In This Episode...

Host: David Reed, VP of Sales at Surefire Local

Guest: Danny Kerr, Managing Partner at Breakthrough Academy Inc.

How does one go about professionalizing companies in an industry that’s traditionally—and still largely—unprofessional?

Listen in on our host and special guest as they go deep into three areas that pose a big challenge to remodelers, both fledgling and decades-old: hiring, business planning and KPIs. Danny, whose personal success story is one for the books, talks about the value of constant problem-solving, of attracting the right kind of people to the right positions, and of balancing “getting shit done” and “thinking through shit.”

If you’re one of the many business owners struggling with the shift from working IN your company to working ON it, this is one episode you don’t want to miss.

“[Go] from being a boss who’s telling people what to do all the time to being a coach who helps someone meet their goals.” —Danny Kerr

The Google Masterclass Series is a free online workshop with 4 sessions to help you market your business on Google and get found by homeowners in your local area who are searching for your services.

The Google Masterclass will help you:

- Incorporate the important search signals that Google looks for on your website

- Leverage your Google My Business listing to appear on Google Maps in all of your service areas

- Learn the exciting new Google Ads features that will help you get more qualified leads

- Think about the best technologies that home contractors are using for their online marketing

Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you.

During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years.

Some of the things you'll learn are:

- The differences in being efficient vs. effective; and understanding proactive vs. reactive time

- The essential steps to establish a time mastery system that empowers you to take control of your time

- Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time

"Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA

Learn 4 steps to create the ultimate lead generating Facebook and Instagram Ads Strategy for home services contractors.

In this online workshop recording, learn how to get started, define your audiences, how to create a compelling ad, and how to ensure your business stays top of mind and gets seen online.

You'll learn:

Objective #1: Get in front of homeowners who are already on Facebook & Instagram and having conversations about your services

Objective #2: Understand the different Facebook Ad and Instagram Ad types available and when to use which

Objective #3: Building & defining your target audience to keep costs down with social advertising

Objective #4: Designing your ad: what visuals to use, what words to use, and how to create a strong call to action

Objective #5: Learn how the Facebook Pixel works and how to use it to increase your ad results

David Reed is back with a new episode of the Surefire Local podcast with special guest, Kyle Hoffman of Roofing & More, Inc. Tune in to hear Kyle’s personal success story and learn about the pivotal mindsets he needed to develop along the way.

In This Episode...

Host: David Reed, VP of Sales at Surefire Local

Guest: Kyle Hoffman, President and Owner of Roofing & More, Inc.

David and Kyle sit down to talk about the challenges of starting and running a successful company—both on a personal and a business level—and the many pivotal mindsets Kyle needed to develop along the way. This episode takes us through a number of key lessons, from mentorship and overcoming family tragedies to the key differences between a ‘contractor’ and a ‘businessman who owns a construction company.’

SMS texting has become the most popular method of communicating with prospects and customers.

Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.

In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.

In the webinar, you'll learn:

- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages

- Understanding the basics of SMS messaging, including objective, offer types, etc.

- How you can measure the success of your SMS marketing campaigns

- What trends we see growing in home contractor industry in the next year

Speakers:

Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies

Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry

Roller coasters can be fun and exciting…but they’re not so fun when they’re used to describe your business revenue. This webinar is for you if you've ever experienced the following:

- You hurry up and bid a bunch of jobs to “Get some work,” but then you have to shift over to project manager mode to “Do the work”

- But you have to keep your crews busy, so you find some work

to bid and because you feel the pressure….you go LOWER ON THE BID THAN YOU’D LIKE to and get the job

- Since there’s no pipeline of High Margin jobs, you don’t take any risks to grow the business because you need a ton of working capital in the bank.

During this contractor training, you will learn:

- Why is not having predictability a problem?

- What the root causes of UN-Predictability are

- The 5 steps to get your business to predictability

New data shows that 91% of people trust online reviews as much as a personal referral. And, one of the first things homeowners do when looking for a local home contracting business, is to search online and read their reviews. This online workshop will help you tackle the biggest challenges, myths, and opportunities home improvement contractors face as it relates to their online reputation and presence.

Some of the things covered in the workshop are:

- A simple plan for managing online reviews

- Best practices for responding to negative and positive reviews

- Tips and tools to increase your number of online reviews

- Which review sites and channels to prioritize

- Using online reviews in your online and offline marketing to close more business

Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.

Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.

Some of the things covered in this workshop are:

- Best practices for building a website that ranks high in local online search

- Mobile vs Desktop and how to optimize for each

- Why WordPress is one of the best platforms for your website

- Why it's absolutely necessary to OWN your website, not rent it

- And much more!

Dominate your local search results and drive high-quality leads from Google — leads that convert to customers.

During this free online webcast, Surefire Local's Director of Advertising, Meg Robinson will walk you through how home improvement contractors can get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:

- Generate quality leads by targeting homeowners in your local area

- Tailor your ads to an ever-growing mobile experience

- The Do's and Don'ts of running local campaigns

- How to set up the right tracking methods in the beginning so you're measuring performance