Sure Oak

How to reach out to Pat Flynn:

What are Superfans?

Everybody is a superfan of something, including you. But your superfan status didn’t happen overnight. You became a fan after multiple moments and interactions with your favorite brand, person, or idea.

Unfortunately, too many businesses focus the majority of their efforts on nurturing leads in the beginning of the marketing funnel. While this is important, it’s more critical to pay attention to the experience people have once they become customers. If you aren’t creating moments that bring them further toward becoming superfans, Pat Flynn of Smart Passive Income says you’re missing out on some incredible business opportunities.

In fact, you don’t even need very many superfans to see results. Just 1,000 fans can do amazing things for the growth of your business and brand. These fans are critical to growth because they market your brand without any payment and bring new, warm leads into your brand.

To help you turn more of your customers into superfans, we asked Pat Flynn for his tips on taking customers from passive investors to engaged superfans.

Here’s what he had to say.

How to Take People to Superfan Status

In 2007, Kevin Kelly wrote an essay explaining the value of superfans for your business. Although the essay was great, Pat felt it didn’t work well as a “how to” guide for creating superfans. That’s why Pat wrote his new book, called Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, which functions as the guide that essay was not.

So what, exactly, can you do to take your customers to superfan status? There are two main actions you can take.

Be Human

Showing your personality as part of your brand can go a long way toward establishing a solid relationship with your customers. People want to do business with other people, not faceless companies. Simply put, business is now about P2P (person-to-person) contact rather than B2B or B2C. If you want to see success, it requires personality and relatability.

Offer Quick Wins

Quick wins make people more likely to invest more heavily in a product or brand. If you want to change someone’s life with your product, you have to start off by changing their day. This is where it becomes important to interact with your customers and get to know their needs. If you can satisfy some of those needs quickly, they’ll be more likely to become superfans and promote your business to others.

Utilize Superfans and Grow Your Business

Once you’ve brought some customers further up the ladder toward becoming superfans, it’s critical to give them a community to engage with. If you’re passionate about something, you want someone to share it with. Communities like online forums, special pages on your website, meetups, workshops, and conferences give your fans the opportunity to engage with one another and experience more of those touches we mentioned earlier. This, in turn, elevates your brand.

Remember, the more positive touches customers have with your business, the more likely they will be to become superfans.

It’s also important to maintain this sense of community no matter how much your business grows. In the beginning, you can give your business an advantage over larger corporations by answering every instance of outreach from your customers. And if you hire a team to keep that up as you grow,

How to reach out to Marvin Magusara:

What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? The answer may seem intuitive, but many businesses have trouble putting it into practice. To help you out, we spoke with one of our top link building strategists, Marvin Magusara, at Sure Oak and got his insights on what it takes to run a successful link building campaign.

Let’s dig in to his tips for success.

Link Building as a Value Exchange

A major component of running a profitable link building campaign is your approach. If you go into it with the expectation that webmasters will be tripping over themselves to accept your guest posts, you’re unlikely to receive many backlinks.

Instead, you should see all link building as a value exchange. What do webmasters get for linking to your website or accepting your guest post? The value they receive can be anything from well-written content that’s applicable to their website to a link exchange or free trial of your product. So long as the content that links to you is high-quality, Google will never penalize you.

Once you start looking at your approach as a value exchange, you can start to test out different forms of building links. In the next 5 years, guest posting, resource link building, and PR link building are likely to be the most effective methods for building a backlink profile. Marvin recommends A/B testing these methods to see which would work the best for your business in the long run.

You can do this testing on your own, with an internal team, or through an agency like Sure Oak. If you hire an agency, you’re better able to solve for specialization and efficiency with the various steps associated with link building.

If you choose to hire an agency, Marvin recommends finding one that tailors the campaign to your company’s specific needs.

Here’s what that looks like with our clients at Sure Oak.

Sure Oak’s Link Building Strategy

If you’re starting a link building campaign, one of your goals is likely to get results and quality links. When we develop a link-building strategy for our clients at Sure Oak, we customize it to their unique goals. This enables us to attain links that actually make a difference in that client’s ability to rank for their target keywords.

Before we begin outreach, Marvin and Sure Oak’s other link building strategists develop a competitor analysis from a link building point of view and analyze it for opportunities to receive backlinks from the same websites. If a website links to one of your competitors, chances are they’ll have no problem linking to your page as well. The results of this analysis depend on the type and quality of links the client is looking for, as well as the specific pages they want to have ranked on Google.

Once we’ve completed the competitor analysis, we move on to determining the best strategy for attaining links.

Typically, one of the best and most efficient methods for attaining high-quality links is guest posting. This enables our clients to link back to those pages they want to rank with and provide webmasters with high caliber content, satisfying the value exchange policy of link building. Other methods include PR outreach, like HARO and Just Reach Out, resource link building, and link reclamation. PR links are often the most difficult to attain, as they’re some of the highest quality available.

Once you’ve determined the best possible strategy, it’s time to execute. If you choose to work with an agency like Sure Oak, the only finger you’ll need to lift is the one that clicks the button for payment.

How to reach out to Max Branstetter:

When you think of influencer marketing, what comes to mind? If it’s the Kardashians and PewdiePies of the world, you need to think more broadly. Influencers can be anyone from bloggers or celebrities to industry experts or reporters. In fact, it’s a common misnomer that you need a large following to be an influencer. You just need to have an audience you have influence over. It’s also important to note that influencers exist for anything and everything you can think of, and for every social group, no matter how niche.

So how can you utilize these influential people to effectively promote your brand, service, or product? Influencer marketing consultant Shane Barker shares his tips with us in this podcast episode.

Here are some of the biggest points he touched on.

The Role of Influencers in Business Success

When you begin developing an influencer marketing campaign, it’s important to remember that it’s a tactical piece of your marketing strategy, not your entire strategy. Influencer marketing is not a tactic that will work for every business, and it can’t be expected to start working right away. When done correctly, influencer marketing can be phenomenal for your business and revenue growth, but it takes time, hard work, research, and dedication.

If you’re looking to start an influencer marketing campaign, Shane recommends doing your research first. Success often comes down to posting frequency, understanding your perfect client, and finding an influencer who has that audience. If you choose to work with an influencer based on their number of followers and not on whether they’ll be a good fit for your target audience, you likely won’t see success.

Another factor that determines the success of your campaign is how often you’re able to get in front of your target audience. Think of it this way: not everyone will respond to an ad for Coca-Cola right away, but if they see a Coke ad enough times, chances are higher that they’ll purchase some the next time they go to the grocery store. The same goes for your audience. The more you’re able to get your ads in front of them, the more likely they’ll be to invest in your business when it becomes convenient.

To determine the number of posts you should do and how much you’re willing to pay for an influencer to promote your brand, analyze the monetary value of each customer, how long they’re likely to stay customers, and how much budget you currently have available.

How to Run a Successful Campaign

Now that we’ve gone over the role influencer marketing can play in business growth, let’s get into Shane’s specific tips for running a successful campaign.

Set KPIs

A lot of influencer marketing campaigns fail because the companies running them don’t have internal goals or KPIs in place before they start working with an influencer. You should be able to tell the influencer from the get-go what your goals are and how much revenue you expect to be generated with your campaign. Doing this will help you establish a rapport with your chosen influencer and open the channels for communication and setting proper expectations.

Create loose creative guidelines

When you choose an influencer to work with, chances are it’s because you like their posting style and believe they’ll be beneficial to your campaign. Don’t strangle their creativity with too many guidelines for what the content should look like or consist of. As long as the messages they post are about your brand, keep your guidelines open.

How to reach out to Tim Soulo:

Growth hacks are a dime a dozen in the B2B SaaS space, and it’s easy for founders of digital products to get carried away with implementing them. Doing so takes a lot of resources and dedicated people to perform tests, read and understand metrics, analyze performance, and implement changes to your marketing tactics. In many cases, this focus on “hacking” the sales system can take precious resources away from your product, and by extension, your bottom-line.

This is why Tim Soulo of Ahrefs says it’s better to put your resources toward creating a better product if you want to see a jump in your sales and total revenue. It’s called a product-first mindset.

Keep reading or watch the video above to find out the best ways to make this mindset shift work for your business.

Adopt a Product First Mindset

No matter what marketing tactics, growth hacks, or sales gimmicks you use, your ability to secure a fixed income for your business will always boil down to customers and how they feel about your business and product. Word of mouth marketing is a major factor in most people’s buying decisions, more so than online reviews. The long-term success of your business depends on your ability to listen to what your customers are saying and act on it.

Ask yourself and your customers what’s missing with your product and what would be the next best thing. If you aim to help your customers solve their issues, they’ll be more apt to buy your product rather than a competitor’s. However, tricking customers into buying a subpar product through hacks won’t help them and can have a negative impact on your ability to retain those customers and get their vote of confidence. This is because people tend to invest in products they know work well. The more helpful and innovative your product is, the more likely people will be to continue investing in your company and recommend you to their friends.

And if you’re wondering how to find out what would make your product more innovative, it’s simple! You don’t need any fancy tools, just good old-fashioned conversation. Attend conferences, reach out to current customers and members of your target audience, and ask people whether your tool is integrated into their work or business. If it isn’t, ask how you can help these individuals get more value out of your product, then implement the changes they suggest and analyze the results.

Metrics to Monitor

Typically, many businesses monitor metrics like CTR, conversion rate, and customer churn, but that’s not actually necessary for business growth. Instead of keeping a close eye on every stage of the conversion funnel, look at your bottom-line.

Ask yourself how many paid users you have today. How many did you have last quarter, last month, or last year? What is your revenue now compared to before? Your answers to these questions are critical if you want to see any success with your product, as the information can help you learn what you’re doing wrong and give you the ability to up your game to make more people stick with you for their needs.

This is what’s called a “No BS” marketing strategy, and it doesn’t just extend to your product itself. It also involves the ways you talk about your product.

Invest in “No BS” Marketing

Besides their focus on growth hacking, companies often get a lot wrong with their marketing strategies. This is especially obvious in content marketing, where blogs are set up with arbitrary KPIs like a regular posting sched...

How to reach out to Max Branstetter:

Technology is constantly evolving, and it’s now a huge part of every business model. Unfortunately, the various platforms and tools available to businesses don’t always work as well as you may expect, especially as a cohesive strategy. To help you figure out the best tools to add to your strategy, Christopher Antonopoulos of Measured Results Marketing shared his tips and best practices for optimizing your company’s tech stack.

Best Practices for Tech Stack Optimization

With the changing technological landscape, tech stacks are becoming more and more complicated. Even one poorly integrated tool can significantly affect your revenue streams and lead generation abilities. Here are some best practices you can use to ensure any tools you add to your stack will have the effects you’re looking for.

* Map out what you want to accomplish before thinking about new technology. Ask yourself what is getting in the way of your business achieving its goals. Choose your tools based on the problems you want to solve.

* Don’t get distracted by technological possibilities. Look at what’s actually broken in your business and determine whether technology is actually needed to fix it. In more than 50 percent of cases, problems in a business are the result of people’s skill sets or processes that are currently in place, rather than deficits in technology. It doesn’t matter how many tools you invest in. If you don’t examine your people and current processes for opportunities to improve, you’ll still have the same problems.

* Examine your tools and figure out whether they do what you want. How well do they integrate with one another? If a tool doesn’t work or do what it’s advertised to do, learn how you can uninstall it and whether doing so will break anything in your established processes.

* Integrate your tools so they all work together from one end of the lead funnel to the other. No lead should be left behind to languish in your funnel. Establish a proper process to track leads from end to end, understand where they came from, and learn what their behavior is. Your tech stack should integrate to form a single, well-oiled platform, not a hodgepodge of loosely connected tools. If a tool won’t integrate well into your tech stack, it’s not worth the investment.

Dos and Don’ts of Adding a New Tool to Your Tech Stack

Do:

* Determine whether the tool is capable of solving your problem.

* Research the services offered by the person/company you plan to purchase a tool from. Does the tool have a team to integrate it with your tech stack? Will the team train you on the software?

* Only work with tool and service providers that are certified in what they’re supposed to help you with.

Don’t:

* Add a new tool without researching its usefulness, necessity, and integration ability.

* Hire one-trick ponies for help with integrating new technology. You’ll get stuck working with someone who only knows how to do one thing, rather than help you with the entire integration process.

* Assume a new tool can solve all your business problems.

Common Misconceptions

In addition to the tips above, it’s also important to ensure you don’t entertain any of the most common misconceptions about tech stack optimization. Doing so can impact your ability to optimize your tech stack in the best way possible.

The first misconception to avoid is the idea that integration between two tools or systems of t...

How to reach out to Nilesh Surana:

In today’s subscription economy, everyone is trying to fix the leaky bucket of customer churn. Unfortunately, current customer retention practices just aren’t cutting it.

In this episode, Nilesh Surana of CustomerSuccessBox shares his take on customer retention and explains why it’s better to be proactive, rather than reactive, when it comes to solving problems your customers have with your products.

Keep reading to get his tips on the ideal customer marketing strategy for encouraging people to invest in upgrades and upsells, rather than your competition.

The Goal of Customer Marketing

The ultimate goal of customer marketing is to retain customers and help them drive the maximum value from your product. In fact, your recurring revenue should actually be more important than new sales. This is because companies that remain relevant to their current customers as those customers grow are much more likely to develop brand advocates and reduce churn.

When marketing to your existing, paying customers, you should aim to do the following:

* Identify users who love your product and develop them into advocates/evangelists by providing recurring benefits. This means your product should provide value to customers at every stage, not just when they sign up for it.

* Retain Customers. Don’t take your current customers for granted. Just because someone is your highest paying customer doesn’t mean they’ll stick with your product for life. Higher paying customers actually need even more reinforcement of your product’s value because they are more likely to churn out than downgrade if your product loses relevance to their needs.

* Identify opportunities for upgrades and upsells. As your customers’ scale, you need to scale with them. This means being proactive in identifying the opportunities for remaining relevant to their evolving needs. Don’t wait until potential issues become actual problems. Utilize the data that’s available about your customers to determine what aspects of your product they aren’t using and how you can make those aspects more valuable.

Customer Acquisition vs. Customer Marketing

In the past, and too often now, companies focus too much on new customer acquisition and not enough on their marketing to current customers. This is where the leaky bucket from earlier comes in. It doesn’t matter how many new customers you bring in to your business if they churn out through the holes in your company “bucket”.

To combat this churn, you’ll want to keep your current customers happy. Traditionally, customer happiness level was determined using net promoter scoring e.g. Would you recommend this product to anyone? Why or why not?. Rather than looking to your net promoter score (NPS), you should adopt the mantra,

“Why ask, when you can measure?”

This is because NPS is a lagging indicator of problems, not a leading indicator. You often won’t learn about issues before it’s too late.

Customer marketing is a journey, so don’t worry if you don’t see immediate results. A successful strategy involves regular experimentation and A/B testing, not just a single outreach effort.

Most Common Upsell Mistakes

As you begin to have a concentrated focus on customer marketing, it’s common to experience some pitfalls. To minimize these snags, avoid making the following mistakes.

* Marketing team not aligned with sales. To have a successful customer nurturing strategy, it’s important to keep your marketing and sales teams ...

How to reach out to Gary Malhotra:

When you think of turning potential customers into revenue, what metrics come to mind? Do you focus on the typical vertical marketing funnel? If so, you likely aren’t maximizing your revenue potential. We spoke with TapClicks’ VP of Marketing and Experience, Gary Malhotra, about his approach to marketing and the one metric he assigns the most importance to.

Can you guess what it is?

Marketing’s Most Important Metric

Rather than focusing on the numerous metrics associated with traditional marketing efforts, Gary suggests adopting a revenue-centric mindset. Revenue, he says, should be your marketing team’s most important metric. If your current strategy isn’t bringing in the right amount of revenue, change it, because revenue is what keeps a business going.

What does this mean for your marketing strategy? Here’s an example.

In most marketing organizations, only 5-10% of backlinks from influencers contribute to 80-90% of your total influencer revenue. Instead of increasing your total number of influencers’ backlinks, you should double down on the group of influencers that are actually providing revenue. Give them case studies or product roadmaps to work with, get their feedback on upcoming products, and make them work harder and smarter for you so they can bring in even more revenue.

By focusing on currently-existing revenue streams, you will improve not only your marketing costs, but also the amount of revenue and business you’re bringing in.

The Horizontal Bowtie

Marketing has changed, and the metrics you focus on the need to change with it. That means shifting your mindset from the traditional image of a vertical funnel to one of a horizontal bowtie.

On the left side of the bowtie are new customers coming into your business. They then convert in the middle and expand outward toward upsell revenue. This is where focusing on existing revenue streams comes in. It’s much easier and more effective to get additional revenue from existing customers than new customers. The more you can increase revenue from these established streams, the more you’ll affect your company’s total revenue.

Granted, determining which factors in your marketing strategy will have the largest effect on your total revenue can be difficult. To help make your available data valuable, Gary provided suggestions for factors to focus on each side of the bowtie.

Left Side of the Bowtie (New Customers)

* Buying intent data - What does prospects’ activity on Google and your website tell you about their intent to buy?

* Lookalike data - What do your current best customers look like, and what prospects look like them? Those lookalikes are prime targets for sales.

* Clickstream data - What is the path to purchase when discovering your website? What is the path to purchase once potential customers click through to your website?

* Attribution data/Multi-channel campaign data - Where are most of your most valuable leads and customers coming from? What types of campaigns and channels have proven to be most valuable to your total revenue?

Right Side of the Bowtie (Current Customers)

* Customer support tickets - What are the biggest issues your current customers are facing? When customers cancel, what are their reasons?

* User reviews - What are people saying about your services/product and market? Are there any major issues you can work on to increase customer retention and upsells?

Data Visualization Tactics

How to reach out to Max Branstetter:

Building a website that scales is often your top priority as a company. Nailing components like mobile UX, usefulness of content, and trustworthiness is critical if you want your website to succeed. In this episode, we’re focusing on mobile UX and the best ways to avoid the stick portion of Google’s carrot and stick approach to website rankings.

Ready to get started?

Let’s dig in to what our guests, Russell Jeffrey and Stephen Alemar from Duda, have to say.

Mobile UX

Mobile UX is the ease with which potential customers are able to engage with your website; however, there is no exact standard for the ideal mobile UX. It is a moving target. Having said that, a solid mobile experience is important because the entire world has adopted the smartphone as the most common access point for the web. Meaning, if you want success on mobile, your website has to be easy to engage with.

Luckily, there are a couple ways to improve your mobile UX and avoid penalties. The first is by following best practices laid out by Google in the past few years. Their guidelines for websites and how well you follow them are the deciding factors in your ability to rank on mobile searches. In fact, Stephen and Jeffrey anticipate another event like mobilegeddon, where websites following Google’s best practices will receive huge boosts in their mobile rankings and websites not doing so will see massive drops.

The second way to develop a positive mobile experience is to design your web pages in a way that you would find engaging. Examine each page and ask yourself whether you would be interested in staying on the website if you didn’t work for the company.

Ask yourself, “ Is the content helpful? Does each page load quickly?”

Site speed and relevant, informative, easy-to-read content are critical if you want to future-proof your website against future mobilegeddons.

Biggest Mobile UX Mistakes

How users perceive your website can have tremendous effects on your ability to rank and bring in business. If pages take longer than five seconds to load, are filled with irrelevant ads, or are difficult to navigate, users are likely to search for their answers on a different website.

Despite incidents like mobilegeddon, many websites are sadly missing the mark on their mobile UX. Here are a few of the biggest mistakes companies make when designing their websites:

* Slow Website Speed. According to Google, speed is the most important factor in a successful design, and it can make or break a mobile website experience. On average, website speed is currently 17 to 18 seconds on mobile. Ideally, however, it will only take a few seconds to completely load a page. And with Google’s recent reveal of the page speed test and optimizations to their lighthouse testing tool, page speed is likely to become the web’s next mobilegeddon moment.

* Not Designed with Mobile in Mind. With so many people are the world now using their phones to search for content, it’s no wonder that Google is pushing websites to have a mobile-first design. Unfortunately, too many companies don’t do this. If you want to make your company stand out from the crowd and future-proof it from ranking penalties, you need to make sure every aspect of your website is consumable and usable via mobile from the get-go. If you don’t, you leave yourself open to drops in rankings.

* Poor Formatting. Although mobile-friendly formatting has been addressed for the most part, it is still a critical part of mobile UX.

How to reach out to Latane Conant:

Know everything, do anything. That’s the motto our guest goes by for marketing to potential customers throughout the funnel. This is because so many people looking for help with B2B services do their early research without filling out any forms. They’re part of what Latane Conant from 6sense calls the “dark funnel.”

So what is this dark funnel, and how can you illuminate its secrets and use them to form a successful account-based marketing strategy?

Check out this week’s episode or keep reading to find out.

Know (Almost) Everything

When you’re looking to understand the needs of prospects and customers, your first step should be getting your data in order. This includes data from your dark funnel, which is 68% of the buyer’s journey that is completed anonymously online without filling out any forms. You want to look at your website visits to understand what pages people are looking at the most, then use that information to develop a full picture of the buyer's journey.

While it can be impossible to guess everything your prospective buyers may be thinking, it is possible to make an educated guess by examining that traffic data, as well as the content your competitors are sharing. If you’re providing as many, or even more, answers to buyer questions as your competitors, you’re on the right track toward a successful account-based marketing strategy.

Paying Attention to Intent Signals

One of the biggest methods you can use to determine what potential customers are researching is to focus on intent signals. These signals can be at either a category level (e.g. SEO services) or a granular keyword level (e.g. best New York SEO agency). Your understanding of the keywords potential customers are searching for and their place in the marketing funnel informs your entire account-based marketing strategy. This includes the types of emails you send, the search terms you target with your content and ads, and your personalization strategy.

While paying attention to these signals can help you to have more meaningful conversations with leads, doing so can also help you in lead scoring. Just ask yourself the following questions:

* Is this a good account for your company?

* Is the account in the market? If so, where in the buying journey is it?

* Who are the people on the account and what is their engagement level?

* Are these the people looking to make a decision to buy now, or are they just browsing for the future?

Think of it this way - when you go to make a purchase, you tend to do your research. Your prospective customers are doing the same. To ensure they receive the best information possible (and end up choosing your company), you want to provide them with answers to any questions they may be asking.

One thing that’s important to keep in mind is that purchase decisions are no longer being made by just one individual. More often than not, those choices are now made by teams.

Once you have a full picture of your data and understand your customers and buyer behaviors, you can begin to move into the “do anything” phase of Latane’s motto.

Do Anything

B2B selling has always been account-based. However, people in marketing tend to have a lead-based mentality. Unfortunately, since many people now buy and research business investments in teams, the typical notion of a lead is broken. To successfully market to businesses, marketers should shift their focus to understanding that interest in a product from one person isn’t necessarily an opportunity.

How to reach out to Miira Leinonen:

Marketing and HR don’t often go hand-in-hand, but according to this week’s podcast guest, they should. Too often the brand identity a company presents in its marketing efforts differs drastically from what candidates experience during the hiring and recruitment process. This can be massively detrimental to your company’s bottom line. Miira Leinonen of TalentAdore explains why in this podcast episode.

Old-Fashioned Recruiting vs. Personalized Recruiting

Companies are all about the bottom line, right?

What if we told you the way you treat employee candidates can have a huge effect on that bottom line? The reason lies in your recruitment process. Many times, candidates applying to work at your company are also customers or connected to potential customers. In this age of social media, customers (and former customers) are much more likely to discuss their experiences with your brand. If those discussions are negative, you run the risk of harming your brand identity in the long run.

To prevent this from happening, Miira recommends using a personalized recruitment process. Let’s get into how it differs from typical recruiting.

Old-fashioned Recruiting

We’ve all been there. You spend a lot of time and effort crafting your resume and cover letter for the job of your dreams, only to receive silence in return. Or worse -- a rejection 1 year AFTER you applied. That’s what happened to Miira when she was younger and applied for a summer job.

The silence is frustrating. The delayed rejection? Even more so.

Miira compares the feeling to pouring your heart out in a love letter and getting nothing but crickets. Simply put, old-fashioned recruiting only involves communicating with the one person who gets the job and leaving the rest of the candidates in the dark.

Personalized Recruiting

In contrast to the current, yet old-fashioned, method of recruiting, Miira recommends communicating with job candidates throughout the hiring process. Let them know as you move each step closer to making your decision.

To help yourself and your candidates even more in the long run, you should send personalized feedback on what the candidates did well and how they can improve their resume or cover letter for future applications.

Although that may sound like a lot of work, it can only help your business, not hurt it. In fact, studies show that when you used personalized communication in your recruiting, more than 70 percent of rejected candidates are likely to recommend your company to their social circles. Compare this to the mere 20 percent recommendation rate of your typical recruitment process. These rejected candidates are also much more likely to apply to your company in the future, once they’ve become more experienced, or convince friends to apply.

That’s word-of-mouth marketing at its finest.

The best part of personalized recruiting?

It can be done in any industry. As long as you’re hiring people or plan to hire people in the future, you can take a personalized, empathy-led approach with your recruitment process.

Advice for Companies

If you’re looking to improve your company brand and bottom-line, take a look at your current hiring practices. A large number of people apply to companies each year, and many, if not most of them, are customers. This is a huge demographic that can make or break your company over time.