April 03, 2017

Susan Weinschenk, Ph.D. — How To Get People To Do Stuff

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

This episode of Non Breaking Space Show is sponsored by:

CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets now on sale. Register now!

UX Design Newsletter — A weekly free newsletter containing a collection of tutorials, articles, and videos about front-end design and development, plus tips on how to bring better engagement to the multi-device world curated by Christopher Schmitt. Sign up now!

Jump to a conversation on…

2:25 What’s a normal day for you?

3:45 Being a science advisor on a TV show.

6:40 YouTube stars vs. TV stars

8:55 How do self stories help people keep resolutions?

11:24 If you’re talking about making a big change in your life, habit will only get you so far.

12:30 What is an example of a self story?

15:20 They were editing their stories based on what other people had said they did.

16:40 Sometimes I’ll write out what I think my story is right now.

17:30 There’s always more than one way to look at a situation.

18:50 The way you describe your life has a huge effect on you.

20:50 Is the best way to do it to write it down?

24:01 Don’t lie in your story. Your story has to be grounded in reality.

30:00 Do you have personas on the project?

31:50 What’s a “deep interview?”

36:10 I had someone crying in an interview about hooking up a television.

39:00 What you need is the story from people.

41:30 Customer support and trust is a big deal on the internet

43:00 You’re not an expert because you don’t make this kind of purchase every day.

47:00 Chris’ Instantpot story

51:00 Susan’s tent story.

59:00 Would you spend $18,000 without details about your insurance?

1:01:45 How can people find you on the web?

Links:

Christopher Schmitt

Christopher Schmitt @teleject

Susan Weinschenk on Twitter

The Team W

Podcast - Human Tech Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

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