Sustainable Ecommerce

Welcome to Episode 15!

Full show notes here: https://sustainable-ecom.com/ep15

On today’s show I’m joined by Pearl Chan, founder of the sustainable Aussie brand Resparkle. 

Resparkle focuses on organic cleaning cleaning products, and as you’ll hear the brand went through difficult times during the pandemic due to supply chain issues. But rather than close up shop, Pearl’s determination to make a positive impact in the world led her to completely re-inventing her products, instead of concentrates, customers now buy powdered product that’s shipped out in compostable paper sachets.   In fact, their products are now completely plastic free!  

Pearl’s story is one of a gutsy entrepreneur who’s looked serious adversity in the face, but belief in her mission has seen her not just pull through, but indeed multiply the success of her business. That is something I know will inspire everyone building their own sustainable brand.  

Link to LIVE Masterclass Mentioned in the show: Register for Masterclass

Welcome to Episode 14!

Full show page at: https://sustainable-ecom.com/ep14

Today I’m sharing 20 tips on how you can make your eCommerce brand more sustainable.

While I’ve been working on pulling together some of these tips for a while, the episode was re-energised and brought into focus for me by the eye-opening landslide shift at the Federal election.

No matter what your political party preference was, its extremely clear that Australians voted for candidates with strong climate action policies. It was interesting seeing that, because for a couple of years now, we’ve seen report after report suggesting that 70% + of consumers are actively purchasing greener products, and seeking more environmentally friendly brands to buy them from.

So, with that very clear market signal in mind, I thought it would be helpful to cram as many tips as I have to hand into one show, and give you plenty of ideas on how your brand can become more Sustainable. 

Welcome to Episode 13!

Full Transcript & Notes can be found here: https://sustainable-ecom.com/ep13

Today, I’m joined by Peita Pini, Founder of The SWAG.  Through The Swag, Peita is on a mission to reduce our household food waste as well as single use plastics in the kitchen.

As we discuss her journey to creating the swag, she uncovers some inconvenient truths about the how some sustainable fabrics are made, and how a cigarette lighter became an essential accessory for product sample evaluation.

More recently, Peita’s team are killing it in regards to  audience building on social media, specifically Instagram and Facebook, and she shares her tips on finding and working with some great agency partners. 

Welcome to Episode 12 of the Sustainable eCommerce Podcast!

Full show notes & links can be found here:  https://sustainable-ecom.com/ep12

In today’s show I’m joined by Becs Perkasky, Co-Founder of Better Packaging Co.  Packaging is without doubt pivotal to sustainability in ecommerce.

On the one hand, it's absolutely essential to our business model. Shipping orders is the one thing every eCom businesses does, and it's having an enormous impact on our environment. I’ve seen some estimates suggesting that up to 40% of landfill is generated from product packaging, in one form or another.

On the other hand, making conscious selection of packaging is the easiest starting point to operating a more sustainable business.

One of the things I love about Better Packaging Co in particular is that while most of us are looking at how we can minimize our impact with sustainable packaging, Becs & the team are re-inventing the notion of doing less harm, and working towards a future where packaging actually has a positive impact. That’s a voice that should give us all pause of thought. 

Hello & welcome to Episode 11 of the Sustainable eCommerce Podcast, the show dedicated to helping your brand grow sustainably.

Full show notes & links here: https://sustainable-ecom.com/ep11

I’m your host, Giles Smith – and on today’s I’m joined by another amazing Aussie entrepreneur.  Austin Simms is the founder of Dayrize, a software platform revolutionizing our ability as brand owners to assess the sustainability of the products we build.

If you're making sustainable products and can't justify the huge expense of a full life cycle assessment, then this show is for you!

The Dayrize platform makes it easier to improve products, easier to benchmark their all round sustainability, helps customers make better buying decisions, and provided independent scientific validation to help brands tell their incredible brand stories.

Unlike the incredibly expensive and cumbersome lifecycle assessment approach, the Dayrize system is fast, very cost effective.

Hello & welcome to Episode 10 of Sustainable Ecommerce, the show dedicated to helping you build your brand sustainably.

Full show notes & episode can be found here: https://sustainable-ecom.com/ep10

Today I’m joined by Jenica Smith founder of Notely, a niche brand making gift cards and notebooks from recycled paper and coffee cups.

Notely’s not a gigantic brand, yet Jenica chooses to make thoughtful decisions all through the operations of her business, from manufacturing right through to order fulfilment, and has a beautifully authentic approach to transparency.

We chat a bit about there realities of life as a solopreneur and the value of building a network of like minded business owners.  It's hard not to love this honest, true blue Aussie entrepreneur!

Full show notes & episode can be found here: https://sustainable-ecom.com/ep10

Welcome to Episode Nine of the Sustainable eCommerce podcast!

For Earth Day 2022 I'm joined by Mike Smith, founder of Zero Co.  Zero Co's mission is nothing less than removing single-use plastics from our kitchen, bathroom and laundry cabinets.

For the full show notes and links click here: https://sustainable-ecom.com/ep9

In the show, we unpack the Zero Co journey, starting from Mike finding plastic at the bottom of an alpine lake, all the way to growing a nine figure brand, just two years after launch. Along the way we learn some key insights into acquiring funding as Mike shares how they broke multiple Australian records, including the biggest Kickstarter campaign of 2019 and the fastest ever crowd equity round.

We also hear Mike's views on the importance of community and how their values around radical transparency have been critical to helping them build a passionate and engaged audience united in the fight against single use plastic.

Welcome to Episode 8 of the Sustainable eCommerce podcast!

Today I'm joined by Lottie Dalziel, founder of Banish, one of Australia's fastest growing sustainable product marketplaces. We explore how their focus on education has made Banish a powerhouse of customer acquisition and how brand engagement has led to its members literally queuing up to help them sort through piles of rubbish!

Full show notes and transcript can be found here, including links to the Banish store and Instagram page:

https://sustainable-ecom.com/ep8

Today we’re going to be talking about using Carbon Offsets in your eCommerce business. 

Just about everyone has heard the terms Carbon Credit & Carbon Offsets, but do you really know what they mean?  Do you know how they work, when to use them, how to choose them. And do you know what services exist to make it easy to get started & clear transparent for your customers to understand? I’m going to try and answer all these questions & more in today’s show!

Full show notes including links to some of the apps and resources discussed can be found here:  https://sustainable-ecom.com/ep7

Welcome to Episode 6 of the Sustainable eCommerce Podcast!

Today, I'm joined by the fabulous Sinead Roberts co-Founder of WotNot Naturals. Sinead shares her journey from seeking environmentally friendly nappies for her own child, all the way through to Wotnot being one of Australia's most loved organic baby and skincare brands.  

Sinead generously shares some powerful lessons in being laser focused on your core customer, marketing via sampling, materials transparency & much much more!  Grab your favourite notebook & pen & hit play!

For text version see: https://sustainable-ecom.com/ep6