Sustainable Bodyworker

After a few months away from the podcast, Gretchen is back with a personal conversation about what’s been happening behind the scenes. Over the past three years, she’s sold her clinic, moved across the country, shifted deeper into online education and coaching, returned to hands-on work, and slowly realized that even though she had physically left her old practice behind, she was still carrying its identity with her.

In this episode, Gretchen shares how Boulder Cupping Therapy was shaped not only by passion and opportunity, but by anxiety, financial survival, a need to prove herself, and a desire to be taken seriously without a traditional college degree. She explores the strange realization that after selling the clinic and moving to Virginia, she recreated almost the exact same treatment room inside her new home, while simultaneously teaching other bodyworkers how to question the identities and expectations shaping their own businesses.

Now, as a completely different practice begins to take shape, she’s experimenting with what happens when cupping, herbalism, hot stones, pain relief work, coaching, nutrition, and nearly twenty years of experience are allowed to exist together instead of being forced into one specialized identity.

Gretchen also walks you through a simple reflection exercise to help you identify one part of your practice that may no longer fit, imagine what happens if you carry it for another twenty years, and explore what could become possible if you gave yourself permission to make one small change.

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✨ VISION MAPPING FOR A FULFILLING PRACTICE ✨

Join Gretchen live on Saturday, October 24 at 11 AM Eastern for this 2 CE Sustainable Bodyworker webinar.

We’ll begin with a guided grounding and visualization practice to help you step outside your current business problems and connect with what you actually want your future practice and working life to feel like. From there, we’ll map your vision across client work, visibility, systems and support, and personal sustainability, then turn that bigger vision into clear 90-day priorities and practical next steps.

You do not need to be a Sustainable Bodyworker member to attend. Live attendees will receive 2 continuing education hours and a CE certificate after class.

✨ Register here now for only $30 and 2 NCBTMB CE Credits!

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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If you’re a massage therapist who wants your practice to feel sustainable again, the Sustainable Bodyworker Membership is where we go deeper. Inside you’ll find practical tools, honest conversations, purpose-driven continuing education, and support for building a practice that actually works for your body and your life.

Whether you want to grow your private practice more sustainably, develop higher-level client programs, create online education to supplement your hands-on income, or build a massage team around a shared mission, this community is designed to help you grow without simply adding more work to your plate.

Click here to learn more and join us for $27 for your first month.

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again, tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Ever notice how quickly clients start identifying with the stories they’ve been told about their bodies? “My hips are a mess.” “This shoulder never lets go.” “My body is just broken.” In this episode, Gretchen explores something a lot of bodyworkers underestimate: your words are part of the treatment. The way you describe tension, pain, compensation patterns, or “problem areas” can either help a client feel safer and more hopeful in their body… or reinforce fear, fragility, and a fixed identity around their pain.

Through stories from her own practice, her daughter’s healing journey, and years of working with chronic pain clients, Gretchen breaks down the placebo and nocebo effects in a way that feels grounded and practical, not fluffy. This conversation is really about becoming more intentional with the cues you’re giving the nervous system—because communication isn’t separate from outcomes. It shapes them.

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Hiring for your practice shouldn’t feel like wandering through a legal minefield, but let’s be honest—most of us end up there, stressing about getting it “right” and terrified of making a costly mistake. What’s refreshing about this conversation with Julie Campbell is the real talk on why there’s no one-size-fits-all answer for hiring ICs vs. W2s. Instead of chasing the option that looks best on paper, Julie Campbell encourages you to really sit with the actual kind of business you want to run, how much control you need, and what makes sense for your nervous system and bottom line—plus how “mistakes” in hiring might be inevitable but don’t have to break you.

If you’ve ever guilt-tripped yourself for not having it all perfectly figured out, you’ll appreciate how both Gretchen Popp and Julie Campbell own their imperfect, learning-on-the-fly business journeys. There’s so much relief in hearing that messing up is just part of the process, not proof you don’t belong here. Take the pressure off: asking better questions, getting clear about what actually works for you (and your future team), and letting go of the fantasy of a totally risk-free business plan might be the most sustainable way to keep growing—on your own terms.

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

If you’ve ever wondered why finding (and keeping) the right team feels so daunting, you’re not alone. In this episode, Gretchen Popp pulls together real-deal wisdom from four fellow practice owners—each with their own take on what actually works when it comes to hiring, leading, and dealing with all the messy in-betweens of being an employer. Gretchen Popp shares how the hardest part isn’t just recruiting, but facing your own patterns and stepping into real leadership—boundaries, hard convos, and all. The stories you’ll hear hit on that push-pull of wanting to support your team without losing yourself in people-pleasing or burnout, and show why a sustainable workplace takes way more than good intentions. If you’re eyeing employer status or already there and feeling the weight, you’ll pick up concrete mindset shifts and permission to do it differently—honoring both your nervous system and your bigger mission.

Register for the Sustainable Success Blueprint CE Class HERE! 

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Ever catch yourself building a business to escape burnout… only to realize you’re slowly recreating the same kind of pressure and exhaustion, just with your name on the door? This episode is a really honest look at how that happens—and why avoiding structure altogether isn’t actually the solution. Gretchen unpacks the difference between systems that control and systems that support, and how clarity, when it’s rooted in real values, can actually feel like relief for your team instead of restriction.

She shares pieces of her own clinic experience, from creating alternative roles beyond hands-on work to learning how misalignment—not just overwork—drives burnout. The deeper takeaway here is that sustainable leadership isn’t about rejecting structure, it’s about being intentional with what that structure is in service of. When your systems, communication, and decisions are grounded in a clear mission and practitioner-first values, you create something that can grow without quietly draining the people inside it.

Register for the Sustainable Success Blueprint CE Class HERE! 

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Good therapists don’t usually leave because “people don’t want to work.” They leave when they don’t feel seen, supported, aligned, or set up to succeed. In this episode, Gretchen talks about what it actually takes to become the kind of employer talented massage therapists want to stay with—and why retention is about so much more than filling a schedule or offering a decent paycheck.

She shares lessons from her own clinic, including the mistakes she made, the repairs she had to own, and the systems that helped her team feel more grounded. This conversation is really about leadership as a practice: clear communication, thoughtful onboarding, fair compensation, real feedback channels, and a culture where people feel valued as humans, not interchangeable hands in a treatment room.

Register for the Sustainable Success Blueprint CE Class HERE! 

----more----

CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

/////////

We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Feeling maxed out and assuming hiring is the obvious next step? This episode is a needed reality check. Gretchen talks about the pressure so many massage therapists feel to “scale” by bringing someone on, and why being overbooked, exhausted, or craving relief doesn’t automatically mean you’re actually ready to lead. She shares what she learned from her own early hiring mistakes—waiting too long in some ways, moving too fast in others, and realizing that good intentions are not the same thing as a solid plan.

What matters more than being busy is whether you’ve built the foundation to support someone well. Gretchen walks through the deeper readiness questions around leadership capacity, finances, client demand, onboarding, culture, and alignment. The big takeaway here is that hiring isn’t just a solution—it’s a responsibility. And if you’re not ready yet, that doesn’t mean you’re behind. It just means your next job is to prepare thoughtfully instead of hiring from panic.

Register for the Sustainable Success Blueprint CE Class HERE! 

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

/////////

We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Feeling like your only options are burnout in someone else’s business or burning out trying to run your own? This conversation challenges that binary in a way a lot of us probably need to hear. Gretchen talks about how so many therapists didn’t actually want to become business owners—they just didn’t feel supported anywhere else—and why that’s a bigger problem in the profession than we tend to admit.

Gretchen shares pieces of her own experience hiring (and mis-hiring), including what it really looks like to onboard someone well versus just throwing them into the deep end. The deeper takeaway here isn’t just about hiring—it’s about leadership as a skill set, not a personality trait. Slowing down, getting clear on your standards, and actually listening to your people isn’t just “nice,” it’s what creates a business that doesn’t quietly recreate the same burnout culture you were trying to escape.

Register for the Sustainable Success Blueprint CE Class HERE! 

----more----

CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

----more----

----more----

Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

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We are so grateful for your support of the Sustainable Bodyworker Podcast and would love to hear how we can better support you! Click here to give us your feedback on the show.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

Are you tired of feeling like you have to either become a full-time content creator or just hope clients magically show up? This conversation with Annette gets down to the honest reality that marketing yourself doesn’t have to mean playing the Instagram lottery or hustling for likes. In fact, Gretchen Popp shares her own experience wrestling with the expectation to “be visible,” especially when all she wanted was to do good work and go home. Together, they talk about the resistance to showing up online (because, let’s be real, most of us didn’t sign up for massage school to make reels and go viral), and why the goal isn’t more eyeballs but more genuine, local connections.

One of the biggest mindset shifts here is moving from chasing mass approval to focusing on what actually works for you and your nervous system. Whether it’s posting a simple “static” account with your actual info (no dancing required), saying no to the energy-suck of giant Facebook groups, or being radically honest about whether entrepreneurship is really for you—this episode is a reminder that sustainable business is about clarity, boundaries, and support that actually feels good. If you’re feeling burnt out by the noise and craving real connection (with yourself, your work, and actual humans), this one’s for you.

Click HERE to explore Annettes Bolstered community!

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CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

----more----

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

If you’ve got a story, skill, or insight you think would help other bodyworkers, we’d love to hear from you — click here to apply to be a guest on the Sustainable Bodyworker Podcast.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!

You ever wonder if confidently owning your clinical expertise will scare off loyal clients—or if “fixing people” just means you’ll work yourself out of business? You’re not alone; so many of us secretly worry that helping folks get real, lasting results will mean running out of work or missing out on consistent income. In this episode, Gretchen’s conversation with Robyn Zappy is a breath of fresh air. What really stood out for me was how shifting into a clear, clinical approach isn’t about posturing or memorizing scripts, but about actually knowing what you’re doing (and why), then communicating that with grounded honesty.

Robyn Zappy lays it all out—how mapping out treatment plans, setting mutual goals, and reframing “fixing” as an invitation to deeper trust can free you from guessing and burnout cycles. If imposter feelings or fear of disappointing clients has kept you playing small, this one’s a real nudge to ask: what if clarity and honesty, not just soft skills or following routines, make your business (and nervous system) sustainable in the long run?

Click HERE to explore more of the Wellness Institute of Chester County’s continuing education classes, and HERE to explore their online LMT forum!

----more----

CLICK HERE FOR A FREE BREAKTHROUGH EXPERIENCE WITH GRETCHEN

----more----

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Affiliate Links: 

We’re careful about what we share here. Everything in this section is something we personally use and come back to again and again — tools that support our own bodies, nervous systems, and day-to-day work.

Bon Charge: Use code SUSTAINABLE for 15% off!

Swanwick Glasses: Use code GRETCHENPOPP for 10% off!

InHarmony Meditation Mats: Use code NEURO5 for 5% off!

Global Cupping: Use code NEURO for 20% off your first order!

If you’ve got a story, skill, or insight you think would help other bodyworkers, we’d love to hear from you — click here to apply to be a guest on the Sustainable Bodyworker Podcast.

The ideas and techniques shared by our guests on the Sustainable Bodyworker Podcast are their own unique perspectives and don’t necessarily reflect those of Gretchen Popp or the Sustainable Bodyworker team or community as a whole.

Click HERE for your FREE Mindset Shift Hypnotherapy Session with Gretchen!