Supercasters

Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses. 

How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

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We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests. 

Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone.

Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a deep dive into Breaking Points and their success , including how they built and structured their subscription program.

There are a lot of great takeaways in this case study including how to figure out the perks your audience wants, experimenting with content, how to market your subscription program, the dangers of overpromising and a whole lot more.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal.

Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do.

"A lot of folks have advice for you and for the show that they would make, and you have to kind of make the show that you feel comfortable making. I don't think we've ever gotten bad advice, but I think we've gotten advice that wasn't right for us. And knowing how to tell the difference, especially when you read your own reviews, is very hard."

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says.

For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions.

After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she sells for $65/month.

Whether you’re looking for ways to amp the production efficiency of your podcast, are wondering how to publish your show in multiple formats, or could use some tips on driving people to paid subscriptions, you’ll find something to help you in this jam-packed episode.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world. 

Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. 

Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board.

In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks:

• How audience feedback shows you the way
• The value of low-fi content
• Using a podcast at the top of your marketing funnel
• Why podcasting is only part one of audio, and what’s coming next
• How focusing on one door sent his subscriptions through the roof
• And more

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off. 

But podcast veteran Espree Devora is here to share why those things work. 

Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode.

Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was named a Harper’s Bazaar Top 10 podcast in 2019. 

Over the years, Espree has produced and published over 1,000 podcast episodes and as if that wasn’t enough to keep her busy, she’s also a prolific writer, speaker, YouTuber, and consultant on podcasting and the podcast industry.

Join us as we deep dive into all the ways you might not have thought you could grow your show.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a  smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!).

She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW.

Reaching 50 million downloads on Ologies, we reached out to talk about:

• Building a  science podcast with the audience, and how they get involved
• Turning scientists into rockstars and tackling anti-science sentiment
• Misconceptions about scientists and the adventures they have
• Why Alie recommends starting a paid membership from the beginning
• Smart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers!

Enjoy!

Timestamps

• 2:16 Describing Ologies to the high school teacher
• 3:57 Starting Ologies independent from networks
• 5:17 Ology's listening stats
• 6:19 Ology listeners choose to have fun and do some lifelong learning
• 6:46 "There is science in everything"
• 7:52 How Alie Ward sustains the show through paid membership and ads
• 9:47 Choosing where the money goes, and the art of giving back
• 11:06 Who are the listeners? Alie Ward describes the Ologites
• 13:05 Turning scientists into rockstars and the battle against anti-science sentiment
• 16:02 Scientists have adventures, and the academic ivory tower
• 17:01 Building the podcast with the audience: How Alie Ward started Ologies
• 19:07 You don't have to build your show alone
• 21:30 People who will support you will support you from the start
• 23:11 What are you giving to your supporters for $5 a month?
• 24:02 What Alie would do differently with paid memberships
• 25:41 What's next for Ologies

Join us in the FREE Supercast premium feed and you get to hear Alie talk about:

• The power of establishing a strong relationship with the listener from the very beginning
• The fear of throwing all of ourselves into our passions
• Taking risks, and getting permission as a creator

Sign up here: premium.supercast.com

Links

• Ologies Website
• Twitter
• Ologies Instagram

In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.

Main Points:

• Building a high quality podcast from the first episode
• How Darknet Diaries grew to $15,000 a month in paid memberships
• Getting podcast mentors through cold email
• What podcasters get wrong when asking for money from their listeners

Enjoy!

Join us in the FREE Supercast premium feed and you get to hear Jack talk about:

• 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan
• 2:42 Why promo swaps are effective at growing podcasts
• 4:12 Winning awards and other marketing experiments
• 4:58 Leverage and getting featured in Apple podcasts
• 6:37 You don't need a large audience to start monetizing
• 8:42 If you want to start monetizing your show...
• 9:43 Price tiers, and why the $1 tier doesn't work well
• 10:59 Paid podcast marketing did not work well, here's why

Sign up here: premium.supercast.com

Timestamps

• 1:32 True crime meets cybercrime: What is Darknet Diaries?
• 2:23 Mixing podcasting and 10+ years in IT Security
• 4:06 From side project to going full-time
• 5:58 High quality standards from the very beginning
• 7:00 Growing Darknet Diaries from the start through blogging and Twitter
• 8:46 Jack Rhysider's mentors for Darknet Diaries
• 11:16 How Email led to Darknet Diaries' podcast growth
• 13:05 Pulling a Darknet Diaries story together through alerts
• 14:54 Describing the listener, and the Discovery Channel
• 17:51 Monetizing a podcast through Patreon and ads
• 20:20 Data-driven monetization and offering value to listeners
• 23:11 Go to the listeners, don't bring them to you
• 24:53 $15,000 a month in memberships and revenue transparency
• 27:23 What podcasters get wrong when asking for money
• 28:25 Sharing podcast stats and findings through lime.link
• 30:20 Megaphone.fm podcasts showing up on blocklists
• 34:00 The future of privacy in podcasting
• 35:23 What Jack Rhysider would do if he started all over again
• 36:17 The evolution of the Darknet Diaries team

Links

• Darknet Diaries Website
• Darknet Diaries Stats
• Jack Rhysider's Twitter
• Darknet Diaries Twitter