SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

SuperCollaboration·Prague, Czech Republic·4:16

Prague Keynote Speaker James Taylor on Strategic Bottlenecks: Remove the Choke Points Slowing Your AI Adoption

A few hours before speaking to around 150 general counsel and lawyers in Prague, James Taylor explains why most organisations try to speed up AI adoption by adding power, when the faster route is to remove whatever is blocking the flow.

By James Taylor

MBA · FRSA

Series: SuperCollaboration

5 min read

Check James's Availability

Watch the Episode

James Taylor in Prague, filmed ahead of his keynote for around 150 general counsel and lawyers. SuperCollaboration series · 4:16.

Episode Timestamps

Approximate. Single continuous take, no chapter markers in the source recording.

0:00The idea: bottlenecks and choke points as the key to faster AI adoption

0:20Greeting from Prague, with trams going past the window

0:40The audience: around 150 general counsel, and the theme of Building Bridges

1:05The river, the Charles Bridge and why a bridge is a choke point

1:50Bottlenecks in innovation and change management

2:10The interactive keynote: workflows that have lasted five to ten years

2:40The blocked pipe: velocity through removal, not extra power

3:00The "outrageous statements" activity

3:20The Starlink story: one bottleneck removed each week

3:50Your challenge: name three or four bottlenecks in your business

4:05Booking James for an event in Prague or anywhere else

Prague is a city of bridges. Filming from his hotel room with the trams rattling past the window, James Taylor uses that fact to frame a single, sharp idea: the fastest way to speed up AI adoption is often not to add anything, but to remove what is slowing you down.

James recorded this episode of the SuperCollaboration series a few hours before taking the stage as a Prague keynote speaker for around 150 general counsel and lawyers from around the world. The event theme was Building Bridges, and James took it literally.

Why a Bridge Is the Perfect Picture of a Bottleneck

Look out across the Vltava at the Charles Bridge and you are looking at a choke point. A bridge is the narrow crossing that ideas, people and armies have all had to squeeze through. Whoever controls the crossing controls the flow.

"A bridge is a classic choke point. It's a bottleneck."

— James Taylor

Every change programme has its own version of that bridge. In innovation and in change management, there are points where everything narrows, and the pace of the whole organisation is set by how quickly work can get through them. So before asking what to add to speed up AI adoption, James asks a different question: what is blocking the flow?

Remove the Blockage Before You Add More Power

James compares it to a blocked pipe. The instinctive response is to put more power through it: more tools, more budget, more initiatives. But if the pipe is blocked, extra pressure does little. Unblocking it is usually faster.

"How can we increase the velocity by actually removing those things that are slowing stuff down?"

— James Taylor

That reframe matters for anyone leading AI adoption. Velocity does not only come from adding capability. Very often it comes from subtraction.

The Workflows That Served You Well Are Often the Narrowest Points

Here is the uncomfortable part. The choke points are rarely the obviously broken processes. They are often the workflows that have served a business well for five or ten years. Because they worked, nobody questioned them. In the AI era, those same workflows need reimagining, and they are frequently the narrowest points in the system.

That is where James takes his audience in the interactive part of the keynote: into their own long-standing workflows, looking for where the flow gets squeezed.

Want your team working on its own bottlenecks, not just listening to a talk?

Enquire About a Keynote

One Bottleneck a Week: The Starlink Habit

James offers a simple habit. Each week, focus on removing one bottleneck. The week after, remove another. On their own, the changes look small. Over time, the gains compound, in line with the idea of the aggregation of marginal gains.

To illustrate it, James tells how Elon Musk's team in Seattle took this approach with Starlink in its early days, removing a new bottleneck every week. The point is not the scale of any single fix, it is the rhythm of fixing one thing, every week, without stopping.

Inside an Interactive Keynote: Outrageous Statements

The Prague keynote is not a lecture. James poses a series of what he calls "outrageous statements", each one a different way of thinking about removing bottlenecks, and attendees apply them directly to their own workflows. For a room of general counsel and legal teams, that means looking hard at the processes their work depends on, and asking which of them is now the choke point.

"Not looking to add lots of new things, but just removing things that are slowing you down."

— James Taylor

The format works especially well at internal events. When the people in the room can act on what they identify, a company can move much faster on AI adoption, because the conversation turns into decisions before anyone has left the room.

Your Challenge: Name Three or Four Bottlenecks

James closes with a challenge for every viewer. Name the three or four bottlenecks slowing AI adoption in your own business. Not the new tools you want to buy, the things currently in the way. Then pick one and remove it this week.

Looking for a Keynote Speaker in Prague?

If you are planning a conference, leadership meeting or legal event in Prague, James Taylor delivers interactive keynotes that get audiences working on their own workflows, not just listening. He has spoken at more than 3,000 events in over 50 countries. Explore his AI keynote speaker programmes, the SuperCollaboration keynote, or check his availability for your Prague event or anywhere else in the world.

About James Taylor

MBA · FRSA · Keynote Speaker

James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally. He has delivered more than 3,000 events in over 50 countries.

He is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Speaking

AI Keynotes

Corporate Workshops

Key Takeaways

Every change programme has choke points. Before asking what to add to speed up AI adoption, ask what is blocking the flow.

Workflows that have served a business well for five or ten years are often the narrowest points, and they need reimagining for the AI era.

Think of a blocked pipe. Putting more power through it is the instinctive response, but unblocking it is usually faster.

A simple habit: each week, focus on removing one bottleneck, then another the week after. The gains compound, in line with the aggregation of marginal gains.

James tells how Elon Musk's team in Seattle took this approach with Starlink in its early days, removing a new bottleneck every week.

The Prague keynote is interactive. James poses a series of what he calls "outrageous statements", each a different way to think about removing bottlenecks, and attendees apply them to their own workflows.

For internal events, a company can move much faster on AI adoption because the people in the room can act on what they identify.

Book James

Planning an event in Prague?

Interactive AI and innovation keynotes for corporate, association and legal audiences. 3,000+ events in 50+ countries.

Check Availability

✉ [email protected]

☏ WhatsApp +971 50 474 1875

Keynote Programmes

Keynotes Related to This Episode

SuperCollaboration™

The keynote behind this series, on how people and AI work together, and how teams remove what slows them down.

Explore SuperCollaboration →

SuperCreativity™

Augmenting human creativity in the age of artificial intelligence, based on James's book of the same name.

Explore SuperCreativity →

Taylor-Made Keynotes™

Keynotes shaped around your event theme and audience, whether that is Building Bridges or something entirely your own.

Explore Speaking →

FAQ

Booking a Prague Keynote Speaker: Common Questions

What is a strategic bottleneck in AI adoption?

It is a choke point that slows the flow of change. James Taylor argues that the fastest way to speed up AI adoption is often to remove these blockages, such as workflows that have served a business for five or ten years, rather than adding more power.

How does James make a keynote interactive?

In his Prague keynote, James posed a series of what he calls "outrageous statements", each a different way to think about removing bottlenecks, and attendees applied them to their own workflows.

Does James speak to legal audiences and general counsel?

Yes. In Prague, James spoke to around 150 general counsel and lawyers from around the world at an event themed Building Bridges, making him a strong fit as a keynote speaker for a legal conference.

Can I book James Taylor as a keynote speaker in Prague?

Yes. James speaks in Prague and around the world, with more than 3,000 events delivered in over 50 countries. Use the enquiry form on this page or email [email protected] to check availability.

Is this keynote suitable for internal company events?

Yes. At internal events a company can move much faster on AI adoption, because the people in the room can act on the bottlenecks they identify.

How do I contact James's team?

Email [email protected], message the team on WhatsApp at +971 50 474 1875, or complete the enquiry form on this page.

Prague and Worldwide

Remove the Bottlenecks Slowing Your Team

Book James Taylor for an interactive keynote that gets your audience working on its own workflows, in Prague or anywhere in the world.

Check James's Availability

Enquiries

Book a Keynote Speaker in Prague

Tell us about your event and James's team will come back to you with availability.

3,000+ events delivered in 50+ countries

Interactive keynotes built around your audience's own workflows

Corporate, association and legal audiences

Author of SuperCreativity

Check James's Availability

Share your date, location and audience and we'll take it from there.

✉ [email protected]

☏ WhatsApp +971 50 474 1875

James Taylor is a Prague keynote speaker and international AI keynote speaker, speaking across Europe and in more than 50 countries.

Explore AI keynotes · SuperCollaboration · SuperCreativity · SuperCommunication · Corporate Workshops · Speaking

×

Check James's Availability

Planning an event in Prague or anywhere else? Get in touch with James's team.

Use the Enquiry Form

✉ [email protected]

☏ WhatsApp +971 50 474 1875

The post Prague Keynote Speaker: Remove AI Adoption Bottlenecks appeared first on James Taylor.

Keynote Notes·Dublin, Ireland·SuperCollaboration™

Keynote Speaker in Dublin: SuperCollaboration and the Future of Skills in Professional Services

At the Carton House Hotel in Dublin, James Taylor delivers a keynote and joins a panel for the partners of a Big Four professional services firm — exploring how humans and AI collaborate, and which human skills matter more as artificial intelligence reshapes audit, tax and advisory work.

By James Taylor

MBA · FRSA

Keynote Notes

4 min read

Check Availability

Explore SuperCollaboration™

James Taylor on his Dublin keynote for partners of a Big Four professional services firm at the Carton House Hotel.

James Taylor is in Dublin, Ireland, at the Carton House Hotel, delivering a keynote and taking part in a panel for the partners of a Big Four professional services and accounting firm. The subject: the future of workplace skills as artificial intelligence moves into the heart of professional services.

The audience is made up of managing partners, partners and leaders from across audit, tax and legal. The question on the table is one every one of them is already living with — what happens to the work, and to the people doing it, when AI becomes part of the team?

Seismic Change Creates Opportunity — If It's Managed Well

Over dinner with a group of managing partners, the conversation ranged across geopolitical, economic and technological change. One managing partner made a point that framed the whole engagement: chaos is difficult to profit from, but periods of seismic change carry significant opportunity.

For James, artificial intelligence is the driver of the current period of seismic change. The difference between chaos and opportunity is whether leaders understand what is actually shifting — and what isn't.

Start With What Won't Change

James draws on a concept from Jeff Bezos: rather than asking what will change over the next ten years, ask what won't change. Amazon built its moat around constants — customers will always want low prices and fast delivery — and kept investing in them.

The keynote applies the same thinking to people. Instead of chasing every new tool, leaders in professional services can identify the human skills that will become more important as technology shifts, and build their teams and their talent pipelines around those.

The 4Cs: The Human Skills That Matter More in the Age of AI

James frames those enduring skills as the 4Cs:

Creativity

Collaboration

Communication

Critical thinking

Each one is the subject of deeper work in James's programmes. In Dublin, the focus is on one in particular: collaboration.

Planning a partner conference or leadership event? Check James's availability.

Check Availability

SuperCollaboration: Humans and AI Working Together in Professional Services

The keynote centres on what James calls super collaboration — the synergy between humans and machines. Rather than treating AI as a threat to professional judgement, it explores how people and AI work together inside sectors such as accountancy, tax and audit.

To show what that looks like in practice, the session uses industry-specific case studies of human-AI collaboration in professional services, so the ideas land in the context partners actually operate in.

What This Means for Partners and Managing Partners

The leadership question is central. Partners and managing partners lead large teams, and the session explores how their leadership styles need to evolve to manage those teams in an AI-driven era.

It also looks at the full talent picture — skill development for new talent entering the organisation as well as for the current leaders steering it. Both groups need to know which human skills to invest in while the technology around them keeps moving.

Looking for a Keynote Speaker in Dublin?

James Taylor is an AI keynote speaker who has delivered 3,000+ events across 50+ countries. If you're planning a partner conference, leadership summit or professional services event in Dublin or anywhere in Ireland, his keynotes and corporate workshops help leaders turn a period of seismic change into an opportunity.

Get in touch to check availability for your date.

About James Taylor

MBA · FRSA

James Taylor is a keynote speaker on AI, creativity and innovation who has delivered 3,000+ events across 50+ countries. He is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Keynote Speaking

The SuperCreativity Book

AI Keynote Speaker

Key Takeaways

AI is the driver of the current period of seismic change — and seismic change carries significant opportunity if managed well.

Following Jeff Bezos, focus on what won't change, not just what will.

The 4Cs: creativity, collaboration, communication and critical thinking.

Super collaboration explores the synergy between humans and AI in accountancy, tax and audit.

Partners and managing partners must evolve how they lead large teams in an AI-driven era.

Skill development matters for both new talent and current leaders.

Book James

Bring SuperCollaboration™ to your event

Keynotes and panels for partner conferences and leadership events in Dublin and worldwide.

Check Availability

✉ [email protected]

☎ +971 50 474 1875

Keynote Programmes

Explore James's Keynotes on the 4Cs

SuperCollaboration™

The keynote behind the Dublin session: how humans and AI collaborate, and what that means for teams and leaders.

Explore →

SuperCreativity™

Creativity — the first of the 4Cs — and how to augment human creativity in the age of artificial intelligence.

Explore →

SuperCommunication

Communication — another of the 4Cs — and why it becomes more important as AI changes how work gets done.

Explore →

FAQ

Frequently Asked Questions

What is super collaboration?

Super collaboration is James Taylor's concept for the synergy between humans and machines — how people and AI work together. In Dublin he explored it within professional services sectors such as accountancy, tax and audit, using industry-specific case studies.

What are James Taylor's 4Cs?

The 4Cs are creativity, collaboration, communication and critical thinking — the human skills James Taylor identifies as becoming increasingly important as artificial intelligence reshapes work.

Who is this keynote designed for in professional services?

The Dublin keynote was delivered for managing partners, partners and leaders in audit, tax and legal at a Big Four professional services firm, with guidance for both current leaders and new talent entering the organisation.

Is James Taylor available as a keynote speaker in Dublin?

Yes. James Taylor speaks at events worldwide, including Dublin, and has delivered 3,000+ events in 50+ countries. Contact [email protected] to check availability for your date.

Can James Taylor take part in a panel as well as a keynote?

Yes. In Dublin, James Taylor delivered a keynote and also participated in a panel on the impact of artificial intelligence on professional services.

How do I book James Taylor?

Use the enquiry form on this page, email [email protected], or message +971 50 474 1875 on WhatsApp with your event date, location and audience.

Book a Keynote

Turn Seismic Change Into Opportunity

Bring James Taylor's SuperCollaboration™ keynote to your partner conference or leadership event in Dublin or worldwide.

Check Availability

Enquiries

Check James's Availability

Tell us about your event and we'll come back to you with availability.

3,000+ events delivered

50+ countries

Keynotes, panels and corporate workshops

Author of SuperCreativity

Send an Enquiry

Share your date, location and audience.

✉ [email protected]

☎ +971 50 474 1875 (WhatsApp)

James Taylor speaks across 50+ countries. Explore keynote speaking, AI keynote speaker, SuperCollaboration™, SuperCreativity™ and corporate workshops.

×

Check James's Availability

Share your event date, location and audience and we'll be in touch. Or email [email protected].

The post Keynote Speaker Dublin: SuperCollaboration | James Taylor appeared first on James Taylor.

SuperCollaboration·San Diego, CA·3:50

Motivational Closing Keynote Speaker: What Corporate Clients and Association Organisers Should Look For

If you're an event organiser searching for a motivational closing keynote speaker, this is the video to send to your committee. Filmed at the Gaylord Pacific Resort and Conference Center ahead of his second appearance at the same tech conference, James Taylor breaks down what most organisers get wrong when they book a closing speaker — it's a different job to an opening keynote, and it needs a different process.

James Taylor

MBA · FRSA

Series: SuperCollaboration

5 min read

Check Availability

Watch the Video

Filmed at the Gaylord Pacific Resort and Conference Center, San Diego, CA — SuperCollaboration series. Runtime 3:50.

In This Video

Approximate — single continuous take, no chapter markers in the source recording.

0:00Back in San Diego at the Gaylord Pacific for a second closing keynote

0:20Why the closing keynote role is different from opening

0:50The prep: arriving early, sitting in on 15+ sessions, using AI to synthesise themes

1:45Building the close: weaving in event photos, video and the big idea

2:15What the audience leaves with: one to three actions, or two to three questions for leadership

2:50Why the ending matters: sending the room out on a high

3:20Booking James as a closing keynote speaker, in San Diego or elsewhere

A Closing Keynote Is a Different Job to an Opening Keynote

Most booking conversations treat the opening and closing slots as the same product in two different time slots. They aren't. An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: make sense of everything the audience already sat through.

That distinction is the whole argument of this piece to camera, filmed at the Gaylord Pacific Resort and Conference Center in San Diego ahead of James Taylor's second appearance at the same tech conference. Booking the same speaker to close an event two years running is a useful signal in itself — it means the format worked on a room the organisers know well.

"The closing keynote speaker's role is quite different to an opening keynote speaker."

— James Taylor

By the time a closing slot comes around, the room has absorbed days of content. It is tired, it is full, and it has heard a dozen or more competing ideas. A talk built for a fresh audience on day one — energy up, agenda set, expectations framed — does not land on that room. It has to be built for the moment it's actually delivered in, not adapted from an opening-keynote format.

The Preparation Starts Long Before the Stage

James's process for a closing keynote begins a day or two before he speaks. He arrives early and sits in on the sessions that come before his own — not a token appearance at one or two, but the prior programme as a whole. Across a multi-day conference, that can mean roughly 15 other speakers.

He then uses AI tools to synthesise the themes running across those sessions: what keeps recurring, where speakers agree, where they quietly contradict each other, and which threads the audience has been handed without anyone yet tying them together.

"Part of the role of the closing keynote speaker is to help the audience make sense of what they've heard over the past few days."

— James Taylor

The distinction that matters here is between synthesising and summarising. A summary replays the agenda back to a room that already sat through it. A synthesis takes the threads of a multi-day conference and weaves them into one coherent narrative — with a point of view, and a big idea the audience did not arrive with.

Building the Close Around the Event Itself

A strong closing keynote pulls in real material from the event in the room. Photos taken during the conference. Video from the sessions. Callbacks to lines attendees actually heard from the stage two days earlier. That material is what turns a keynote into your keynote rather than a generic talk pulled off the shelf — and it is only available to a speaker who was in the building.

Planning a conference close? Check James's availability for your dates.

Check Availability

What the Audience Should Walk Out With

Inspiration on its own has a short half-life. The payoff for the audience should be concrete: one to three actionable steps they can take, or two to three key questions for leadership teams to discuss when they're back at their desks.

That's a deliberately small number. A room at the end of a multi-day event can hold a big idea and a short list — not a fourteen-point framework. The test of a close is what attendees can still repeat to a colleague on Monday morning.

Why the Ending Matters Commercially

Closing on a high matters emotionally, but it also matters on the balance sheet. The final session is the last impression of the entire event — the note attendees carry out of the room and into their decision about next year.

"I am the very last person that they're going to hear from on that stage."

— James Taylor

Organisers report that a strong close is what drives rebooking. That makes the closing slot one of the highest-leverage line items in an event budget, and it's why the selection process for a closing keynote speaker deserves more scrutiny than "who's available on the Thursday afternoon".

What Corporate Clients and Association Organisers Should Look For

If you're shortlisting a motivational closing keynote speaker, the questions worth asking are process questions, not topic questions:

Will they do the homework? Ask whether the speaker will arrive early and sit in on the sessions before their own, so the closing keynote reflects your actual event.

Will they synthesise, or summarise? Ask how they intend to bring the threads of the programme together into one narrative.

What does the audience leave with? Look for one to three concrete next steps, or the two to three questions leadership teams need to discuss back at the office.

Is the talk built for a tired room? A closing keynote has to work with an audience that has already absorbed days of content.

Will it make people want next year's event? The close is the last voice attendees hear, and a strong one is what drives rebooking.

Looking for a Motivational Closing Keynote Speaker?

James Taylor is a motivational closing keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally — 3,000+ events delivered across 50+ countries. If your event needs a closing keynote speaker who will synthesise your conference and send attendees out ready to act, in San Diego or anywhere else, get in touch about your dates.

You can also explore James's keynote speaking programmes, the SuperCollaboration keynote this video belongs to, or his work as an artificial intelligence keynote speaker.

James Taylor

MBA · FRSA

James Taylor is an international keynote speaker on creativity, innovation and artificial intelligence. He has delivered 3,000+ events across 50+ countries for corporate clients and associations, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Keynote Speaking

SuperCreativity (Book)

Corporate Workshops

Key Takeaways

An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: make sense of everything the audience already sat through.

James's process starts before he ever takes the stage — arriving early, attending prior sessions, and using AI tools to synthesise themes across ~15 speakers.

A strong close pulls in real material from the event itself: photos, video and callbacks to what attendees actually heard, not a generic talk.

The payoff for the audience should be concrete: one to three actionable steps, or two to three key questions for leadership teams to discuss when they're back at their desks.

Closing on a high matters commercially as well as emotionally — it's the last impression of the whole event, and it's what gets organisers rebooking for next year.

Book James

Need a closing keynote that makes sense of your whole event?

3,000+ events delivered in 50+ countries. Tell us your dates and James's team will come back to you with availability and fees.

Check Availability

✉ [email protected]

✆ +971 50 474 1875

Keynote Programmes

Programmes That Work as a Conference Close

SuperCollaboration™

The series this video belongs to — how teams and organisations collaborate with each other and with AI to do their best work together.

Explore the Keynote →

Taylor-Made Keynotes™

A keynote built around your event: prior sessions attended, themes synthesised, and event photos and video woven into the close.

Explore the Keynote →

SuperCreativity™

Creativity, innovation and artificial intelligence — the themes behind James's book and his work as an AI keynote speaker.

Explore the Keynote →

FAQ

Booking a Motivational Closing Keynote Speaker

How is a closing keynote different from an opening keynote?

An opening keynote sets the tone and energy for an event. A closing keynote has to do something harder: help the audience make sense of everything they have already sat through, and send them out with something to act on.

How does James prepare for a closing keynote?

He arrives a day or two early and sits in on the sessions before his own, then uses AI tools to synthesise the themes running across roughly 15 other speakers. Those threads are woven together with photos and video from the event itself.

What does the audience leave a closing keynote with?

A big idea, plus something concrete: one to three actionable next steps, or two to three key questions for leadership teams to discuss when they are back at their desks.

Why does the closing slot matter to organisers?

The close is the last impression of the whole event and the last voice attendees hear. Organisers report that a strong close is what drives attendees to rebook for next year.

Does James speak at events outside San Diego?

Yes. James works with corporate clients and associations globally and has delivered more than 3,000 events across 50+ countries. This video was filmed in San Diego, but he closes conferences worldwide.

How do I check James's availability for our conference?

Send your event dates, location and audience through the enquiry form on this page, email [email protected], or message the team on WhatsApp at +971 50 474 1875.

Send Your Attendees Out Ready to Act

Book James Taylor as your motivational closing keynote speaker and give your conference an ending people talk about on the way home — and remember when next year's registration opens.

Check Availability

Enquiries

Let's Talk About Your Closing Slot

Tell us about the event — the audience, the programme running before your close, and what you need people to do afterwards.

3,000+ events delivered across 50+ countries

Arrives early and attends the sessions before the close

Themes synthesised across the full programme, not summarised

Audiences leave with one to three concrete actions

Available for conferences, congresses and association events worldwide

Check Availability

Complete the form and James's team will come back to you with availability, fees and the next steps.

✉ [email protected]

✆ +971 50 474 1875 (WhatsApp)

James Taylor delivers keynotes for corporate clients and associations worldwide. Explore keynote speaking · SuperCreativity · SuperCollaboration · SuperCommunication · AI Keynote Speaker · Corporate Workshops

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Share your event dates, location and audience. James's team will reply with availability, fees and next steps.

The post Closing Keynote Speaker San Diego | James Taylor appeared first on James Taylor.

Artificial Reality·New York·51 min interview

How an AI Keynote Speaker Runs His Speaking Business on AI

On the Artificial Reality podcast, James Taylor breaks down how he runs his speaking business on Claude, why today's cheap AI is subsidised by venture capital, and how 1,000 people made a Taylor Swift reggae theme song with AI in about 15 minutes.

By James Taylor

MBA · FRSA

Series: Artificial Reality

6 min read

Check James's Availability

Watch the Interview

James Taylor in conversation with Galina Fendikevich on Artificial Reality — "How to Get Ahead of 99% of Speakers (with AI)".

Episode Timestamps

00:00Highlights

00:49Meet James Taylor: Keynote Speaker on Creativity and AI

03:39From Managing Rock Stars to 100 Keynotes a Year

05:35The AI Chief of Staff That Runs His Morning

06:20How He Gets Recommended by ChatGPT and Claude (GEO and AEO)

07:35Psychometric Profiles Before Every Sales Call

09:00The Claude Story Bank That Drafts His Keynotes

12:051,000 People, One Taylor Swift Reggae Song, Made Live With AI

14:27The Claude Skill That Writes His Case Studies

15:31Claude vs ChatGPT vs Gemini: Why He Isn't Loyal to One Tool

16:22Why Cheap AI Won't Last: The Venture Capital Subsidy

17:21Could Cheaper Chinese Models Challenge US AI?

18:25Five Computers, Five AIs, and Why He Names Them

19:22Which Roles AI Replaced on His Team

22:58Why Silicon Valley's Job-Loss Message Backfires

25:08Cut Jobs or Retrain People? Two Very Different AI Outcomes

26:59Problem Solving vs Problem Finding

31:51Strategy Swarms: Testing Ideas on Synthetic Citizens

34:11Using AI as a Performance Coach

35:39His Virtual Mastermind With Warren Buffett and Bruce Lee

37:14Why AI Models Carry a Western Bias

39:44Where AI Falls Short: Cold Outreach and AI Avatars

42:30The SoftBank Button That Calms Angry Callers

44:47What He Wants Built: An AI Presentation Coach

46:23How Jensen Huang's Storytelling Moved Nvidia's Stock

49:41Live Translation for Global Audiences

50:46How to Book James Taylor

A keynote looks like the most human job there is: one person, one stage, one message. So where does AI fit? On the Artificial Reality podcast, host Galina Fendikevich asked James Taylor three questions — what's working, what's broken, and what still needs to be built — and his answers show how an AI keynote speaker actually uses the technology across sales, marketing, speech writing and live delivery.

James describes himself as the speaking business — one half creative, one half business — and he uses AI in both. He compares it to a musician and a guitar: the tool becomes part of who you are. He gives 50 to 100 keynotes a year in 25+ countries, and AI now touches almost every stage of that work.

An AI Chief of Staff Before Breakfast

Every morning, James wakes up to a report from an AI chief of staff — an agent his team built on Claude. It lists what's on the cards for the day, the questions he should be thinking about, the decisions he needs to make and the open loops still running.

The same agent prepares him for sales. Twenty-four hours before a discovery call, it sends a brief on the client, the event and the LinkedIn profiles of the people joining — plus a psychometric profile of each of them. If he's speaking with a CTO, he knows to lead with the data. It's still James having the conversation, he stresses; the AI just gives him more context. When clients share the attendee list in advance, he can build the same kind of profile for the whole audience — whether they want more humour, more traditional storytelling or more practical, what-to-do-on-Monday actions.

How James Gets Recommended by ChatGPT and Claude (GEO and AEO)

At the top of the funnel, James and his team build thousands of highly specific landing pages optimised for AI answer engines — what's now called GEO and AEO. Claude handles the initial research into what to rank for, Perplexity creates pages at scale, and Gemini runs quality assurance before a final tool publishes to the website and another tracks performance.

The result: ask a chatbot for the top keynote speaker on artificial intelligence in Amsterdam and the answer is probably James — in a city he has never lived in. It's a neat demonstration of how much answer engines lean on what's published, and why he likes using one model to quality-assure another.

The Story Bank That Drafts Every Keynote

Once a client books, AI generates the contracts and invoices. Then comes the part James calls the best of all: pre-event conversations with executives and prospective audience members. Those transcripts feed a Claude "story bank" holding every story, framework and quote he has used in presentations.

When he starts writing a keynote, the story bank pulls together what matters to that audience and that company, what success looks like for them, and the keynote structures he likes to use — and produces a first draft. From there, the human comes back in. For the slides he adds tools such as Higgsfield and Suno for music.

"So once again, the AI is not writing my keynote for me, but hopefully it's making me a better presenter of my ideas."

— James Taylor, on Artificial Reality

After the event, he feeds the presentation, conversations, contracts and a voice note of his own reflections into a Claude skill that drafts the case study. The client's legal team approves it, ideally adds a quote, and it goes on the website.

1,000 People, One Taylor Swift Reggae Song

On stage, James mostly keeps AI in the background — with the occasional exception. At a recent event in Amsterdam with 1,000 people, he asked the room to create the conference's theme tune live. Using Mentimeter polling fed into an AI, the audience voted for Taylor Swift as the singer and reggae as the style, then supplied random industry words for the lyrics. Within about 15 minutes, the song was done. He then photographed an audience member in the front row and made him the hero of the pop video.

The serious point, he explains, is play. You don't need a coding or engineering background any more:

"You can have an idea and you can explain it in natural language and start to create things that are useful."

— James Taylor, on Artificial Reality

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Why Cheap AI Won't Last

James isn't loyal to one tool. His team started with early versions of Gemini, used ChatGPT for mind mapping and ideation, then moved heavily into Claude because it let the team build things very quickly. His desk holds five computers running different AIs — he names them so he can remember which is which.

His biggest blocker is cost. Today's AI prices, he argues, are subsidised by venture capital, like early Uber, and rates will rise. His response is to match cheaper models to simpler tasks rather than use the most sophisticated model for everything. He also thinks US AI companies could face pressure if low-cost Chinese models come in at a tenth of the price.

Which Roles AI Replaced — and Which It Changed

James is candid: his team was bigger two years ago. The video editor role went, because AI tools can now take long-form video and handle the clipping. But a team member in customer service was retrained in SEO, AEO and GEO instead of being let go.

He contrasts two very different outcomes: a Swedish company that let 800 people go for AI and had to backpedal months later as customers left, and IKEA, which chose to reskill people rather than lay them off and built an entirely new virtual interior design business. For James, efficiency is only phase one.

"Now you're super efficient. Now what do you want to do? What do you want to create that doesn't even exist just now?"

— James Taylor, on Artificial Reality

Problem Finding, Strategy Swarms and Virtual Masterminds

That creative phase is the heart of SuperCreativity. James distinguishes problem solving from problem finding — stepping back to ask whether you're chasing the right problem at all — and small-c creativity from big-C creativity that changes a whole field. He also points to "boundary crossers" who bring outside interests into their core expertise.

Two of his favourite applications build on that thinking. "Strategy swarms" create synthetic markets of customers, lobby groups and influencers to stress-test a launch before it happens. And his "virtual mastermind" — five or six figures such as Warren Buffett and Bruce Lee — debates his business ideas and returns a joint view. Used this way, he says, AI helps us stress-test and improve our ideas rather than making us complacent.

Where AI Still Falls Short

Not everything works. James's team has tested cold outreach agents combining Lemlist, LinkedIn Sales Navigator and Claude, and he isn't entirely happy with the results yet — partly for brand-risk reasons. AI avatar tools have the facial expressions nearly right, but the voice isn't there yet, so promo videos for clients still get filmed in his green-screen studio. He also flags that many models carry a Western bias, which is one more reason he uses several.

What James Wants Silicon Valley to Build

His wish list has two items. First, an AI presentation coach: he films every keynote and would love to hand the video to a tool that reviews it across 100 factors and spots patterns like filler words across talks. He points to Jensen Huang's earnings-call storytelling as proof of how much a well-structured narrative matters. Second, live translation, so audience members — most of whom, in his rooms, don't speak English as a first language — can ask questions in their native language.

He also believes AI will make live, in-person experiences — festivals, conferences, things you cannot fake — more important, not less.

Looking for an AI Keynote Speaker Who Uses AI Every Day?

Most speakers talk about AI. James Taylor runs his business on it — and brings that hands-on experience to stages through AI keynotes, SuperCreativity™ and corporate workshops. With 3,000+ events delivered in 50+ countries, every keynote is shaped around the audience in the room. To bring James to your next conference, check his availability or ask your speaker bureau.

About James Taylor

MBA · FRSA

James Taylor is an international keynote speaker on creativity, artificial intelligence and innovation, and the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence. He started his career managing rock stars, moved into tech in Silicon Valley, and has since delivered 3,000+ events in 50+ countries.

A Fellow of the Royal Society of Arts, James has interviewed 750+ of the world's leading creative minds.

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Key Takeaways

James has an AI chief of staff built on Claude that briefs him every morning and, 24 hours before a sales call, sends psychometric profiles of everyone joining.

A Claude "story bank" of every story, framework and quote he has used drafts the first version of each keynote, and he rewrites it from there.

His team builds thousands of highly specific landing pages for AI answer engines, known as GEO and AEO.

James argues today's AI prices are subsidized by venture capital, like early Uber, and businesses should plan for higher rates by matching cheaper models to simpler tasks.

James believes efficiency is only phase one of AI. The bigger opportunity is creating things that don't exist yet.

James wants an AI coach that reviews presentation videos across 100 factors, plus live translation so non-native English speakers can ask questions.

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An AI keynote speaker who runs his business on AI

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Keynote Programmes

Bring These Ideas to Your Stage

SuperCreativity™

How people and AI create together — problem finding, big-C creativity and moving past efficiency to build what doesn't exist yet.

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SuperCommunication

Why communication and storytelling skills matter more in an AI world — and how leaders can persuade a board, a team or an audience.

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A keynote shaped by pre-event conversations with your executives and audience, so every attendee feels it was written for them.

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FAQ

Frequently Asked Questions

How does a keynote speaker use AI?

James Taylor uses AI across his whole speaking business: an AI chief of staff built on Claude briefs him every morning and sends psychometric profiles before sales calls, a Claude story bank drafts the first version of each keynote, and a Claude skill drafts case studies after each event. The keynote itself is still written and delivered by James.

Does AI write James Taylor's keynotes?

No. His Claude story bank produces a first draft from his own stories, frameworks and quotes, plus what he learns in pre-event conversations. James then rewrites and nuances it himself. In his words, the AI is not writing his keynote, but it is making him a better presenter of his ideas.

What are GEO and AEO?

GEO and AEO refer to optimising web pages so that AI answer engines such as ChatGPT and Claude recommend them. James's team builds thousands of highly specific landing pages for this, using Claude for research, Perplexity to create pages at scale and Gemini for quality checks.

Can James Taylor tailor a keynote to our audience?

Yes. Before each event James speaks with executives and prospective audience members, and when clients share the attendee list he uses AI to understand what matters to that audience, whether that means more humour, more storytelling or more practical actions.

Does James Taylor speak internationally?

Yes. James Taylor has delivered 3,000+ events in 50+ countries and speaks to global audiences on creativity, artificial intelligence and innovation.

How do I book James Taylor as a keynote speaker?

Use the enquiry form on this page, email [email protected] or message +971 50 474 1875 on WhatsApp. If you work with a speaker bureau, you can also ask them to bring in James Taylor as your next keynote speaker.

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James Taylor — keynote speaker on creativity, AI and innovation. MBA · FRSA. 3,000+ events in 50+ countries.

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James Taylor is an international AI keynote speaker who has delivered 3,000+ events in 50+ countries. Explore speaking topics, SuperCreativity™, SuperCollaboration™, SuperCommunication and corporate workshops.

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SuperCollaboration·Paris, France·8:05

Paris Keynote Speaker James Taylor on AI Prediction Engines and Predicting the Future of Your Strategy

Filmed in Paris ahead of a session with senior leaders at one of the world's biggest AI companies, this is James Taylor at his most forward-looking: how AI prediction engines let you drop a strategy, policy or proposal into a simulated world of "synthetics" and see how the real people it affects are likely to respond.

By James Taylor

MBA · FRSA

Series: SuperCollaboration

5 min read · 8 min video

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Watch the Episode

SuperCollaboration · Filmed in Paris, France · Runtime 8:05

In This Episode

Approximate — single continuous take, no chapter markers in the source recording.

0:00Introduction from Paris, ahead of speaking to a major AI company's leadership

0:30The brief: partner managers, boundary crossers, and influence without authority

1:45Force field analysis: the classic model for mapping allies and resistance

2:45Introducing AI prediction engines and "synthetics"

3:45How governments use prediction engines instead of focus groups

5:00The Dubai real estate example: modelling market and stakeholder reaction

5:45The business use case: simulating client stakeholders before a pitch

7:00Practical payoff: finding resistance and hidden champions in advance

7:35Booking James as a keynote speaker for sales and business development audiences

Most AI keynotes cover the same ground. This one doesn't. Filmed in Paris just before a session with senior leaders at one of the world's biggest AI companies, this episode of SuperCollaboration introduces a tool most leadership teams haven't met yet: the AI prediction engine.

The brief for the session was specific. James had been asked to speak to a room of partner managers, the people who hold the relationships with the company's biggest clients, about where human-plus-AI collaboration is heading. Rather than repeat familiar AI talking points, he used the session to show them a new way to test an idea before it ever reaches the client.

Partner Managers: The Classic Boundary Crossers

Partner managers and senior enterprise sales roles are what James calls classic "boundary crossers". They carry high influence, often without direct authority. Their job depends on knowing the client's world as well as they know their own company's products, and on moving an idea across the line between the two organisations.

That makes them exactly the people who need to know, before a big proposal lands, who in the client organisation is likely to push back and who is likely to back it.

Force Field Analysis: The Traditional Way to Map Allies and Resistance

The classic tool for that job is force field analysis, the Lewin model. You map the forces driving a proposal forward against the forces resisting it, so you can plan how to strengthen one side and weaken the other before you walk into the room.

It works. But it is only as good as your own view of the stakeholders, and that view is always partial. That's where the next step comes in.

What Are AI Prediction Engines?

AI prediction engines, tools like Miro Fish, take force field analysis further. Instead of mapping stakeholders on a whiteboard, you take your strategy, policy or proposal and run it through a simulation.

"With AI prediction engines... you drop it into a simulated world, and that simulated world has what we call synthetics."

— James Taylor, Paris

Synthetics are AI agents built as digital twins of the real people, organisations or citizens your idea will affect. The simulation shows how they are likely to react, giving you a view of the reception your idea will get before you commit to it.

How Governments Are Already Using Synthetics Instead of Focus Groups

This isn't theoretical. Governments are already using prediction engines in place of traditional focus groups, testing policy against millions of synthetic citizens. The output is a probability of success, and the chance to refine the policy before it is ever made public.

In the episode, James also walks through a Dubai real estate example, where the same approach is used to model how the market and its stakeholders are likely to react.

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Simulating Your Client's Stakeholders Before a Big Pitch

For businesses, the payoff is in high-stakes proposals. Before a major pitch, a sales or business development team can run force field analysis against a simulated version of the client: which departments are likely to resist, which unexpected groups could become champions, and how to seed those conversations early.

"It allows you to predict the future of your strategy, your proposal, your idea."

— James Taylor

The most valuable finding is often the one you weren't looking for.

"You've got a whole grouping of people you didn't even know about who are going to be the biggest champions and allies for your proposal."

— James Taylor

A Rehearsal, Not a Replacement for Judgment

The tool doesn't replace judgment. What it gives leaders is a rehearsal of the real conversation before they have it: the likely blockers surfaced in advance, the hidden champions identified early, and time to shape the proposal around both.

That is the heart of SuperCollaboration: humans and AI working together, with the human still making the call.

Looking for a Keynote Speaker in Paris?

As a Paris keynote speaker, James brought a genuinely new tool into the room rather than a rehash of familiar AI talking points, which is exactly the kind of session corporate clients and association organisers in Paris should be looking for.

If your sales, business development or leadership teams need a fresh perspective on AI, prediction and decision-making, James works with corporate clients and associations globally. See his artificial intelligence keynotes or check his availability for your event.

About James Taylor

MBA · FRSA · Keynote Speaker

James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally. He has delivered 3,000+ events across 50+ countries.

He is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

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The Book →

Key Takeaways

Partner managers and senior enterprise sales roles are classic "boundary crossers": high influence, often without direct authority, whose job depends on knowing the client's world as well as their own company's products.

Force field analysis, the classic Lewin model, is the traditional way of mapping allies and resistance before a pitch or proposal.

AI prediction engines take this further: they simulate a strategy or proposal against "synthetics," AI agents modelled as digital twins of real people, organisations or citizens.

Governments are already using this in place of focus groups, testing policy against millions of synthetic citizens to get a probability of success and refine the policy before it's public.

Businesses can use the same approach for high-stakes proposals: identifying which departments will resist, which unexpected groups could become champions, and how to seed those conversations early.

The tool doesn't replace judgment. It gives leaders a rehearsal of the real conversation before they have it.

Book James in Paris

Bring AI prediction engines to your next event

A keynote on AI, prediction and decision-making for sales, business development and leadership teams. 3,000+ events across 50+ countries.

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Keynote Programmes

Related Keynotes from James Taylor

SuperCollaboration™

Where human-plus-AI collaboration is heading, and how teams can use it to test ideas before they reach the client.

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SuperCreativity™

Augmenting human creativity in the age of artificial intelligence, based on James's book of the same name.

Explore the keynote →

Taylor-Made Keynotes™

A session built around your brief and your audience, like the Paris session for partner managers.

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FAQ

Frequently Asked Questions

What is an AI prediction engine?

An AI prediction engine, such as Miro Fish, lets you drop a strategy, policy or proposal into a simulated environment populated by synthetics, AI agents built as digital twins of the real people and organisations your idea will affect, to see how they are likely to respond.

How can sales teams use AI prediction engines before a pitch?

Sales and business development teams can run force field analysis against simulated client stakeholders before a big pitch, surfacing which departments are likely to resist, which unexpected groups could become champions, and how to seed those conversations early.

How are governments using AI prediction engines?

Governments are using prediction engines in place of traditional focus groups, testing policy against millions of synthetic citizens to get a probability of success and refine the policy before it is made public.

Is James Taylor available as a keynote speaker in Paris?

Yes. James Taylor is a Paris keynote speaker on creativity, innovation and artificial intelligence, working with corporate clients and associations globally. Contact [email protected] to check availability.

Who is this AI keynote best suited for?

It is designed for sales, business development and leadership teams who need a fresh perspective on AI, prediction and decision-making, including partner managers and senior enterprise sales roles.

How do I book James Taylor for my event?

Use the enquiry form on this page, email [email protected], or message James's team on WhatsApp at +971 50 474 1875.

Paris Keynote Speaker

Rehearse the Real Conversation Before You Have It

Bring James Taylor's session on AI prediction engines to your sales, business development or leadership team in Paris or anywhere in the world.

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Enquire

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James Taylor is a Paris keynote speaker and AI keynote speaker working with corporate clients and associations in 50+ countries. Explore speaking, artificial intelligence keynotes, SuperCollaboration, SuperCreativity, SuperCommunication and corporate workshops.

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SuperCollaboration·San Diego, CA·2:36

AI Keynote Speaker San Diego: James Taylor on Cognitive Atrophy and the MIT Study Every Leader Should Know

Recorded at the Gaylord Pacific ahead of closing a technology and defense conference of around 1,000 attendees, James Taylor unpacks the research behind cognitive atrophy — the decline in critical thinking that shows up as organisations deploy AI at scale — and what leaders need to do to stop it.

James Taylor

MBA · FRSA

Series: SuperCollaboration

4 min read

Book James to Speak

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SuperCollaboration — recorded in San Diego, California. Runtime 2:36.

In This Episode

Approximate — single continuous take, no chapter markers in the source recording.

0:00Greeting from San Diego, ahead of closing keynote for ~1,000 attendees

0:20Today's topic: cognitive atrophy, and why senior leaders are worried about it

0:45The MIT study: three groups, EEG caps, one essay-writing task

1:15The result — unaided thinkers showed the highest brain activity

1:35The retention gap: ChatGPT users couldn't recall their own writing

1:50The robotic surgery parallel: skill decline from over-reliance on machines

2:10What leaders can do to prevent cognitive decline while scaling AI

2:25Booking James for an AI-themed conference

There is a question senior leaders keep raising in private that rarely makes it onto the conference agenda: what happens to our people's thinking once the AI is doing the thinking?

That question has a name — cognitive atrophy — and it was the subject of this SuperCollaboration episode, recorded in San Diego ahead of a closing keynote for a technology and defense conference of around 1,000 attendees. It is not a fringe worry. It is the concern that comes up, again and again, once an organisation moves past the pilot phase and starts deploying AI at genuine scale.

What Cognitive Atrophy Actually Means

Cognitive atrophy describes a decline in critical thinking skills tied to over-reliance on the tools. Not a decline in output — output usually goes up. A decline in the underlying capability: the judgement, the recall, the ability to hold a problem in your head and work it through.

The reason senior leaders are raising it now, rather than three years ago, is scale. A handful of people using an LLM to speed up a first draft is one thing. An entire function defaulting to it for every piece of analysis is another. And the thing about atrophy is that it is invisible while it happens. Nobody files a ticket saying their critical thinking has degraded.

The MIT Study: Three Groups, One Essay, EEG Caps

The research James walks through in the episode comes from MIT. The design is simple enough to explain in a sentence: three groups were given the same essay-writing task, with EEG caps on to measure brain activity. One group wrote using an LLM. One group used search engines. One group used nothing but their own thinking.

The results did not favour the assisted groups.

"The group that wasn't using an LLM, wasn't using search engines, were just kind of using their own mind... that had the highest level of activity going on in the brain."

— James Taylor, SuperCollaboration, San Diego

The Retention Gap Nobody Budgeted For

The brain activity finding is striking on its own. The second finding is the one that should give any leader pause, because it goes to whether the work is being learned at all, not just whether it is being produced.

"The people that wrote using ChatGPT and LLM, they couldn't even remember what they wrote. Think about that."

— James Taylor, SuperCollaboration, San Diego

Think about what that means inside an organisation. A strategy document gets drafted. It gets circulated, approved, filed. And the person whose name is on it cannot tell you, minutes later, what it actually said. That is not a productivity trade-off you can put on a slide and defend. It is a retention failure — and retention is the thing that compounds into expertise.

Running an AI-themed conference? James closes events on exactly this material.

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The Robotic Surgery Parallel

If this pattern feels speculative, it shouldn't. James draws the parallel to robotic surgery, where over-reliance on the machine has been shown to erode surgeons' own skills over time. Same mechanism, higher stakes, and a field that has already had to reckon with it.

That parallel is useful in a boardroom because it moves the conversation off "is AI good or bad" — a conversation nobody wins — and onto a narrower, more answerable question: which capabilities does this organisation need to keep sharp in its people, regardless of what the tool can do?

What Leaders Can Actually Do About It

Here is the part that matters most, and it is the part that gets lost when this research circulates as a headline: none of it is an argument for avoiding AI.

"With AI, it doesn't have to be this way."

— James Taylor, SuperCollaboration, San Diego

The argument is for deliberateness. Organisations that scale AI without a strategy for protecting critical thinking and decision-making will get the productivity gain and the atrophy together, as a package. Organisations that design for both can take the gain and keep the capability. The difference is not the technology. It is whether anyone at the top decided it mattered.

That is the work: naming which decisions stay human, building the habits that keep judgement in play, and making it explicit rather than leaving it to whatever each team drifts into. It is also, not incidentally, what separates the companies that will still have deep expertise in five years from the ones that quietly traded it away for speed.

Looking for an AI Keynote Speaker in San Diego?

If you're an event organiser with an AI-related theme, this is the material James brings to the stage — the research, the parallels from other fields, and the practical strategies leaders can act on when they get back to the office. He delivers it as an opening or closing keynote for conferences, leadership summits and corporate events, in San Diego and worldwide.

You can explore the SuperCollaboration keynote, see the full range of AI keynote topics, or read the previous episode in this series, recorded in Istanbul.

James Taylor

MBA · FRSA

James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. He has delivered over 3,000 events across more than 50 countries, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Speaking

SuperCreativity (Book)

Corporate Workshops

Key Takeaways

Cognitive atrophy is the specific risk senior leaders are raising as AI gets deployed at scale: a decline in critical thinking skills tied to over-reliance on the tools.

MIT's EEG study found the group writing essays with no AI or search assistance had the highest brain activity of the three groups tested.

Participants who wrote their essays using an LLM couldn't recall what they'd written afterwards — a retention failure, not just a productivity trade-off.

The pattern mirrors what's already been observed in robotic surgery, where clinicians who lean too heavily on the machine see their own skills decline.

None of this means avoiding AI. It means leaders need deliberate strategies to protect critical thinking and decision-making while scaling AI use.

Book James

AI Keynote Speaker for Your San Diego Event

3,000+ events delivered across 50+ countries. Opening, closing and custom keynotes on AI, creativity and innovation — built around your conference theme.

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[email protected]

WhatsApp +971 50 474 1875

Keynote Programmes

Related Keynotes

SuperCollaboration™

How humans and AI work together without the human half of the partnership quietly losing its edge.

Explore the keynote →

SuperCreativity™

Augmenting human creativity in the age of artificial intelligence — the thinking that AI cannot do for you.

Explore the keynote →

Taylor-Made Keynotes™

A keynote built around your conference theme, your audience and the decisions in front of them.

Discuss a custom keynote →

Questions

Frequently Asked Questions

What is cognitive atrophy in the context of AI?

Cognitive atrophy is a decline in critical thinking skills tied to over-reliance on AI tools. It is the specific risk senior leaders are raising as their organisations deploy AI at scale — output rises, but the underlying human capability erodes.

What did the MIT study on AI and brain activity find?

MIT researchers put EEG caps on three groups given the same essay-writing task: one using an LLM, one using search engines, and one using only their own thinking. The unaided group showed the highest level of brain activity of the three.

Why couldn't the ChatGPT group remember what they wrote?

Participants who wrote their essays using an LLM could not recall what they had written moments after finishing. James Taylor describes this as a retention failure rather than a simple productivity trade-off — the work was produced, but it was not learned.

Does this mean organisations should avoid using AI?

No. As James puts it, with AI it doesn't have to be this way. The point is that leaders need deliberate strategies to protect critical thinking and decision-making while scaling AI use, rather than assuming the capability will look after itself.

Can I book James Taylor as an AI keynote speaker in San Diego?

Yes. James delivers opening and closing keynotes on artificial intelligence, creativity and innovation for conferences and corporate events in San Diego and worldwide. He has delivered over 3,000 events across more than 50 countries.

How do I check availability and fees?

Use the enquiry form on this page, email [email protected], or message the team on WhatsApp at +971 50 474 1875 with your event dates, location and audience.

Bringing an AI Keynote Speaker to San Diego?

James Taylor closes conferences on the research leaders actually need — including what AI at scale is doing to critical thinking, and how to stop it.

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Enquiries

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Tell us about your conference theme, your audience and your dates. You'll hear back from the team with availability and a proposed approach.

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SuperCollaboration·Kartal, Istanbul·2:14

Istanbul Keynote Speaker: James Taylor on Super Collaboration and Avoiding Cognitive Atrophy

Filmed a few hours before stepping on stage for IPPAG in Istanbul, James Taylor walks through the thinking behind his keynote and workshop on SuperCollaboration — how humans and AI can work together at a deeper level than most organisations currently attempt, and why the goal of AI adoption should be wisdom rather than cleverness.

James Taylor

MBA · FRSA

Series: SuperCollaboration

4 min read · 2:14 watch

Check Availability

Speaking Programmes

Recorded in Kartal, on Istanbul's Asian side, a few hours before the IPPAG keynote and workshop. Runtime 2:14.

In This Episode

Approximate — single continuous take, no chapter markers in the source recording.

0:00Greeting from Kartal, on Istanbul's Asian side, a few hours before the keynote

0:20What today's session is about: SuperCollaboration between humans and AI

0:40Opening the keynote with Rumi: from clever to wise

1:05Reframing the brief: AI for better decisions, not just productivity

1:25Cognitive atrophy: what MIT and clinical research are finding

1:50Why it's a workshop, not just a talk: practical activities for the audience

2:05Booking James as a speaker, in Istanbul or anywhere else

A Few Hours Before the Stage, from Kartal

This one was filmed in Kartal, on Istanbul's Asian side, a few hours before James Taylor stepped on stage for IPPAG. It runs two minutes and fourteen seconds, and in that time it sets out the argument behind the whole session: a keynote and workshop on SuperCollaboration, and why the way most organisations are adopting AI right now is quietly working against them.

If you are planning an event in Istanbul — or anywhere else — on AI, collaboration, creativity or innovation, this is also James putting himself forward for the job.

SuperCollaboration Is About Depth, Not Speed

Most conversations about AI inside organisations are conversations about speed. Faster drafts, faster decks, faster answers. SuperCollaboration starts somewhere else. It is about depth: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones.

That distinction matters because it changes what "good" looks like. If the measure is speed, any tool that shortens the task counts as a win. If the measure is the quality of the outcome, you have to look at what the human brought to it — and whether the collaboration made that contribution sharper or thinner.

The Brief: Not Cleverer, Wiser

The Istanbul client asked for something more specific than a productivity talk, and James takes that brief head-on in the video.

"The client has asked me to talk about AI not just as a way to be more productive... but how we can use it to become wiser, to make better decisions."

— James Taylor, Istanbul

He opens the keynote itself with Rumi, which reframes the entire goal of AI adoption before a single tool gets mentioned.

"Yesterday I was clever, and I wanted to change the world. Today I am wise, and I want to change myself."

— Rumi, quoted by James to open the keynote

Cleverness is what most AI deployments optimise for. Wisdom — better judgement, better decisions — is a different target, and it is not one you hit by accident.

Cognitive Atrophy Is a Documented Risk

The hinge of the session is a risk that rarely makes it into the AI strategy deck. Certain patterns of AI use quietly erode the thinking they were supposed to support.

"Certain uses of AI... can actually dull our critical thinking skills."

— James Taylor, Istanbul

This is not a hunch. MIT research and observations from medicine and surgery point the same way: cognitive atrophy is a real, documented risk, and it shows up over time rather than all at once. The skill does not disappear on the day you start using the tool. It fades while everything still looks fine.

The conclusion James draws is not the cautious one people expect. The fix isn't avoiding AI. It's using it deliberately — in ways that augment judgement instead of replacing it. Which is a design problem, and design problems get solved in workshops, not in lectures.

Planning a session on AI, collaboration or innovation? Check James's availability for your date.

Check Availability

Why Istanbul Is a Workshop, Not Just a Talk

The Istanbul session was built as a workshop, not a one-way keynote. That structure follows directly from the argument: if the risk is that people outsource their thinking to AI, an hour of being told about it is exactly the wrong intervention. The audience has to do the work in the room.

So the session is built around activities — practical work that gets people using AI in a way that sharpens judgement rather than quietly handing it over. The point is that they leave with a way of working, not a set of notes about a way of working.

It is the same logic behind the SuperCollaboration programme more broadly, and behind the corporate workshop formats: depth is something an audience has to practise, not something a speaker can deliver at them.

Looking for a Keynote Speaker in Istanbul?

James Taylor is an AI keynote speaker working with organisations globally, and a keynote speaker on creativity and innovation — with 3,000+ events delivered across 50+ countries. Istanbul sessions can be delivered as a keynote, as a workshop like the IPPAG session, or as a keynote-plus-workshop combination for teams who want to leave having actually practised the thinking.

If you are planning an event in Istanbul, elsewhere in Türkiye, or anywhere else, and the theme touches AI, collaboration, creativity or innovation — send the date and the audience and you will get a straight answer on availability.

James Taylor

MBA · FRSA

James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. He has delivered 3,000+ events across 50+ countries, and is the author of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

His SuperCollaboration keynote and workshop explore how humans and AI can work together at a deeper level — using AI to sharpen judgement rather than quietly replace it.

Speaking

The Book

Check Availability

Key Takeaways

SuperCollaboration is about depth, not speed: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones.

The goal of using AI shouldn't be to become cleverer. It should be to become wiser and make better decisions.

Cognitive atrophy is a real, documented risk. MIT research and observations from medicine and surgery show that certain styles of AI use can dull critical thinking over time.

The fix isn't avoiding AI. It's using it deliberately, in ways that augment judgement instead of replacing it.

The Istanbul session is a workshop, not just a keynote: built around activities, not one-way delivery.

Book James

Keynote speaker for your event in Istanbul — or anywhere

AI, collaboration, creativity and innovation. 3,000+ events delivered across 50+ countries. Keynotes, workshops, or both.

Check Availability

✉ [email protected]

✆ +971 50 474 1875

Speaking Programmes

Related Keynotes & Workshops

SuperCollaboration™

The programme behind the Istanbul session: getting humans and AI to combine at depth, so the outcome is better, not just faster.

Explore the programme →

SuperCreativity™

Augmenting human creativity in the age of artificial intelligence — the keynote built on James's book of the same name.

Explore the programme →

Taylor-Made Keynotes™

A session shaped around your brief — as the Istanbul client did, asking for AI framed around wiser decisions rather than productivity.

Explore the programme →

FAQ

Questions About This Session & Booking James

What is SuperCollaboration?

SuperCollaboration is about depth, not speed: getting humans and AI to combine in ways that produce genuinely better outcomes, not just faster ones. It looks at how humans and AI can work together at a deeper level than most organisations currently attempt.

What is cognitive atrophy, and is it a real risk?

Cognitive atrophy is a real, documented risk. MIT research and observations from medicine and surgery show that certain styles of AI use can dull critical thinking over time. As James puts it in the video, certain uses of AI can actually dull our critical thinking skills.

Does James Taylor recommend avoiding AI to protect critical thinking?

No. The fix isn't avoiding AI. It's using it deliberately, in ways that augment judgement instead of replacing it — so that AI becomes a way of sharpening thinking rather than outsourcing it.

Was the Istanbul session a keynote or a workshop?

The Istanbul session was a workshop, not just a keynote. It was built around practical activities for the audience rather than one-way delivery, because the subject is something people have to practise rather than simply hear about.

Can James Taylor speak at an event in Istanbul?

Yes. James is available as an Istanbul keynote speaker and works with organisations globally, having delivered 3,000+ events across 50+ countries. Sessions can be delivered as a keynote, a workshop, or both. Send your date and audience to [email protected] to check availability.

What topics does James Taylor speak on?

James Taylor is a keynote speaker on creativity, innovation and artificial intelligence, working with organisations globally. Core programmes include SuperCollaboration, SuperCreativity, SuperCommunication and bespoke Taylor-Made Keynotes.

Book James Taylor

Bring SuperCollaboration to Your Event

A keynote, a workshop, or both — in Istanbul or anywhere else. Tell James the date and the audience, and you'll get a straight answer on availability.

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Enquiries

Planning an Event on AI, Collaboration or Innovation?

Send the date, the audience and the outcome you're after. You'll hear back from James's team with availability and options.

3,000+ events delivered

50+ countries

Keynote, workshop, or keynote-plus-workshop

Sessions shaped around your brief

Check Availability

Complete the form and James's team will come back to you with availability for your date.

✉ [email protected]

✆ +971 50 474 1875 (WhatsApp)

Explore more: Keynote Speaking ·

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Corporate Workshops ·

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The post Istanbul Keynote Speaker: James Taylor on Super Collaboration and Avoiding Cognitive Atrophy appeared first on James Taylor.

Why Good Companies Go Bad — Eric Ries #375

This episode explores why mission-driven organizations lose their way as they scale. Ries argues this decay isn’t a moral failure, but a structural one. Pulled by “financial gravity,” unprotected companies naturally default to maximizing short-term shareholder returns unless founders encode their core values into the organization’s legal DNA.

To combat corporate corruption, Ries introduces frameworks from his new book, Incorruptible. He explains that organizations act as “emergent intelligences” requiring two critical defenses: internal coherence and external integrity. By treating governance as a profound creative act rather than compliance, founders can engineer superorganisms designed to survive and stay true.

The conversation issues a bold challenge to leaders and employees alike: question your organization’s default legal structure before it is too late to change it. It is never too early to legally protect a company’s mission, such as converting to a Public Benefit Corporation. Order your copy of Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great today at incorruptible.co.

Notable Quotes

• “The coordination of humans is where the power is, and so management is the most powerful force in the universe.”

• “No matter how good a management system you build, it can still be unwound so easily. One board meeting and poof, everything you built is gone.”

• “Every biological being on this planet is shaped by the gravitational pull of the Earth. I started to think about organizations in those same terms.”

• “Governance is one of the most powerful and exciting things in the world. I’ve taken the most boring topics imaginable and tried to make them interesting because that’s where the power is.”

• “The hardest question with mission protection is not what protections to enact, but when they should be enacted. It’s always too early until it’s too late.”

• “Don’t work at someplace that’s mission-hopeful. Go find someplace that’s actually mission-driven. You’ll be a lot happier.”

Resources and Links
Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

Apple Podcast

Spotify Podcast

Takeaways

Management is the Ultimate Power: While technology is transformative, the ability to coordinate human effort and structure organizations remains the most powerful force in the world.

Organizations are Superorganisms: Companies operate as "emergent intelligences" with their own character, moral compass, and self-preservation instincts, distinct from the individuals within them.

Corruption is Structural, Not Inevitable: The decay of mission-driven companies isn't just about bad actors; it happens automatically when organizations lack the structural design to resist outside pressures.

Beware of Financial Gravity: The modern financialization of business exerts a massive gravitational pull, forcing unprotected companies to default to maximizing shareholder value above all else.

The Dual Shield of Survival: Long-lasting companies require internal coherence (alignment between daily operations and legal purpose) and external integrity (the structural ability to fend off extractive outside forces).

Governance is a Creative Act: Designing a board and corporate structure isn't a compliance checklist; it is the act of encoding a political philosophy and a set of values into an organization's DNA.

Act Before It's Too Late: Founders often delay mission-protection mechanisms (like Public Benefit Corporation status) until they lose the power to enact them; mission protection must be established early.

In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration. 

James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.

Enquire Now

The Creativity Blueprint

Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

  

The 7-Figure Speaker Blueprint

FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.

CHAPTERS

Timestamps

• 00:08 – James Taylor introduces Eric Ries and his new book, Incorruptible.

• 01:47 – Eric shares his journey from basement programmer to realizing management is the ultimate force.

• 04:00 – The realization that good management systems can be instantly destroyed by poor governance.

• 07:17 – How society has lost the language to accurately evaluate an organization’s character and trustworthiness.

• 10:33 – The psychological toll on founders who inextricably link their ego and identity to their companies.

• 13:16 – Debunking the modern myth that “maximizing shareholder return” is a historical law of capitalism.

• 16:47 – Understanding organizations as “emergent intelligences” akin to ant colonies or superorganisms.

• 20:00 – The two essential structural defenses against corporate decay: internal coherence and structural integrity.

• 28:46 – Redefining governance as a dynamic, creative, and strategic act rather than a boring compliance exercise.

• 32:00 – The story of a startup that fatally hid its true, heart-driven mission to appease traditional investors.

• 35:58 – Why founders must establish mission protection mechanisms early before they lose structural control.

• 38:00 – A practical framework employees can use to uncover their organization’s true legal purpose.

Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

TRANSCRIPT

James Taylor (00:08)

When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves.

And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity,

and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization?

because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time.

These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts

to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity.

And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources,

to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand?

our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book.

If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash

super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.

The post Why Good Companies Go Bad — Eric Ries #375 appeared first on James Taylor.

Curiosity: The Ultimate Competitive Advantage in the Age of AI

#374

If there is one trait that will define who thrives in the age of artificial intelligence, it is not intelligence or technical skill.

It is curiosity.

In this solo episode, James Taylor explores why curiosity is becoming the most important human advantage in a world where machines can generate answers instantly. Drawing from research behind his book SuperCreativity, as well as insights from global leaders and AI pioneers, James explains why the future belongs to those who ask better questions, not those who simply produce better answers.

He examines the widening “creativity confidence gap,” challenges leaders to rethink how they run meetings, and shares practical ways to develop disciplined, persistent curiosity inside teams and organisations.

In the SuperCreative age, curiosity is not a personality trait. It is a strategic capability.

Notable Quotes

• “If creativity is the engine of innovation, then curiosity is the fuel.”
• “Your advantage is no longer what you know. It’s the questions you choose to ask.”
• “Machines don’t wake up wondering.”
• “In three years’ time, when everyone has the same AI tools, what will be your advantage?”
• “That gap isn’t a capability problem. It’s a curiosity problem.”
• “It’s not about being the smartest person in the room. It’s about building a more curious room.”

Resources and Links
Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

Apple Podcast

Spotify Podcast

Takeaways

In the age of AI, questions matter more than answers

Curiosity is the fuel that drives creativity and innovation

Machines generate solutions, but humans choose which problems are worth solving

The real creativity crisis is often a curiosity crisis

Competitive advantage comes from asking what will not change, not just what will

Most professionals have stopped asking bold questions

Leaders should reward question-asking, not just answer-giving

A more curious room is a smarter room

In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration. 

James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.

Enquire Now

The Creativity Blueprint

Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

  

The 7-Figure Speaker Blueprint

FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.

CHAPTERS

00:08 – The one trait that defines success in the AI age
01:15 – Why curiosity separates super creatives
02:30 – “Curiosity is the fuel of creativity”
03:30 – Asking what won’t change in a changing world
04:40 – Why questions beat answers in the age of AI
05:40 – Insights from global leaders on hiring for curiosity
06:50 – The creativity confidence gap explained
08:10 – Why most people stop asking bold questions
09:10 – A simple challenge to transform your next meeting
10:20 – Turning curiosity into competitive advantage
11:30 – Building a smarter, more curious room
12:20 – Invitation to explore SuperCreativity

Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

TRANSCRIPT

James Taylor (00:08)

When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves.

And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity,

and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization?

because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time.

These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts

to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity.

And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources,

to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand?

our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book.

If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash

super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.

The post Curiosity: The Ultimate Competitive Advantage in the Age of AI #374 appeared first on James Taylor.

The Eight P’s of SuperCreativity: A Practical Architecture for Innovation

#373

Creativity is often misunderstood as inspiration. A flash of insight. A moment of brilliance.

But if creativity were just inspiration, it couldn’t be taught. It couldn’t be scaled. It couldn’t be embedded into organisations.

In this solo episode, James Taylor introduces the structured framework behind his book SuperCreativity: the Eight P’s. This model provides a practical architecture for developing creativity at three levels: individual, team, and human–AI collaboration.

James walks through:

• The foundational P’s: Purpose, Personality, Practice
• The collaborative P’s: People, Process, Place
• The future-facing P’s: Product, Persuasion

Together, these eight principles transform creativity from something vague into something strategic and actionable. This episode is a blueprint for leaders and professionals who want to move beyond sporadic inspiration and build a system that consistently drives innovation in the age of artificial intelligence.

Notable Quotes

• “If creativity was just inspiration, you couldn’t build it.”
• “Creativity isn’t magic. It’s a skill.”
• “The Eight P’s are the architecture of modern creative work.”
• “Great ideas fail because the process around them is weak.”
• “In the age of AI, the edge is not just generating ideas, it’s aligning people around them.”
• “Structure beats sporadic brilliance.”

Resources and Links
Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

 

Apple Podcast

Spotify Podcast

Takeaways

Creativity is not magic. It has structure and can be taught.

The Eight P’s provide an actionable framework for modern innovation.

Creativity operates across three dimensions: human, human + human, and human + machine.

Purpose strengthens creativity by anchoring it to meaning.

Personality helps teams understand complementary creative styles.

Practice turns creativity into a daily habit rather than a rare event.

People, Process, and Place determine whether ideas survive and scale.

Product and Persuasion are critical in the age of AI where ideas must be explored and aligned.

Structure beats sporadic brilliance. Collaboration beats the lone genius.

In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration. 

James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.

Enquire Now

The Creativity Blueprint

Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

  

The 7-Figure Speaker Blueprint

FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.

CHAPTERS

00:08 – Why creativity is more than inspiration
01:15 – Introducing the Eight P’s framework
02:10 – The three dimensions of modern creativity
03:00 – Purpose: anchoring creativity to meaning
04:10 – Personality: understanding your creative style
05:15 – Practice: building creative habits
06:20 – People: who you create with matters
07:20 – Process: turning ideas into execution
08:30 – Place: designing environments for innovation
09:45 – Product: exploring possibilities with AI
10:45 – Persuasion: getting buy-in for your ideas
12:00 – Turning creativity into strategy
13:10 – Why systems outperform sporadic inspiration
14:00 – Invitation to explore SuperCreativity

Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu

TRANSCRIPT

James Taylor (00:08)

When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves.

And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity,

and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization?

because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time.

These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts

to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity.

And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources,

to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand?

our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book.

If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash

super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.

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