Supy Talks Ep.13 — How Pitfire Pizza Scaled Without Franchising or Discounting (ft. Matthew Cox, COO)
What does it really take to fix the kind of operational problem that keeps operators up at night — and turn it into a competitive advantage?
In this episode, we sit down with Matthew Cox, COO of Pitfire Pizza, a regional leader known for doing things differently in a sea of cookie-cutter pizza chains.
Matt helped transform Pitfire Pizza into a brand with uncompromising quality, thriving teams, and data-driven profitability.
What you’ll learn in this episode:
- The real story behind Pitfire’s $50,000 mushroom variance (and how they fixed it for good)
- How to build a delivery strategy that maximizes both sales and margins
- When to fight your POS — and when to upgrade it- Tips for balancing artisan quality with the realities of scaling up
- How Matthew uses Supy to cut food cost, improve ordering accuracy, and empower every outlet manager
Behind the scenes:
- Why Pitfire “loves complexity” and turns it into a superpower
- What Matt learned from bad audits and inventory chaos
- The one piece of tech every fast-growing brand should prioritize
Whether you’re a multi-unit operator or just want a no-BS look at the real work of driving restaurant profit, this episode is packed with tactical advice, cautionary tales, and practical strategies for modern F&B leaders.