Fresco Wilson (@frescobk) joins us to cut the fat off bone that is sneaker culture and talk about footwear's foundation from his point-of-view. We find out about a progressive teaching program, SOLEcial Studies (@SOLEcialstudies), where Fresco teaches the cultural and business side of sneakers, in NYC Public Schools. Chris, Lawrence, and Luke pick Fresco's brain on the Nike SB Dunk craze we have seen, Travis Scott's influence on and beyond the sneaker culture, the SNKR's app effect on the consumer, and what it's like to have your own character in NBA2K. Plus, the guys discuss the temperature of Travis Scotts hype, the latest on Air Max Day, Union confirming another Air Jordan collab, and the ripple effect of Nike Executive Ann Herbert and her son.
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Guest - @frescoBK @SOLEcialStudies