Sustainable Ecommerce

Welcome to Episode 5 of the Sustainable eCommerce Podcast!  In this show, we pick up where we left off, discussing the 10 critical email campaigns you should build out for your ecommerce store. We also go into more detail on how to optimize your campaigns to reduce the carbon footprint of your email strategy as a whole.  We've developed a FREE tool to help you benchmark your current carbon footprint, based on leveraging the main campaigns we discuss in this series. You can download that here:

Benchmark the Carbon Footprint of your eCommerce Email Strategy

You can also view the full episode a long with text summary here: https://sustainable-ecom.com/ep5

In today's show I'm joined by Rikki Gilbey, Founder at WAW Handplanes.  Rikki has basically single-handedly propelled the sport of body surfing in Australia. After some early success, Rikki wanted to scale up production with injection molding, but being passionate about ocean conservation, wanted to do his part for the ocean plastics problem. 

That turned out to be harder than expected!  He was not to be deterred, however. In this show we hear how he spent 3 years making connections, experimenting and ultimately creating Australia's first Ocean Plastic supply chain, giving birth to the amazing BadFish handplane along the way.

Another truly inspiring story of an Aussie entrepreneur building a sustainable business from the ground up!

For more information & full transcript - visit: https://sustainable-ecom.com/sustainable-ecommerce-podcast/australia-first-ocean-plastic-supply-chain/

In this show I deliver for you a kind of masterclass in email marketing for sustainable ecommerce brands.  This is part 1 of a 2-part mini-series, and today we look at the first 4 of 10 core campaigns.  We also look at how to minimize your carbon footprint attached to email marketing - which will be particularly useful for brands focussed on getting to Net Zero.

In this show, I'm joined by Cate Peterson, founder of LovEarth. Cate has a deep and influential history in the yoga industry here in Australia, and she's on a mission to remove plastics from the yoga ecosystem.

Her brand LovEarth has now completely transitioned to making compostable yoga mats. 

In the episode we explore how she came to the realisation that existing yoga mats they were supplying through their corporate yoga business were actually toxic for the body - quite the opposite of yoga's healing intention!  We also learn how she worked with her supplier in Taiwan to produce 100% pure mats from tree resin, jute and charcoal, as well as how they look holistically at the customer journey, including repurposing pre-loved mats (from other suppliers), to composting the LovEarth mats at end of life.  

So, if you have an existing brand perhaps using non-sustainable materials, I hope you'll be quite inspired by Cate's journey!

If you would like to get hold of one of these beautiful, natural and 100% compostable mats for yourself, visit LovEarth today!

In this episode we focus on defining what Sustainable eCommerce really is.  The old definition of eCommerce as simply the online extension of physical retail is inadequate to cover the various business models that have erupted over the past decade. We need to define that before we can understand the scope of sustainability considerations.

We then drill down into the 4 main pillars of Sustainable eCommerce:

Sustainable Production:  The purposeful selection of sustainable materials and ethical suppliers 

Sustainable Distribution:  Making great choices about packaging materials, fulfilment centres, delivery partners and enabling the customers to choose carbon offsets

Sustainable Marketing:  Ensuring your messaging is clear, and avoiding greenwashing. Understanding, measuring and reducing digital carbon footprint

Sustainable Management:  Values-based leadership, certification, balancing profit and purpose and managing ones own health, vitality & mindset

Welcome to the Sustainable Ecommerce Podcast!  In this short preview, we set the scene for what to expect from this series. Fundamentally, I believe that the eCommerce industry is in pole position to influence the way consumers choices and the physical products they buy impact our planet.  In sharing the stories of the entrepreneurs building some of the amazing sustainable brands we see today, I hope to provide inspiration for you as you grow your own brand for a healthier planet!