Supercharging Business Success

What You’ll Learn From This Episode:

* How to eradication isolation which is stopping you from excellence

* Know how to articulate the right type of person that you need to surround yourself

* What’s the advantage of joining a Mastermind group

Related Links and Resources:

They can go to www.viewfromthetop.com and there's 3 resources we provided for you there. One is called 'What Do I Want?', one is called 'The Personal Assessment' and one is a 'Spouse Survey'. You can also go to the direct link for this: www.viewfromthetop.com/scaleology

Summary:

Aaron Walker has founded more than a dozen companies over the past 41 years. He attributes much of his success to having surrounded himself with his mastermind counterparts. Aaron spent a decade meeting weekly with Dave Ramsey, Dan Miller, Ken Abraham, and five other amazing entrepreneurs. Aaron is the founder of Iron Sharpens Iron Mastermind that now hosts 15 groups with National and International members. Aaron is the author of View From The Top, a must-read to fully understand how to live a life of success and significance.

Also, the founder of The Mastermind Playbook an incredible resource for starting, running, and scaling masterminds. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years and he has two incredible daughters and five beautiful grandchildren.

Here are the highlights of this episode:

1:59 Aaron’s ideal Client: My ideal clients are small business owners from 100,000 to 50 million dollars, 27 to 65 years old historically. People who want to grow and scale their business.

2:26 Problem Aaron helps solve: Isolation is the enemy to excellence, and we help to eradicate isolation. We were designed to be in a community and we need people around us to help us grow personally, professionally, and spiritually.

3:03 Typical symptoms that clients do before reaching out to Aaron: Bill, you know as well as I do for being in a business yourself that it's difficult to make great decisions alone, because you can only see things from one perspective. We need accountability in our life, we need resources, we got to have people who have innovative perspectives on new ideas. So, I just want to surround myself with what Jim Rohn said "I want to be the average of the 5 people I spend the most time with" and you know as well as I do that we need those people around us to help us make intelligent decisions. Especially in the light of the current circumstances and situations that we face today, we have never been here before. We need very confident people to help us work through those challenges.

4:07What are some of the common mistakes that folks make before finding Aaron and his solution: A lot of the times, people don't have experience with the framework that you need in order to enlist competent people. We built the framework on the 'Mastermind Playbook' and it helps you really identify people with strong core values, people that have a mission statement, people that are looking to grow not only for monetary reasons but they have a greater purpose in life. We help formulate that and we organize to a manner that which you could grow, scale and develop your company with a greater purpose in mind. A lot of people want to get people around them, but they don't really know how to articulate the type of person they need around them. There are people out there everywhere but we want people that are willing to go for it. People who are not necessarily adverse risk. People who are willing to form some type of risk because you wouldn't be a small business owner if that weren't the case to begin with. So, we just help to vet those person to get people on board that have the same missions and goals in mind like you do.

What You’ll Learn From This Episode:

* How LinkedIn can help bring leads and business in the company

* Importance of showing up and engaging with people

* How LinkedIn offers opportunity to learn

Related Links and Resources:

I have in fact a free E-book that is all about building a compelling LinkedIn profile in 13 easy steps, and it is available on my website which is www.wordwizard.co.nz/offer. And people can sign up, I send out information about LinkedIn on an irregular basis when there are something to talk about, so they can sign up for that as well.

Summary:

Lynnaire Johnston is an internationally recognised expert in the art of using LinkedIn to help business owners achieve professional success. Whether they are looking to be known as the expert in their field, drive customers and leads, or meet and network with those at the highest echelons of their industry – LinkedIn can help them do that. And through her new book, Link∙Ability, Lynnaire explains how. Lynnaire is ranked the No. 1 LinkedIn expert in her native New Zealand, which according to Big Seven Travel is home to the world’s sexiest accent (https://bigseventravel.com/2019/04/worlds-sexiest-accent/).

Here are the highlights of this episode:

1:42 Lynnaire’s ideal Client: Well, my ideal client is exactly the kind of people who listens to your amazing podcast. These are small to medium business owners, they might be solopreneurs with or without teams, but they are businesses that understands that there is a place for social media and business social media in the E-marketing. And these are companies Bill that want to do more with LinkedIn, they want to harness the power of LinkedIn but they're just not sure how to go about it and what's the best way to achieve these results.

2:24 Problem Lynnaire helps solve: I find it that a lot of people don't really understand how to use LinkedIn so that's the technical side of it which can be a bit tricky because there's an awful lot to learn and they keep changing it. But the other side of it is what to do with LinkedIn to be able to reach the clients, the audience, the potential business partners. And so my role is to help those people find ways to do this so it brings in leads, it brings in business to the companies, and so that will be able them to promote themselves, promote the business, and to be seen out there in the LinkedIn community which is not a big one; 710+ million members, that's 102.

3:34 Typical symptoms that clients do before reaching out to Lynnaire: If they look at LinkedIn and see people that are doing well who have a great profile, getting good numbers on their post in terms of engagement and reach. They're telling stories about how there LinkedIn is really doing well and the kind of people that they are now doing business with. Those are the kind of people who might go "I think I might need a bit of help with this" because there is a lot to learn about LinkedIn. It has got a lot of many different features and to do it well requires knowledge, requires practice, and it requires consistency, you need to show up on a regular basis. And the people who do that, do really well on LinkedIn but it does require that commitment. Otherwise people go very quickly and you don't kind of not get that long tail effect, it's like meeting somebody in a networking meeting and never getting in touch with them again.

4:58 What are some of the common mistakes that folks make before finding Lynnaire and her solution: I think the main problem is that they expect instant results; LinkedIn doesn't work like that, it takes time. And I think that in today's world, we seem to want to have success today, we're not willing often to put on the hard work over a long period of time to...

What You’ll Learn From This Episode:* Importance of not ignoring customers walking out the back door* The mistake of not understanding your customer* The value of becoming a customer of your own companyRelated Links and Resources:I have a new resource that is entitled "Four Things that Every Marketer Must Know about Customer Experience", you can get it on my website at www.dangingiss.com/4-things-marketers-must-know-about-cx/ will bring it right into that free download.Summary:Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience can be your best marketing. His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana.Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes.Here are the highlights of this episode:1:53 Dan’s ideal Client: My ideal clients sit in either the marketing or the customer service/experience side of the business. And nowadays, it's becoming a little bit 'muddier' because those teams are finally starting to work together which is great. Usually I'm talking to a Director or above, probably a VP Executive level in the customer service or marketing area. Somebody who is really looking to 'supercharge' the customer experience in their organization and get more people talking about their brand.2:41 Problem Dan helps solve: The big problem is that so many companies are focused on acquiring new customers and getting new sales, and they're putting all their money there. What they're ignoring is that there's customers walking out the back door. I like to refer to this as the 'leaky bucket' and every company has a leaky bucket. The customers that are walking out the back door are very dangerous; because A: they're usually doing it so silently, they're not telling you why they're leaving and B: they're usually going to your competition. So, if we can stop the leaky bucket, if we can plug it up and keep the customers that we have, we actually take pressure off of our sales team and the marketing team because they don't have to constantly have these increasing goals every year. It gets harder and harder because we're literally swimming against the stream.3:57 Typical symptoms that clients do before reaching out to Dan: Well, I would say a few things. The first is, if you have a retention rate that you're not happy with, if people are leaving again, either telling you or not, and you don't know why. That's a big indicator that something is wrong. If your sales and marketing team are so stressed out every year because you keep on increasing the goals just to keep up, that's a pretty good sign. I worked for a startup once where in order to net a million dollars in sales, the sales team had to sell 1.4 million dollars. That was just to make up for the sales they were losing on the back end.  Think about the stress that you put to people to chase that. The other thing is, if you're looking over to fence it on your competition, and you're saying "man, they're really doing some cool things and experiences, and I wish my company could do that. I wish we could create memorable experiences for our customers" that's the time to call Dan Gingiss.5:14 What are some of the common mistakes that folks make before finding Dan and his solution: Usually the biggest mistake is not understanding your customer. In some companies, in some organizations,

What You’ll Learn From This Episode:* Scaling your business and having time of your own* Stop following what everybody else's doing and learn to market right* Creating 'consumer awareness' guideRelated Links and Resources:She recently conducted a masterclass, a training to literally teach people on how to get a conveyor belt of leads. That is at www.go.heartrepreneur.com/training-conveyorbelt. If you just go to www.heartrepreneur.com and it says 'start here' and you can find it there as well. Summary:Terri Levine is the founder of Heart-repreneur® and is a business marketing consultant who assists businesses worldwide with business growth, sales, and marketing. She has more than 40 years of business experience, encompassing work with more than 6,000 business owners and entrepreneurs in a variety of industries. She is also a bestselling author of dozens of books, has her own radio and TV show, and is also a keynote speaker.Terri has a passion for helping businesses to grow with her own personal experience gained while building multiple successful businesses from the ground up. Terri has created the Heart-repreneur® cause teaching business owners to do business heart-to-heart. Terri conducts training seminars, programs, helping entrepreneurs become more profitable and increase their bottom line. She is passionate about speaking to business owners about what tactics they can do to skyrocket their business.Here are the highlights of this episode:2:02 Terri’s ideal Client: I work with people that own service businesses of any type. They're not a product just service and in particular, I work with a lot of Doctors and other professionals. As long as it's a service, I can help.2:23 Problem Terri helps solve: They really have two problems; the first problem is that they haven't really able to scale their business. So, either they're stagnant or they don't really have time of their own. They have their business to a level where it's producing the income they want; however, they're giving up for each time.2:58 Typical symptoms that clients do before reaching out to Terri: First of all, they usually feel 'some lack'; lack of time with their kids, maybe their appearance, maybe with their family or family vacation, so their big problem is lack of time. Second, they're typically frustrated; no matter what marketing they seem to do, either it doesn't work or is very costly or they barely get ahead. They feel struggles, frustration, even some anxiety perhaps, they're not sleeping well at night. If we're diagnosing 'symptoms', we're looking for struggle, frustration, overwhelm and a real yearning to have more time and live life more fully.4:05 What are some of the common mistakes that folks make before finding Terri and her solution: Well the first thing is, is that most of them really don't know how to do marketing. They didn't get trained in marketing, they didn't study marketing, and so they just follow whatever everybody else’s doing and they hope that that's right. They use things such as expensive Facebook ads, or paper clip, or they send out massive emails, and they're wasting time. money, and even energy on branding, on logos, on social media that literally is not what's going to move the needles. Stop following what everybody else's doing and learn to market right.4:53 Terri’s Valuable Free Action (VFA): That's really a pretty easy thing to do. You want to create what's called 'consumer awareness' guide. It's not a marketing piece, it really is a guide so it could be the top 5 mistakes people make when going to see a doctor or the type 8 mistakes that people make when going to a dentist. And you literally just tackle each of one of those mistakes and you tell the solution. And at the very end you say "this consumer awareness guide was brought to you by..

What You’ll Learn From This Episode:

* How online courses can increase customer and team satisfaction

* Knowing what course to create

* The right tools to create a course

Related Links and Resources:

What I'd like you to do is get the process on how to create and launch their online course that they can go to, it's www.ucfbook.com and they can get access to that course. It is a very simple step by step. Right after they download the book, on the next page you can get invited to also watch a 90-minute free training that walks them through that guideline and gives them every step they need to be able to create an online course.

Summary:

Iman Aghay is a serial entrepreneur, international speaker and 6-time #1 best-selling author. He is best known as the founder of Success Road Academy, and has created over 50 courses that help coaches, authors, speakers and entrepreneurs grow their business aligned with their life purpose.

Iman is also the founder of Entrepreneurs International Network, which has a community of over 150, 000 members in 5 countries. Iman is also part owner of JV Insider Circle, the world’s leading community for entrepreneurs to find partnerships and deals, by utilizing community and connection.

He believes that all entrepreneurs can build a business based on their life’s purpose. His vision of having a massive positive impact on 100 million people has fueled his love and passion for guiding entrepreneurs to success.

Here are the highlights of this episode:

2:14 Iman’s ideal Client: My perfect clients are people who have expertise and knowledge that want to share it with other people and want to make an impact to the world. And I know that in your audience, there are lots of companies and groups that are doing an amazing work. There is a very big importance in their business to transfer that knowledge and information either from one generation in their company to the other generation in the company, or from the team to the customers, or from one group of team members to the other team members which actually make it extremely valuable for them to discover how to create and launch online courses. Now, they can sell it or offer it as free, or they can give access to other people. But using the online courses on a platform makes a huge difference in their success in increasing their customer satisfaction and their team satisfaction rate.

3:27Problem Iman helps solve: I always say it this way; if you ever found yourself that you needed to repeat one thing twice in a day, that means that it needs to turn into course. And you not having turning that into a course decreases your productivity. If you ever found yourself two team members need to repeat themselves on something over and over, or one team member needs to repeat the same thing to a client over and over, that means that it can be put into a course, into a system that simply they can say "hey, here's the thing, go watch this 5-minute video/ 20-minute video that will show you exactly what you need to do. If you couldn't get it done then come back to me but watch this video to give you step-by-step."

4:31Typical symptoms that clients do before reaching out to Iman: Two things: number 1-"I wish people knew about this!" because it can make a huge difference in their businesses, in their life, in their experience. Number 2- "I wish that before coming to me, you knew about this. So, I didn't need to explain myself over and over before." If you have any of those feelings, that means it's your time.

5:19What are some of the common mistakes that folks make before finding Iman and his solution: The first biggest mistake that they make is that they sit on their own and they're like "what's the course I want to create?" and they go create without any conversation with their clients or wit...

What You’ll Learn From This Episode:

* How to stop struggling with your life and find your real happiness

* Know about the ‘equation of life’ and nurture your habits

* What’s the real definition of success

Related Links and Resources:

You can go to my website: www.mooremomentum.com and there's actually a FREE life evaluation quiz. And you can very quickly see where you stand in each of your five cores.

Summary:

Will Moore, founder of “The Momentum Movement,” is a dynamic entrepreneur, speaker, life coach, and happiness expert. After exiting his delivery startup for a nine-figure sum, Will realized that true "success" is not just about finances, but nurturing and finding balance in the 5 core areas of life. He's now dedicated his life to helping others discover what these areas are and how to replace the failure habits built in each with what he calls "success habits." His main goal is to help others build momentum every day so they can fire on all cylinders on their way to becoming an unstoppable force, then pay it forward to help the rest of the world do the same.

Here are the highlights of this episode:

1:37 Will’s ideal Client: My ideal client is really anybody that is struggling with their life; age to me is just a number, you could be having a mid-life crisis, you could be at the tail-end of your life where you're retiring and then "now what?". You could be "I hit rock bottom when I was in college", suicidal, or "what's the world all about, what am I supposed to do with myself?" because you can't keep on going this way. Anybody who's sort of like tired of hearing the same things over and over in terms of what success or what happiness should be and they're not able to find it and they're frustrated. That's exactly what I help people with.

2:32 Problem Will helps solve:  We're here for one reason: to be HAPPY. How that comes out, how that's form or in what way. Unfortunately, our society has focused on just one of those ways which is the financial and the career, which is one of my 5 cores which is important, so don't get me wrong. But to me, it's too much focus on that and it’s causing us into going off in the wrong directions and make all of our decisions based on that. On what that ends up leading to is a less satisfied, less fulfilment and less happiness.

3:27 Typical symptoms that clients do before reaching out to Will: I'd like to describe it 'I hit my rock bottom' as I said in college. A lot of people felt like hover just between their rock bottom and their full potential. I think if everybody were to look into the mirror and ask themselves honestly "am I firing in all cylinders? Am I reaching my top potential in these main areas of my life like: my physical, my mindset, my relationships, my emotional help in giving back, my career, my finances? Am I waking up every day and can't wait to start the day?" of course we're all going to have good days and bad days but in general, excited to start the day. If you're not feeling that way and you're grudgingly waking up and just sort of getting through it, then am your guy.

4:33 What are some of the common mistakes that folks make before finding Will and his solution: Everything that I revolve my system around is habits; we are our habits and habits are us. I have this thing that I called "the equation of life' and basically this is your belief system + your repeated actions + time = who you will become. Unfortunately, people tend to look in the very small or not too far ahead of them, and they just focus on that low hanging fruit, and they take those things of what they think will make them happy in the short run. And they don't look at big picture of what's really going to bring true fulfillment and happiness. So, to me, it ties to habits and that equation of life that I mentioned.

What You’ll Learn From This Episode:* Knowing the right sales tactics and strategy to increase revenue* Effectiveness of the doing the old-fashion 'picking up the phone'* The three I's: introduction, invitation, and informationRelated Links and Resources:A one-hour, deep dive into your business as long as that involves sales, marketing, social media, and business growth. If you send me some stuff in advance, I promise to read it and get acquainted and then I will talk about tips, tactics, tricks, techniques that will absolutely help solve some of the issues you may be having. The website is called www.paymewhatyouwant.com.Summary:Adrian Miller runs 4 companies that have one common theme - business attraction and growth. Her businesses include sales consulting and training, content development, integrated marketing, and business networking, quite a handful but somehow it more than works!  Her consulting and content expertise includes working with the owners and “C” level executives of companies ranging in size from entrepreneurial start-ups to middle market firms across a vast diversity of industries, and helping them to identify and overcome obstacles to sales growth and increased revenues. She provides customized sales training solutions and content that brings stories to life and she also creates marketing programs that help her clients to woo and win new business.Here are the highlights of this episode:1:45 Adrian’s ideal Client: Any company across pretty much every vertical and professional services category that wants to get new business but perhaps even more importantly, wants to retain and grow their existing clients. Particularly important in this point in time when getting new might be a problem now.2:21 Problem Adrian helps solve: Most of my clients have the inability to deploy really results-driven sales tactics and strategy. They are getting less revenue than desired and, in some cases, than they actually need. So, they may have these tactics and strategies somewhere written out in some process plan but they can't figure out how to get them to work.3:09 Typical symptoms that clients do before reaching out to Adrian: Definitely decrease revenue and that can be COVID induced or not but definitely decrease in revenue. Lowered morale, anyone in the organization feeling reduced enthusiasm and energy for what they actually do. And the worst, client's attrition. Because that lowered morale usually results in diminished productivity, the deliverables aren't as good as they were or they should be and that leads to client attrition.4:12 What are some of the common mistakes that folks make before finding Adrian and her solution: First of all, doing it yourself and that self-reliance that entrepreneurs or small business owners have, it's the cold cliché; it's hard to see the picture when you're in the frame, and it really is. And so that's problem number one. Problem number two is kind of a 'new-ish' problem in this era, people think social media is the answer; if they post it, they will come. They see it as very minimal variables to entry, probably three in a lot of cases, and so they reduce their marketing that actually has an investment attached to it. Because if I post on LinkedIn X numbers of times an hour, I'm going to definitely be able to get new clients. So, they don't really continue their investment in marketing and perhaps as well they don't invest in skills enhancement for themselves as well as any staff members they have. It's a full pull back.5:44 Adrian’s Valuable Free Action (VFA): PICK UP THE PHONE; I know that sounds so old-fashioned, but pick up the phone. And I know it's hard to get people and you'll have to leave voicemails, all the rest of that stuff and that's fine. Because voicemail can be very powerful too. But pick up the phone and 'stay on brain'; don't become invisible,

What You’ll Learn From This Episode:

* Knowing your sales process

* Importance of practice what you learn

* Learning 'emotional triggers'

Related Links and Resources:

I bought the URL which is called www.meetwithbenjamin.com and that will give you a free consultation with me to sit down and talk over everything base on what you need, there's analysis points on that.

Summary:

Benjamin Brown or Ben is a sales expert, author, and a father of two young children. He worked in sales for over 23 years and currently work with small businesses with sales issues and low sales.  Ben uses his vast knowledge that he acquired over two decades to create a proven and tested sales process that can be implemented and adjusted for almost any product or service. He said "when sales is done right, it is a pleasing process!"

Here are the highlights of this episode:

1:23 Ben’s ideal Client: My ideal client is a business-to-business, normally between 500 to 500 million dollars, but the small sales team with the ability and lack of knowledge of what a sale actually is and the sales process.

1:48 Problem Ben helps solve: Well, most of the time businesses are so successful that they do a lot of marketing but they don't have sales process. So, the first thing I ask is "what is your sales process?" and if they can't answer that with distinctive steps that they normally use that reputable, that's improvable, then there's a problem that they normally have. There's money being wasted.

2:25 Typical symptoms that clients do before reaching out to Ben: It's normally with them being uncomfortable; actually, talking to prospects. Most of the people use copy now, emails, things on that nature. People are not doing face-to-face, zoom-to-zoom, or phone-to-phone. And so, their personality is not shown, there's a lot if "uuhh" and "uhhm" on the phone. They're not comfortable picking up the phone and just calling somebody. That shows a lot right there.

3:10 What are some of the common mistakes that folks make before finding Ben and his solution: They're reading a lot of books, they're getting confused, and they're using a lot of theory which sales as a skill. So, it has to be practice right in order to use it. You cannot do welding from a book; you have to actually use it. Normally use a coach, somebody's that going to work with you to improve your skills. Besides that, you're just winging it and it's a lot of theory.

3:51 Ben’s Valuable Free Action (VFA): One of the things they don't understand is that people buy emotionally still, and there's a step that you need to use which basically I teach called it "emotional triggers" which is asking more questions to figure out what it is and how you'll solving that problem. And how to use that to convey that you're there to help, and that will make the sale a lot easier and also ability to close on the in without being a 'hard closer' which that doesn't work much anymore.

4:36 Ben’s Valuable Free Resource (VFR): I will make it very easier for people to reach out to me, I bought the URL which is called meetwithbenjamin.com, and that will give you a free consultation with me to sit down and talk over everything base on what you need, there's analysis points on that. And everybody needs some advice base upon their business anyway, right? So, time is of the essence. That schedules a call with my business schedule where I can sit down and talk with you and figure out what problems, is there an alignment, does this work for you, do you have a need, so on and so forth. So, it makes it easier for people to do that. that's meetwithbenjamin.com and that's put you directly in a queue.

5:38 What is a sale? Sales has nothing to do with business; it's actually an ability to make somebody move.

What You’ll Learn From This Episode:

* How to change the things you want to change and not feel stuck

* How to can you be in full control of your actions

* Learning how to feel things

Related Links and Resources:

Go to www.thelifecoachschool.com/unstuck. We have a whole miniseries there for you guys. It's going to take you step by step on how to use the model and how to start plugging your situation into that formula I just gave you so that you can really find the cause of everything happening in your life and figure out exactly what you need to do to change it.

Summary:

Felicia Broccolo is a Certified Life and Weight Coach and the Chief Marketing Officer for The Life Coach School. Her life coaching practice focuses on teaching active people how to have complete freedom and self-control around food by helping them manage their minds and emotions. As CMO, Felicia has overseen the growth of The Life Coach School from a $300,000 a year company to achieving a gross revenue of more than $25 million in 2019.

Here are the highlights of this episode:

1:39 Felicia’s ideal Client: Our ideal clients are people who are basically stuck and they want more. A lot of the people who coach are very high-achieving people, it can be the successful business woman who has kids but she can't seem to just do all those things that she really wants to do like write a book. It could be a man who has it all; has the job, family, the house, and the money. But he's still not happy. And goes like "I thought that once I have all of these successes, I was supposed to feel better." It could be that person who wants to just have a drink at night and unwind, but they ended up drinking more than they want to. Every night, they'll say "ok, just two drinks" and then they keep on drinking. And they feel that they're just kind of stuck, whatever it is. So, our ideal clients are just humans who feels stuck and they want to change but they're not sure of the next steps on how to do that.

2:42 Problem Felicia helps solve: When we think about our ideal client and what our problem is, is that they're suffering needlessly. They don't know how to change the things they want to change, whatever it is for them. So, we show them exactly what they need to do to create whatever result they want in their life. It's a lot of different problems but whatever it is, it's just keeping them stuck and they don't feel good, they're just not really sure how to get out of whatever road it is that they're in.

3:25 Typical symptoms that clients do before reaching out to Felicia: I think what it comes down to is, they feel that they're not fully in control. Personally, I coach people who are not fully in control around food and eating. They know exactly what they should eat, but they really can't follow that plan. Or for somebody else, they don't feel that they're in full control of their time. They always feel that they don't have enough time, they want more time, their time kind of slips away. Another one would be their income. They feel that they want to make more money but they don't know how. They check social media habitually and they feel it's just out of control. They're maybe yelling at their kids more than they would like to. Anyone of those areas, they feel like they're not fully in control and it's not where they wanted to be.

4:34 What are some of the common mistakes that folks make before finding Felicia and her solution: This is super common. There's all kinds of life coaches and I personally think that "are The Life School Coach School the best in the world?" because when I learned about this work, it changed my life more than anything else had. What a lot of people would tell you to do is, they'll give you actions to take. They'll tell you "hey, try this marketing technic. or try this diet,

What You’ll Learn From This Episode:

* How to avoid having the wrong conversations with your prospect clients

* Learn the concept of 'bridge strategy'

* The right way to influence the decision makers

Related Links and Resources:

Now the name of the game is all about 'influence', how are you influencing these decision makers at the top, that's what this tool is all about. It's at www.thecorporateagent.com/influence  there are four resources there.

Summary:

As CEO and founder of The Corporate Agent, Angelique Rewers has been called, "The undisputed champion at helping small businesses landing big clients by Inc. Magazine.

Today, The Corporate Agent's clients are landing deals with iconic brands like Facebook, Google, Delta and McDonald's - as well as organizations in the mid-market, higher education, nonprofit and government sectors.

Angelique is regularly called upon by top media outlets to share her expertise, including ABC, NBC, CBS, Forbes, The Washington Post, HuffPost, Newsday, Inc. Magazine, Entrepreneur Magazine, Business Leader, and more. She is also a regular panelist on Yahoo! Finance's TV show, YFi PM.

Here are the highlights of this episode:

2:19 Angelique’s ideal Client: CEOs and Owners of service-based businesses that want more corporate customers that stay with them longer.

2:36 Problem Angelique helps solve: When you're trying to win corporate customers or clients there are three problems; you don't have enough decision makers to talk to, they do not want to talk to you and when you are talking to them, you are having the wrong conversations. You're alienating them and talking to them like sales people vs the humans that they are. So those are the three problems that we solve. Having not enough decision makers to talk to, getting them to actually want to talk to you and having the right conversations when you win those coveted meetings.

3:19 Typical symptoms that clients do before reaching out to Angelique: The biggest thing that we see is that folks are out there doing a lot of marketing these days but those marketing efforts isn't actually landing them the meetings, or their sales team gets that meeting and it doesn't go anywhere. At the end of the day, it's actually pretty easy these days to get visibility. Visibility is the easy part of it, it's what you will do once you get that visibility. Why isn't it converting into conversations that go anywhere or they're having great conversation that are bringing 'zero' revenue. Those are typically what's coming up for people.

4:11 What are some of the common mistakes that folks make before finding Angelique and her solution: Well, it's a big difference if you're trying to get into it all by yourself as a solo expert or consultant vs a more established company. But I know who your audience is, so I'll take the ladder for that question. One of the big problems is that people don't understand what tool, tactic, or strategy they should be using at any given time. They're constantly misreading where they are in the relationship with the organization. They might be trying to sell when actually they're not even at a point of knowing what the problem is. So now they're poking the decision makers with the stick asking "does that hurt? Well how about that, does that hurt.. or maybe this hurt so now, maybe we can sell you over here.. ". And almost all of the strategies that are taught in sales training or sales skills & development, all of it is actually designed to alienate the decision maker. And so, it doesn't work at all. And they're using the wrong tool at the wrong time and they're pushing the decision makers to actually want to avoid them in the future instead of picking up the phone when they call.

5:26 Angelique’s Valuable Free Action (VFA): Is to de...