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In this episode of the Supplement Engineer Podcast, I'm joined by the Co-Founder of Axe & Sledge Supplements as well as American Made Nutrition -- Mike Rhoten.
In this episode, Mike and I discuss a wide array of topics, including:
- Mikes's origin story in the supplement industry
The founding of Axe & Sledge SupplementsEarly challenges with opening a brick and mortar operationVetting athletes for supplement brandsWhere did the name "Axe & Sledge" come from?Early mistakes with the brandsIdentifying which retail partners to work withJuggling two different supplement companiesFlavoring products for domestic vs international palatesPat joins the fun to discuss product formulationDeciding when to release a new productThe Grind Whiskey & ColaMike & Pat's favorite whiskeys, bourbons, and ryesand MOREMike Rhoten IG: https://www.instagram.com/mikerhoten/
Axe & Sledge IG: https://www.instagram.com/axeandsledge/
American Made Nutrition IG: https://www.instagram.com/americanmadenutrition/
Axe & Sledge Supplements website: https://axeandsledge.com
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https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1