Let’s be honest: most agencies hit a growth ceiling because the founder is doing everything — sales, delivery, even updating the damn website. In this power-packed episode of the B2B Scale Summit Podcast, we sit down with Jason Swenk, the original agency growth guy, to break down the systems that helped him scale, sell, and now coach thousands through Agency Mastery.Jason lays out his eight-system framework for agency growth — and even drops a bonus ninth system for free (you’re welcome). We cover:✅ Why most agencies stay stuck because they’re "accidental businesses"✅ How to position like a pro and ditch “me-too” messaging✅ Why referrals will never scale your business✅ How to sell without looking like a desperate freelancer✅ His exact framework for clarity, positioning, offering, sales, ops & leadership✅ What Berkshire Hathaway taught him about undercharging 😬✅ And the gold standard for getting the budget without being weird about itYou’ll also hear:🔥 His “Reverse Auctioneer” script for budget discovery🔥 Why 3-tiered pricing might be sabotaging your authority🔥 And how he closes 85% of big-ticket deals — without pressureThis is your crash course in systemising your agency, positioning for profit, and turning chaos into cash flow.

If you’ve ever wondered how some businesses seem to have leads on tap, this episode is for you. Brendan Gillan, founder of E-commerce Academy, shares his no-fluff tactics for creating content that captures leads, builds trust, and drives serious sales.

You’ll hear about:

✅ Why attention is the new currency (and how to get more of it)

✅ Why not emailing your list is a massive mistake (and how to fix it)

✅ The power of single-purpose emails for consistent sales

✅ How to use YouTube and TikTok to dominate your niche

✅ The fortune that’s hiding in your follow-up (don’t miss this)

Pricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:

• Why most agencies and consultants undercharge—and how to fix it
• The biggest pricing mistakes that kill your margins
• How to stop trading time for money (and what to do instead)
• The difference between cost-based, value-based, and productized pricing
• Simple pricing frameworks that actually increase profit without scaring away clients

Free Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=James+Tuckerman
Parakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=James+Tuckerman