Now that the California Consumer Privacy Act is in place, lots of researchers and consumers are testing out their new rights under the law to find out what information data companies have about them. It’s now possible to ask companies to delete that data if you so desire, but to really scrub yourself out of the data machine, you’re going have to put in some work. Luckily, Laura Noren, a vice president at Obsidian Security, is using her machete to hack through the data privacy jungle for us.