Super Clinic Project Podcast

Super Clinic Project Podcast

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Super Clinic Project Podcast episodes

  • Biotech is Broken… Can This Doctor Fix It?
    Episode Summary

    Host Jennifer Gligoric welcomes Dr. William Ho—biochemist, MBA, biotech veteran, and President/CEO/Co-founder of Innate Bio—to the Super Clinic Project Podcast. Dr. Ho shares his remarkable journey from the lab bench to Wall Street and then to the cutting edge of cancer therapy innovation. He reveals the lessons learned from career pivots, surviving market crashes, and leading a pioneering cell therapy company through the pandemic and beyond. Clinic owners and entrepreneurs will discover how resilience, curiosity, and strategic communication are key to thriving in uncertain times. Plus: actionable insights on leveraging testimonials, navigating industry pitfalls, and embracing next-generation therapies.

    Key Topics & Takeaways

    Career Resilience & Reinvention

    • Dr. Ho’s non-linear path: From biochemistry to investment banking, venture capital, and biotech leadership.
    • Surviving layoffs, market crashes, and the pandemic by moving forward and learning from each challenge.
    • The power of hindsight: Success often only makes sense when you look back.

      • Innovation in Cancer Therapy

      • Innate Bio’s mission: Developing cell therapies for solid tumors, including glioblastoma—a devastating cancer with little progress in decades.
      • The promise and challenge of bringing new therapies to market: Clinical trials, FDA approval, and the importance of peer-reviewed data.
      • The biotech industry’s current crossroads: Capital scarcity, the need for ongoing innovation, and the strategic importance of U.S.-based research.

        • Modern Marketing & Communication

        • Why authentic, person-centered testimonials outperform polished ads in today’s healthcare marketing.
        • Leveraging every channel—social media, podcasts, and short-form video—to educate and connect with patients and investors.
        • The importance of storytelling and human connection in building trust and driving innovation adoption.

          • Investor Insights & Industry Caution

          • Lessons from Theranos: The importance of due diligence, intuition, and not relying solely on “brand name” endorsements.
          • Even savvy investors can be fooled—trust your gut and always ask deeper questions.
          • The role of “black swans” and asking the right questions in sales, negotiation, and patient care.

            • Sales, Negotiation & Patient Motivation

            • The art of asking, not telling: Uncovering the true motivations behind patient decisions.
            • Real-world clinic example: A patient’s desire to attend her son’s wedding was the key driver for seeking care.
            • Sales is about finding unique, win-win solutions—not just closing deals.

              • Looking Ahead

              • Hope for a revitalized biotech sector as the FDA and investors embrace innovation.
              • The critical role of listening, humility, and removing personal bias in leadership and business growth.
              • Innate Bio’s upcoming milestones: New data releases, FDA engagement, and the ongoing push for accelerated approval.
                • Actionable Insights for Clinic Owners
                • Embrace resilience: Every clinic owner faces setbacks—keep moving forward and look for the lessons in each challenge.
                • Use authentic testimonials: Short, real, and personal stories resonate most with today’s patients.
                • Diversify your marketing: Meet your audience where they are—social, video, podcasts, and beyond.
                • Always do your due diligence: Whether investing, hiring, or adopting new tech, dig deeper and trust your intuition.
                • Ask better questions: Whether in sales or patient care, uncover the “why now” to deliver real value.
                • Stay informed: Innovative therapies are on the horizon—be proactive in learning and preparing your clinic for the future.
                  • Memorable Quotes

                  “Ask the right questions and the answers will reveal the true motivation behind every decision.” — Dr. William Ho

                  “You don’t have to see the whole path. Sometimes, you just need to take the next step.” — Dr. William Ho

                  “Sometimes, the most powerful thing you can do is simply listen.” — Dr. William Ho

                  “If you want to build something that lasts, focus on connection, not just transaction.” — Dr. William Ho

                  Exclusive Resources for Listeners
                  • Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section).
                  • Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com.
                    • How to Support the Show

                    Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Dr. Ho and deliver the latest breakthroughs to your clinic!

                    About Our Guest

                    Dr. William Ho is a biochemist, MBA, and biotech industry leader with over 24 years of experience spanning research, investment banking, venture capital, and executive leadership. As President, CEO, and Co-founder of Innate Bio, he is pioneering new cell therapies for some of the toughest cancers. Dr. Ho is passionate about resilience, innovation, and using authentic communication to advance healthcare for all.



                    30 min
                  • The Budget Trick That Builds Million-Dollar Clinics

                    In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist break down the budgeting secrets of strategic clinic owners. Discover why accountability starts with your budget and how a disciplined, profit-first approach can transform your hiring, investments, and day-to-day decisions. Whether you’re a solo practitioner or running a growing clinic, this episode delivers practical tactics you can use to build a healthier, more profitable business—starting today.

                    Key Topics & Takeaways:

                    Budgeting: The Strategic Advantage

                    • Tracey Sundkvist demystifies budgeting for practice owners, revealing why it’s less scary (and more powerful) than you think.
                    • Most small clinics run on tight margins—Jennifer shares that the average chiropractor takes home just $40k/year after expenses.

                      • The Golden Ratio for Staffing

                      • Historically, staff costs should be about 40% of your budget. Big corporations have pushed this lower, but for most clinics, sticking to 40% is key to hiring and retaining great talent.
                      • Don’t fall for the “35% myth”—small clinics can’t compete if they underpay.

                        • Profit First Method: Your New Best Friend

                        • Jennifer outlines the profit-first system: split every dollar into envelopes for profit, taxes, owner’s pay, and operating expenses.
                        • This envelope system takes the guesswork out of spending and ensures you’re always investing in the right areas.

                          • Discipline = Freedom

                          • Sticking to your budget gives you the power to hire for true fit, avoid “shiny object” syndrome, and make smarter investments.
                          • Thinking strategically is a discipline. You have to be disciplined to get the outcomes you want. – Jennifer Gligoric

                            • Budgeting & Daily Decisions

                            • Tracey Sundkvist explains how your daily choices either support your budget or blow it up.
                            • A budget isn’t just a plan—it’s a roadmap for every decision you make in your clinic.

                              • Hiring with Confidence

                              • When you know your numbers, you can hire the best people without second-guessing or overextending.
                              • Use your budget to guide hiring, not just gut feeling or desperation.
                                • Action Steps:
                                • Review your current budget (or start one!).
                                • Separate all incoming revenue into profit, taxes, owner’s pay, and operating expenses—no commingling!
                                • Stick to the 40% rule for staffing to attract and retain high-quality team members.
                                • Use your budget to guide every major business decision, from hiring to equipment purchases.
                                • Need help? Book a free 15-minute session with Jennifer or Tracey at superclinicproject.com—bring your toughest challenge!
                                  • Connect with Us:

                                  Ready to make friends with your budget and level up your clinic’s finances?

                                   

                                  Head to superclinicproject.com, click on Jennifer’s or Tracey’s picture, and get expert guidance (no sales pitch, just solutions).

                                  If you found value in this episode, please like, follow, share, and leave us a 5-star review.

                                   

                                  Let’s help you build a more strategic, profitable clinic—one smart decision at a time!

                                  14 min
                                • Scaling Veteran Care: Sam Peterson’s Clinic Success
                                  Episode Summary

                                  Host Jennifer Gligoric welcomes Sam Peterson—former Army bomb technician, PTSD survivor, founder of Mind Spa Patriot Power Up, and the Invictus Project—to the Super Clinic Project Podcast. Sam shares his powerful transformation from military service and personal trauma to pioneering innovative mental health solutions for veterans and first responders. He reveals how his clinic blends ketamine therapy, hyperbaric oxygen, and TMS to help patients achieve rapid, lasting results. Packed with actionable strategies for creative funding, outcome-driven care, and leveraging partnerships, this episode is a must-listen for any clinic owner looking to make a bigger impact and scale with purpose.

                                  Key Topics & Takeaways

                                  From Battlefield to Boardroom

                                  • Sam’s journey: Surviving PTSD, losing friends and mentors to suicide, and turning his own healing experience into a mission to help others.
                                  • Transitioning from a patient in a broken system to an entrepreneur driven to change mental health care for veterans and first responders.

                                    • Innovative, Outcome-Driven Clinic Model

                                    • Mind Spa’s hybrid approach: Combining cash-pay and insurance models to maximize access and affordability.
                                    • Utilizing cutting-edge therapies: Ketamine infusions, hyperbaric oxygen therapy, TMS, and culturally competent psychotherapy for rapid symptom relief and long-term recovery.
                                    • Partnership power: Leveraging state programs (like Colorado’s Path for EMS) and nonprofit funding to subsidize care for those in need.

                                      • Creative Funding & Community Collaboration

                                      • Think beyond insurance: Tap into state programs, national and local nonprofits, and foundations that align with your clinic’s mission.
                                      • Use AI-powered tools (like perplexity.ai) to identify funding partners and resources for your specialty.
                                      • Offer discounts or creative packages to attract nonprofit dollars and help more patients access care.

                                        • Marketing, Mindset, and Growth

                                        • Overcome skepticism: Educate patients about the benefits of innovative therapies and break through “pill-only” mindsets.
                                        • Network relentlessly: Where there’s a need, there are organizations and communities looking to help—get proactive and reach out.
                                        • Growth mindset: Sam is actively scaling his clinic and participating in the Super Clinic Project Mastermind to expand his impact.

                                          • Therapy Deep Dive

                                          • Ketamine therapy: Rapidly reduces inflammation and symptoms of depression, anxiety, PTSD, and TBI—often with results in just a few sessions.
                                          • Hyperbaric oxygen: Increases oxygenation and neuroplasticity, accelerating recovery.
                                          • TMS: Uses magnetic fields to upregulate brain function, especially in executive centers.
                                          • Integrated approach: Combining these therapies with talk therapy for full-spectrum healing.
                                            • Actionable Insights for Clinic Owners
                                            • Get creative: Seek out nontraditional funding sources and partnerships—don’t just rely on insurance.
                                            • Use AI tools to research nonprofits and funding programs in your area and specialty.
                                            • Educate your patients and community about the value and science behind your services.
                                            • Collaborate with organizations aligned with your mission for greater impact and reach.
                                            • Track outcomes and patient stories to build credibility and advocacy for your clinic.
                                              • Memorable Quotes

                                              “Most people think running a business is easier than combat, but honestly, entrepreneurship is its own battlefield.” — Sam Peterson

                                               

                                              “I started off in mental health as a patient—and what saved my life is now what I offer to others.” — Sam Peterson

                                               

                                              “The willingness to ask, network, and try new things is what sets successful clinic owners apart.” — Sam Peterson

                                               

                                              “When you’re told ‘this is your life now’ by the system, you have two choices: accept it, or fight for something better.” — Sam Peterson

                                              Exclusive Resources for Listeners
                                              • Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
                                              • Learn More About Mind Spa: Visit mindspadenver.com for details on therapies, resources, and patient info.
                                              • AI Research Tool: Try perplexity.ai to find funding sources and nonprofits for your clinic.
                                                • How to Support the Show

                                                Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic!

                                                About Our Guest

                                                Sam Peterson is a former Army bomb technician, PTSD survivor, and founder of Mind Spa Patriot Power Up and the Invictus Project. Driven by personal experience and loss, Sam is on a mission to revolutionize mental health care for veterans and first responders through innovative, accessible therapies and creative community partnerships.



                                                32 min
                                              • Grow Your Clinic with Podcasting—Lindsay McMahon Reveals How
                                                Episode Summary

                                                Host Jennifer Gligoric welcomes Lindsay McMahon, CEO and co-host of the globally top-ranked All Ears English podcast, to the Super Clinic Project Podcast. Lindsay shares her journey from ESL teacher to building a multiple six-figure education business with over 4 million monthly downloads. She reveals how clinic owners and entrepreneurs can use podcasting to amplify their message, build an addictive brand, and create authentic connections that drive real growth. This episode is packed with actionable frameworks, mindset shifts, and insider strategies for standing out, staying true to your mission, and turning your clinic’s story into a movement.

                                                Key Topics & Takeaways

                                                From ESL Teacher to Podcast Powerhouse

                                                • Lindsay’s journey: From teaching English abroad to launching a podcast that now reaches 200,000+ loyal listeners worldwide.
                                                • The “Connection, Not Perfection” philosophy—how focusing on real human connection (not flawless delivery) built a devoted audience.

                                                  • The Power of Authentic Storytelling

                                                  • Your origin story is your superpower: Clinic owners should share their “why” and personal journey to build trust and loyalty.
                                                  • Authenticity matters: Audiences quickly sense if you’re not genuine—let your real passion and mission shine through.

                                                    • Building a Brand People Love

                                                    • Find your contrarian edge: Stand for something unique in your industry to differentiate your clinic or show.
                                                    • Create a rallying cry: Lindsay’s trademarked slogan, “Connection, Not Perfection,” became a movement listeners wanted to join.

                                                      • Podcasting for Clinic Growth

                                                      • Why podcasting is the most intimate and effective medium for building trust and influence with your audience.
                                                      • “Guesting for growth”: Be a guest on other relevant podcasts to quickly expand your reach and credibility.
                                                      • Consistency is key: Consider shorter, more frequent episodes to build a positive habit loop and keep your clinic top-of-mind.

                                                        • Metrics That Matter

                                                        • Focus on real engagement: Track verified listeners and followers (not just downloads) to understand true audience growth.
                                                        • Use dashboards and analytics to refine your strategy as your show grows.

                                                          • Monetization & Long-Term Success

                                                          • Build your audience first—then monetize through ads, courses, events, or partnerships.
                                                          • Sustainable success comes from aligning your business with your authentic values and audience needs.
                                                            • Actionable Insights for Clinic Owners
                                                            • Define your “why”: Clarify what sets your clinic apart and share your story openly.
                                                            • Collaborate: Reach out to other podcasts in related fields for guest opportunities.
                                                            • Build habits: Publish consistently to help your audience form a positive listening routine.
                                                            • Track what matters: Use analytics to measure real engagement and refine your content strategy.
                                                            • Be patient: Audience and monetization take time—focus on value first, revenue second.
                                                              • Memorable Quotes

                                                              “Podcasting lets you be in someone’s ear during the most important moments of their day. That’s a privilege—use it to serve, not just to sell.” — Lindsay McMahon

                                                              “You’re not just a clinic owner. The moment you put your name on the door, you’re a leader, a marketer, and a storyteller.” — Lindsay McMahon

                                                              “If you’re not excited about your message, your audience won’t be either. Bring your passion every time you hit record.” — Lindsay McMahon

                                                              Exclusive Resources for Listeners
                                                              • Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
                                                              • Special Offer: Check out our free trial masterclass on scaling your clinic to 7 figures—details in the Free Skool area.
                                                              • Learn More: Discover Lindsay’s podcast at All Ears English or search “All Ears English” in your favorite podcast app.
                                                                • How to Support the Show

                                                                Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

                                                                About Our Guest

                                                                Lindsay McMahon is the CEO and co-host of All Ears English, a globally acclaimed podcast with over 4 million monthly downloads and 200,000+ regular listeners. Featured in Forbes and Podcast Magazine, Lindsay empowers global professionals to unlock opportunity and connection through language—and now shares her expertise to help clinic owners and entrepreneurs do the same with their brands.




                                                                31 min
                                                              • Dr. Alain Salas: Break Free from Burnout with Mind Clearing
                                                                Episode Summary

                                                                Host Jennifer Gligoric welcomes Dr. Alain Salas, chiropractor, bestselling author, and mind-body expert, to the Super Clinic Project Podcast. Dr. Salas shares his extraordinary journey from clinic burnout and personal crisis to helping thousands of clients worldwide break free from pain and limiting beliefs. He reveals how cash-pay clinic owners can overcome subconscious resistance, reconnect with their core purpose, and unlock new levels of clarity, certainty, and business growth through his mind clearing method. This episode is packed with practical mindset strategies and a unique approach to achieving lasting transformation—without burnout.

                                                                Key Topics & Takeaways
                                                                • From Burnout to Breakthrough
                                                                  • Dr. Salas’s backstory: From a thriving clinic to burnout, divorce, and living in his office after a cancer diagnosis.
                                                                  • Realization that subconscious self-sabotage—not just external circumstances—was undermining his health, happiness, and prosperity.
                                                                    • The Power of the Subconscious Mind
                                                                      • The subconscious governs 90–95% of our actions, storing both empowering and self-limiting programs.
                                                                      • True transformation happens when you bring your subconscious “to the party” and align it with your conscious goals.
                                                                        • Mind Clearing: The Fast-Track to Change
                                                                          • Mind clearing is a three-step process: Delete limiting beliefs, download new empowering programs, and create your desired reality.
                                                                          • Unlike affirmations or endless repetition, mind clearing produces rapid, lasting shifts—in some cases, deleting negative emotions or pain in just minutes.
                                                                            • Visualization and Emotional Alignment
                                                                              • Use “mini-movie” visualization: Picture both your current reality and your desired outcome (e.g., a thriving $85k/month clinic).
                                                                              • Focus on the emotional impact of your goals, not just the numbers, to engage your subconscious and fuel sustained motivation.
                                                                                • Maintaining Positive Energy and Resilience
                                                                                  • The “90-second rule”: After setbacks or negative interactions, consciously shift your focus to a positive vision for 90 seconds to reset your energy.
                                                                                  • Your deep inner state (not just scripts or body language) is the foundation for success—when you believe in your value, others will too.
                                                                                    • Breakthroughs & Ongoing Growth
                                                                                      • Dr. Salas’s method took three years to perfect, but he continues to have new breakthroughs, including a recent upgrade to his deletion process that produces instant emotional shifts.
                                                                                      • Success is about open-mindedness, creativity, and willingness to let go of old programs.
                                                                                        • Actionable Insights for Clinic Owners
                                                                                        • Audit your beliefs: Identify and challenge thoughts like “we can’t attract good patients” or “Medicare is our only option”—these are just subconscious programs.
                                                                                        • Visualize success: Regularly imagine your desired clinic, focusing on how it feels to achieve your goals and the impact on your life and relationships.
                                                                                        • Practice the 90-second reset: After setbacks, quickly shift to a positive vision to maintain high energy for yourself and your team.
                                                                                        • Try mind clearing: Visit themindclearing.com or access the exclusive success goal clearing exercise in the Free Skool section at superclinicproject.com.
                                                                                        • Reconnect with your purpose: Remember why you started your clinic and align your daily actions with your deepest mission.
                                                                                          • Memorable quotes:
                                                                                            • “Your subconscious is running the show—bring it to the party and watch your clinic transform.” — Dr. Alain Salas

                                                                                              • “Alignment is everything. When your mind, heart, and actions flow together, success follows.” — Dr. Alain Salas

                                                                                                • “Most clinic limits are self-imposed—clear them, and you become unstoppable.” — Dr. Alain Salas

                                                                                                  • “Transformation doesn’t have to take years. It can happen in minutes.” — Dr. Alain Salas

                                                                                                    • “Purpose isn’t a number—it’s your rocket fuel.” — Dr. Alain Salas
                                                                                                      • Exclusive Resources for Listeners
                                                                                                      • Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).
                                                                                                      • Special Offer: Access a one-time, limited success goal clearing exercise with Dr. Salas—details in the show notes and Free Skool area.
                                                                                                      • Learn More: Discover Dr. Salas’s mind clearing method at themindclearing.com.
                                                                                                        • How to Support the Show

                                                                                                        Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

                                                                                                        About Our Guest

                                                                                                        Dr. Alain Salas is a chiropractor, bestselling author, and mind-body expert who has helped nearly 5,000 clients worldwide break free from pain and subconscious limitations. He specializes in the mind clearing method, empowering clinic owners and entrepreneurs to align purpose, mindset, and business success.



                                                                                                        35 min
                                                                                                      • Shift from Scarcity to Abundance with Dr. Barnsley Brown
                                                                                                        Episode Summary

                                                                                                        Host Jennifer Gligoric welcomes Dr. Barnsley Brown—bestselling author, former professor at Wake Forest Duke in UNC, President of Spirited Solutions, and host of the Bold Badass Business Show—to the Super Clinic Project Podcast. Dr. Brown shares her inspiring journey from a challenging childhood to empowering thousands of entrepreneurs and clinic owners to thrive. She reveals how to shift from scarcity to abundance, align your business with your highest values, and gamify the clinic experience to create loyal, happy patients. Packed with actionable mindset strategies, creative marketing ideas, and practical tools, this episode will help you cultivate a millionaire mindset and build a clinic you love.

                                                                                                        Key Topics & Takeaways

                                                                                                        From Tough Beginnings to Empowerment

                                                                                                        • Dr. Brown’s journey: Overcoming a difficult childhood with the help of self-help classics and a commitment to happiness.
                                                                                                        • The power of lifelong learning: Millionaires read widely—business, self-help, fiction, and now, podcasts.

                                                                                                          • Embracing Change & Growth

                                                                                                          • Lessons from “Who Moved My Cheese?”: Don’t cling to old strategies—adapt, evolve, and shift from scarcity thinking.
                                                                                                          • “Grow or die”: Why clinic owners must always be planning for growth and a smart exit strategy.

                                                                                                            • Values-Driven Leadership

                                                                                                            • Identify your true core values—not just “family” or “service,” but the deeper drivers like kindness, gratitude, and fun.
                                                                                                            • Use your values as a litmus test for what to keep, delegate, or let go in your business.

                                                                                                              • Creative Marketing & Patient Experience

                                                                                                              • Always ask, “What’s in it for them?”—craft marketing and onboarding that creates wins for your patients.
                                                                                                              • Gamify the patient journey: Offer small rewards (even non-monetary) for milestones like completing forms or scheduling visits.
                                                                                                              • Use creative touches—sample packs, e-cards, or recognition—to turn routine appointments into memorable experiences.

                                                                                                                • Tracking & Optimizing for Growth

                                                                                                                • Don’t rely on feelings—track data to see where your best patients come from.
                                                                                                                • Audit your front desk: Are team members acting as professional schedulers or just answering questions?
                                                                                                                • A great onboarding experience can set your clinic apart and increase revenue.

                                                                                                                  • Mindset Shifts for Abundance

                                                                                                                  • Practice “10 wins”: Record and celebrate your wins each month to reinforce progress and boost confidence.
                                                                                                                  • Women (and men): Claim your achievements! Modeling prosperity helps others rise too.
                                                                                                                  • Prosperity and goodness are not mutually exclusive—being abundant allows you to help more people.
                                                                                                                    • Actionable Insights for Clinic Owners
                                                                                                                    • Identify what’s missing in your clinic—fun, connection, adventure? Infuse it intentionally.
                                                                                                                    • Focus on patient wins: Make every interaction a “win” for them, not just a transaction for you.
                                                                                                                    • Track where your best patients come from and double down on those channels.
                                                                                                                    • Celebrate your wins—publicly and privately. Display your accomplishments and use them as motivation.
                                                                                                                    • Revisit your values and align your clinic’s culture, marketing, and patient experience with them.
                                                                                                                    • Download Dr. Brown’s free ebook “How to Overcome Overwhelm in 7 Easy Steps” for time-saving strategies.
                                                                                                                      • Memorable Quotes

                                                                                                                      “If you keep looking for the cheese where it used to be, you’re doomed to fail. Shift, don’t sit in scarcity.” — Dr. Barnsley Brown

                                                                                                                      “If you want abundance, focus on creating wins for your patients, not just for your clinic.” — Dr. Barnsley Brown

                                                                                                                      “Always ask, ‘What’s in it for them?’—that’s the key to creative marketing and abundant growth.” — Dr. Barnsley Brown

                                                                                                                      “Celebrate your wins. Don’t hide your medals in a drawer—remind yourself who you are.” — Jennifer Gligoric

                                                                                                                      Exclusive Resources for Listeners
                                                                                                                      • Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
                                                                                                                      • Special Offer: Download Dr. Brown’s free ebook, “How to Overcome Overwhelm in 7 Easy Steps,” at spirited-solutions.com or via the Free Skool area.
                                                                                                                      • Gamified Companion Guide: Find quizzes and worksheets to help implement today’s insights at superclinicproject.com.
                                                                                                                        • How to Support the Show

                                                                                                                        Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you build your Super Clinic!

                                                                                                                        About Our Guest

                                                                                                                        Dr. Barnsley Brown is a bestselling author, former professor, business coach, and President of Spirited Solutions. She has empowered thousands of business owners and clinic leaders to create abundance, align with their values, and thrive on their own terms. She is the host of the Bold Badass Business Show and a sought-after speaker for organizations nationwide.



                                                                                                                        34 min
                                                                                                                      • Unlock Your Clinic’s Goldmine: Jeanne Omlor’s Success Formula
                                                                                                                        Episode Summary

                                                                                                                        Host Jennifer Gligoric welcomes Jeanne Omlor—coach, strategist, and master of reinvention—to the Super Clinic Project Podcast. Jeanne’s journey spans from fashion designer and London actor to Wall Street executive recruiter and, ultimately, a business coach who helps entrepreneurs and clinic owners unlock their hidden “gold mines.” In this episode, Jeanne shares how to break through self-doubt, ditch the need for endless certifications, and claim your worth with confidence. Clinic owners will discover practical mindset shifts, pricing strategies, and the power of taking massive, messy action to fuel real growth.

                                                                                                                        Key Topics & Takeaways
                                                                                                                        1. Reinventing Yourself & Leveraging Expertise
                                                                                                                          • Jeanne’s story: From creative industries to business coaching, proving it’s never too late to pivot and thrive.
                                                                                                                          • Many clinic owners are sitting on untapped value—results, skills, and testimonials that can be marketed now.
                                                                                                                            • Escaping the Certification Trap
                                                                                                                            • More certifications aren’t the answer; clients want results and transformation.
                                                                                                                            • Real authority comes from marketing your outcomes, not just your credentials.
                                                                                                                              • Fast-Tracking Out of Self-Doubt
                                                                                                                              • Jeanne’s “mental fast-forward” technique: Move beyond negative thought cycles in seconds, not weeks.
                                                                                                                              • Not every thought or feeling needs to be processed—focus on action, not rumination.
                                                                                                                                • The Truth About Imposter Syndrome
                                                                                                                                • Jeanne reframes imposter syndrome as a temporary lack of confidence, not a fixed condition.
                                                                                                                                • “You cannot be an imposter of your own self.” Confidence is built through action.
                                                                                                                                  • Pricing, Worth, and the Dangers of Freebies
                                                                                                                                  • Underpricing or giving services away for free hurts both your confidence and your business.
                                                                                                                                  • Paid clients get better results and value your expertise more—just say your price, no apologies.
                                                                                                                                    • Alter Egos & Massive Messy Action
                                                                                                                                    • High achievers use alter egos (like Jeanne’s “Queen Bodisha”) to step into their power.
                                                                                                                                    • Perfectionism is the enemy of progress—embrace “massive, messy action” and improve as you go.
                                                                                                                                      • You Create Your Own Barriers
                                                                                                                                      • Most limitations are self-imposed. Step over your own “velvet rope” and claim your place among top performers.
                                                                                                                                        • Actionable Insights for Clinic Owners
                                                                                                                                        • Audit your goldmine: List your unique skills, client results, and testimonials—then market them boldly.
                                                                                                                                        • Stop waiting for permission: Price your services according to the value you deliver. Don’t wait for more credentials.
                                                                                                                                        • Adopt a powerful alter ego: Step into a persona that helps you show up confidently in business situations.
                                                                                                                                        • Take massive, messy action: Launch before you feel “ready”—progress beats perfection every time.
                                                                                                                                          • Notable Quotes
                                                                                                                                          • “You cannot be an imposter of your own self.” — Jeanne Omlor
                                                                                                                                          • “You create your own velvet rope—step over it and claim your place.” — Jeanne Omlor
                                                                                                                                          • “Action is better than perfection every single time.” — Jeanne Omlor
                                                                                                                                          • “Not every thought deserves your attention—focus on what moves you forward.” — Jeanne Omlor
                                                                                                                                            • Exclusive Resources for Listeners
                                                                                                                                            • Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).
                                                                                                                                              • How to Support the Show

                                                                                                                                              Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests to help you become a Super Clinic!

                                                                                                                                              About Our Guest

                                                                                                                                              Jeanne Omlor is a business coach, strategist, and entrepreneur known for helping coaches and clinic owners unlock their hidden value and scale to multi-million dollar success. Find her at jeanneomlor.com, or connect on Facebook, Instagram, and LinkedIn. She also hosts the Business Wealth Impact podcast.

                                                                                                                                               

                                                                                                                                              36 min
                                                                                                                                            • Clinic Success with AI: Human Touch Meets Technology with Eric McHugh
                                                                                                                                              Episode Summary

                                                                                                                                              Host Jennifer Gligoric sits down with Eric McHugh, founder of Snap and creator of the AI-powered dating app Data.ing, to explore the future of AI in both personal relationships and healthcare. Eric shares how AI can move beyond simple automation, helping clinic owners and doctors forge real human connections, streamline operations, and amplify their impact. From personalized patient education to AI-powered video marketing, this episode is packed with actionable insights for clinics ready to thrive in the age of artificial intelligence.

                                                                                                                                              Key Topics & Takeaways
                                                                                                                                              1. AI for Deeper Human Connection
                                                                                                                                              • Eric’s journey: Building AI-driven platforms that support—not replace—authentic relationships.
                                                                                                                                              • How Data.ing uses digital footprints and chat data to create meaningful matches, focusing on compatibility and ongoing relationship support.
                                                                                                                                              • The vision: AI as a “relationship butler,” offering reminders, suggestions, and adapting as user interests change.
                                                                                                                                                • 2. Lessons for Healthcare: Human-Centric AI
                                                                                                                                                • Parallels between AI in dating and healthcare: AI can serve as a liaison, helping bridge the gap between patient and doctor.
                                                                                                                                                • AI’s ability to spot patterns in patient data, catch issues earlier, and support overworked clinicians while preserving the human touch.
                                                                                                                                                • The potential for AI to help doctors triage, educate, and personalize patient care—freeing up time for what matters most.
                                                                                                                                                  • 3. Rebuilding Trust and Personalization in Healthcare
                                                                                                                                                  • Public trust in healthcare is low; AI can help by providing more complete data and catching problems earlier.
                                                                                                                                                  • Imagine “matchmaking” algorithms that pair patients with doctors based on personality, values, and communication style—leading to better outcomes and higher satisfaction for both sides.
                                                                                                                                                  • AI can also help teams by matching mentors, support staff, and clinicians for optimal collaboration and growth.
                                                                                                                                                    • 4. AI Video for Clinic Marketing
                                                                                                                                                    • The future of clinic advertising is video—personal, compelling, and authentic.
                                                                                                                                                    • AI video tools (like Google’s Vo) can help clinics create attention-grabbing teaser ads at a fraction of traditional costs, but real doctor videos are still essential for building trust.
                                                                                                                                                    • Pro tip: Use AI to generate creative video hooks, then transition to real footage of your clinic and team to convert viewers into patients.
                                                                                                                                                      • 5. AI & Entrepreneurship: Lowering Barriers, Boosting Creativity
                                                                                                                                                      • AI lets entrepreneurs spin up brands, ads, and content quickly—removing barriers of time, capital, and expertise.
                                                                                                                                                      • The future belongs to those who focus on creativity, adaptability, and genuine human connection—AI is a tool to amplify these strengths, not replace them.
                                                                                                                                                        • Actionable Insights for Clinic Owners
                                                                                                                                                        • Leverage AI for patient education and triage: Automate repetitive education, collect better data, and come to appointments prepared for deeper care.
                                                                                                                                                        • Experiment with AI video tools: Use AI-generated ads to attract attention, but always connect the digital experience to your real-world clinic and team.
                                                                                                                                                        • Matchmaking for better care: Look for or develop tools that help pair patients and providers based on communication style and values.
                                                                                                                                                        • Stay human: The clinics that thrive will be those who use AI to enhance—not replace—genuine relationships with patients and staff.
                                                                                                                                                          • Notable Quotes
                                                                                                                                                          • “AI should put people in the position to succeed—then let the human connection take over.” — Eric McHugh
                                                                                                                                                          • “AI can spot patterns we’d miss, but it’s the human touch that builds trust.” — Jennifer Gligoric
                                                                                                                                                          • “If you can get good at AI video, you can help doctors get attention, but trust is built when patients see the real clinic and team.” — Eric McHugh
                                                                                                                                                          • “The future belongs to those who focus on creativity, adaptability, and connection.” — Eric McHugh
                                                                                                                                                            • Exclusive Resources for Listeners
                                                                                                                                                            • Free Community & Training: Get bonus content, action items, and worksheets for this episode at superclinicproject.com (Free Skool section).
                                                                                                                                                              • How to Support the Show
                                                                                                                                                              • Like, follow, share, and leave a 5-star review—your support helps us bring on more cutting-edge guests to help you become a Super Clinic!
                                                                                                                                                                • About Our Guest

                                                                                                                                                                Eric McHugh is an AI entrepreneur and the founder of Snap and Data.ing. He’s passionate about building technology that enhances—not replaces—human relationships, and is leading the way in applying AI to dating, health, fitness, and beyond.



                                                                                                                                                                36 min
                                                                                                                                                              • What’s the Cost of Staying Silent in Healthcare?

                                                                                                                                                                Host Jennifer Gligoric welcomes Dr. Marissa Heisel—a holistic chiropractor, midwifery advocate, and modern-day revolutionary—to the Super Clinic Project Podcast. Marissa shares her powerful journey of walking away from over two decades of practice in Canada after being told to silence her voice on patient health and immunity. She dives deep into the intersection of ethics, holistic healing, and personal sovereignty, revealing how true health starts with reclaiming your agency and trusting your inner compass. This episode is a rallying call for clinic owners and practitioners ready to lead with integrity, empower their patients, and challenge the status quo—while building a practice (and a life) in alignment with their deepest values.

                                                                                                                                                                Key Topics & Takeaways

                                                                                                                                                                Standing Up for Ethics in Healthcare

                                                                                                                                                                • Marissa’s story: Choosing to resign her chiropractic license rather than comply with mandates that conflicted with her ethics and patient care.
                                                                                                                                                                • The cost—and freedom—of walking away from a system that no longer serves your values.

                                                                                                                                                                  • The Power of Personal Sovereignty

                                                                                                                                                                  • Why true healing starts with reclaiming your agency and trusting your inner wisdom.
                                                                                                                                                                  • The importance of developing an “inner compass” to withstand external pressure and fear-based messaging.

                                                                                                                                                                    • Raising Healthy Kids & Empowered Women—Outside the System

                                                                                                                                                                    • How the medical system often disempowers women from pregnancy onward, and how to reclaim birth, health, and midlife as sources of power.
                                                                                                                                                                    • Marissa’s focus: Supporting women and families to raise healthy kids naturally and navigate midlife with confidence—without defaulting to pills, surgeries, or outside authority.

                                                                                                                                                                      • Breaking Free from Fear & Control

                                                                                                                                                                      • The impact of constant fear-based messaging on our health, mindset, and society.
                                                                                                                                                                      • The necessity of unwinding limiting beliefs and recognizing our intrinsic value—beyond our jobs, licenses, or external success.

                                                                                                                                                                        • Building a Practice (and Life) Aligned with Your Purpose

                                                                                                                                                                        • Why laser focus on your true calling attracts the right clients, energizes your team, and leads to greater fulfillment (and often, financial success).
                                                                                                                                                                        • The courage to niche down, speak your truth, and trust that your message will reach those who need it most.
                                                                                                                                                                          • Actionable Insights for Clinic Owners
                                                                                                                                                                          • Re-examine your core values: Are your daily actions and business decisions aligned with your inner compass?
                                                                                                                                                                          • Don’t be afraid to niche down—your greatest impact (and satisfaction) comes from serving those you’re most passionate about helping.
                                                                                                                                                                          • Empower your patients: Encourage agency, self-trust, and holistic approaches over dependency on external authority.
                                                                                                                                                                          • If you’re feeling out of alignment, consider what bold step you could take to reclaim your purpose—even if it means letting go of old systems or credentials.
                                                                                                                                                                          • Remember: Real transformation (for you and your patients) starts with unwinding limiting beliefs and reclaiming your personal sovereignty.
                                                                                                                                                                            • Memorable Quotes

                                                                                                                                                                            “If I can’t tell the truth and actually say what’s helpful to my patients, then what value am I?” — Marissa Heisel

                                                                                                                                                                            “We are not what we do or what we provide. We are beings of love and intrinsic value.” — Marissa Heisel

                                                                                                                                                                            “Everything we need is within us. Love, truth, divinity, and power are not external—they are inside.” — Marissa Heisel

                                                                                                                                                                            “I’m not for everyone—and that’s okay. I’m here to offer what I have, and it will be received by those who need it.” — Marissa Heisel

                                                                                                                                                                            “The way you do anything is the way you do everything.” — Marissa Heisel

                                                                                                                                                                            “Don’t let fear or external authority silence your truth. Plant your feet and stand for what matters.” — Marissa Heisel

                                                                                                                                                                            Exclusive Resources for Listeners

                                                                                                                                                                            Super Clinic Project Free Skool:


                                                                                                                                                                            • Bonus content, resources, and more at superclinicproject.com
                                                                                                                                                                              • How to Support the Show

                                                                                                                                                                              Like, follow, share, and leave a 5-star review—your support helps us bring on more world-changing guests and deliver actionable inspiration to help you grow your clinic and live your purpose.

                                                                                                                                                                               

                                                                                                                                                                              Questions for Marissa or Jennifer? Visit superclinicproject.com and click on Jennifer’s face for direct contact!

                                                                                                                                                                              About Our Guest

                                                                                                                                                                              Dr. Marissa Heisel is a holistic chiropractor, midwifery advocate, and expert in women’s and children’s health. After 21 years of practice in Canada, she made the courageous decision to walk away from her license rather than compromise her ethics or silence her voice. Now based in Central America, Marissa helps women and families reclaim their health, agency, and joy—guiding them on journeys of self-discovery, natural healing, and personal sovereignty.

                                                                                                                                                                              36 min
                                                                                                                                                                            • Clinic Success Through Conscious Leadership with Charley Johnson

                                                                                                                                                                              Episode Summary:

                                                                                                                                                                              In this episode of The Super Clinic Project, host Jennifer Gligoric sit down with Charley Johnson—innovator, entrepreneur, and President of the Pay It Forward Foundation—to explore a radical new C-suite role: the Chief Consciousness Officer (CCO). Charley reveals why adding neutrality and expanded awareness at the highest levels of your clinic can break through plateaus, reduce conflict, and spark next-level growth. He shares real-world examples of how this role helps clinics and businesses move from “4th grade” thinking to “6th grade” clarity, and why true transformation starts with shifting how your team sees and solves problems. If you’re ready to future-proof your clinic by thinking differently, this episode is your blueprint.

                                                                                                                                                                              Key Topics Discussed:

                                                                                                                                                                              What is a Chief Consciousness Officer?

                                                                                                                                                                              • Not a spiritual guru or wellness coach, but a neutral, tactical thinker reporting to the CEO.
                                                                                                                                                                              • Expands awareness company-wide, helping teams see new solutions and break out of old patterns.
                                                                                                                                                                              • Acts as a “secret weapon” for innovation, retention, and culture—without enforcing beliefs.

                                                                                                                                                                                • Why Clinics Need Neutrality & Expanded Awareness:

                                                                                                                                                                                • Most business roadblocks (hiring, burnout, conflict) stem from limited perspective and entrenched bias.
                                                                                                                                                                                • A CCO helps everyone—from front desk to C-suite—move beyond silos and see the “whole board.”
                                                                                                                                                                                • Neutrality is powerful: it reduces division, improves decision-making, and creates space for new ideas.

                                                                                                                                                                                  • Practical Examples & Clinic Application:

                                                                                                                                                                                  • In hiring: CCOs help HR and leadership see talent beyond traditional resumes and bias.
                                                                                                                                                                                  • In marketing: Fresh perspectives lead to better messaging and differentiation.
                                                                                                                                                                                  • In leadership: CEOs and executives get support to spot blind spots and unlock solutions they couldn’t see before.

                                                                                                                                                                                    • Benchmarks for Success:

                                                                                                                                                                                    • Look for subtle but meaningful changes: better retention, improved communication, more innovation, and less drama.
                                                                                                                                                                                    • Vetting a CCO? Seek neutrality, business acumen, and the ability to expand awareness—not just HR or wellness credentials.

                                                                                                                                                                                      • How to Implement This Role:

                                                                                                                                                                                      • The CCO doesn’t replace HR or wellness, but bridges all departments to elevate the whole organization.
                                                                                                                                                                                      • Even skeptical leaders see benefits—this isn’t about changing beliefs, but expanding perspective for tactical gains.
                                                                                                                                                                                      • Small shifts in awareness can lead to big improvements in culture, patient care, and profitability.

                                                                                                                                                                                        • The Big Picture:

                                                                                                                                                                                        • Watering the “root” (consciousness and awareness) leads to healthier, more resilient clinics—far more than just focusing on surface-level tactics.
                                                                                                                                                                                        • The Chief Consciousness Officer is a new, powerful lever for growth and culture in any clinic ready for change.

                                                                                                                                                                                          • Memorable Quotes:

                                                                                                                                                                                          “Consciousness isn’t about meditation or wellness—it’s about seeing the whole board and making better decisions.” — Charley Johnson

                                                                                                                                                                                          “Every business problem is a leaf. If you want real change, you have to water the root.” — Charley Johnson

                                                                                                                                                                                          “The best clinics aren’t just growing revenue—they’re growing awareness at every level.” — Jennifer Gligoric

                                                                                                                                                                                          Listener Engagement:

                                                                                                                                                                                          • Like, share, and review the podcast to help more clinic owners discover these game-changing strategies.
                                                                                                                                                                                          • Access all episode links, bonus handouts, and join our Free Skool community at superclinicproject.com.
                                                                                                                                                                                          • Exclusive for listeners: Download the episode handout and worksheet on implementing consciousness-driven leadership for your clinic in the Skool group.



                                                                                                                                                                                            • 34 min

                                                                                                                                                                                          About Super Clinic Project Podcast

                                                                                                                                                                                          From the publisher's feed

                                                                                                                                                                                          Welcome to the Super Clinic Podcast. Where we take regular clinic owners and turn them into cash-based multi-millionaire entrepreneurs.