Gareth Williams, MD of Hatfields Motor Group joins us again, in the second instalment of his two part interview.

With the changes in Jaguar in recent years, Gareth and his team have had to adapt, he elaborates on their new focus and their aims for the future.

Also, as Hatfields now offer Omoda & Jeacoo, Gareth is well placed to discuss with us, the future of established brands compared to the offering from China.

Then finally, we look at electric vehicles and the opportunities they offer now and beyond.

Here are the highlights:

{00:47} Changes in Jaguar

{05:50} New Focus

{12:12} Chinese Brands

{21:09} Forward thinking

{24:13} Don't say it, do it

{26:50} The opportunities electric vehicles offer

{39:36} You can't have responsibility without authority

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk