A long-overdue episode with friend of the show, Lloyd Alter, about a blog he wrote and his book "The Story of Upfront Carbon".

We get into the language of sustainability, carbon, and lots of the words that are ubiquitous in this space (sustainability and the built environment, obviously).

We get into the sustainability of travel, to some extent too,

Lloyd's book: The Story of Upfront Carbon: How a Life of Just Enough Offers a Way Out of the Climate Crisis

• Buy it from the independent bookshop website (you can switch regions)
• You can also buy it from Amazon, but only if you really have no other option

InnovateUK – Net Zero Heat Open Day
A showcase of IUK innovation lab projects including Transform-ER

• Thursday 3rd October, online, 9am-12pm
• Register here 

Notes from the show

• "Sustainable design is dead, long live regenerative design!" from Lloyd's Substack, Upfront Carbon
• A sustainable architecture Google Images search 
• A regenerative architecture Google Images search 
• That absurd vertical forest building in Milan
• COP26: Sufficiency Should be First - Yamina Saheb
• We Have to Put Sufficiency First in a Low-Carbon World - Lloyd's old Treehugger blog about the SER framework
• ZAP episode 144 - “Use less stuff”: embodied carbon, value chains, and the potential for change in the Declaration de Chaillot. With Lloyd Alter (Carbon Upfront), Kelly Alvarez Doran (Ha/f Climate Design), and Will Arnold (The Institution of Structural Engineers)

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
• Jeff, Alex, and Dan about websites, branding, and communications - [email protected]; Everything is User Experience
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women

**END OF SELF-PROMOTING CALLS TO ACTION**