Supercharging Business Success

What You’ll Learn From This Episode:

* How to become a ‘disruptive creator’

* How to avoid the ‘baby ugly’ syndrome

* How does greatest growth comes from uncomfortable failures

Related Links and Resources:

Go to www.stevedsims.com . Sign up there and you'll get everything you need to get a free PDF of the 'Bluefishing' playbook

Summary:

Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andre Bocelli serenade them while they eat their pasta – you do now

Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling Author with "BLUEFISHING - the art of making things happen”, sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!

Here are the highlights of this episode:

1:50 Steve’s ideal Client: Anyone that is disgruntled and not willing to settle. A lot of the times we try to settle on what we believe we can achieve rather than going for 'stupid'. Anyone that has reach that position of saying "hey, I hate where I am, there's got to be something better!" and that's where I like to play.

2:16 Problem Steve helps solve: Get them out of all of the baggage that's basically being consumed and assumed over the years on what they're capable of doing. A lot of people actually do what they can easily achieve, they don't stretch, and often it's because of the mindset imposed on them by people that quite simply are inadequate to be able to gain anything. So, I get into people, I try to find what they're capable of, I exposed it and show them that they can do what they didn't think that they can do. And then we go for 'stupid' and start really pushing them these request out of themselves.

3:12 Typical symptoms that clients do before reaching out to Steve: For starter, you got to be willing to get uncomfortable and dirty. It's a rough process correcting any of the triggers and habits that you have created of yourself in years. And a lot of the times, the worse ones are when you think you got all your stuff together. Anytime that you think you got your stuff sweep and sorted, 9 out of 10 is when you are lying to yourself. So, I come along, I get you uncomfortable and I get you into becoming a creative disruptor to take you to the level where you should be playing at, and not the level you are currently are.

4:02 What are some of the common mistakes that folks make before finding Steve and his solution: You already stated the first mistake. As entrepreneurs, we play 'ugly baby syndrome', we actually hold on to something so tightly because we don't think anyone can do it as good as we can. How often do you speak to an entrepreneur and say "hey, why don't you teach your team to do it?" and then you get the exact same comment "you know, it's quicker if I just do it myself". What you will end up doing, is you end up taking on the workforce that doesn't actually work for you and they become a liability and not an asset. You end up doing all of the work. Until you can literally lie in bed the entire day and it does not disrupt the company, then you're not doing it right. The second you think that no one can do it as good as you are, you're kidding yourself and you need to find the appropriate people. So, the problem with most entrepreneurs and their businesses, starts and ends with you.

5:06 Steve’s Valuable Free Action (VFA): One of the easiest things you should mention the book on how to get out your triggers and habits and focus on being the better you. You can either sign up on stevedsims.com and get a free PDF of the 'Bluefishing' playbook and there's actually a video in that,

What You’ll Learn From This Episode:

* Why leaders should have confidence

* Knowing your company’s blind spot

* Giving importance to your people or employees

Related Links and Resources:

The resource is "7 Steps to Fly Daily", they can go to www.danielgomezinspires.com/7steps and they can download the free PDF training & then they'll also going to get a series of emails

Summary:

Daniel B. Gomez is an Award-Winning Business Strategist, Corporate Trainer, and Executive Confidence Coach and is the President/Founder of Daniel Gomez Enterprises. Daniel speaks and coaches at events all over the world! His passion is to elevate businesses and entrepreneurs to achieve their true potential through their training and coaching programs.

Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny. Daniel’s high-energy and ability to unlock the untapped potential in people have made him a highly sought-out speaker and trainer for top organizations including the U.S. Air Force. He was honored with the “Best of 2019” award for his confidence coaching and business strategies. He and his wife, Mari Gomez, believe in giving back and support women whose lives have been impacted by breast cancer through their 501(c)(3) nonprofit “The Mari Strong Foundation.”

Here are the highlights of this episode:

2:01 Daniel’s ideal Client: My ideal client is that business owner or organization that lost their confidence and they need to pivot with the new paradigm shift. The thing is, most businesses wants to shift, they say pivot, but if they pivot with the same old paradigm, then you'll never going to succeed.

2:33 Problem Daniel helps solve: You can't win without confidence; and when the leader becomes complacent, when he notices that commonality and then a new problem arises, they don't see it because they're stuck in complacency, they're stuck in commonality and then they don't have the confidence to take action to the new. So, they lose the vision for what they're trying to do with their organizations to begin with. And once you lose your vision, once you get stuck, you and I both know that it's hard to get unstuck.

3:19 Typical symptoms that clients do before reaching out to Daniel: When you get frustrated and your employees are disengaged, there's a reason that your employees are disengaged. And so many times we think that it's our employees, but the thing is, it's not the employees, it starts at the top. One thing that I realize that insecure leaders will tend to micro manage and take them out on their employees but when in reality, it has nothing to do with the employees. It's just that inability and insecurity of that leader that keep people from being their best. And the moment you laid off from your employees, is the moment you start flying and you start seeing the result that you need for your organization or for your business. But if you don't have the confidence to let go and let your employees make you a star because of your insecurities, you'll never going to succeed the way to need to.

4:32 What are some of the common mistakes that folks make before finding Daniel and his solution: It's like automobiles; automobiles have blind spots; it's made by human beings. When I go and do an assessment of an organization, there's so many blind spots that they don't see. As a leader, you can't be everywhere all the time. I was with an organization this week and I just saw a couple of things. Maybe you want to address that, maybe you don't but I gave him the feedback and the recommendation how to fix it.

What You’ll Learn From This Episode:

* How to show up powerfully and have that platform presence

* Learn ‘listener-centered communication’

* Using Facebook as your own ‘green room’

Related Links and Resources:

The tool that I have for everybody today is an audio course called "Seven Deadly Mistakes Speakers Make and How to Avoid Them for Maximum Success." You can find that at www.diresta.com

Summary:

Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily and Bloomberg radio.

She is a Certified Virtual Presenter. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs. She has unique ability to get to the core of the message and translate complexity into simplicity. Diane is also a licensed Speech Pathologist.

Here are the highlights of this episode:

1:40 Diane’s ideal Client: My ideal client is a thought leader or CEO who is out there promoting their brand but they're challenge by giving presentations. So, it could be a Founder who's pitching for funding, CEO giving a high-stakes presentation at a conference, or it could be a solopreneur who needs an elevator pitch.

2:04 Problem Diane helps solve: The principle problem is presence; how to show up powerfully and have that presence when they are on the platform. Whether it's in person or on an electronic platform. A lot of times, what happens is they're leaving money on the table because they're avoiding speaking or they're not doing it well. Speaking is one of the most cost-effective and powerful marketing strategies, but you need to know how to do it.

2:48 Typical symptoms that clients do before reaching out to Diane: The primary problem or feeling in their body is usually nervousness and anxiety but one of the symptoms that tells me they lack presence is that they don't engage the audience; they stand up there like a talking head memorizing their script and there's no connection, or they're reading their slides. That's one of the issues. Another issue is that they don't know how to connect on an eye level, so they haven't learned how to take the audience or a big group and make that a one-on-one experience. Those are some of the ways that I know people lack presence and the big killer is monotone. If you're dispassionate, then you do not have presence.

3:47 What are some of the common mistakes that folks make before finding Diane and her solution: The biggest mistake that most people make across the board is being speaker-centered; and that's all about 'me, myself, and I'. So, they talk about their topic as if that's the most important thing to the audience. Here's the truth - the audience doesn't care; they only care about their self-interest. I work with people to show them listener-centered communication which is a model that helps them dig-in into the audience needs, find a hook and then lead with that hook. And when you learn that process, you can give a knockout presentation literally in seven minutes and more often we do it in six.

4:39 Diane’s Valuable Free Action (VFA): What you can open up on Facebook is your own green room, and that allows you to do Facebook live right into that room because it's private, nobody can see it. And so, that lowers the risk and you can store your videos there, so it's a great practice area.

5:15Diane’s Valuable Free Resource (VFR): The tool that I have for everybody today is an audio course called "Seven Deadly Mistakes Speakers Make and How to Avoid Them for Maximum Success.

What You’ll Learn From This Episode:

* How to overcome stage fright or the feel of hesitation to do something

* Benefits of having a structured presentation

* Importance of getting feedback from a professional

Related Links and Resources:

I put together my best public speaking and confidence Masterclass. They can go to www.confidencecoach.ae/masterclass.

Summary:

​Before Andreea Zoia was recognized as an expert in confidence coaching, a highly sought-out presenter, and an inspirational voice for university students – And a desirable coach for royal family members, CEOs, high-ranked consultants and organizations such as: Emirates, Hermes, Adnoc, Dubai Tourism and Audi – Andreea was known as “the shy little girl with selective mutism.”

Seeking a fresh start, Andreea moved from Romania to the UAE at the age of 19 to follow her big dream of becoming a model. Working as a model for years boosted Andreea’s confidence and pushed her to follow her next big dream – being a presenter. Pooling in her 15+ years of experience, Andreea has dedicated her life to helping individuals build their brand, presentation skills and confidence, to levels that are unimaginable.

Here are the highlights of this episode:

2:10 Andreea’s ideal Client: I love helping the super busy CEO, the entrepreneur who wants to solve the latest problems, the managers who have so much on their hands, and the last thing that they want to worry about is memorizing their presentation or how they can structure it. I am thrilled to help people who want to take center stage, who want to talk on the TEDx stage or any stage and share their ideas in the world. So, when someone doesn't have time to structure a presentation and they don't have time to memorize it which is a big problem, I come in handy to help the CEO and entrepreneur to do that very quickly and efficiently.

3:02 Problem Andreea helps solve: Lack of time, immense stage fright which is common; more than 75% of the world population doesn't like to be expose while speaking live on a platform or in a podcast. Because they don't have time to reflect on what are their values, what is their overall mission in life, what is that that they want to do in life. Because they're busy with doing life, they don't have a structure or they don't have their ideas in order. So, when it comes to speaking on stage, they feel like someone is testing them. In fact, the audience wants to learn, be inspired, have novelty from them. The biggest thing that blocks people from expressing themselves is fear of being judge and not having time to organize their ideas and thoughts.

4:19 Typical symptoms that clients do before reaching out to Andreea: The biggest one is hesitation; avoiding to take center stage, avoiding to go on a meeting and say "I have some fresh ideas, I would like to share them with you." Lack of courage, to speak your mind, or to contribute to a business meeting. Hesitation to say "I will show up in front of the media.. I will speak live on Facebook.. I will be the brand ambassador for my company today." They doubt that they are not able to do so, simply because they haven't tried. So, the symptoms would be hesitation and this is something that fuels me to go on LinkedIn, to go on all social media platforms and give lots of emotional and logical reasons to more entrepreneurs to show up, or choose to show up, and have an online presence. Because really, we need to be present in order for us to call in our tribe.

5:42 What are some of the common mistakes that folks make before finding Andreea and her solution: If they lack feedback from a professional, it's almost as if you will go to anybody else to ask for advice but they are not certified. If you want to know better if you should do a surgery,

What You’ll Learn From This Episode:

* How to strategically use your network and also leverage technology for growth

* The importance of having a compelling brand

* Having the right strategy to run your business

Related Links and Resources:

I actually have three resources. The first one is a "3 Steps Success Guide to Networking" which is going to give you far more details than what I have here. I also have an "Executive Happy Hour Guide." ' And the third thing that I'm offering is I'm actually doing a 'free 5-day training' in my Private Facebook group. Go to www.Joycelayman.com and you're going to find that link on my website and it's going to take you in where you need to be.

Summary:

Founder, all in one business strategist, keynote speaker, and car enthusiast are just a few words that describe Joyce Layman. She's authored two books including Just Another Leap that was based on her TEDx talk, and Your Connecting Advantage: success tactics to turn life into one big connecting opportunity.

Joyce has been referred to as a walking LinkedIn and Bob Burg, best-selling author of the Endless Referrals and The Go-Giver calls her the greatest networker in the world. Since 2008 Joyce has worked with various industries, solopreneurs to CEOs, and sizes of organizations to help them grow their brands and businesses through the power of relationships.

Here are the highlights of this episode:

2:02 Joyce’s ideal Client: My ideal clients are service-based professionals; typically, B2B and I do have a couple of B2C, but they feel like they've been shredding water with their sales and marketing efforts far too long. And so, they want to work with somebody that's got a 360 (degrees) approach, especially right now with everything that's happening with the pandemic and understanding more about social media and technology to make their life easier.

2:31 Problem Joyce helps solve: I help them translate their business into an online world now. They have brick and mortar and they're always going to stay brick and mortar, but it's not being an Instagram influencer or a Facebook influencer. But it's taking what they do and it's actually using the power of relationships through social media and also through one-on-one, and get their voice out there in a bigger way. But it all goes back to crafting a clear compelling brand online, extremely important to do that first. Understanding how to strategically use their network and also leverage technology for growth.

3:24 Typical symptoms that clients do before reaching out to Joyce: They've been working far too long trying to joggle too many pieces. Often the clients I worked with, they hired individual consultants or coaches to come in with different aspects on their business versus one person that can handle everything. Whether it's from think, sales, and marketing but it's from start to finish. But ultimately, they want to sell something.

3:59 What are some of the common mistakes that folks make before finding Joyce and her solution: When it comes to networking especially business development, how you do business development has shifted. The three biggest mistakes I see are first of, they don't have a clear compelling brand; somebody's going to google you, they're going to google your company. If you’ll pull-up LinkedIn first in a search, that's their first experience with your company. Far too often, sales professionals and business owners are going to go hunt and network without building their brand. Second, they have no strategy so they end up wasting a lot of time at a wrong event, meeting the wrong people and you have no time to waste. Thirdly, it's not attracting connections or introductions, and when we're talking about networking, we're talking about millions of dollars, huge accounts, short in-sale cycles from months to minutes through yo...

What You’ll Learn From This Episode:

* Identifying your biggest bottleneck is

* Knowing if you are actually having a leadership and management issues

* Doing ‘self-growth’ and then growing your business

Related Links and Resources:

My 'Profit Priorities Punchlist', it's a waited scoring system of how to figure out which bottleneck solutions is best to implement now. It's www.bbg.li/punchlist

Summary:

Today I’m digging in with Josh Long of BottleneckBreakthrough.com. Josh has been helping business owners unlock sustainable growth since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins, and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, and Perry Marshall.

Here are the highlights of this episode:

1:17 Josh’s ideal Client: B2B companies, somewhere between 2-10 million whom I worked with most. I've worked with larger than that, I tend not to work with smaller than that. Once they get into a million, they tend to get into some leadership and management issues coming up that need to be dealt with. Everybody used to come to me thinking that they have a marketing problem, but in reality, it becomes a management and systems problem so often. I can do both, I enjoy marketing but it doesn't seem to move the needle that much, once you get that 7-figure ranges.

2:04 Problem Josh helps solve: The biggest thing is that they don't know how to identify with their biggest bottleneck is. It's the 'peter principle' right? We all grow into our level of incompetence and we don't know what we don't know. Most often they 'bootstrap', they know everything about their business, they can do all parts of it but that's not the solution anymore. Working harder, grunting it out, trying to direct all their staff how to do exactly how they want, is not the answer. So, it really becomes a leadership and management problems that most small business owners have to transition from that 'hairbrained' to 'do everything entrepreneur' to that organizational leader that can grow and be the business owner and get out of the way and develop management, develop staff that can make decisions and give results.

3:10 Typical symptoms that clients do before reaching out to Josh: The big issue is, they are feeling really trapped by their business. I really never found anybody with a 5 million company that's happy. It's because up into that point, they used to play 'whack-a-mole' everyday; problems come out at them, they whack them, they knock them out, they go on. But once you get to that 3,4,5 million-dollar range, the problems are bigger and you can't solve them with quick response, you can't just 'shoo' them away. And all of a sudden, all of your staff are stuck waiting on you as the owner because they're not equipped, they're not empowered, they don't feel confident in making a decision and getting it done. And so, everything grinds into screeching halt that is growth oriented. And everybody becomes focused on maintaining the status quo. It's really that frustration; you start getting lethargic, you start thinking about other businesses, you start having other hobbies, you start sabotaging it, and in reality, you are just a little shift away from mocking more growth and really getting into 10 million and beyond. It's all a leadership management problem. Many business owners hit that spot. They're just frustrated, they start viewing their staff as 'flaky', they thinking that nobody can make decisions, nobody can do as well as them. It's that classic "might as well do it myself" and they get stuck with nothing.

4:54 What are some of the common mistakes that folks make before finding Josh and his solution: The bigger proble...

What You’ll Learn From This Episode:

* How to grow independently over everyone else or your competition

* How to get that unique selling proposition and connect with your audience

* Differentiating corporate and person branding

Related Links and Resources:

The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It’s kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition).

Summary:

Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success.

His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He’s been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more.

Here are the highlights of this episode:

1:53 Leonard’s ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top.

2:53 Problem Leonard helps solve: The biggest problem I solve is most people don’t really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do b...

What You’ll Learn From This Episode:

* Why 'paying attention' is so important

* How the customer service experience is partly determined by the personality of the employee

* How valuable is 'trust'

Related Links and Resources:

The website is www.youcanleadcoaching.com and the resource is our newsletter 'Smart Boss’ and if they'd like to give us a call, well do a free 3-15 minutes just to have a conversation about the topic of customer service.

Summary:

Len-ann McGookey Gardner is a coach to business leaders in 53 countries around the world. From CEOs of Fortune 500 companies to entrepreneurs just starting out, she’s the go-to resource for getting and keeping the customers that make you successful! Lenann’s a Harvard MBA who launched 2 new brands -- one did 150 million dollars in sales in Year 1, and the other did 60 million dollars in its first 6 months.

She’s won the “Top Performing CEO” award, the Marketer of the Year Award, she’s the author of 2 books.

Here are the highlights of this episode:

1:43 Lenann’s ideal Client: Probably a business owner who hasn't updated the communication skills of his or her frontline employees in too long.

2:02 Problem Lenann helps solve: Lousy, time-wasting, customer service.

2:27 Typical symptoms that clients do before reaching out to Lenann: Probably the emotions are frustrations. You know, "why aren't these people paying attention." Just get focus, pay attention to these people, talk nice to them, don't ruin these relationships that are so valuable to our future. And the emotion is frustration because you think you've been clear; "look pay attention" but that's never enough.

3:05 What are some of the common mistakes that folks make before finding Lenann and her solution: The biggest mistake is, we think 'do as I do'; watch me, let me show you how to do it. I'm teaching this to some extent because some people say "Lenann, show us how to do this, we'll do what you do" but that's not appropriate because not everybody has my personality or your personality. So, the customer service experience is partly determined by the personality of the employee. They're not going to do it exactly the same as the big boss but I hope they are going to do some principles that are up to date, that are 21st century principles from what people are expecting now.

4:07 Lenann’s Valuable Free Action (VFA): The topic of 'trust' is really interesting because trust is really something that exist almost nowhere anymore. Nobody trusts nobody about nothing. It's very challenging to get someone to trust you and trust is usually a precursor to buying something from you. I don't buy from people that I don't trust, I figured that I'm going to get hurt. Trust is something that you can learn about and it happens to a couple of my classmates and graduate schools who studied the topic, published books, they're very well-known, they've done a lot of things with it but how to create trust or at least how to encourage trust in the people you're dealing with. To me, it would be the one simple short thing. And in my most recent book (Win More Clients) I did four pages on that topic because I want people to understand that trust is more valuable than money now. If you have enough trust, it will turn into money.

5:26 Lenann’s Valuable Free Resource (VFR): The website is youcanleadcoaching.com and the resource is our newsletter 'Smart Boss' but I've spoken with your staff and they said "you should be willing to talk with our listeners" so, I'm willing to talk with your listeners. If they'd like to give us a call, we'll do a free 3-15 minutes just to have a conversation about the topic of customer service and how so many companies are falling behind and losing business as a result.

6:20 Is it possible to grow a business when you...

What You’ll Learn From This Episode:

* Why investing in security is a MUST

* How to make sure not to focus on compliance but on good practice

* Why leadership and governance are the solution to most security problems

Related Links and Resources:

My free gift is a community gift. There is an organization called 'The Center for Internet Security', they're a global organization, they have well-defined practices, it’s www.cisecurity.org. To get to me directly, they can email me at [email protected] or you can go to the website www.class-llc.com

Summary:

Keyaan Williams is the Founder and Managing Director of Cyber Leadership and Strategy Solutions (CLASS-LLC), a professional services firm that helps global clients with cybersecurity strategy risk management, and workforce development.

His reputation for leadership was established when he led the operational transformation of the Information Systems Security Association (ISSA) as the President of the International Board of Directors, and he has also been recognized for his service in the U.S. Army Chemical Corps.

Keyaan has contributed to many books and publications including The Language of Cybersecurity, Using Security Metrics to Drive Action, CISO Magazine, the ISSA Journal, and the Crisis Response Journal.

Here are the highlights of this episode:

1:32 Keyaan’s ideal Client: You read my bio, and it sounds like we're only working with very large companies but my ideal client really is small to medium size business. 66% of SMBs fail after having a data breach or a cyber-attack. So, my personal preferences are to work with those smaller businesses to help them stay in business.

2:03 Problem Keyaan helps solve: All businesses struggle understanding what security means, part of that is the security industry. People in this profession talk in technical terms and they have a hard time transitioning or translating that information into a business decision. So, one of the things that I help do is, it goes back to the old school decision support systems; where I tell people what they need to know so that they can make an inform decisions as one to benefit your organization and lead them to success.

2:51 Typical symptoms that clients do before reaching out to Keyaan: What's interesting is that, industry research says that it takes 9 months, 270 days for a mature organization to determine or to identify that they have a breach, or that they have some kind of cyber-attack. Because the attackers are very stealthy and their intention is not to get caught unless you're dealing with ransom lawyer. The objective of the business owner, regardless of the size of the business, is to make sure that they don't focus on compliance but they focus on good practices that are going to protect the organization. And then they invest in 'incident response' so that when a problem is found, they fix it as quickly as possible and get back to normal.

3:45 What are some of the common mistakes that folks make before finding Keyaan and his solution: There's two categories that answers the question. If the company is investing in security, most companies only invest in obligations that are define by a regulation or a contract. If you go back two years, 90% of the data breaches that have happened where in companies that were compliant with their regulations. So, it highlights the compliance is not the answer to the problem, it's the bear minimal. The other problem is that some companies don't invest in security or whatsoever. The National Association Corporate Directors identified that 61% of corporate executives will ignore security concerns to achieve a business outcome. But security concerns and failures in that area put 66% of companies out of business,

What You’ll Learn From This Episode:* Avoiding self-employment trap* How can you have a business that doesn't 'own you' but you own business* How 'Controlitis. by far is the number one constraint to people growing beyond just themselvesRelated Links and Resources:I've arranged my staff to give them a full month of free coaching. This is straight-up coaching; two one-to-one sessions, several small group sessions. Access to several of our best tools and they can get that at www.mauimastermind.com/freemonthSummary:David Finkel is the Wall Street Journal and Business Week best-selling author of 12 business books. David wrote his current bestseller, The Freedom Formula: How to Succeed in Business Without Sacrificing Your Family, Health, or Life. He co-authored, SCALE, with Jeff Hoffman, co-founder of Priceline.com.David is the CEO of Maui Mastermind®, North America’s premier business coaching company which helps business owners grow their companies and get their lives back. Over the past 20 years, David and the other Maui coaches and advisors have personally scaled companies with an aggregate value of $63 billion.His syndicated column on Inc.com and Forbes.com garner million readers every year.  His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.Here are the highlights of this episode:2:46 David’s ideal Client: Three levels of building a business; level 1 start-up, level 2 owner relying company, and level 3 is an owner independent company. We tend to work with people in that      Owner reliance stage. They started to build a business but it's totally circumscribed by them. Generally, sales of maybe half a million to 20 million dollars a year. They want to grow but more importantly than just growth or at least equal importantly, they want their lives back.3:23 Problem David helps solve: I'm going to give you two. First one I called it 'self-employment trap', they build this business but it all revolves around them, all roads lead back to them. They don't have a business; they have a self-employment job. The second one is that they start to break part of that but they are still relying on what I called 'hit-by-a-bus' test. If something happens to them or if one key person in their company, they are in a world of hurt within 30 to 60 days. Their business is out of business. That's generally the biggest problem that we solve.4:09 Typical symptoms that clients do before reaching out to David: It boils down to two things; stress and overwhelm. They have businesses that work, it's profitable, they've been doing this for a while, but everything falls back to them. Before we start working with a client, before we work with them, 60 to 80 hours or more per week is a very typical work week. Generally, if they take any vacation before we work with them, it's not really a vacation. They still check in everyday with email, text, and other app feeds. And so, the questions now become "how can they actually have a business that doesn't own them but they own their business?" that's generally what it is that they’re feeling. They're feeling out of control with this part, they feel like their business literally has this 'hooks' into them. They're appreciative that it supported them as well as it has but there's this low level that if something happens to them, their businesses is gone. And they're really feeling overwhelmed and tired before we even start working with them.5:19 What are some of the common mistakes that folks make before finding David and his solution:  I got two quick ones; they biggest one is that they're trying to 'brute force' their solution, "oh if I need to grow, I'm going to grow by working harder, longer work nights, on the weekends, I'll bring a little bit of work on my vacation because no one's calling me...