value:

Discover how documented processes, clear client journeys, and a positive team culture can increase your exit value by up to 30%—and free you up to take real vacations now.

Delegation & Documentation:

Learn why your staff should help document systems, how to use AI tools to make this easy, and why a documented business is a resilient business.

Culture, Flexibility, and Retention:

The duo explore how systems create happier teams, higher retention, and a workplace where everyone can thrive—even when life happens.

Tracking What Matters:

Marcia shares why tracking key metrics and having clean data is essential not just for growth, but for making smart decisions and maximizing your clinic’s value.

Free Resource for Listeners:

Marcia offers a free 26-page mini-novella packed with profit-boosting strategies for clinic owners. Download it at boostingprofit.com.

Memorable Quotes:

“Don’t wait for burnout to think about your exit. Build value and options from day one.” — Marcia Riner

“Start building your exit plan today—even if you think you’ll never sell. You’ll make more money and work less along the way.” — Marcia Riner

“A positive, empowered team isn’t just good for culture—it’s good for your bottom line and your exit price.” — Jennifer Gligoric

Listener Engagement:

Hosts, Jennifer Gligoric and Tracey Sundkvist, dive into what sustainability and social responsibility really mean for cash-pay clinic owners—far beyond switching to paper straws. This episode explores how clinics can create impact through authentic community involvement, strategic partnerships, and intentional operations. Listeners will walk away with actionable strategies to build trust, align with their values, and foster long-term growth by making social responsibility a core part of their brand.

Redefining Sustainability in Healthcare

Community Engagement & Social Responsibility

Wellness-First Positioning

Action Steps for Clinic Owners

Align With Your Values

“Once you’ve got the nuts and bolts down, it’s time to branch out and drive more meaning.” — Tracey Sundkvist

“Sustainability for clinics is about holistic health, community connection, and giving patients alternatives.” — Jennifer Gligoric

In this episode, Rory Morgan and Dr. Chris Zaino dive deep into the real meaning of gratitude, adversity, and growth as a clinic owner and leader. They explore how entitlement, routine, and comfort can block your progress—and why embracing unknowns, developing habits of gratitude, and seeking out intense, defining experiences are essential for personal and business transformation. This conversation is packed with practical frameworks, real-world stories, and mindset shifts for anyone ready to move from victimhood to victory, and from routine to remarkable.

The True Nature of Gratitude

Victimhood vs. Ownership

Gratitude as a Daily Practice

The Power of Unknowns and Defining Moments

Structure, Discipline, and Breaking Out

Conscious Awareness, Focus, and Systems

“Entitlement is the enemy of gratitude. You can’t receive without being grateful.” — Dr. Chris Zaino

“Your life is a series of defining moments—seek out intensity and frequency, not just routine.” — Dr. Chris Zaino

“Gratitude is a habit. Complaining is a habit. Which are you building?” — Rory Morgan

“If you want to change your life, break out of routine and step into the unknown.” — Dr. Chris Zaino

“The only guarantee in life is the unknown. That’s where all the nutrients for your dreams are.” — Dr. Chris Zaino

Clinic Superpower:

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and deliver actionable strategies for clinic growth.

Questions, feedback, or want to connect? Visit clinicsuperpower.com.

Dr. Chris Zaino is a world-renowned speaker, IFBB pro bodybuilder, and creator of one of the world’s busiest chiropractic clinics. His story and practical wisdom empower clinic owners to move from routine to remarkable, and from adversity to abundance.