Superman and his trusty companion have taken the box office's heart with the top position this week. We're unmasking the audience behind the superhero's success here on behind the Screens, then looking ahead at Smurfs and I Know What You Did Last Summer with pre-sales audiences and marketing recommendations.

Topics and times:

• Superman box office in-depth - 0:54
• Superman audience analysis - 4:35
• Marketing and audience reception for Superman - 7:35
• Smurfs pre-sales audience analysis - 9:01
• Smurfs marketing recommendations - 11:56
• I Know What You Did Last Summer reboot audience analysis and marketing recommendations - 13:45
• Next week - 17:45

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