Matteo Luppi, the founder and CEO of the business music service SoundMachine talks about music licensing in commercial environments and creating branded experiences in thoughtful ways. An important part of the discussion will cover the role of SoundMachine in helping businesses to rebuild after the COVID-19 pandemic.

Rob Anders is the founder and CEO of Niio, the leader in the curation and deployment of video art, from digital photography through to augmented and virtual reality experiences. Niio hosts the world’s largest collection of video art and Rob talks about the importance of adapting to ever-changing consumer standards and his vision to eliminate black screens in public spaces and replace them with inspiring content.

Qsic is a highly innovative business music service from Australia and Nick Larkins, its Co-founder talks about how it came to be and especially how it is different from other business music services. Larkins discusses the ability of cloud processing technologies and data analytics to serve unique customer experiences to each store within a chain, while keeping within brand guidelines.

The first episode of the mini-series features five-time TED Talk speaker, Julian Treasure, who explores the use of sound in business. The conversation moves through a number of topics covering everything from audio branding, the practicalities of voice control in commercial environments, and the psychological impacts of certain frequencies and tempos of music on consumer behavior.