This week we're joined by Marie-Agnès Daumas. With a background spanning TerraCycle and Colgate-Palmolive, Marie-Agnès brings a career's worth of insight into retail leadership, sustainability strategy, and how to connect with the modern consumer.

In this episode, she shares lessons from the frontlines of purpose-driven commerce: 

• How to make sustainability resonate at the shelf
• Why simple creative matters more than ever 
• The surprising power of a faucet (!) 
• How her team at Terracycle turned a Colgate-Palmolive initiative into a global movement
• Why the best shopper marketing blends data, design, and a clear call to action

Connect with Marie-Agnés: https://www.linkedin.com/in/marie-agnes-daumas/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/

Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker