Qsic is a highly innovative business music service from Australia and Nick Larkins, its Co-founder talks about how it came to be and especially how it is different from other business music services. Larkins discusses the ability of cloud processing technologies and data analytics to serve unique customer experiences to each store within a chain, while keeping within brand guidelines.

The first episode of the mini-series features five-time TED Talk speaker, Julian Treasure, who explores the use of sound in business. The conversation moves through a number of topics covering everything from audio branding, the practicalities of voice control in commercial environments, and the psychological impacts of certain frequencies and tempos of music on consumer behavior.