Super Clinic Project Podcast

Super Clinic Project Podcast

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Super Clinic Project Podcast episodes

  • The Patient Safety Crisis No One Talks About…

    Host Jennifer Gligoric spotlights Dr. Julie Siemers, patient safety consultant, industry nurse leader, TEDx speaker, and founder of LifeBeat Solutions. Dr. Siemers draws on decades of ER, trauma, and flight nursing experience to expose why patient safety remains a critical concern in modern healthcare. She shares eye-opening stories from the front lines, the systemic roots of medical harm, and her mission to empower both clinicians and patients with practical education and tools. This episode is packed with actionable strategies for clinic owners to improve communication, foster a culture of safety, and drive systems-level change.

    Key Topics & Takeaways

    The Persistent Challenge of Patient Safety

    • Despite 70+ years of research, patient harm is still common in hospitals—often due to system breakdowns, not “bad people.”
    • Communication failures account for up to 70% of patient harm events.
    • Transparency and open dialogue are essential for root cause analysis and learning from mistakes.

      • Empowering Patients and Families

      • Patients and families must become active, informed participants—not passive bystanders—in care decisions.
      • Education and courage are required to speak up, ask questions, and advocate for loved ones.
      • Dr. Siemers is developing an app with scripts, guides, and checklists to help patients and families engage confidently with healthcare teams.
      • Hospital Safety Grade Matters: Dr. Siemers advises all patients and families to check hospitalsafetygrade.org before choosing a hospital. “Look up your hospital and see if it’s A, B, C, D, or F for safety and quality. There are 32 metrics you can review.” She shares a story of a pregnant woman who switched from a C-rated hospital to an A-rated one just 30 minutes away. Research shows that going to a D or F-rated hospital increases your risk of bad outcomes by 91%.

        • Clinician Education & Systems Thinking

        • LifeBeat Solutions offers courses for nurses that fill critical knowledge gaps on patient safety, vital signs, and clinical judgment.
        • Even experienced clinicians must continually refresh their knowledge and embrace a mindset of vigilance and curiosity.
        • Critical thinking and anticipating complications—especially in high-risk scenarios—can save lives.

          • Technology & Communication

          • AI and digital tools can support both clinicians and patients by flagging red flags, compiling symptom journals, and improving recall of discharge instructions.
          • Language barriers and rushed communication are persistent challenges; technology can help bridge these gaps, but human expertise remains irreplaceable.

            • Entrepreneurship and Vision for the Future

            • Dr. Siemers is expanding her impact through education, digital tools, and partnerships with rural and EMS providers.
            • Her vision includes scaling patient safety education and technology to clinics, hospitals, and families nationwide.

              • Actionable Insights for Clinic Owners

              • Foster a culture of safety and open communication—encourage both staff and patients to speak up.
              • Invest in ongoing education for your team, especially in the basics of patient safety and clinical judgment.
              • Leverage technology to streamline communication, symptom tracking, and patient education.
              • Empower patients and families with clear instructions, checklists, and permission to be active partners in care.
              • Regularly review and update your systems and protocols—what worked before may not work now.
              • Check Hospital Safety Grades: Encourage patients to review their hospital’s safety grade before elective procedures or hospitalizations.

                • Memorable Quotes

                “Most harm isn’t caused by bad people—it’s caused by broken systems. But that doesn’t mean you’re powerless.” — Dr. Julie Siemers


                “Patients and families need the tools to empower themselves by being educated and informed.” — Dr. Julie Siemers


                “Transparency and conversations are our biggest obstacles, but also our biggest opportunities.” — Dr. Julie Siemers


                How to Support the Show

                 

                Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a worksheet or resources from this episode? Visit superclinic.com and click on the free school or host’s picture.

                About Our Guest

                 

                Dr. Julie Siemers is a patient safety consultant, nurse leader, educator, TEDx speaker, and founder of LifeBeat Solutions. With over 30 years in trauma, ER, and flight nursing, she is dedicated to transforming healthcare through education, systems improvement, and empowering patients and families. Her best-selling book, Surviving Your Hospital Stay, and upcoming app are changing the conversation around patient safety.

                34 min
              • The Money Advice No Clinic Owner Expects
                Episode Summary

                Host Jennifer Gligoric welcomes cash flow expert and “anti-financial advisor” Chris Miles—founder of Money Ripples and host of the Money Ripples Podcast—to the Super Clinic Project Podcast. Chris reveals why traditional financial advice often fails clinic owners, how to break free from the “retire late, live cheap” trap, and actionable strategies for building true passive income and time freedom. From creative real estate deals to lending and raw land partnerships, this episode is packed with real-world stories and investment tips for clinic owners ready to scale their wealth with confidence and ethics.

                Key Topics & Takeaways

                Challenging Traditional Financial Advice

                • Chris explains why most financial advisors are stuck in outdated thinking—and how his own father’s retirement struggles inspired him to do things differently.
                • The “anti-financial advisor” mindset: Why saving more and spending less isn’t enough for real freedom.

                  • Passive Income & Real Estate: The Real-World Playbook

                  • How to leverage real estate, private lending, and partnerships for consistent, hands-off income.
                  • Real-life case study: A Gen Z investor house-hacks his way to property ownership and financial independence using Airbnb and creative strategies.
                  • Why quality property management and ethical investing matter—for your peace of mind and your tenants’ well-being.

                    • Diversification, Not Just “More Rentals”

                    • Why the old “buy rentals and hold forever” advice doesn’t always work in today’s market.
                    • Alternative investments: Lending, industrial, and raw land opportunities that can outperform traditional rentals.
                    • The power of diversification: Don’t park your wealth in one place—spread risk and maximize returns.

                      • Ethical & Impactful Investing

                      • How to invest with integrity, creating win-win situations for both investors and tenants.
                      • Why investing in Main Street (not just Wall Street) can help you align your money with your values.

                        • Market Realities & Forecasts

                        • Chris’s take on the current market: What’s changed since the last financial crisis, why the stock market is overvalued, and where clinic owners should look for real opportunities right now.
                          • Actionable Insights for Clinic Owners
                          • Question “standard” financial advice—seek out strategies that work for your goals and values.
                          • Consider creative, hands-off investments like private lending and land partnerships.
                          • Diversify your assets: Don’t rely solely on rentals or the stock market.
                          • Work with experienced partners for property management and investment deals.
                          • Focus on investments that give you both financial and time freedom—so you can work by choice, not necessity.
                            • Memorable Quotes

                            “Most people retire late and live cheap—not because they want to, but because they followed the wrong advice.” — Chris Miles

                            “Passive income isn’t just for the ultra-wealthy. With the right strategy and team, anyone can build it.” — Chris Miles

                            “Diversification is your best friend—don’t put all your eggs in one basket, especially now.” — Chris Miles

                            ““The best investments are the ones that give you both financial and time freedom.” — Chris Miles

                            Exclusive Resources for Listeners
                            • Chris’s Free Resources: Get cash flow tips, investment guides, and more at moneyripples.com
                            • Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com
                              • How to Support the Show

                              Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

                              About Our Guest

                              Chris Miles is a nationally recognized cash flow expert, founder of Money Ripples, and host of the Money Ripples Podcast. He’s helped clients increase their cash flow by over $300 million in the last 13 years and specializes in helping business owners and professionals create true financial and time freedom through creative, values-driven investing.

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                              32 min
                            • Why Specializing 10X’d His Clinic Growth

                              Host Jennifer Gligoric spotlights Dr. Walter Bennett, a pioneering regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. With over two decades of experience and a background working with NFL athletes, Dr. Bennett shares his journey from military medical technologist to chiropractic, nurse practitioner, and ultimately a focused leader in regenerative medicine. This episode explores the power of specialization, the evolution of his clinic, the science and application of advanced stem cell therapies, and how a streamlined, ownership-driven team can transform clinic culture and results.

                              Key Topics & Takeaways

                              Entrepreneurship & Specialization

                              • Dr. Bennett’s journey began in the Air Force as a medical technologist, followed by chiropractic school and nurse practitioner training.
                              • Early in private practice, he offered a wide range of services: chiropractic, spinal decompression, aesthetics, hormone therapy, PEMF, vitamin IVs, and regenerative medicine.
                              • Spreading himself thin led to exhaustion and limited financial success—being “busy” didn’t equal being profitable.
                              • The turning point: Dr. Bennett decided to focus exclusively on regenerative medicine, referring chiropractic patients to other providers. This unexpected move led to a surge in referrals for stem cell cases and greater business growth.
                              • Key lesson: “You can’t be everything to everyone. It’s better to specialize and be the best at one thing.”

                                • Clinic Transformation, Team, & Community Impact

                                • Specialization freed up Dr. Bennett’s schedule, increased capacity for the patients who most needed his expertise, and created space for business growth—even in a rural area.
                                • Collaboration with local providers fostered a referral network, supporting both his practice and the community.
                                • Clinic staff embraced the change, with easier scheduling, greater focus, and increased bonuses (1% of gross collections).
                                • Staff ownership and clear communication led to higher morale, more productivity, and a sense of shared success—even when Dr. Bennett is traveling to other clinics.

                                  • Science of Regenerative Medicine

                                  • Dr. Bennett focuses on PRP (platelet-rich plasma), bone marrow stem cells, and adipose-derived stem cells.
                                    • PRP: Platelets from blood are injected into joints to stimulate regeneration—fast results (about 2 weeks), then tapering off.
                                    • Stem Cells: Bone marrow or adipose-derived cells offer longer-lasting regenerative effects (months to a year).
                                    • Adipose-derived stem cell procedures are less invasive and have a shorter recovery time than bone marrow procedures.
                                    • No clear evidence that bone marrow is superior to adipose or vice versa; choice depends on patient’s body type and preferences.
                                    • Typical patients are older adults with chronic joint pain (knees, hips, shoulders), often told they are “bone on bone” and have suffered for over a year.
                                    • Dr. Bennett serves multiple clinics, traveling two days a week and open to expanding his partnerships.

                                      • Leadership, Systems, & Operations

                                      • Regimented scheduling and clear lists empower the team to deliver even when Dr. Bennett is off-site.
                                      • Staff are incentivized and empowered to take ownership of patient journeys and clinic success.
                                      • Dr. Bennett recommends starting with daily lists and committing to them—move unfinished items to the next day until completed.

                                        • Marketing & Growth

                                        • Quarterly marketing campaigns (including referral campaigns) are planned and executed to keep the clinic growing and engaged with both new and existing patients.
                                          • Actionable Insights for Clinic Owners
                                          • Specialize for Impact:
                                            • Focusing on a core service can boost growth, referrals, and satisfaction—even if it feels risky to let go of other offerings.
                                          • Build Referral Networks:
                                            • Collaborate with local providers instead of competing—referring out can bring new opportunities back.
                                          • Educate Patients on Options:
                                            • Clearly explain the science and benefits of each regenerative therapy, and tailor recommendations to individual needs.
                                          • Streamline Operations:
                                            • Simplified service offerings can make your team’s work easier, improve morale, and create opportunities for performance-based bonuses.
                                          • Empower Your Team:
                                            • Tie bonuses to clinic performance, communicate clear expectations, and encourage ownership at every level.
                                          • Systemize Your Workflow:
                                            • Use regimented lists and clear communication to keep everyone on track, even when you’re not on site.
                                            Memorable Quotes

                                            You can’t be everything to everyone. Pick your thing, and just be the best at it. — Dr. Walter Bennett

                                            Specialization freed me up to do what I actually want to do. — Dr. Walter Bennett

                                            The clinic does better, then everybody does better. — Dr. Walter Bennett

                                            It’s no longer “me.” It’s “we.” — Dr. Walter Bennett

                                            How to Support the Show

                                            Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

                                             

                                            Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

                                            About Our Guest

                                            Dr. Walter Bennett is a regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. He is recognized for his pioneering work with stem cell therapies and commitment to advancing pain relief and healing for patients nationwide. Contact him at [email protected].

                                            22 min
                                          • Patients Say “No” Because of This Hidden Block
                                            Episode Summary

                                            Host Jennifer Gligoric welcomes Eric Mitchell—America’s most connected mortgage professional, real estate tax expert, and certified master practitioner in neuro-linguistic programming—to the Super Clinic Project Podcast. Eric dives deep into the psychology of decision-making, the real “why” behind money, and how clinic owners can use emotional intelligence and strategic questioning to inspire real change in their patients and themselves. From overcoming money objections to mastering the art of motivation, this episode delivers practical, mindset-shifting insights for any clinic owner ready to lead with purpose and results.

                                            Key Topics & Takeaways

                                            Neuro-Linguistic Programming (NLP) in Healthcare & Business

                                            • Why Eric studied NLP after a life-changing Tony Robbins event—and how it transformed his approach to business and life.
                                            • NLP as the “Home Depot of the brain”—a toolkit for rapport, motivation, and even chronic pain relief.

                                              • Emotional Decision-Making & Overcoming Objections

                                              • Money objections are rarely logical—real decisions are made emotionally, then justified with logic.
                                              • How to ask “unreasonable” questions that cut through surface objections and reveal what truly motivates patients and clients.

                                                • The Four-Part Brain Sequence for Influence

                                                • Structure the conversation: Set an agenda to create safety and predictability.
                                                • Ask probing, emotionally-driven questions before presenting solutions.
                                                • Present your offer only after understanding the patient’s real needs.
                                                • Test close by addressing hidden objections and limiting beliefs.

                                                  • Motivation, Change, and Commitment

                                                  • Why real change requires more than a quick fix—it’s about lifestyle, values, and readiness for transformation.
                                                  • The difference between “closing” and “unclosing”—discovering if someone is truly committed before moving forward.

                                                    • The Why of Money: Unlocking Lasting Motivation

                                                    • Eric’s journey from chasing money to discovering the five core motivators that drive lasting success.
                                                    • Why top performers never focus on money alone—and how finding your “why” leads to unstoppable drive and fulfillment.
                                                      • Actionable Insights for Clinic Owners
                                                      • Don’t settle for surface-level objections—dig deeper to find your patients’ true motivations.
                                                      • Use a structured, emotionally intelligent approach to consultations: agenda, probing questions, present, and test close.
                                                      • Avoid “why” questions that put people on the defensive; use “what,” “how,” “where,” and “when” instead.
                                                      • Focus on outcomes and transformation, not just transactions or quick wins.
                                                      • Clarify your own “why” for running your clinic—purpose fuels perseverance.
                                                        • Memorable Quotes

                                                        “Money is a logical objection, but decisions are always emotional.” — Eric Mitchell

                                                        “Lasting success comes from knowing your why, not just your number.” — Eric Mitchell

                                                        “You don’t change lives by selling—you change lives by caring enough to ask the tough questions.”— Eric Mitchell

                                                        “Real change requires commitment, not just a prescription.” — Eric Mitchell

                                                        Exclusive Resources for Listeners
                                                        • Eric’s website: eric-mitchell.com
                                                        • Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
                                                          • How to Support the Show

                                                          Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts!

                                                          About Our Guest

                                                          Eric Mitchell is a nationally recognized mortgage and real estate tax expert, voted America’s most connected mortgage professional for 10 years running. He’s also a certified master practitioner in neuro-linguistic programming and the author of “The Why of Money.” Eric helps professionals unlock the motivations and strategies that drive lasting wealth and impact.



                                                          35 min
                                                        • The Hidden Advantage Only 67 Doctors Have

                                                          Host Jennifer Gligoric sits down with Dr. Zachary Price—founder of Athleterx Chiropractic and Recovery, one of only 67 doctors worldwide with a fellowship from the American Board of Brain Injury and Rehab—for an inspiring Clinic Spotlight on the Super Clinic Project Podcast. Dr. Price shares how he built a thriving, differentiated clinic in Charlotte, NC, even launching during the pandemic. He reveals the mindset, systems, and clinical innovations that set his practice apart, how to avoid shiny object syndrome, and why relentless focus on relationships and outcomes is key to long-term success. Whether you’re scaling up, considering franchising, or just want to create more impact in your community, this episode is packed with actionable wisdom for every clinic owner.

                                                          Key Topics & Takeaways

                                                          From ER Medicine to Entrepreneurial Freedom

                                                          • Why Dr. Price left the “fix and discharge” ER model for a holistic, relationship-driven approach.
                                                          • The power of pivoting—even after years invested in a single career path.

                                                            • Building in Crisis: Launching During COVID

                                                            • How Athleterx opened its doors during the pandemic and grew by focusing on safety, trust, and deep community relationships.
                                                            • “Keep hustling, keep grinding—someone’s always working harder.”

                                                              • Time Management for Clinic Owners

                                                              • Why faith and family are non-negotiable priorities—and how to make them sacrosanct in your schedule.
                                                              • The value of focused work sprints, active breaks, and purposeful routines to maximize energy and productivity.

                                                                • World-Class Differentiation in Any Market

                                                                • What it means to be one of only 67 doctors globally with advanced neurology credentials—and how Dr. Price makes this expertise accessible to everyone from pro athletes to weekend warriors.
                                                                • Integrating advanced modalities (dry needling, red light, hyperbaric oxygen, shockwave) only when they directly serve your core patient outcome.
                                                                • Key marketing insight: Tie every service to your promise and patient avatar; avoid chasing “shiny objects.”

                                                                  • Preparing to Franchise

                                                                  • Athleterx’s expansion journey: Two locations and plans to franchise.
                                                                  • The importance of tracking, data, and duplicatable systems for scaling.
                                                                  • Why ultimate responsibility for every outcome—good or bad—rests with the owner, and how overcommunication and clear protocols drive success.

                                                                    • Leadership Mindset

                                                                    • Take responsibility for every detail, from patient complaints to staff performance.
                                                                    • Overcommunicate to eliminate confusion—“Is it clear, double clear, crystal clear?”
                                                                    • Focus on making a real impact in your community.
                                                                      • Actionable Insights for Clinic Owners
                                                                      • Schedule faith and family time as non-negotiables—protect your core values.
                                                                      • Use focused work sprints and active breaks to maintain high energy and productivity.
                                                                      • Only add new services or technology if they directly improve your core outcome for patients.
                                                                      • Track everything—systems and data are critical for scaling and franchising.
                                                                      • Take full ownership of every clinic outcome; leadership starts and ends with you.
                                                                      • Overcommunicate expectations and protocols to your team.
                                                                      • Build your clinic’s reputation on relationships, results, and community impact.
                                                                        • Memorable Quotes

                                                                        ““The real impact comes from helping people live fuller, healthier lives—not just treating pain.” — Dr. Zachary Price

                                                                        “Only add what’s needed to get your patients to an even better end result. It’s not about shiny objects—it’s about serving your purpose and your promise.” — Dr. Zachary Price

                                                                        “If you can’t prove the model, you can’t scale.” — Jennifer Gligoric

                                                                        “Mentorship is about helping the next generation avoid your mistakes and repeat your successes.” — Dr. Zachary Price

                                                                        Exclusive Resources for Listeners
                                                                        • Athleterx Chiropractic and Recovery: athleterxcairoandrecovery.com
                                                                        • Contact Dr. Price:
                                                                          • Cell: 919-21-9441

                                                                            • Super Clinic Project Community:


                                                                            • Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
                                                                              • How to Support the Show

                                                                              Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts!

                                                                              About Our Guest

                                                                              Dr. Zachary Price is the founder of Athleterx Chiropractic and Recovery in Charlotte, NC. With advanced expertise in brain injury and rehab, Dr. Price is passionate about helping patients—from athletes to everyday families—achieve life-changing results. He’s committed to mentoring new clinic owners, scaling his impact through franchising, and serving his community with purpose and integrity.

                                                                              33 min
                                                                            • SEO Secrets for Clinics: Brandon Leibowitz’s Top Growth Hacks
                                                                              Episode Summary

                                                                              Host Jennifer Gligoric welcomes digital marketing and SEO expert Brandon Leibowitz, founder of SEO Optimizers, to the Super Clinic Project Podcast. Brandon reveals the most effective, up-to-date SEO strategies for clinic owners who want to boost their online visibility, attract more patients, and make their websites work harder—without getting lost in technical jargon. From content tips to backlink strategies and the latest AI trends, this episode is packed with actionable insights for any clinic owner ready to scale smarter and outpace the competition.

                                                                              Key Topics & Takeaways

                                                                              Content: The Foundation of SEO

                                                                              • The #1 quick win: Add more relevant text to each page, especially at the bottom—Google reads everything, even if your patients don’t.
                                                                              • Use AI tools to create concise, accurate content, but always review for accuracy and clarity.

                                                                                • Backlinks: Building Trust with Google

                                                                                • Backlinks (links from other websites to yours) are the single most important ranking factor.
                                                                                • Focus on earning links from relevant, authoritative sites—think industry blogs, news outlets, event sponsorships, or podcast guesting.
                                                                                • Relevancy is more important than sheer volume; aim for quality over quantity.

                                                                                  • Social Media: Post Where (and When) Your Audience Is

                                                                                  • Don’t try to be everywhere. Identify your audience’s habits (e.g., late-night for pain clinics, weekends for med spas) and post strategically.
                                                                                  • Study competitors’ posting times and engagement to find your sweet spot.

                                                                                    • AI & SEO: The New Frontier

                                                                                    • Google no longer cares if content is written by humans or AI—accuracy and usefulness are what matter.
                                                                                    • AI can help with content and social media calendars, but you still need expertise to guide and verify outputs.

                                                                                      • Tracking & Analytics: Know What’s Working

                                                                                      • Google Analytics and Google Search Console are must-haves for tracking website performance and keyword rankings.
                                                                                      • Set up conversion tracking for leads, calls, and sign-ups so you know your true ROI.

                                                                                        • Choosing the Right SEO Partner

                                                                                        • Ask about their backlink strategy, client longevity, reviews, and case studies.
                                                                                        • Make sure they’re focused on high-quality, relevant backlinks and can show real results.
                                                                                          • Actionable Insights for Clinic Owners
                                                                                          • Add more relevant text to every web page—especially at the bottom.
                                                                                          • Earn high-quality backlinks through guesting, partnerships, and press releases focused on your niche.
                                                                                          • Focus your social media: Post where your audience is most active, not everywhere.
                                                                                          • Leverage AI for content and social media—but always review and edit for accuracy.
                                                                                          • Install Google Analytics and Search Console right away to track your SEO progress.
                                                                                          • Vet your SEO partners: Ask for case studies, client references, and specifics on backlink building.
                                                                                            • Memorable Quotes

                                                                                            “AI is a tool, not a replacement. Use it to speed up your content, but never skip the human touch.” — Brandon Leibowitz

                                                                                             

                                                                                            “Relevancy is king in backlinks. One great link from your industry beats a hundred random ones.” — Brandon Leibowitz

                                                                                             

                                                                                            “SEO isn’t magic—it’s about consistency, quality content, and building relationships online.” — Brandon Leibowitz

                                                                                             

                                                                                            “Google Analytics is great, but can be overwhelming. Focus on the metrics that matter for your clinic.” — Brandon Leibowitz

                                                                                            Exclusive Resources for Listeners
                                                                                            • Brandon’s Free SEO Resource Library: Step-by-step guides, classes, and more at seooptimizers.com/gift
                                                                                            • Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com
                                                                                              • How to Support the Show

                                                                                              Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

                                                                                              About Our Guest

                                                                                              Brandon Leibowitz is a digital marketing entrepreneur and founder of SEO Optimizers. With decades of experience helping businesses grow through smart SEO, Brandon specializes in practical, results-driven strategies for healthcare and service-based clinics. 



                                                                                              32 min
                                                                                            • She’s Changing Mental Health Forever
                                                                                              Episode Summary

                                                                                              Host Jennifer Gligoric spotlights Dr. Bergina Isbell, a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. Dr. Isbell specializes in helping patients with treatment-resistant mental health conditions and special needs, using innovative interventions like Spravato and TMS. She shares her entrepreneurial pivots, lessons from setbacks, and her bold vision for a first-of-its-kind retreat and respite center for families with special needs. This episode is filled with actionable strategies for clinic owners on branding, education, resilience, and mission-driven growth.

                                                                                              Key Topics & Takeaways

                                                                                              Innovation in Mental Health Care

                                                                                              • Dr. Isbell’s clinic focuses on patients who have tried everything—multiple medications, even ECT—with no success.
                                                                                              • Spravato (S-ketamine) and TMS (transcranial magnetic stimulation) have helped many patients go from disabling depression to functional, fulfilling lives.
                                                                                              • The clinic’s “3R” approach centers on restoring patients’ lives through holistic, process-driven care.

                                                                                                • Education and Breaking Through Stigma

                                                                                                • Educating both patients and providers is essential, especially in a field overshadowed by pharmaceutical advertising and stigma.
                                                                                                • Dr. Isbell adapts her message for each audience—using TikTok for younger patients, Facebook and Instagram for parents, LinkedIn for providers, and even comedic skits to make mental health more approachable.

                                                                                                  • Entrepreneurial Pivots & Lessons Learned

                                                                                                  • Dr. Isbell’s journey into entrepreneurship was driven by family needs and the desire to serve patients more fully.
                                                                                                  • She has pivoted from corporate medicine to telehealth, consulting, and ultimately to building her own branded clinic.
                                                                                                  • Key milestones included the Goldman Sachs 10K Small Business program, Entrepreneurs Organization, and strategic partnerships to refine her branding and marketing.

                                                                                                    • Resilience in the Face of Setbacks

                                                                                                    • When social media ad accounts were hacked, Dr. Isbell’s team pivoted to direct provider outreach and community engagement, ensuring the message stayed consistent.
                                                                                                    • Support from a diverse accountability group and her faith were crucial in navigating challenges.

                                                                                                      • Consistent, Audience-Specific Messaging

                                                                                                      • The clinic’s core message remains the same, but is tailored for patients, providers, or organizations.
                                                                                                      • Consistency in the “perfect client journey” ensures all outreach aligns with the clinic’s mission and values.

                                                                                                        • Vision for the Future: Retreat & Respite Center

                                                                                                        • Dr. Isbell’s big hairy audacious goal (BHAG) is to build a retreat seminar serving at least 6,000 families in the DMV, with a focus on autism and special needs.
                                                                                                        • The first phase launches next year: a pilot home providing both Spravato treatments and overnight respite care for families—a first of its kind in the nation.
                                                                                                        • Plans include expanding to serve more complex needs, with skilled nursing and mind-body wellness retreats.
                                                                                                          • Actionable Insights for Clinic Owners
                                                                                                          • Innovate for Your Niche: Don’t be afraid to use groundbreaking treatments or approaches if they serve your patients best.
                                                                                                          • Educate Relentlessly: Adapt your message and platform to reach different audiences—patients, parents, providers, and the community.
                                                                                                          • Pivot with Purpose: When setbacks happen, lean on your network and values to find new paths forward.
                                                                                                          • Brand Consistency: Keep your core message and client journey at the heart of all communication, even as you adapt for different audiences.
                                                                                                          • Think Big: Set bold goals that align with your mission and community needs, and be willing to seize opportunities as they arise.
                                                                                                            • Memorable Quotes

                                                                                                            “Consistency in your message and process is what builds trust and impact.” — Dr. Bergina Isbell

                                                                                                            “I never wanted to be an entrepreneur, but I realized I wasn’t doing myself, my patients, or my family a service by staying in corporate medicine.” — Dr. Bergina Isbell

                                                                                                            “The most valuable thing I can give is not a gift bag—it’s saving your patients.” — Dr. Bergina Isbell

                                                                                                            “If your message is clear, you can adapt it for any audience—patients, providers, or organizations.” — Dr. Bergina Isbell

                                                                                                            How to Support the Show
                                                                                                            • Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
                                                                                                            • Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.
                                                                                                              • About Our Guest

                                                                                                              Dr. Bergina Isbell is a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. She specializes in care for treatment-resistant mental health conditions and special needs, and is a pioneer in holistic, interventional psychiatry. Her mission-driven approach is transforming lives and setting new standards for mental health and family support.

                                                                                                              30 min
                                                                                                            • Profit Growth: Manny Skevofilax’s Top 5 Business Moves
                                                                                                              Episode Summary

                                                                                                              Host Jennifer Gligoric welcomes Manny Skevofilax—banker, consultant, speaker, and author—to the Super Clinic Project Podcast. Manny draws on decades of experience helping business owners grow profitably without falling into the debt trap. He shares the 5 essential methods clinic owners can use to maximize value, avoid burnout, and scale smart—plus his 6 secrets for raising prices with confidence and integrity. This episode is packed with actionable insights and real-world examples for any clinic owner ready to break the cycle of underpricing and build a sustainable, thriving business.

                                                                                                              Key Topics & Takeaways

                                                                                                              The Growth Trap & How to Escape

                                                                                                              • Why chasing rapid growth can lead to debt, stress, and burnout—even for profitable clinics.
                                                                                                              • The difference between healthy, sustainable growth and risky, unsustainable expansion.
                                                                                                              • How to “get off the hamster wheel” by pacing growth and focusing on profitability.

                                                                                                                • The 5 Methods to Enhance Clinic Value

                                                                                                                1. Don’t Underprice Your Services
                                                                                                                  • Confidence is key—charge what you’re worth and avoid the race to the bottom.
                                                                                                                  • Real-world story: A clinic that restructured its packages and pricing saw a $30K revenue jump in one month.
                                                                                                                    • Target Bigger Clients & Expand Payment Options
                                                                                                                    • For B2B: Go upmarket—larger clients have bigger budgets and are more willing to invest.
                                                                                                                    • For B2C: Offer flexible payment and financing options (CareCredit, HFA, Creedy, etc.) so more patients can say “yes” to care.
                                                                                                                      • Increase the Value of Existing Services
                                                                                                                      • Don’t compete on price alone (e.g., “Botox by the vial”). Focus on unique, outcome-driven packages.
                                                                                                                      • Personalize offers by listening to patient goals and bundling services for transformation.
                                                                                                                        • Create New, Higher-Value Offers
                                                                                                                        • Ask your clients what they need—not just today, but in the future.
                                                                                                                        • Example: Manny developed a “bank relations” service after realizing clients feared talking to bankers.
                                                                                                                          • Secrets to Successful Price Increases
                                                                                                                          • Be transparent and direct about price hikes.
                                                                                                                          • If nervous, start by raising prices for new clients only.
                                                                                                                          • Include annual increase clauses in contracts.
                                                                                                                          • Time increases thoughtfully—avoid raising prices during client challenges or sensitive periods.
                                                                                                                          • Always add or communicate new value with price increases.
                                                                                                                          • Be willing to walk away—never negotiate from desperation or reduce your value.
                                                                                                                            • Actionable Insights for Clinic Owners
                                                                                                                            • Review your pricing and value proposition—are you undercharging or undervaluing your services?
                                                                                                                            • Explore opportunities to serve higher-value clients or expand payment options for patients.
                                                                                                                            • Bundle and personalize your offers to focus on outcomes, not just transactions.
                                                                                                                            • Regularly ask patients about their evolving needs—today and tomorrow.
                                                                                                                            • Plan for regular, well-communicated price increases and always add value.
                                                                                                                            • Stand firm in your value—don’t be afraid to walk away from deals that don’t serve your business.
                                                                                                                              • Memorable Quotes

                                                                                                                              “Confident pricing isn’t just about numbers; it’s about believing in the value you deliver.” — Manny Skevofilax

                                                                                                                              “Slow and steady wins the race—grow at a pace that works for you and your team.” — Manny Skevofilax

                                                                                                                              “Your best new offers are often right under your nose—just ask your clients what they need next.” — Manny Skevofilax

                                                                                                                               

                                                                                                                              Exclusive Resources for Listeners
                                                                                                                              • Free Financial Visibility Checklist: Download Manny’s 1-page tool to spot margin leaks and blind spots in your clinic at portalcfo.com.
                                                                                                                              • Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section).
                                                                                                                              • Masterclass Trial: Try our Masterclass free and discover the systems top clinics use to scale to 7-figures.
                                                                                                                                • How to Support the Show

                                                                                                                                Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver powerful growth strategies for your clinic.

                                                                                                                                About Our Guest

                                                                                                                                Manny Skevofilax is a banker, consultant, speaker, and author who specializes in helping business owners maximize profits, avoid common growth pitfalls, and build sustainable, thriving companies. With a proven track record guiding entrepreneurs through every stage of the business lifecycle, Manny is passionate about empowering clinic owners to charge what they’re worth and grow with confidence.



                                                                                                                                32 min
                                                                                                                              • How Smart Clinic Owners Keep Themselves Small

                                                                                                                                In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist tackle a hidden challenge for clinic owners: self-gaslighting. Are you unknowingly sabotaging your own success by doubting your reality, ignoring red flags, or settling for comfort zones that aren’t serving you? This episode breaks down the psychology behind self-gaslighting and delivers practical strategies to help you get radically honest, make better decisions, and reclaim your power as a SuperClinic owner.

                                                                                                                                Key Topics & Takeaways:

                                                                                                                                What is Self-Gaslighting?

                                                                                                                                • Tracey Sundkvist defines gaslighting as emotional or mental abuse—and explains how we can do it to ourselves, not just in relationships but in business, too.

                                                                                                                                  • Classic Signs You’re Gaslighting Yourself:

                                                                                                                                  • Jennifer recalls the movie Gaslight and how self-doubt creeps in when we say things like, “Why does this always happen to me?” or “I’m not a salesperson, I don’t need to be good at sales.”
                                                                                                                                  • Tracey highlights how normalizing red flags or making excuses for others’ behavior (staff, partners, or even ourselves) keeps us stuck.

                                                                                                                                    • Why We Fall Into This Trap:

                                                                                                                                    • Your brain wants to keep you “safe,” even if that means denying uncomfortable truths.
                                                                                                                                    • “Delusion is easier to live with than the reality that you’ve settled for an easier path.” – Jennifer Gligoric (quoting S. Alder)

                                                                                                                                      • How to Break the Cycle:

                                                                                                                                      • Radical honesty and acceptance are essential: ask yourself if your comfort zone is really serving you, or just familiar.
                                                                                                                                      • Get comfortable with discomfort—growth often feels awkward or even painful, especially if chaos is your “normal.”
                                                                                                                                      • Seek external input: Coaches and mentors can help you spot blind spots and challenge your limiting beliefs.

                                                                                                                                        • The Power of External Perspective:

                                                                                                                                        • Sometimes you need someone else—a coach, mentor, or even a tough friend—to help you see where you’re self-sabotaging.
                                                                                                                                        • “Sometimes you have to call yourself out, and you have to have the courage to do that.” – Tracey Sundkvist

                                                                                                                                          • Don’t Just “Stop It”—Get the Right Tools:

                                                                                                                                          • A humorous nod to the classic Bob Newhart “Stop it!” sketch—but Jennifer and Tracey know real change takes more than just willpower.
                                                                                                                                            • Action Steps:
                                                                                                                                            • Pause and ask: Are you telling yourself stories that keep you stuck?
                                                                                                                                            • Practice radical honesty—identify your comfort zones and challenge if they’re truly healthy.
                                                                                                                                            • Reach out for external perspective: book a free 15-minute session with Jennifer or Tracey at superclinicproject.com.
                                                                                                                                            • Don’t ignore the red flags—address issues head-on before they become bigger problems.
                                                                                                                                            • Get comfortable with being uncomfortable—real growth happens outside your comfort zone.
                                                                                                                                              • Connect with Us:

                                                                                                                                              Questions, stuck in a rut, or want to break free from self-sabotage?

                                                                                                                                               

                                                                                                                                              Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

                                                                                                                                              If you found value in this episode, please like, follow, share, and leave us a 5-star review.

                                                                                                                                               

                                                                                                                                              Let’s help you build a healthier, more empowered clinic—and a happier you!

                                                                                                                                              15 min
                                                                                                                                            • Overcoming Fear with Amy Koford: Mindset for Clinic Owners

                                                                                                                                              Episode Summary

                                                                                                                                               

                                                                                                                                              Host Jennifer Gligoric welcomes Amy Koford—clinical hypnotist, motivational speaker, and bestselling author—to the Super Clinic Project Podcast. Amy shares her journey from overcoming personal struggles with depression and anxiety to building a thriving practice helping others conquer fear and unlock their healthiest, happiest lives. She reveals how hypnosis works, busts common myths, and provides actionable tools for clinic owners and entrepreneurs to manage stress, reframe fear, and embrace growth. Clinic leaders will discover how mindset shifts, calculated risk-taking, and enjoying the journey are essential for business and personal success. Plus: Amy’s most powerful client stories, simple stress-busting exercises, and a free resource for listeners!

                                                                                                                                              Key Topics & Takeaways


                                                                                                                                              Facing Fear & Building Resilience

                                                                                                                                              • Amy’s personal story: From stay-at-home mom to sought-after hypnotist, inspired by her own quest to “find what works.”
                                                                                                                                              • The difference between necessary and unnecessary fear—and how most anxiety is rooted in the latter.
                                                                                                                                              • Why calculated risks and learning from failure are essential for growth in business and life.

                                                                                                                                                • The Power & Practice of Hypnosis

                                                                                                                                                • How hypnosis truly works: Empowering the subconscious, not “losing control.”
                                                                                                                                                • Amy’s approach: Combining motivational speaking with live hypnosis to entertain and transform.
                                                                                                                                                • The science behind suggestion—why believing you can do something is often the key to actually doing it.

                                                                                                                                                  • Actionable Mindset Tools for Clinic Owners

                                                                                                                                                  • “What would I do if I weren’t afraid?”—Jennifer’s favorite question for overcoming worry and indecision.
                                                                                                                                                  • Amy’s “Stress Eliminator” technique: Reframe stress by imagining the most optimistic outcome and trusting the process.
                                                                                                                                                  • The importance of looking back at past challenges that worked out—proof that you can handle what’s ahead.

                                                                                                                                                    • Growth, Change & Enjoying the Journey

                                                                                                                                                    • Amy’s evolution: From $25 sessions to international seminars and a new book, “Hardwired to Rise.”
                                                                                                                                                    • Why continuous learning, mentorship, and celebrating milestones matter—no matter your ambition level.
                                                                                                                                                    • The reality of balancing business growth with family and life changes.

                                                                                                                                                      • Transformational Client Stories

                                                                                                                                                      • Real-world example: Helping a client release deep-seated anxiety and fear, leading to dramatic improvements in health and happiness.
                                                                                                                                                      • How letting go of fear can result in both emotional and physical healing—often as a “side effect” of mindset work.

                                                                                                                                                        • Actionable Insights for Clinic Owners

                                                                                                                                                        • Use “What would I do if I weren’t afraid?” to guide bold, smart decisions.
                                                                                                                                                        • Trust that things often work out better than you expect—look for evidence in your own past.
                                                                                                                                                        • Share real, personal stories (from yourself and your patients) to connect and inspire.
                                                                                                                                                        • Invest in your own growth—seek out new learning, mentorship, and opportunities.
                                                                                                                                                        • Celebrate your progress and remember: enjoying the journey is as important as reaching the next milestone.

                                                                                                                                                          • Memorable Quotes

                                                                                                                                                          • “The power of suggestion is real—believe you can, and you will.” — Amy Koford
                                                                                                                                                          • “Celebrate each milestone, but remember to enjoy the journey.” — Jennifer Gligoric
                                                                                                                                                          • “Calculated risks and learning from failure are essential for success.” — Amy Koford
                                                                                                                                                          • “True growth happens when you release fear and trust the journey.” — Amy Koford

                                                                                                                                                            • Exclusive Resources for Listeners


                                                                                                                                                            • Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section).
                                                                                                                                                            • Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com.

                                                                                                                                                              • How to Support the Show

                                                                                                                                                               

                                                                                                                                                              Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Amy and deliver the latest breakthroughs to your clinic!

                                                                                                                                                              About Our Guest

                                                                                                                                                               

                                                                                                                                                              Amy Koford is a clinical hypnotist, motivational speaker, and bestselling author dedicated to helping people conquer fear, manage stress, and live their healthiest lives. Her upcoming book, “Hardwired to Rise,” distills decades of experience and proven techniques for personal and professional transformation. Connect with Amy on social media as @AmyKoford and @AmyTheHappyHypnotist.

                                                                                                                                                              36 min

                                                                                                                                                            About Super Clinic Project Podcast

                                                                                                                                                            From the publisher's feed

                                                                                                                                                            Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs.